Canned Broths Market Outlook

The global canned broths market was valued at approximately USD 7.8 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of around 4.9% from 2025 to 2035. This growth is primarily driven by an increasing consumer preference for convenient and quick meal options, as well as a growing awareness of the nutritional benefits provided by various types of broths, such as bone broths and vegetable broths. The rise in the popularity of home cooking, particularly post-pandemic, has further accelerated demand as consumers seek high-quality ingredients that can enhance the taste and nutritional profile of their meals. Furthermore, the trend towards healthy eating and the incorporation of broths into various diets, including ketogenic and paleo diets, are contributing factors to the market's expansion. The introduction of innovative flavors and organic options is also expected to bolster market growth in the coming years.

Growth Factor of the Market

One of the primary growth factors influencing the canned broths market is the increasing demand for convenience foods, which aligns with the busy lifestyles of modern consumers who seek ready-to-eat or easy-to-cook meals. Additionally, the rise in health-conscious eating habits has driven consumers towards broth-based options that are perceived as nutritious, low-calorie, and beneficial for digestion and overall health. Furthermore, the expanding retail distribution channels, including the growth of e-commerce platforms, have made it easier for consumers to access a wide variety of canned broth products, boosting sales. The increasing trend of home cooking, partially accelerated by the COVID-19 pandemic, has also led to a surge in demand for canned broths as a versatile ingredient in soups, sauces, and stews. Moreover, the continuous innovation in flavors and packaging is catering to diverse consumer preferences, thereby fostering market growth.

Key Highlights of the Market

• The global canned broths market is projected to reach USD 12.3 billion by 2035.
• North America holds the largest market share, accounting for approximately 40% of the total market.
• Bone broths are witnessing the fastest growth rate, attributed to their health benefits.
• Online retail channels are rapidly gaining popularity, facilitating easier consumer access to a variety of products.
• Organic and natural broth options are increasingly being favored by health-conscious consumers.

By Product Type

Vegetable Broths:

Vegetable broths have gained significant traction in the canned broths market, largely due to the rising trend of plant-based diets. They are crafted from a variety of vegetables, herbs, and spices, offering a rich flavor profile that appeals to vegetarians and vegans alike. As consumers become more health-conscious, the demand for vegetable-based products is on the rise, driven by their perceived health benefits and lower calorie content compared to meat-based broths. Furthermore, the versatility of vegetable broths, which can be used in soups, sauces, and various culinary applications, enhances their popularity in both home cooking and food service industries. The market is also witnessing innovations in flavor and formulations, with brands introducing unique blends that cater to diverse palates.

Chicken Broths:

Chicken broths are among the most popular types of canned broths, primarily due to their rich taste and versatility. They are commonly used as a base for soups and sauces, providing a savory depth that enhances numerous dishes. The demand for chicken broth is propelled by its nostalgic association with comfort food, particularly in cold seasons when warm soups are favored. Additionally, the rise in consumer awareness regarding the health benefits of chicken broth, such as its potential to boost immunity and improve gut health, has further solidified its market position. Moreover, innovations in low-sodium and organic chicken broth options are catering to the growing health-conscious demographic, thereby expanding the product's appeal and market share.

Beef Broths:

Beef broths are recognized for their robust flavor and high nutritional content, particularly when made from bone marrow, which is rich in collagen and protein. This type of broth is increasingly popular among consumers looking for hearty meal options, and it is frequently utilized in stews, sauces, and gravies. The growing trend of bone broth in health and wellness circles has enhanced the visibility and demand for beef broths, as they are often marketed with health claims tied to their collagen content. Additionally, the introduction of premium beef broth products, made from grass-fed or organic ingredients, is appealing to discerning consumers who prioritize quality and sustainability in their food choices.

