Anti-Ageing Hair Products Sales Market Outlook

The global anti-ageing hair products market is projected to reach approximately USD 5.2 billion by 2035, growing at a compound annual growth rate (CAGR) of 6.8% from 2025 to 2035. This growth is significantly driven by an increasing awareness of personal grooming and wellness among consumers, alongside the rising demand for products that enhance the health and appearance of hair as it ages. Additionally, the growing population of older adults, who are more likely to invest in anti-ageing solutions, further propels market demand. The ever-expanding e-commerce platforms have also played a pivotal role in making these products more accessible, allowing a wider range of consumers to discover and purchase anti-ageing hair products. Furthermore, advancements in formulation technology and the introduction of new and innovative ingredients have expanded the effective solutions available, contributing positively to market growth.

Growth Factor of the Market

The anti-ageing hair products market is primarily driven by the increasing prevalence of hair-related concerns associated with ageing, such as thinning hair and loss of luster. As consumers become more knowledgeable about the long-term effects of environmental factors on hair health, they are increasingly turning to specialized products designed to counteract these issues. Furthermore, the rise in disposable incomes, particularly in emerging economies, allows consumers to invest more in high-quality personal care products, including those targeting hair health. The influence of social media and celebrity endorsements also plays a crucial role in shaping consumer preferences and driving demand for these products, as customers seek out recommendations from trusted figures in beauty and wellness. Additionally, the trend towards holistic health and wellness encourages individuals to adopt comprehensive beauty regimens, thereby integrating anti-ageing hair products into their daily routines.

Key Highlights of the Market

• The global anti-ageing hair products market is anticipated to reach USD 5.2 billion by 2035.
• The market is expected to exhibit a CAGR of 6.8% between 2025 and 2035.
• Increased consumer awareness regarding hair health is a major driver of market growth.
• The expansion of e-commerce has significantly improved product accessibility.
• Innovative formulations and ingredient advancements are enhancing product efficacy.

By Product Type

Shampoos:

Shampoos represent a significant segment within the anti-ageing hair products market, catering to consumers seeking effective cleansing while addressing signs of hair ageing. These products are formulated with specialized ingredients designed to nourish the scalp and strengthen hair follicles, thereby improving hair density and overall health. The demand for anti-ageing shampoos is driven by the dual need for cleansing and rejuvenation, with consumers increasingly looking for solutions that can provide both. The growing trend of multi-functional products has also influenced this market segment, leading manufacturers to innovate formulations that combine cleansing properties with anti-ageing benefits. The rise in formulations with natural ingredients, such as botanical extracts and essential oils, has further stimulated consumer interest in anti-ageing shampoos, as consumers are becoming more aware of the potential benefits of these ingredients on hair health.

Conditioners:

Conditioners play a pivotal role in the anti-ageing hair products market, as they are essential for maintaining hair hydration and managing damage often associated with ageing. These products are formulated to help restore moisture, improve manageability, and add shine to the hair, addressing the common concerns of dryness and brittleness that often accompany hair ageing. Enhanced conditioning agents and specialized ingredients, such as peptides and ceramides, are frequently incorporated into these formulations to promote hair strength and elasticity. Additionally, as consumers increasingly seek out products that offer immediate results, the demand for leave-in conditioners and deep conditioning treatments has grown significantly. This trend highlights the importance of conditioners in the overall anti-ageing hair care regime, as they provide a protective barrier against environmental stressors that can accelerate hair ageing.

Serums:

Serums are concentrated formulations designed to target specific hair concerns, including those related to ageing, such as thinning and loss of volume. These products are typically lightweight and formulated with potent active ingredients that penetrate deeply into the hair shaft, providing nourishment and revitalization. The growing consumer preference for targeted solutions has driven the demand for anti-ageing hair serums, as users look for effective ways to combat the visible effects of ageing. Advanced formulations often include a blend of vitamins, antioxidants, and botanical extracts, designed to enhance hair strength, shine, and overall appearance. The rise in awareness regarding scalp health has also contributed to this segment's growth, as consumers recognize the importance of caring for the scalp in conjunction with the hair itself to maintain a youthful look.

