Cider Packaging Market Outlook

The global cider packaging market is poised to reach a valuation of approximately USD 5.6 billion by 2035, demonstrating a compound annual growth rate (CAGR) of around 5.3% during the forecast period from 2025 to 2035. The growing popularity of cider among consumers, combined with a rise in innovative packaging solutions designed to enhance product preservation and sustainability, is driving this market forward. Furthermore, an increasing number of cider brands and producers are entering the market, contributing to an expanding range of cider options available to consumers. As lifestyle changes lead to a growing preference for ready-to-drink beverages, cider is increasingly being viewed as a trendy and sophisticated alternative to traditional alcoholic beverages, further fueling market growth. Additionally, eco-friendly packaging trends are influencing packaging choices, as brands seek to align with environmentally conscious consumer preferences.

Growth Factor of the Market

The cider packaging market is witnessing significant growth driven by factors such as the increasing demand for cider in various regions, particularly in North America and Europe. The rise in craft cider production has led to a surge in demand for innovative and diverse packaging solutions. Moreover, the growing awareness and preference for environment-friendly packaging materials are pushing manufacturers toward sustainable options that appeal to eco-conscious consumers. The expansion of distribution channels, particularly through online retail, has made cider more accessible to consumers, further driving sales growth. Additionally, the trend of premiumization in alcoholic beverages is encouraging producers to invest in high-quality packaging that enhances the product's perceived value, leading to higher spending by consumers in this segment.

Key Highlights of the Market

• The cider packaging market is anticipated to experience robust growth with a CAGR of 5.3% from 2025 to 2035.
• Glass bottles remain the preferred packaging choice for premium cider brands, emphasizing quality and aesthetics.
• Online retail channels are rapidly expanding, providing greater reach and convenience for cider producers.
• The trend toward sustainable packaging is influencing material choices, with increased use of recyclable materials.
• Innovation in packaging designs, including eco-friendly options, is becoming a key differentiator among brands.

By Packaging Type

Bottles:

Bottles are the most traditional and widely-used packaging type in the cider industry, particularly favored for their aesthetic appeal and ability to preserve the beverage's quality. Glass bottles, in particular, protect the cider from external elements, maintaining its flavor and aroma over time. Many premium cider brands opt for glass bottles as they convey a sense of quality and sophistication, which resonates well with consumers who are willing to pay a premium for artisanal products. Additionally, the use of unique bottle shapes and designs can enhance brand differentiation, making it a popular choice for marketing. However, the weight and breakability of glass can pose challenges in terms of transportation and storage costs.

Cans:

Cans have gained significant traction in the cider packaging market due to their lightweight nature and convenience. They are particularly popular among younger consumers who appreciate the portability and ease of use. Canned cider offers excellent protection against light and oxygen, which can negatively impact the flavor of the beverage. Furthermore, aluminum cans are 100% recyclable and can be produced using a lower carbon footprint compared to glass, aligning with the sustainability trends in the market. The ability to display vibrant and eye-catching graphics on cans also makes them an effective marketing tool for cider brands aiming to attract attention on store shelves.

Kegs:

Kegs remain a vital packaging option, particularly in the commercial segment, where cider is served in bars, restaurants, and events. Keg packaging allows for larger volume distribution, making it ideal for establishments that offer cider on draft. The use of kegs not only aids in reducing packaging waste but also enhances the freshness of the cider as it is stored in a controlled environment. Additionally, the trend toward taproom experiences and craft beverage festivals is driving demand for kegged cider, allowing consumers to enjoy fresh cider directly from the source. Cider producers are increasingly investing in keg options to capitalize on this growing trend in the hospitality sector.

Pouches:

Pouches are an emerging packaging type for cider that caters to the demand for convenience and portability. Often used for single-serving sizes, pouches are lightweight, flexible, and easy to transport, making them ideal for outdoor activities, picnics, and festivals. They also require less storage space compared to traditional bottles and cans, offering logistical advantages for distributors. While pouch packaging may still be relatively niche compared to other options, its innovative design and unique consumer appeal are driving interest among cider producers looking to differentiate their products in a competitive market.