Seafood Broths:

Seafood broths are a niche segment within the canned broths market but are gaining momentum due to the increasing interest in seafood-based diets and culinary experiences. They are often used in seafood soups, sauces, and risottos, providing a distinctive flavor that can enhance various dishes. The demand for seafood broths is closely linked to the growing trend of consuming omega-3 fatty acids, as consumers become more aware of their health benefits. Furthermore, with the rise in gourmet cooking and the popularity of international cuisines, particularly Asian and Mediterranean, seafood broths are being increasingly incorporated into diverse culinary applications, thus expanding their market potential.

Bone Broths:

Bone broths have emerged as a significant player in the canned broths market, with increasing consumer awareness regarding their health benefits, particularly in relation to gut health, joint support, and overall wellness. Made by simmering animal bones and connective tissues, these broths are rich in collagen, minerals, and amino acids. The trend toward wellness and health-focused diets has led to surging interest in bone broth products, which are often marketed as natural remedies for various ailments. As a result, many brands are now offering bone broths in convenient packaging, catering to a growing audience looking for nutritious and easy meal solutions. Additionally, the flexibility of bone broths allows them to be incorporated into a broad range of dishes, enhancing their appeal to health-conscious consumers.

By Application

Soups:

Soups are one of the primary applications for canned broths, as they serve as a foundational base that enhances flavor and provides essential nutrients. The popularity of soups, particularly in colder months, drives significant demand for various types of broths, such as chicken, beef, and vegetable broths. The convenience of canned broths allows consumers to quickly prepare hearty soups at home, aligning with the growing trend of home cooking. Moreover, the increasing awareness of the health benefits associated with broth-based soups positions this application favorably in the market. Brands are responding to this demand by innovating with unique flavors and organic ingredients, further enhancing the attractiveness of soup products in the canned broths market.

Sauces:

Canned broths are also integral to the preparation of sauces, providing richness and depth of flavor that elevates a wide range of dishes. The versatility of broths in creating sauces such as gravies, marinades, and reductions has led to increased demand among both home cooks and professional chefs. With the growing trend of culinary experimentation, consumers are utilizing canned broths to craft gourmet sauces with minimal effort, driving market growth. Additionally, the shift towards healthier eating habits is prompting consumers to seek out broths with lower sodium and fat content to create lighter sauces without sacrificing taste. As a result, the sauces application segment is becoming increasingly significant within the canned broths market.

Gravies:

Gravies are another important application for canned broths, particularly in cuisines that emphasize savory, hearty dishes. Canned broths provide a convenient and consistent base for making gravies, which are often served with meats, potatoes, and various side dishes. The demand for quick and easy meal preparation options has led to a rise in the use of canned broths for gravy making, enabling consumers to prepare flavorful dishes with minimal effort. As culinary trends evolve and consumers seek out comfort food options, the gravy segment is predicted to continue expanding. Additionally, brands are innovating with gluten-free and low-sodium gravy options to cater to the diverse dietary preferences of consumers.

Stews:

Canned broths play a crucial role in the preparation of stews, where they serve as a flavorful liquid base that unites the various ingredients. The convenience of canned broths allows for easy and quick meal preparation, which is particularly appealing to busy consumers looking for wholesome options. Stews, known for their heartiness and depth of flavor, greatly benefit from the rich, savory profiles that broths provide. With the increasing popularity of slow cooking and one-pot meals, the stews application segment is experiencing growth, as consumers appreciate the convenience of using canned broths to enhance their favorite recipes. As brands expand their offerings, innovations in flavors and organic options are likely to strengthen this segment even further.