Masks:

Hair masks are a popular choice in the anti-ageing hair products market, offering deep conditioning and intensive treatment options for consumers concerned about hair damage due to ageing. These products are designed for periodic use and are formulated with rich, nourishing ingredients that provide intensive hydration and repair. Masks often include a blend of oils, proteins, and vitamins, targeting issues such as frizz, dryness, and lack of elasticity, which are common in ageing hair. The increasing consumer interest in at-home spa experiences and self-care routines has contributed to the growing popularity of hair masks. Additionally, the availability of various formulations targeted at different hair types and concerns has further enhanced the appeal of this product category within the anti-ageing segment.

Supplements:

Supplements have emerged as an important component in the anti-ageing hair products market, catering to consumers who seek to improve hair health from the inside out. These products often contain essential vitamins, minerals, and other nutrients that support hair growth and overall vitality. The rise in consumer awareness about the connection between nutrition and hair health has led to increased demand for dietary supplements specifically formulated to address hair ageing. Additionally, as consumers become more health-conscious and proactive about their wellness, they are more inclined to invest in supplements that promise visible improvements in hair strength, thickness, and shine. This trend underscores the growing understanding of the holistic approach to beauty, where both topical and internal solutions are seen as essential for maintaining youthful and vibrant hair.

By Application

Home Use:

The home use segment of the anti-ageing hair products market is rapidly expanding, as consumers increasingly turn to at-home solutions for their hair care needs. This segment benefits from the growing trend of self-care and the desire to maintain hair health independently. The convenience of being able to easily access and apply anti-ageing hair products at home encourages more consumers to incorporate these products into their daily routines. Moreover, the availability of user-friendly packaging and easy-to-follow instructions enhances the appeal of home-use products. Alongside this, the influence of social media and beauty influencers has led to a rise in DIY beauty regimes, making consumers more confident in using a variety of anti-ageing solutions in the comfort of their own homes.

Salons & Spas:

The salons and spas application segment plays a crucial role in the anti-ageing hair products market by providing professional treatments that cater to consumers looking for immediate and long-lasting results. These establishments utilize advanced formulations and techniques that are not always available for home use, appealing to customers seeking a premium experience. Salons often employ highly trained professionals who can offer personalized consultations, helping clients select the most effective anti-ageing products based on their unique hair concerns. Furthermore, the growing trend of high-end spa services that incorporate anti-ageing hair treatments has positively influenced this segment, as consumers are willing to invest in premium salon experiences for improved hair health.

Beauty Clinics:

Beauty clinics represent a niche yet significant segment within the anti-ageing hair products market, as they focus on advanced solutions that combine hair care with aesthetic enhancements. These clinics offer specialized treatments that may include hair restoration therapies, scalp treatments, and the use of cutting-edge technologies aimed at revitalizing hair health. The rising awareness of the importance of holistic beauty treatments has led to an increase in consumers seeking the expertise of beauty clinics for their anti-ageing hair care needs. Additionally, the commitment to providing personalized treatments tailored to individual concerns makes this segment appealing to consumers looking for effective solutions that go beyond traditional hair care products.

Others:

The 'Others' category in the application segment includes various non-traditional channels through which anti-ageing hair products are marketed and sold. This may encompass niche markets such as health and wellness retreats, online beauty platforms offering subscription services, and pop-up shops at events focused on beauty and wellness. This segment is characterized by the innovative ways brands connect with consumers, often leveraging unique experiences to promote their products. The emergence of these alternative channels reflects the evolving landscape of consumer preferences, particularly among younger generations who seek personalized and experiential shopping encounters. As brands continue to experiment with diverse application avenues, the 'Others' category is expected to grow and capture a wider audience.

