Breast Pump Sales Market Outlook

The global breast pump market is projected to reach a substantial valuation of approximately USD 4.7 billion by 2035, with a compound annual growth rate (CAGR) of around 7.8% during the forecast period from 2025 to 2035. This growth trajectory is primarily influenced by the increasing awareness of breastfeeding benefits, a rising number of working mothers, and advancements in breast pump technology. Furthermore, the growing trend of maternal health and wellness, coupled with government initiatives promoting breastfeeding, is expected to bolster market demand significantly. The market is also benefiting from the proliferation of e-commerce, making breast pumps more accessible than ever to consumers. This accessibility, combined with strong marketing strategies by health organizations, is likely to drive sales further.

Growth Factor of the Market

Several key factors are contributing to the growth of the breast pump market. Firstly, the global shift towards increasing breastfeeding rates is encouraging mothers to seek out effective breast pump solutions. Studies increasingly highlight the numerous health benefits associated with breastfeeding for both infants and mothers, stimulating heightened interest and demand for breast pumps. Additionally, the continuing evolution of technology, particularly in electric breast pumps, offers enhanced comfort and efficiency, attracting a broader range of consumers. The COVID-19 pandemic has also played a role in shifting mindsets around healthcare, with more mothers opting to express milk at home rather than solely relying on hospital facilities, thus boosting the homecare segment of the market. Lastly, the growing emphasis on maternal health across various regions is fostering a supportive ecosystem for the breast pump industry.

Key Highlights of the Market

• The global breast pump market is expected to witness a CAGR of 7.8% from 2025 to 2035.
• Increasing awareness about breastfeeding benefits significantly drives demand.
• Technological advancements are improving the efficiency and comfort of breast pumps.
• E-commerce growth has made breast pumps more accessible to consumers.
• Government initiatives promoting breastfeeding are bolstering market growth.

By Product Type

Single Electric Breast Pumps:

Single electric breast pumps are designed for mothers who may need to pump occasionally rather than regularly. These pumps are typically compact, user-friendly, and portable, making them ideal for mothers who are on the go or have limited time to dedicate to pumping. The convenience of single electric pumps appeals to working mothers who may need to express milk during breaks or while commuting. These devices often feature adjustable suction levels and come with various accessories, such as bottles and storage bags, which enhance their usability. As more mothers return to work post-maternity leave, the demand for single electric breast pumps is expected to rise, contributing positively to the overall market growth.

Double Electric Breast Pumps:

Double electric breast pumps allow mothers to pump milk from both breasts simultaneously, significantly reducing the time needed for expressing milk. This efficiency is particularly appealing to busy mothers who are balancing work and home responsibilities, as it enables them to maximize their pumping sessions. Double electric pumps are often equipped with advanced features such as programmable settings, customizable suction levels, and quiet operation, making them more user-friendly. Moreover, the effectiveness of double pumping can help increase milk supply, further encouraging mothers to choose this type of breast pump. As a result, double electric breast pumps are witnessing a surge in popularity and market demand.

Manual Breast Pumps:

Manual breast pumps are typically less expensive and more portable compared to electric options, making them an attractive alternative for mothers who prefer simplicity and affordability. These pumps operate through hand pressure, allowing mothers to control the suction strength and speed according to their comfort levels. Manual breast pumps are especially popular among mothers who may use them infrequently, as they do not require batteries or electricity. Their compact design means mothers can easily carry them in bags, making them convenient for travel and occasional use. Despite facing competition from electric models, the manual breast pump segment remains relevant due to the specific needs of budget-conscious consumers.

Wearable Breast Pumps:

Wearable breast pumps represent a growing trend in the breast pump market, designed for mothers who seek convenience and discretion while expressing milk. These devices are typically hands-free, allowing mothers to go about their daily activities without being tethered to a power outlet or a bulky machine. Made to fit comfortably under clothing, wearable pumps can be used at work or home without drawing attention. With technological advancements, many wearable pumps now offer features such as app connectivity for tracking milk output and battery life monitoring. The increasing preference for discrete and efficient solutions among modern mothers is driving the demand for wearable breast pumps significantly.

Hospital Grade Breast Pumps:

Hospital grade breast pumps are designed for high-volume use and are typically utilized in clinical settings, such as hospitals or lactation clinics. These pumps are powerful and effective, providing high suction strength and multiple settings to cater to various milk expression needs. They are often rented out to mothers who require a more robust option for stimulating milk production, especially in cases of preterm birth or other medical conditions. The growing recognition of the importance of breastfeeding in neonatal care is driving demand for hospital-grade pumps, as healthcare providers increasingly recommend these devices for mothers facing challenges with milk supply.