Others:

In addition to soups, sauces, gravies, and stews, canned broths are utilized in various other culinary applications, including risottos, casseroles, and grain dishes. The versatility of canned broths allows them to be incorporated into a wide range of recipes, catering to diverse consumer needs and preferences. This segment encompasses a variety of cooking styles, from traditional to modern, and is fueled by the increasing popularity of meal prepping and home cooking. As more consumers explore new cuisines and cooking techniques, the demand for canned broths in these lesser-known applications is expected to rise. Innovative marketing strategies that highlight the adaptability of broths will likely contribute to the growth of this segment.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain the dominant distribution channels for canned broths, owing to their wide reach and extensive product offerings. These retail formats provide consumers with the convenience of one-stop shopping, allowing them to select from various brands and types of canned broths. The organized retail sector has been expanding rapidly, and supermarkets are increasingly prioritizing the inclusion of health-oriented products, including organic and low-sodium options. This channel also benefits from promotional strategies, such as discounts and bundled offers, which attract consumers and encourage trial purchases. Furthermore, the increasing penetration of private label products in these retail settings is providing consumers with cost-effective alternatives, further bolstering market growth.

Convenience Stores:

Convenience stores play a vital role in the distribution of canned broths, particularly in urban areas where consumers seek quick meal solutions. These stores offer the convenience of easy access to essential products, allowing shoppers to grab canned broths alongside other groceries. As consumer lifestyles become busier, the demand for ready-to-cook products available in convenience stores has increased. Additionally, many convenience store chains are focusing on expanding their product assortments to include healthier options, such as organic and low-sodium broths, to cater to the health-conscious segment. This trend enhances the appeal of convenience stores as a viable distribution channel within the canned broths market.

Online Retail:

The online retail segment has been rapidly growing, driven by changing consumer shopping habits and the increasing reliance on e-commerce platforms for grocery shopping. The convenience of browsing a wide range of canned broths from the comfort of home has attracted a substantial number of consumers. Furthermore, online retailers often provide detailed product information and customer reviews, enabling informed purchasing decisions. The COVID-19 pandemic has accelerated the shift towards online shopping, with many consumers now preferring to order their groceries online. As a result, brands are increasingly investing in digital marketing strategies and partnerships with e-commerce platforms to enhance visibility and reach within this channel, leading to sustained growth in the online retail segment.

Specialty Stores:

Specialty stores, including health food stores and gourmet shops, are becoming increasingly significant for the distribution of canned broths, particularly those that cater to niche markets. These stores often emphasize high-quality, organic, and artisanal products, appealing to consumers who prioritize health and premium ingredients. The growth of the health and wellness trend has led to increased consumer interest in specialty broths that are free from artificial additives and preservatives. As specialty stores continue to expand their offerings and educate consumers about the benefits of specific broth types, they will likely see continued growth within this segment. Moreover, the personalized shopping experience provided by specialty retailers enhances customer loyalty and drives repeat purchases.

Others:

This segment encompasses various other distribution channels, including foodservice providers, wholesalers, and direct-to-consumer sales. Foodservice providers, such as restaurants and catering businesses, rely on bulk purchases of canned broths to prepare a range of dishes, influencing market dynamics significantly. Furthermore, wholesalers facilitate the distribution of canned broths to smaller retailers and niche markets, ensuring product availability across diverse channels. Direct-to-consumer sales, including subscription services and farmers' markets, offer consumers unique and often locally sourced broth options. As consumer preferences continue to evolve, this segment is expected to expand, catering to emerging trends and dietary preferences.

By Ingredient Type

Chicken:

Canned chicken broth is a staple ingredient in many kitchens, known for its rich flavor and versatility. It serves as an essential base for soups, stews, sauces, and gravies, making it a go-to option for home cooks and professional chefs alike. The popularity of chicken broth can be attributed to its comforting taste, which is often associated with traditional comfort foods. Additionally, the health benefits of chicken broth, particularly its potential to support immune function and digestion, have contributed to its growing demand. With the rise of health-conscious consumers, brands are increasingly introducing organic and low-sodium chicken broth options to cater to a wider audience while ensuring quality and taste.