Cartons:

Cartons are gaining popularity in the cider packaging market, particularly for larger formats and multi-packs. They offer excellent protection against light and oxygen while being lightweight and easily stackable for storage and transportation. Carton packaging is also attractive for eco-conscious brands, as many options are made from recyclable materials. Additionally, the ability to print vibrant graphics on cartons allows brands to communicate their story and values effectively. As the cider market continues to evolve, carton packaging may become a prominent choice for both established and emerging cider brands seeking innovative and sustainable solutions.

By Material Type

Glass:

Glass is the most traditional material used for cider packaging, providing excellent protection against environmental factors while preserving the beverage's flavor and aroma. It is particularly favored for high-end, artisanal ciders, as glass bottles convey a sense of quality and sophistication that appeals to premium consumer segments. Moreover, glass is completely recyclable and can be reused multiple times without losing its integrity, making it an environmentally friendly choice for many cider brands. However, the weight and fragility of glass can pose challenges in terms of shipping and handling, necessitating careful logistical planning.

Metal:

Metal packaging, particularly aluminum cans, is rapidly gaining popularity in the cider market, driven by their lightweight nature, portability, and sustainability. Cans offer excellent protection against light and oxygen, which can compromise the quality of the cider. Additionally, the recyclability of aluminum makes it an appealing option for eco-conscious consumers. Cans also provide brands with the opportunity to create eye-catching designs that stand out on retail shelves, thereby enhancing marketability. The versatility of metal packaging allows for various sizes and formats, catering to diverse consumer preferences and occasions.

Plastic:

Plastic packaging is increasingly being explored within the cider market, primarily due to its lightweight and flexible characteristics. While plastic is often viewed as less premium than glass or metal, it offers certain advantages, such as being unbreakable and more economical for large-volume producers. Moreover, advancements in biodegradable and recyclable plastics are addressing environmental concerns associated with traditional plastic materials. This makes plastic packaging an attractive option for cider brands targeting younger, on-the-go consumers looking for convenience and practicality.

Paperboard:

Paperboard is gaining traction as a packaging material in the cider industry, especially for multi-pack formats and cartons. The lightweight and recyclable nature of paperboard makes it an eco-friendly choice, appealing to a growing segment of environmentally conscious consumers. Paperboard also allows for extensive customization in terms of size, shape, and graphics, enabling brands to enhance their visual appeal and storytelling. As sustainability becomes increasingly important in consumer decision-making, paperboard packaging is likely to see greater adoption in the cider market.

Others:

This category encompasses a range of alternative materials used for cider packaging, including combinations of materials and innovative solutions that may not fit conventional classifications. Some cider producers are experimenting with hybrid packaging solutions that integrate recyclable elements or utilize sustainable practices, such as utilizing locally sourced materials. This trend reflects a growing awareness of the importance of sustainable packaging in the overall consumer experience. As the cider market evolves, the exploration and adoption of diverse packaging materials will likely continue to grow, allowing brands to differentiate themselves in a competitive landscape.

By Distribution Channel

Online Retail:

Online retail has emerged as a crucial distribution channel in the cider packaging market, particularly in the wake of the COVID-19 pandemic, which accelerated the shift towards e-commerce. Consumers appreciate the convenience and accessibility that online platforms offer, allowing them to browse a wide selection of cider brands and make purchases from the comfort of their homes. Additionally, many online retailers provide direct shipping options, which enhances convenience for consumers. The growth of subscription services and curated cider boxes further contributes to the popularity of online retail, creating opportunities for cider brands to reach new audiences and foster loyalty among consumers.

