Blankets Sales Market Outlook

The global blankets market was valued at approximately USD 8.5 billion in 2022 and is projected to reach around USD 12.4 billion by 2035, growing at a robust CAGR of 5.4% during the forecast period from 2025 to 2035. This growth can be attributed to several factors, including an increase in disposable income, a rising trend in home d├®cor, and heightened consumer awareness regarding health and comfort. Additionally, the growing popularity of cozy and multifunctional products like weighted and electric blankets is stimulating demand across various demographics. Furthermore, the aftermath of the COVID-19 pandemic has led to an increased emphasis on comfort and wellness in households, which is further propelling blanket sales. Lastly, the expansion of e-commerce platforms has made these products more accessible to consumers, adding to market growth.

Growth Factor of the Market

The blankets market is witnessing significant growth driven by a combination of lifestyle changes and technological advancements. Consumers are increasingly investing in products that offer comfort, warmth, and therapeutic benefits, such as weighted blankets which are known to improve sleep quality. The rise in remote work culture has also led to greater interest in home-based comfort products, as individuals prioritize creating inviting and relaxing living spaces. In addition, sustainability is becoming a crucial factor influencing consumer decisions, prompting manufacturers to innovate with eco-friendly materials. Furthermore, the growing hospitality and healthcare sectors are generating demand for blankets, with hotels and hospitals seeking high-quality, durable, and comfortable bedding items. As manufacturers continue to diversify their product lines to cater to a variety of consumer needs and preferences, the market is poised for steady growth.

Key Highlights of the Market

• Projected global market size to reach USD 12.4 billion by 2035.
• Rapid growth driven by increasing demand for comfort and wellness products.
• Technological advancements leading to innovative blanket designs and materials.
• Significant opportunities in the e-commerce sector for blanket sales.
• Growing emphasis on sustainability and eco-friendly materials among consumers.

By Product Type

Fleece Blankets:

Fleece blankets are one of the most popular types of blankets available in the market, primarily due to their lightweight and thermal insulating properties. Made from synthetic fibers, they are known for their softness and warmth, making them ideal for casual use at home or during outdoor activities. Their easy maintenance and variety of styles and colors have further contributed to their widespread acceptance among consumers. Additionally, fleece blankets are often designed in various sizes, catering to both individual and family needs, thus expanding their market reach. The growing trend of outdoor activities and camping is also adding to the sales of fleece blankets, ensuring a steady demand in this segment.

Wool Blankets:

Wool blankets are renowned for their natural insulating properties and ability to regulate body temperature, making them an excellent choice for cold weather. The premium quality of wool not only provides warmth but also offers durability, which appeals to consumers looking for long-lasting products. Moreover, the rise in interest for sustainable and natural materials is significantly benefiting the wool blanket market as more consumers lean towards eco-friendly options. Wool blankets can also be used for various applications, from residential settings to outdoor adventures, making them versatile and attractive to a broad audience. The wool blanket market is expected to experience growth as awareness of the benefits of natural fibers continues to rise.

Weighted Blankets:

Weighted blankets have emerged as a significant segment in the blankets market, particularly due to their therapeutic benefits. Designed to provide gentle pressure and simulate a sensation similar to being hugged, these blankets are increasingly being used to alleviate anxiety and improve sleep quality. The growing recognition of mental health issues has led consumers to seek solutions that promote relaxation and comfort, thereby driving the demand for weighted blankets. Additionally, they are available in various weights and materials, allowing consumers to select options that best suit their preferences. This expanding awareness around the health benefits of weighted blankets indicates a favorable growth trajectory for this market segment.

Electric Blankets:

Electric blankets represent another prominent category in the blankets market, particularly favored during colder months. These blankets incorporate heating elements that provide customizable warmth through adjustable settings, ensuring comfort and convenience for users. As consumers increasingly seek energy-efficient heating solutions for their homes, electric blankets have gained popularity for their ability to provide warmth without the need for central heating. Furthermore, advancements in technology, such as soft-touch materials and safety features, have made modern electric blankets more appealing. The electric blanket segment is expected to continue growing, especially in regions with harsh winters.