By Application

Hospital Use:

The hospital use segment is an essential part of the breast pump market, as hospitals play a critical role in supporting new mothers in their breastfeeding journey. Hospitals commonly provide electric breast pumps for mothers who may be unable to breastfeed directly, such as premature infants or those with health issues. The availability of high-quality, hospital-grade pumps has been linked to improved breastfeeding rates, as they are designed to mimic the natural sucking pattern of infants. Additionally, with the rise in awareness regarding the significance of breastfeeding for both mother and child, hospitals are increasingly integrating lactation consultants into their services, further boosting the demand for breast pumps in clinical settings.

Homecare:

Homecare applications of breast pumps have seen significant growth due to the increasing number of working mothers and the push for breastfeeding awareness. Many mothers now prefer to pump at home to maintain their milk supply while returning to work or engaging in other daily activities. The convenience of electric and wearable breast pumps allows for easy integration into busy lifestyles, as mothers can express milk while managing household responsibilities or during commutes. This segment has also benefited from technological advancements, with many home use pumps now featuring quiet operation and customizable settings, making the experience more comfortable and user-friendly. The growing trend of personalized parenting and self-care among new mothers is expected to keep the homecare segment thriving.

By Distribution Channel

Online Retailers:

The online retail segment has significantly altered the landscape of breast pump sales, providing consumers with convenience and a wider variety of options than traditional brick-and-mortar stores. With the increasing penetration of the internet and the growth of e-commerce, mothers can easily compare products and read reviews before making purchases. Many online retailers offer competitive pricing and exclusive deals that attract budget-conscious consumers. The COVID-19 pandemic has further accelerated the shift towards online shopping, as mothers seek safe and convenient purchasing options. As a result, the online retail channel is expected to continue growing, becoming a dominant force in the breast pump market.

Offline Retailers:

Despite the growing presence of online retail, offline retailers still play a crucial role in the breast pump market. Many consumers prefer the in-store experience, where they can interact with knowledgeable staff, test products, and receive personalized recommendations. Retailers, including pharmacies, baby product stores, and supermarkets, often stock a variety of breast pump options, from manual to hospital-grade devices. This hands-on experience can be particularly appealing for first-time mothers, as they can gain valuable insights into the proper use and features of different models. Although online shopping continues to grow, the offline retail segment remains a vital component of the overall market, particularly for customers seeking immediate purchases.

By Material Type

Silicone:

Silicone is a widely used material in the breast pump market due to its excellent flexibility and safety profile. This material is favored for its hypoallergenic properties, making it suitable for even the most sensitive skin types. Silicone breast pumps are often easy to clean and can be sterilized without degrading their quality, a critical factor for new mothers concerned about hygiene. Additionally, silicone is robust and can withstand various temperature changes, making it ideal for both hot and cold applications. The demand for silicone breast pumps is rising as consumers increasingly prioritize materials that are safe, durable, and environmentally friendly.

Polypropylene:

Polypropylene is another popular material used in the production of breast pumps, particularly for its lightweight and economical nature. This plastic material is commonly used for the bottles and components of breast pumps, providing a durable and cost-effective option for manufacturers. Polypropylene is free from Bisphenol A (BPA), making it a safer choice for feeding products. The affordability of polypropylene breast pumps makes them appealing to a broader audience, particularly for budget-conscious parents. As awareness grows regarding the safety of materials used in baby products, the demand for polypropylene-based breast pumps is expected to continue to increase.

Others:

While silicone and polypropylene dominate the breast pump material segment, other materials, such as rubber and various composites, are also utilized. These materials may be employed in specific components based on performance or cost considerations. Innovations in material science are leading to the development of hybrid materials that combine the strengths of different substances, including enhanced flexibility, strength, and durability. Moreover, as manufacturers continue to seek sustainable alternatives, biodegradable and eco-friendly materials are becoming more prevalent in the production of breast pumps. This diversification in materials is set to play a significant role in shaping future trends within the breast pump market.

By Region

In North America, the breast pump market is experiencing robust growth, projected to reach approximately USD 1.8 billion by 2035, with a CAGR of around 8.1% over the forecast period. Factors contributing to this growth include rising breastfeeding awareness, supported by government initiatives and health organizations promoting breastfeeding as a critical aspect of maternal and infant health. The region's high disposable income enables mothers to invest in high-quality breast pumps, particularly electric and wearable models, which are gaining traction among working mothers. The ongoing emphasis on maternal health and wellness is also driving the segment forward, as more women seek out breastfeeding solutions that fit their busy lifestyles.