Specialty Stores:

Specialty stores have become important distribution channels for cider, offering a curated selection of artisanal and craft beverages. These retail locations often focus on providing unique and high-quality products, which aligns well with the premium positioning of many cider brands. Consumers who visit specialty stores are typically looking for unique offerings, making them more likely to try craft ciders that they may not find in larger retail outlets. The knowledgeable staff in specialty stores can also provide recommendations and educate consumers about different cider varieties, enhancing the overall shopping experience and driving sales.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain key distribution channels for cider packaging, providing extensive reach and visibility for brands. These retail formats often feature dedicated sections for alcoholic beverages, including cider, allowing consumers to easily access various options. The competitive pricing strategies employed by supermarkets can attract price-sensitive consumers and encourage trial purchases. Additionally, promotional campaigns and in-store tastings can significantly influence consumer choices, driving sales for cider brands. As supermarkets expand their offerings to include craft and premium products, cider brands can benefit from increased shelf space and exposure to a broad customer base.

Convenience Stores:

Convenience stores play a vital role in the cider packaging market, particularly for consumers seeking quick and easy access to beverages. These stores typically carry a diverse range of products, including ready-to-drink options like cider, making them attractive for impulse purchases. The convenience of these stores aligns well with the busy lifestyles of consumers, who may prefer to grab a cider on their way to social gatherings or events. The growth of convenience store chains also provides cider brands with additional distribution opportunities, increasing their accessibility to a wider audience.

Others:

This distribution channel category encompasses various alternative outlets, including bars, restaurants, and food service establishments. These venues are essential for promoting and serving cider, particularly in regions known for their craft beverage culture. Many consumers enjoy trying ciders in social settings, making it vital for cider brands to establish partnerships with bars and restaurants to drive awareness and sales. Additionally, promotional efforts such as tap takeovers and cider tastings can effectively introduce consumers to new cider brands and flavors, fostering brand loyalty and encouraging repeat purchases.

By User

Commercial:

The commercial sector is a significant user of cider packaging, encompassing breweries, restaurants, bars, and retail outlets. Here, cider is often sold in large quantities, and establishments prioritize packaging that is cost-effective and preserves product quality. The commercial market also includes craft cider producers who seek innovative packaging solutions to differentiate their brands and attract consumers. Additionally, events such as festivals and tastings create a strong demand for cider packaging in the commercial sector, as producers look to showcase their products to a larger audience. Overall, the commercial user segment provides substantial growth opportunities for cider packaging brands.

Residential:

The residential segment of the cider packaging market primarily comprises individual consumers purchasing cider for personal consumption. Convenience and portability are key factors influencing packaging choices for residential users, as consumers often seek easy-to-carry options for social gatherings and events. Additionally, the rise in home entertaining and outdoor activities has led to increased demand for various cider formats, including cans and pouches. The growing popularity of cider as a beverage choice in households further shapes consumer preferences, driving innovation in packaging design and functionality. As cider continues to gain traction among consumers, the residential segment will remain a vital area of focus for cider packaging manufacturers.

By Region

North America is currently the largest market for cider packaging, primarily driven by the strong demand for craft and artisanal ciders. The region accounted for around 40% of the global market share in 2023, reflecting a growing consumer appreciation for unique beverage experiences. The U.S. market, in particular, is characterized by a diverse range of cider producers, with many opting for innovative packaging solutions that emphasize quality and sustainability. With a projected CAGR of 5.8%, North America is expected to maintain its leading position throughout the forecast period as more consumers become educated about cider and its various styles.

Europe is another significant region in the cider packaging market, with a market share of approximately 30%. Countries such as the United Kingdom, France, and Germany are leading this segment, fueled by a rich heritage of cider production and consumption. The European market is experiencing a shift toward premium and organic cider offerings, with consumers increasingly seeking products that align with their health and environmental values. The CAGR for the European cider packaging market is estimated to be around 4.9%, indicating steady growth as brands adapt to changing consumer preferences and market dynamics. The growing focus on sustainability and the circular economy further enhances the potential for cider packaging innovations in this region.