Quilted Blankets:

Quilted blankets, which are often associated with traditional craftsmanship, offer a unique blend of functionality and aesthetics. These blankets are created by stitching together layers of fabric, typically resulting in a thicker and warmer product. They have gained traction due to their decorative appeal and the ability to enhance interior design. Moreover, quilted blankets are available in various patterns, colors, and materials, catering to diverse consumer tastes. With the growing trend of personalization in home d├®cor, quilted blankets are likely to experience sustained demand as consumers seek unique pieces to complement their living spaces.

By Application

Residential:

The residential segment represents a substantial portion of the blankets market, primarily due to the continuous demand for comfort and warmth within homes. Households are increasingly investing in blankets for various purposes, from everyday use to seasonal requirements. The rise of online shopping has made it easier for consumers to explore diverse options in terms of material and design, further boosting sales in this segment. Additionally, as families prioritize creating cozy environments, the demand for high-quality and aesthetically pleasing blankets is on the rise. This segment is expected to continue growing, driven by changing lifestyle trends and rising awareness of comfort in living spaces.

Commercial:

The commercial application of blankets spans various sectors, including businesses, educational institutions, and facilities that require blankets for specific purposes. This segment is growing as organizations recognize the importance of comfort for employees and customers alike, such as providing blankets in break rooms or during events. The versatility of commercial blankets, which can be used for branding purposes or comfort during meetings, has led to increased adoption. The rising trend of corporate wellness is also contributing to the growth of this segment, as businesses prioritize employee well-being. As businesses continue to invest in comfort and quality, the commercial blankets market is poised for expansion.

Hospitality:

The hospitality industry represents a significant market for blankets, as hotels and accommodations seek high-quality bedding to enhance guest experiences. The emphasis on comfort and luxury in hospitality has led to a growing demand for premium blankets that provide warmth and style. Moreover, hotels are increasingly investing in sustainable and eco-friendly options to meet the demands of conscientious travelers. The ability to customize blanket offerings based on seasonal needs and guest preferences is driving innovation in this segment. As the hospitality industry continues to recover and expand post-pandemic, the demand for quality blankets is expected to rise accordingly.

Hospitals:

Hospitals require blankets that provide warmth and comfort to patients, making this a crucial segment of the blankets market. The need for hygienic, durable, and easy-to-wash blankets is paramount in healthcare settings, leading to a demand for specialized materials. Blankets used in hospitals must comply with strict health regulations, emphasizing the importance of quality and comfort. The rising number of hospital admissions and the focus on patient-centered care are driving growth in this segment. Additionally, innovations in materials and designs that promote safety and comfort are positively impacting the hospital blanket market.

Outdoor:

The outdoor application for blankets has gained popularity as more people engage in outdoor activities such as camping, picnicking, and sporting events. Consumers are increasingly seeking durable, lightweight, and easy-to-pack blankets for such occasions. The trend towards experiential travel and outdoor adventures is driving this segment, as individuals prioritize comfort while enjoying nature. Additionally, manufacturers are developing specialized outdoor blankets that provide warmth and water resistance, catering to the unique needs of outdoor enthusiasts. As the appreciation for nature-based activities continues to grow, the outdoor blankets segment is expected to thrive.

By Distribution Channel

Online Retail:

Online retail has become a dominant distribution channel for blankets, reflecting the broader shift towards e-commerce in consumer shopping. The convenience of purchasing products from home, combined with the extensive range of options available online, has made this channel increasingly attractive to consumers. E-commerce platforms offer detailed product information, reviews, and competitive pricing, enabling buyers to make informed decisions. The COVID-19 pandemic further accelerated this trend, as more consumers turned to online shopping for essential and non-essential items alike. The online retail segment is expected to continue to expand, driven by advancements in logistics and personalized shopping experiences.

Specialty Stores:

Specialty stores focusing on home goods and textiles also represent a significant distribution channel for blankets. These stores provide consumers with unique and curated selections, catering to specific tastes and preferences. Customers often appreciate the personalized shopping experience offered by specialty retailers, as they can interact with knowledgeable staff who can assist with product selection. Additionally, many specialty stores emphasize locally-sourced and artisanal products, appealing to consumers who value craftsmanship and quality. The growth of specialty stores is expected to persist as consumers seek distinctive options in their blanket purchases.