In Europe, the breast pump market is anticipated to grow steadily, reaching an estimated USD 1.5 billion by 2035. Factors such as the increasing prevalence of working mothers and supportive legislation promoting breastfeeding are playing vital roles in this growth. Countries such as Germany, the UK, and France are at the forefront of the market, where there is a strong cultural emphasis on breastfeeding and maternal health. Additionally, the rise in e-commerce platforms is making breast pumps more accessible to consumers across various regions, further contributing to the overall growth of the market. Together, these regional dynamics highlight the importance of understanding local preferences and trends in driving breast pump sales globally.

Opportunities

The breast pump market is ripe with opportunities, particularly as societal norms around breastfeeding continue to evolve and more mothers embrace the benefits of expressing milk. One significant opportunity lies in the development of innovative breast pump technologies that enhance convenience and user experience. Companies that invest in research and development to create features such as app connectivity for tracking milk output, improved battery life, and quieter operation are likely to gain a competitive edge. Additionally, the growing acceptance of breastfeeding in public and the push for breastfeeding-friendly workplaces present a unique opportunity for manufacturers to penetrate new markets and attract a wider customer base.

Another promising opportunity is the expansion into emerging markets, particularly in Asia Pacific and Latin America, where the demand for breastfeeding solutions is on the rise. As urbanization increases and more women join the workforce, the need for breast pumps is expected to grow correspondingly. Companies that strategically position themselves in these regions and tailor their marketing efforts to resonate with local cultures and breastfeeding practices may find substantial growth potential. Furthermore, collaborations with healthcare providers and lactation consultants can help raise awareness about the benefits of breast pumps, fostering a supportive environment for mothers and ultimately driving sales.

Threats

Despite the positive growth outlook, the breast pump market faces several threats that could hinder its expansion. One significant concern is the rising competition from alternative feeding methods, particularly infant formula, which may deter some mothers from breastfeeding or expressing milk. The increased marketing and availability of formula products could lead to a decline in breastfeeding rates, negatively impacting breast pump sales. Additionally, economic downturns and fluctuations in consumer spending can affect the purchasing decisions of parents, making them more likely to opt for budget-friendly options or forego breast pumps altogether. Understanding these market dynamics is crucial for companies aiming to navigate potential risks effectively.

Another important restraining factor is the stringent regulations and safety standards governing baby products, including breast pumps. Manufacturers must comply with various guidelines and certifications to ensure their products are safe for use. This compliance can lead to increased production costs and longer time-to-market, which may be prohibitive for smaller companies or new entrants. Furthermore, educating consumers on the importance of product quality and safety can be challenging, especially in a market where price sensitivity is prevalent. As a result, companies may need to invest significantly in marketing and education to reassure customers about the quality and reliability of their products.

Competitor Outlook

• Medela AG
• Philips Avent
• Spectra Baby USA
• Tommee Tippee
• Braun
• Haakaa
• Lansinoh
• Chicco
• Evenflo
• Bellababy
• Kiinde
• NatureBond
• Elvie
• Avent
• BabyBuddha

The competitive landscape of the breast pump market is characterized by a mix of established players and emerging brands striving to capture market share. Companies like Medela AG and Philips Avent have long been at the forefront of the industry, known for their innovative designs and high-quality products. Medela, for instance, has a strong reputation for its hospital-grade breast pumps and has successfully developed a range of home-use products that cater to the needs of different consumers. Their commitment to research and development allows them to stay ahead of trends and maintain a competitive edge. Similarly, Philips AventÔÇÖs focus on providing user-friendly and efficient products has helped solidify its standing in the market.

Additionally, newer entrants like Elvie and BabyBuddha are disrupting the market with their unique and innovative breast pump solutions. Elvie's hands-free, wearable breast pump, for example, has garnered attention for its discreet design and advanced technology, appealing to modern mothers who prioritize convenience. These emerging brands are leveraging social media marketing and influencer collaborations to reach their target audience, effectively positioning themselves as contemporary and relatable options. As the market evolves, established companies may need to adapt to these changing consumer preferences and invest in new product development to remain relevant.

Furthermore, the breast pump market is witnessing an increasing trend towards sustainability and eco-friendliness. Many companies are taking steps to reduce their environmental footprint by using recyclable materials and sustainable production practices. Brands such as Haakaa have gained popularity due to their commitment to eco-friendly products, offering silicone breast pumps that are both safe for mothers and babies and have minimal impact on the environment. This growing consumer consciousness regarding environmental issues presents both a challenge and an opportunity for companies operating in the market. Those that can successfully align their products with sustainability values are likely to attract a loyal customer base.