Beef:

Canned beef broth is recognized for its hearty flavor and is commonly used in various culinary applications, including soups, stews, and sauces. The robust taste of beef broth adds depth to dishes, making it a popular choice for hearty meals. The increasing trend of home cooking and the desire for nutritious and convenient meal options have fueled the demand for beef broth products. Moreover, with the rise of health and wellness trends, consumers are becoming more informed about the nutritional benefits of beef broth, particularly those made from grass-fed or organic sources. Brands are responding to this trend by offering premium products that emphasize quality ingredients, catering to the discerning consumer.

Vegetables:

Vegetable-based broths are an essential component of the canned broths market, with a growing number of consumers opting for plant-based diets. These broths are crafted from a variety of vegetables, herbs, and spices, offering a rich and flavorful base for soups, sauces, and more. The demand for vegetable broths is driven by the increasing interest in vegetarian and vegan diets, as well as the overall trend towards healthier eating habits. Additionally, the versatility of vegetable broths allows them to be used in a wide range of recipes, appealing to home cooks looking for convenient and nutritious options. Brands are innovating with unique flavor combinations and organic ingredients to enhance their offerings in this segment.

Seafood:

Canned seafood broths are a niche segment in the market, but they are gaining traction as consumers become more interested in seafood-based diets. These broths are made from a variety of seafood, providing distinct flavors that enhance soups, sauces, and risottos. The demand for seafood broths is linked to the growing awareness of the health benefits of omega-3 fatty acids, which attract health-conscious consumers. As culinary trends evolve, seafood broths are increasingly incorporated into gourmet cooking and diverse international cuisines, expanding their market presence. Brands are also focusing on sourcing sustainable seafood to appeal to environmentally conscious consumers, further driving demand in this segment.

Herbs & Spices:

Herbs and spices play a crucial role in enhancing the flavor profile of canned broths, contributing to their overall appeal. Many broths are infused with a variety of herbs and spices, providing unique and bold flavors that cater to diverse culinary preferences. The growing trend of flavor exploration and experimentation in cooking is driving demand for broth products that highlight specific herb and spice blends. Additionally, consumers are increasingly seeking out broths that boast natural and organic ingredients, as they are more conscious of the additives and preservatives present in processed foods. Brands are responding to this trend by offering innovative formulations that feature unique herb and spice combinations, thereby enriching the overall market landscape.

By Region

North America holds the largest share of the canned broths market, accounting for approximately 40% of global sales due to the high consumption rates of canned foods and the established presence of major brands. The region is witnessing steady growth, with the market projected to grow at a CAGR of 4.5% from 2025 to 2035. This growth is fueled by the increasing demand for convenient meal solutions, as well as the rising trend of health-conscious eating behaviors among consumers. Additionally, the popularity of home cooking, particularly during the pandemic, has led to increased sales of canned broths as consumers seek out high-quality ingredients for their meals. The North American market is characterized by extensive retail networks, including supermarkets and online platforms, which facilitate easy access to a broad range of canned broth products.

In Europe, the canned broths market is experiencing a notable shift towards healthier and organic options, capturing a significant portion of the overall market. The region is expected to witness a CAGR of 5.3% between 2025 and 2035, driven by increasing consumer awareness about health and nutrition. The demand for plant-based and organic broths is particularly strong in countries like the UK, Germany, and France, supported by the rise of vegetarian and vegan diets. Furthermore, the growth of specialty stores and e-commerce platforms is facilitating greater access to diverse broth products, thereby contributing to market expansion. In Asia Pacific, the market is witnessing rapid growth as a result of rising disposable incomes and changing dietary habits, with major growth expected in countries like China and India, which are becoming more receptive to western culinary trends.

Opportunities

The canned broths market presents numerous opportunities for growth, particularly in the realm of product innovation and diversification. As consumers become increasingly health-conscious, there is a growing demand for broths that are organic, low-sodium, and free from artificial preservatives and additives. Brands that focus on clean labeling and transparency in ingredient sourcing are likely to appeal to this demographic. Additionally, the trend toward plant-based diets provides an opportunity for manufacturers to develop and promote vegetable and plant-based broths that cater to the needs of vegan and vegetarian consumers. This focus on health and wellness not only supports product innovation but also aligns with the overall market trend towards better-for-you products, which is projected to continue driving sales in the coming years.