By Distribution Channel

Online Retail:

Online retail has rapidly become the leading distribution channel for anti-ageing hair products, driven primarily by the convenience and accessibility it offers consumers. The proliferation of e-commerce platforms has allowed brands to reach a broader audience, enabling consumers to purchase products from the comfort of their homes. The rise of online shopping has also been bolstered by the availability of detailed product information, user reviews, and comparison tools, facilitating informed purchasing decisions. Additionally, many brands have capitalized on social media marketing and influencer partnerships to drive traffic to their online stores, further enhancing their visibility and appeal. With the ongoing trend towards digitalization, online retail is expected to continue dominating the anti-ageing hair products market in the coming years.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain a vital distribution channel for anti-ageing hair products, as they provide consumers with a convenient shopping experience that includes a wide variety of brands and products under one roof. These retail environments offer the advantage of immediate product availability, allowing consumers to make spontaneous purchases while shopping for their other necessities. The presence of well-known brands in supermarkets and hypermarkets enhances consumer trust and encourages trial purchases. Moreover, promotional activities and in-store displays often attract attention to anti-ageing hair products, contributing to increased sales. The growing trend of health and wellness has also led many supermarkets to expand their offerings to include specialized hair care products, catering to the needs of health-conscious consumers.

Specialty Stores:

Specialty stores have carved out a significant niche in the anti-ageing hair products market by offering a curated selection of products targeting specific consumer needs. These stores often focus on high-quality, niche brands that may not be widely available in mainstream retail outlets. The sales personnel in specialty stores are typically well-trained and knowledgeable about the products, enabling them to provide personalized recommendations to customers. This level of expertise enhances the shopping experience, as consumers are more likely to trust and invest in products that come with informed guidance. Additionally, specialty stores often create a unique shopping ambiance that resonates with consumers seeking premium and effective hair care solutions, further solidifying their role as a key distribution channel.

Pharmacies:

Pharmacies play an important role in the distribution of anti-ageing hair products, particularly those that are formulated with dermatological considerations in mind. Consumers often turn to pharmacies for their trusted reputation and expertise in health-related products, making them a suitable channel for anti-ageing hair solutions. The presence of healthcare professionals, such as pharmacists, allows consumers to receive advice on which products may be most suitable for their specific hair concerns, reinforcing the importance of informed purchasing. Additionally, pharmacies often carry a range of products that emphasize both beauty and health, appealing to consumers who seek holistic solutions for their hair. The growing trend of self-medication and preventive care further amplifies the relevance of pharmacies in the anti-ageing hair products market.

Others:

The 'Others' category in the distribution channel segment includes various alternative retail avenues for anti-ageing hair products, such as direct-to-consumer sales by brands, beauty subscription boxes, and specialty beauty events or trade shows. These distribution channels often focus on creating unique consumer experiences, engaging audiences through personalized interactions and curated selections. Direct-to-consumer sales allow brands to foster deeper connections with their customers, enabling them to offer exclusive products and promotions. As the beauty and wellness landscape continues to evolve, the 'Others' category is likely to grow, reflecting changing consumer preferences and innovative strategies employed by brands to enhance product accessibility and engagement.

By Ingredient Type

Collagen:

Collagen has emerged as a prominent ingredient in the anti-ageing hair products market due to its well-known benefits for improving hair elasticity, strength, and overall health. As a key structural protein, collagen plays a crucial role in maintaining the integrity of hair follicles, making it an essential ingredient for products aimed at countering the effects of ageing. Many consumers now seek products that include collagen as part of their formulations, as it is associated with supporting hair thickness and reducing brittleness. The growing awareness of the importance of protein in hair care has driven demand for collagen-enriched products, with brands innovating to incorporate hydrolyzed collagen for better absorption and efficacy. This trend highlights collagen's position as a crucial ingredient for consumers looking to maintain youthful and vibrant hair.

Keratin:

Keratin, another vital protein, is extensively used in the formulation of anti-ageing hair products due to its ability to repair and strengthen damaged hair. As hair ages, it becomes more susceptible to damage from environmental factors and styling practices, leading to concerns about breakage and loss of shine. Keratin-infused products help to replenish the hair's natural protein levels, restoring health and vibrancy. The demand for keratin treatments has surged in recent years, particularly among consumers with chemically treated or heat-styled hair, as these products provide a protective barrier against further damage. As consumers become increasingly aware of the benefits of keratin in hair care, the market for keratin-based anti-ageing products continues to expand.