Department Stores:

Department stores remain a traditional and popular distribution channel for blankets, providing a wide selection of brands and styles under one roof. They cater to a diverse demographic, attracting consumers looking for various products for their homes. The advantage of in-store shopping allows customers to physically touch and feel the quality of blankets before making a purchase decision. Department stores often run seasonal promotions and sales, which further attracts buyers. However, as e-commerce continues to grow, department stores are also adapting by enhancing their online presence to attract a wider customer base.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets have carved a niche for themselves in the blankets market by providing convenience and accessibility. These retail formats offer a variety of household products, including blankets, at competitive prices. The advantage of one-stop shopping allows consumers to purchase blankets along with their regular grocery shopping, which appeals to many buyers. The increasing trend towards home improvement and comfort has driven supermarkets and hypermarkets to expand their selections of blankets, thereby contributing to sales growth. The convenience of these retail formats ensures that they remain relevant in the evolving market landscape.

Others:

This category includes various other distribution channels such as online marketplaces, discount stores, and thrift stores. These outlets cater to a diverse customer base, often providing budget-friendly options for consumers seeking blankets. Online marketplaces, in particular, have gained traction due to their vast selections and competitive pricing. Discount stores often attract price-sensitive consumers looking for affordable bedding solutions. While representing a smaller share of the overall market, these alternative distribution channels are crucial for maximizing accessibility and catering to varying consumer needs.

By Material

Cotton:

Cotton blankets are highly sought after for their natural fibers, which offer breathability and softness. Known for their hypoallergenic properties, they are a popular choice for consumers with sensitive skin or allergies. Cotton blankets are versatile, available in various weaves and weights, making them suitable for different seasons and uses. The growing interest in sustainable and organic materials has boosted the demand for cotton blankets, as consumers increasingly prioritize eco-friendly options. This segment is expected to witness continued growth, driven by consumer preferences towards natural and comfortable bedding products.

Polyester:

Polyester blankets are recognized for their durability and ease of maintenance, making them an appealing choice for busy households. These blankets retain their shape and color over time, offering a long-lasting solution for consumers. Polyester is also a cost-effective material, allowing manufacturers to produce blankets at various price points, thus catering to a wider audience. The rise in demand for budget-friendly home products has further propelled the polyester blanket market. Additionally, advancements in fabric technology have led to the development of softer and more luxurious polyester blankets, enhancing their appeal among consumers.

Acrylic:

Acrylic blankets are popular for their lightweight nature and warmth, resembling wool without the associated weight and itchiness. They are often favored by consumers seeking affordable alternatives to wool products. Acrylic is also resistant to fading, ensuring that colors remain vibrant even after multiple washes. The versatility of acrylic blankets, available in various styles and designs, caters to diverse consumer preferences. As the market for affordable and functional blankets continues to grow, the acrylic segment is expected to maintain a steady demand, particularly among cost-conscious shoppers.

Wool:

Wool blankets are esteemed for their natural insulating properties and ability to regulate temperature, making them ideal for colder climates. The premium quality of wool provides warmth and comfort, appealing to consumers looking for luxurious bedding options. Additionally, the rising trend towards sustainable and natural materials aligns with growing consumer demand for wool products. Wool blankets are often handcrafted or produced using traditional techniques, adding a unique element that enhances their marketability. As consumers become increasingly aware of the benefits of wool, this segment is likely to experience substantial growth.

Others:

The "Others" category encompasses various materials used in blanket production, including blends, cashmere, and specialty fibers. These materials often cater to niche markets and consumers seeking unique and luxurious options. For instance, cashmere blankets offer unparalleled softness and warmth, attracting affluent consumers willing to invest in high-quality products. The growth of this segment is driven by the rising interest in luxury goods and personalized experiences. As consumers continue to explore diverse material options for their blankets, this category is expected to expand, highlighting the evolving landscape of consumer preferences.

By Region

The blankets market is experiencing regional growth with North America holding a significant share due to high consumer spending on home goods and the strong demand for innovative blanket solutions. The region is projected to witness a CAGR of 5.0% from 2025 to 2035, driven by a growing emphasis on home comfort and wellness products. The U.S. market, in particular, is characterized by a diverse range of blanket offerings, catering to various consumer segments. Additionally, the increase in e-commerce sales has made blankets more accessible, contributing to the overall growth of the North American market.

In Europe, the blankets market is also exhibiting promising growth, with consumers increasingly prioritizing quality and sustainability. The market is projected to demonstrate a CAGR of 4.5% during the forecast period. Countries such as Germany, France, and the UK are at the forefront of this trend, as consumers gravitate towards eco-friendly materials and premium products. The growing popularity of outdoor activities and travel within Europe has further stimulated demand for portable and versatile blankets. As environmental consciousness continues to shape consumer choices, the European market is expected to expand in alignment with these trends.