Opportunities

One of the most significant opportunities in the cider packaging market is the growing trend toward sustainability and eco-friendly packaging solutions. As consumers become increasingly aware of environmental issues, they are more likely to support brands that prioritize sustainable practices, including using recyclable materials and reducing packaging waste. Cider producers can capitalize on this trend by investing in innovative packaging designs that minimize their environmental impact while appealing to eco-conscious consumers. Additionally, the adoption of biodegradable packaging materials presents an opportunity for cider brands to differentiate themselves in a competitive market, aligning their products with consumer values and preferences.

Another opportunity lies in expanding distribution channels to reach a broader audience. The rise of online retail provides cider brands with new avenues for sales and marketing, allowing them to connect directly with consumers and build brand awareness. Cider producers can explore partnerships with e-commerce platforms, subscription services, and specialty retailers to enhance their reach and visibility. Furthermore, tapping into emerging markets, particularly in Asia Pacific and Latin America, offers cider brands the potential for rapid growth as these regions experience a rise in disposable income and changing consumer preferences. By strategically expanding distribution channels and targeting new markets, cider brands can position themselves for long-term success.

Threats

One of the primary threats facing the cider packaging market is the intense competition among beverage producers, particularly in the craft and artisanal segment. With many new entrants and established brands vying for consumer attention, there is a constant pressure to innovate and differentiate products. This competition can lead to price wars, which may negatively affect profit margins for cider producers and packaging suppliers alike. Additionally, shifting consumer preferences toward other alcoholic beverages, such as hard seltzers and natural wines, pose a threat to the cider market. Brands must remain vigilant and responsive to evolving trends to maintain their market share and consumer loyalty.

Another significant restrainer within the cider packaging market is regulatory pressures related to packaging materials and product labeling. Governments worldwide are implementing stricter regulations concerning environmental sustainability and consumer safety, which can create challenges for cider producers in meeting compliance requirements. The costs associated with transitioning to eco-friendly packaging materials or updating labeling practices can be substantial, particularly for smaller producers with limited resources. These regulatory challenges necessitate careful planning and investment by cider brands to navigate an increasingly complex landscape while aligning with consumer expectations.

Competitor Outlook

• Molson Coors Beverage Company
• Heineken N.V.
• Boston Beer Company
• Angry Orchard Cider Company
• Woodchuck Hard Cider
• Somersby Cider
• Magners Irish Cider
• Rekorderlig Cider
• Stella Artois Cidre
• Thatchers Cider
• Two Rivers Cider
• Nomad Cider
• Big Drop Brewing Co.
• Ciderboys Hard Cider
• Farnum Hill Ciders

The competitive landscape of the cider packaging market is characterized by the presence of both established beverage giants and emerging craft cider producers. Key players in the industry leverage their extensive distribution networks and marketing budgets to establish brand loyalty and capture market share. Additionally, larger companies often have the resources to invest in research and development, facilitating innovation in packaging solutions that enhance product quality and sustainability. The diversity within the cider market, ranging from mass-produced brands to small-batch artisanal offerings, creates a dynamic competitive environment that requires players to adapt continually.

Among the major companies, Molson Coors Beverage Company has made significant strides in the cider market through its Angry Orchard brand, which is recognized for its high-quality and innovative flavors. The company utilizes sustainable packaging practices and emphasizes premium quality to cater to discerning consumers. Heineken N.V. has also established a strong presence in the cider market with its Strongbow brand, which leverages effective marketing strategies and extensive distribution channels. Together, these companies demonstrate the potential for growth and innovation within the cider packaging market, driven by consumer preferences for quality and sustainability.

Craft cider producers, such as Woodchuck Hard Cider and Thatchers Cider, signify the rising trend of artisanal offerings that prioritize unique flavors and quality ingredients. These brands are known for their commitment to local sourcing and sustainable practices, appealing to a niche audience that values authenticity and craftsmanship. The competition among these smaller producers encourages ongoing innovation and experimentation in both flavor profiles and packaging designs. As consumers continue to seek distinctive experiences, these craft cider brands play a crucial role in shaping the market's future and driving interest in cider as a whole.