Biotin:

Biotin, also known as vitamin B7, has gained immense popularity in the anti-ageing hair products market due to its recognized role in promoting hair growth and overall hair health. Biotin is essential for the production of keratin, making it a valuable ingredient in products designed to combat thinning hair and promote fullness. The growing trend of health-focused beauty has led to an increase in the number of biotin-infused hair care products, as consumers turn to nutritional supplements and topical solutions to enhance their hair's vitality. Brands are also formulating specialized hair care systems that emphasize the benefits of biotin, often highlighting its role in achieving thicker and healthier hair. This trend underscores the importance of biotin as a key ingredient in the modern anti-ageing hair care landscape.

Argan Oil:

Argan oil is gaining recognition in the anti-ageing hair products market for its moisturizing and nourishing properties, making it an essential ingredient in formulations aimed at revitalizing dry and damaged hair. Rich in essential fatty acids and antioxidants, argan oil helps to improve hair texture, restore shine, and reduce frizz, addressing common concerns associated with ageing hair. The popularity of argan oil is attributed to its versatility and effectiveness, as it can be easily incorporated into various hair care products such as shampoos, conditioners, and serums. As consumers become more conscious of the benefits of natural ingredients, the demand for formulations containing argan oil continues to rise, positioning it as a key player in the anti-ageing hair products market.

Peptides:

Peptides are increasingly recognized as a powerful ingredient in the anti-ageing hair products market, known for their ability to stimulate hair growth and improve hair density. These small chains of amino acids can penetrate the hair shaft, promoting cellular regeneration and enhancing the health of hair follicles. Products containing peptides are becoming more prevalent as consumers seek advanced formulations that deliver visible results. The efficacy of peptides in addressing specific concerns associated with hair ageing, such as thinning and dullness, has made them a sought-after ingredient across various product categories. As research continues to unveil the benefits of peptide technology in hair care, their popularity is expected to grow, further solidifying their place in the anti-ageing hair products market.

By Region

The North American region is a significant player in the global anti-ageing hair products market, accounting for approximately 30% of the total market share in 2025. This dominance can be attributed to the high consumer awareness regarding hair health and the increasing trend of self-care. Additionally, the presence of numerous leading brands and manufacturers in the region contributes to the robust growth of this market. The region is expected to witness a CAGR of 5.5% during the forecast period, driven by the introduction of innovative products and advancements in formulation technologies. Furthermore, the growing e-commerce landscape in North America has facilitated easy access to a wide range of anti-ageing hair products, thereby fueling market expansion.

In Europe, the anti-ageing hair products market is also experiencing substantial growth, with the region anticipated to account for approximately 25% of the market share by 2035. The increasing demand for premium personal care products, coupled with a rising focus on maintaining hair health across all age groups, is propelling the market in this region. The European market is characterized by a strong inclination towards natural and organic ingredients, with consumers becoming more discerning about product formulations. Additionally, the increasing number of salons and beauty clinics offering specialized anti-ageing hair treatments is further driving market growth. As the demand for effective and high-quality hair care solutions continues to rise, Europe is poised for significant advancements in the anti-ageing hair products market.

Opportunities

The anti-ageing hair products market presents numerous opportunities for brands and manufacturers, particularly as consumer preferences shift towards more holistic and health-conscious beauty solutions. The rise of online retail platforms provides an excellent avenue for brands to expand their reach and engage with consumers who are increasingly comfortable shopping for beauty products online. This shift in shopping behavior is creating opportunities for innovative marketing strategies, including influencer partnerships and targeted digital advertising campaigns that can effectively connect with potential customers. Furthermore, the growing trend towards personalization in beauty products opens doors for brands to create customized anti-ageing hair care solutions tailored to individual needs, which can enhance customer satisfaction and foster brand loyalty. Additionally, the increasing interest in natural and organic ingredients provides an opportunity for brands to develop new formulations that resonate with eco-conscious consumers who prioritize sustainability in their purchasing decisions.