Opportunities

The blankets market presents several opportunities for manufacturers and retailers seeking to capitalize on evolving consumer preferences. One significant opportunity lies in the growing demand for innovative and multifunctional products, such as weighted and electric blankets that address specific needs like anxiety relief and temperature control. As consumers become more health-conscious and seek products that enhance their overall well-being, manufacturers can explore new designs and technologies to cater to this segment effectively. Moreover, the rise in online shopping offers a lucrative avenue for reaching a broader customer base, enabling retailers to showcase diverse product lines and personalized shopping experiences that appeal to modern consumers.

Another opportunity exists in the realm of sustainability, as consumers increasingly seek eco-friendly and ethically sourced materials. Manufacturers who prioritize sustainable practices in their production processes can capture the attention of environmentally conscious consumers. The growing trend of personalization and customizability in home goods also presents a chance to differentiate products in an increasingly competitive market. Retailers can introduce customizable options, allowing consumers to choose materials, sizes, and designs that fit their unique preferences. By aligning product offerings with current consumer trends and values, businesses can tap into new markets and drive growth in the blankets segment.

Threats

The blankets market faces several threats that could impact growth and profitability. One significant threat is the rising competition from alternative bedding products, such as sleeping bags and other sleep accessories that may deter consumers from purchasing traditional blankets. The introduction of innovative sleep solutions can divert consumer attention and spending away from blankets, posing a challenge for manufacturers. Additionally, fluctuations in raw material prices can affect production costs, leading to potential pricing pressures on retailers and manufacturers. This scenario may require businesses to balance quality and affordability, which could strain profit margins.

Another potential threat is the increasing consumer preference for minimalism and decluttering, which may lead to reduced demand for large bedding items like blankets. As more individuals adopt a minimalist lifestyle, the need for traditional bedding may decline, impacting sales in the blankets market. Furthermore, economic fluctuations and downturns can affect consumer spending habits, leading to decreased discretionary spending on non-essential items like blankets. Manufacturers and retailers need to stay agile and monitor market trends to navigate these threats effectively and maintain their competitive edge.

Competitor Outlook

• ThermoSoft International Corporation
• WestPoint Home
• Tranquillo
• Nice and Cozy
• Woolrich
• Sunbeam Products, Inc.
• Chanasya
• AmazonBasics
• Kingston Home
• Hudson's Bay Company
• Berkshire Blanket
• Cuddle Duds
• Blanket Co.
• Target Corporation
• Pottery Barn

The competitive landscape of the blankets market is characterized by the presence of both established brands and emerging players, each vying for market share through product innovation and differentiation. Major companies such as ThermoSoft International Corporation and WestPoint Home have established strong brand identities and customer loyalty through their quality offerings and diverse product ranges. These companies continuously invest in research and development to introduce new designs and materials, ensuring they meet the evolving needs of consumers. The focus on sustainability and eco-friendly practices among leading brands is also contributing to their competitive advantage, as consumers increasingly prioritize environmentally responsible choices.

Emerging brands, such as Tranquillo and Chanasya, are gaining traction by capitalizing on niche markets and offering unique, handcrafted products that appeal to discerning consumers. These companies often leverage social media and influencer marketing to engage with younger demographics, driving brand awareness and loyalty. The growth of e-commerce platforms has enabled smaller players to reach a wider audience, challenging established brands to adapt their strategies. As competition intensifies, the need for differentiation through quality, design, and sustainability is becoming increasingly important for success in the blankets market.

In this evolving landscape, companies like Woolrich and Sunbeam Products, Inc. stand out by combining traditional craftsmanship with modern technology. Woolrich, known for its heritage in outdoor lifestyle products, continues to innovate while maintaining its commitment to quality and authenticity. Meanwhile, Sunbeam Products, Inc. leads the electric blanket segment by incorporating advanced heating technologies and user-friendly designs. These key players demonstrate the importance of balancing quality, innovation, and customer engagement in establishing a strong foothold in the blankets market. As the industry continues to evolve, collaboration, mergers, and acquisitions among companies may also reshape the competitive dynamics, leading to new growth opportunities.