Another significant opportunity lies within the e-commerce sector, which is rapidly transforming how consumers purchase food products. As more consumers turn to online shopping for convenience, brands that invest in robust online retail strategies will have a competitive advantage. Companies can leverage digital marketing techniques, social media engagement, and targeted advertising to reach consumers effectively and drive brand awareness. Furthermore, subscription models for canned broth delivery services present innovative opportunities to foster customer loyalty and consistent revenue streams. By creating a seamless shopping experience and offering personalized options, companies can capitalize on the growing trend of online grocery shopping and expand their market presence.

Threats

Despite the promising growth prospects for the canned broths market, several threats could hinder its expansion. One significant threat is the increasing competition from fresh and homemade broth options, as consumers become more inclined to explore culinary practices that allow them to create broths from scratch. The growing popularity of meal prep and cooking shows has inspired many individuals to experiment with making their own broths, potentially impacting sales of canned products. Additionally, fluctuations in ingredient prices, driven by factors such as climate change and supply chain disruptions, can pose challenges for manufacturers in maintaining profit margins while offering competitive pricing for canned broths. These challenges require companies to innovate continuously and adapt to changing consumer preferences.

Another restraining factor is the growing concern surrounding the environmental impact of food packaging, particularly single-use plastics. As consumers become more environmentally conscious, there is a rising demand for sustainable packaging solutions that minimize waste and reduce carbon footprints. Brands that fail to adopt eco-friendly practices may face backlash from consumers, potentially leading to a decline in sales. Furthermore, stringent regulations surrounding food safety and labeling can pose challenges for manufacturers that must continuously adapt to comply with changing standards. As such, companies in the canned broths market need to prioritize sustainability and regulatory compliance to mitigate potential threats and ensure long-term success.

Competitor Outlook

• Campbell Soup Company
• Pacific Foods
• Swanson (a division of Campbell Soup Company)
• Progresso (General Mills)
• Bone broth by Kettle & Fire
• Annie's Homegrown
• Health Valley
• Imagine Foods
• Better Than Bouillon
• Trader Joe's
• Edward & Sons
• Knorr
• Nature's Loop
• Alessi
• Vital Proteins

The competitive landscape of the canned broths market is characterized by a mix of established players and emerging brands, all vying for consumer attention amid changing preferences. Major companies like Campbell Soup Company and Progresso have maintained their dominance through extensive distribution networks, innovative product lines, and strong brand recognition. These companies often invest heavily in marketing efforts to position their products favorably and capture a significant market share. Emerging brands, on the other hand, focus on niche segments and health-oriented products, often leveraging social media to engage with health-conscious consumers. This dynamic creates a competitive environment where both traditional and modern approaches coexist, catering to diverse consumer needs.

Campbell Soup Company, a long-standing leader in the canned broths market, offers a wide range of products, including chicken, vegetable, and specialty broths. The company has been proactive in responding to consumer trends by introducing organic and low-sodium options, reflecting the growing demand for healthier alternatives. Their marketing strategies emphasize the quality and convenience of their offerings, appealing to busy households seeking quick meal solutions. Additionally, CampbellÔÇÖs strong distribution channels ensure their products are widely available both in retail settings and online, solidifying their market presence.

Another key player, Pacific Foods, has carved out a niche within the organic segment of the market. Known for its commitment to sustainable and high-quality ingredients, the brand has gained a loyal following among health-conscious consumers. Pacific Foods offers an extensive range of organic broths, including chicken, vegetable, and bone broths, aligning with the increasing consumer preference for clean-label products. Their innovative packaging and focus on environmental sustainability resonate well with todayÔÇÖs eco-conscious shoppers, further enhancing their competitive advantage in the market.