Moreover, the ageing global population represents a significant opportunity for growth in the anti-ageing hair products market. As the number of older adults increases, so does the demand for effective solutions that address the unique hair concerns associated with ageing. Brands that can innovate and adapt their product offerings to meet the needs of this demographic, while also being mindful of evolving consumer preferences, will find substantial opportunities for growth. The emergence of new technologies in product formulation, such as biotechnology and advanced delivery systems, also provides avenues for brands to develop more effective anti-ageing hair care products. By staying ahead of industry trends and continuously enhancing their offerings, companies in this market can capitalize on the emerging opportunities.

Threats

One of the primary threats facing the anti-ageing hair products market is the increasing competition among brands, especially with the proliferation of new entrants in the beauty and wellness sector. As more companies recognize the lucrative potential of this market, the influx of products can lead to market saturation, making it challenging for existing brands to differentiate themselves and maintain their market share. This heightened competition often results in price wars, which can compress profit margins and compel brands to reduce prices, potentially impacting their overall sustainability. Furthermore, the economic downturns or changes in consumer spending habits due to external factors such as inflation can adversely affect demand for premium anti-ageing hair products, as consumers may opt for cheaper alternatives during tough economic times. Additionally, evolving consumer preferences and regulatory changes regarding product formulations may also pose challenges for brands in navigating compliance and meeting customer expectations.

Another significant restraining factor in the anti-ageing hair products market is the growing skepticism surrounding the efficacy of certain anti-ageing claims made by brands. With an increasing focus on transparency and honesty in marketing, consumers are becoming more discerning and critical about the products they purchase. Brands that fail to deliver on their promises or do not back their claims with scientific evidence risk losing consumer trust and loyalty. Moreover, the rise of social media influencers who openly critique products can amplify negative perceptions and lead to rapid declines in sales for brands that do not meet consumer expectations. Additionally, the availability of counterfeit or substandard products in the market can further erode consumer confidence, making it imperative for reputable brands to prioritize quality and transparency in their product offerings to maintain their competitive edge.

Competitor Outlook

• L'Or├®al
• Procter & Gamble
• Henkel AG
• Est├®e Lauder Companies
• Unilever
• Shiseido
• Kerastase
• OLAPLEX
• Rodan + Fields
• Garnier
• Redken
• Moroccanoil
• Living Proof
• Pantene
• Matrix

The competitive landscape of the anti-ageing hair products market is characterized by the presence of both established multinational corporations and emerging niche brands. Major players such as L'Or├®al, Procter & Gamble, and Unilever dominate the market with their extensive product portfolios that cater to diverse consumer needs. These companies invest heavily in research and development to innovate and enhance their formulations, ensuring they remain at the forefront of industry trends. Additionally, their robust distribution networks, including partnerships with retailers and e-commerce platforms, allow them to maintain a significant market presence. The competitive rivalry is further heightened by the continuous introduction of new products and limited-time offerings aimed at capturing consumer attention and increasing brand loyalty.

Emerging brands are also making their mark in the anti-ageing hair products market by focusing on niche segments and catering to specific consumer demands. For instance, brands such as OLAPLEX and Moroccanoil have gained popularity by offering specialized treatments that emphasize hair repair and restoration. These companies prioritize high-quality ingredients and effective formulations, which have resonated with consumers seeking targeted solutions for their hair concerns. The rise of clean beauty and sustainability has prompted many new entrants to develop products that align with these values, further diversifying the competitive landscape. As consumer preferences continue to evolve, both established players and newcomers will need to adapt and innovate to stay relevant and capture market share.

In terms of specific companies, L'Or├®al stands out as a leader in the beauty and personal care sector, with a wide range of anti-ageing hair care products that cater to various hair types and concerns. Their commitment to innovation is evident in the continual launch of new products that incorporate advanced technologies and cutting-edge ingredients. Procter & Gamble, another major player, leverages its extensive research capabilities to formulate effective anti-ageing hair care solutions, ensuring that its brands maintain a strong presence in the market. Henkel AG and Est├®e Lauder Companies also contribute significantly to the competitive landscape with their unique product offerings that emphasize luxury and effectiveness, attracting discerning consumers who are willing to invest in high-quality hair care solutions.