Cider Sales Market Outlook

The global cider sales market is poised for significant growth, projected to reach approximately USD 5.5 billion by 2035, expanding at a compound annual growth rate (CAGR) of around 6.5% during the forecast period of 2025 to 2035. This growth is attributed to the increasing consumer preference for craft beverages, a shift towards low-alcohol content drinks, and the rising trend of healthy drinking alternatives. Moreover, the expansion of cider production facilities and innovations in flavors have led to a broader acceptance of cider among diverse consumer demographics. Coupled with the growing interest in organic and natural ingredients, the cider market is positioned for substantial advancement in both existing and emerging markets.

Growth Factor of the Market

Several key factors are driving the growth of the cider sales market. The rise in health-conscious consumers is pushing the demand for beverages perceived as healthier options compared to traditional alcoholic drinks. Cider, especially those made from organic and natural ingredients, is increasingly adopted as a refreshing alternative. Additionally, the expansion of distribution channels, particularly online retail, has made cider more accessible to consumers worldwide. Innovations in flavors and product varieties, such as spiced and specialty ciders, cater to evolving tastes and preferences, further fueling market growth. Furthermore, the growing popularity of cider festivals and tasting events enhances consumer engagement and drives sales. These factors combined create a dynamic market landscape with numerous opportunities for growth.

Key Highlights of the Market

• The global cider market is expected to reach USD 5.5 billion by 2035.
• Craft and specialty cider segments are witnessing rapid growth.
• Online retail channels are becoming increasingly significant for cider sales.
• Consumer preferences are shifting towards organic and natural products.
• Innovations in flavor profiles are attracting a broader consumer base.

By Product Type

Apple Cider:

Apple cider remains the most popular and widely consumed type of cider across the globe. With a rich history tied to agricultural practices, apple cider benefits from the versatility of apple varieties, allowing for a range of flavors and sweetness levels. Traditional apple cider is often fermented with natural yeasts, creating a crisp and refreshing beverage that appeals to both casual drinkers and connoisseurs. The growing trend of craft cider production has also sparked innovation in flavors, with producers experimenting with unique apple blends, including heirloom varieties, which enhance the taste and uniqueness of the product. This segment is expected to maintain its dominance in the market due to its established popularity and consumer loyalty.

Pear Cider:

Pear cider, or perry, is emerging as a refreshing alternative to apple cider and is gaining traction in the market. Known for its light and fruity flavor profile, pear cider appeals to consumers seeking a sweeter and less acidic option. As cider makers expand their offerings, pear cider often features blends with apples or other fruits to create unique flavor combinations. The growing interest in gluten-free and low-calorie beverages has also contributed to the rise in popularity of pear cider, as it typically contains fewer calories than its apple counterpart. This segment's growth is supported by an increasing number of craft producers specializing in pear varieties, thus expanding consumer awareness and choice.

Berry Cider:

The berry cider segment has gained substantial popularity in recent years, driven by the consumer demand for innovative flavors. Berry ciders, which can include strawberries, raspberries, and blueberries, offer a vibrant and refreshing drinking experience that appeals to a younger demographic. These ciders are often marketed as fruit-forward options, making them ideal for summer consumption and casual gatherings. The versatility of berry ciders also allows for mixing with other beverages, further enhancing their marketability. As producers continue to experiment with berry blends and seasonal offerings, this segment is anticipated to grow significantly, attracting adventurous consumers looking for new taste experiences.

Spiced Cider:

Spiced cider is becoming increasingly popular, particularly during the fall and winter seasons. This type of cider is often infused with spices such as cinnamon, nutmeg, and cloves, providing a warm and comforting flavor profile that resonates with consumers seeking seasonal beverages. The appeal of spiced cider is reflected in its versatility, as it can be enjoyed warm or cold, making it suitable for varying consumer preferences. The rise of craft producers has led to a surge in creative spiced cider recipes, often incorporating unique ingredients like ginger or citrus, further diversifying the product line. As seasonal marketing strategies play a pivotal role in driving sales, spiced cider is expected to capture a growing share of the market.

Specialty Cider:

Specialty ciders encompass a wide range of unique offerings that go beyond traditional apple and pear flavors. This category includes limited-edition releases, collaborations between cideries and other beverage producers, and experimental flavors that utilize unusual ingredients or fermentation techniques. Specialty ciders cater to adventurous consumers who are eager to explore new flavor profiles and experiences. With the craft beverage movement continuing to thrive, the demand for specialty ciders is expected to grow as consumers seek out innovative products that reflect their personal tastes and preferences. This trend is supported by the increasing presence of cider festivals and tasting events, which provide platforms for specialty ciders to gain exposure and market traction.

By Application

Alcoholic Beverages:

The application of cider as an alcoholic beverage remains the primary driver of its market growth. Cider is enjoyed as a standalone drink, and its versatility allows it to be incorporated into cocktails and mixed drinks, appealing to a diverse range of consumers. With the rising trend of craft and artisanal beverages, cider is positioned as a premium option that offers unique flavors and high-quality ingredients. The growing acceptance of cider as a legitimate alcoholic option among consumers, including those who traditionally prefer beer or wine, has contributed to the expansion of this segment. As more consumers explore the alcoholic beverage market, cider is increasingly recognized for its complexity and variety, making it a significant player in the industry.

Non-Alcoholic Beverages:

Non-alcoholic cider has witnessed a surge in interest as more consumers seek out alcohol-free alternatives. This segment is particularly appealing to health-conscious individuals, designated drivers, and those who prefer not to consume alcohol. Non-alcoholic ciders are often crafted to retain the flavor profiles of traditional ciders while providing a refreshing and guilt-free option. The rise of wellness trends and the focus on mindful drinking have led many cider producers to develop non-alcoholic versions that mimic the taste and experience of regular cider, thus broadening consumer options and market reach. This segment is expected to see steady growth as more brands introduce non-alcoholic products to cater to this demand.

Food Recipes:

Cider is increasingly being used as an ingredient in various culinary applications, adding depth and flavor to food recipes. Chefs and home cooks alike are incorporating cider into marinades, sauces, and desserts, leveraging its unique flavor profile to enhance the overall dining experience. The versatility of cider in cooking allows it to complement a wide range of dishes, from savory to sweet, creating new culinary experiences. This application not only showcases cider's adaptability but also promotes its consumption beyond traditional drinking contexts. As culinary trends evolve, the use of cider in food recipes is anticipated to expand, contributing to market growth in this segment.

Cosmetics:

The application of cider in cosmetics is a niche yet growing segment that capitalizes on the natural properties of cider ingredients. With the increasing consumer interest in natural and organic skincare products, cider, particularly those made from apples and pears, is being utilized for its antioxidant and moisturizing benefits. Brands are incorporating cider extracts into lotions, scrubs, and hair care products, promoting their natural origins and benefits. As consumers become more aware of the ingredients in their cosmetics, the demand for products featuring cider is likely to increase, creating opportunities for cider producers to diversify their product offerings into the beauty sector.

Pharmaceuticals:

The use of cider in pharmaceuticals is an emerging application, particularly as research highlights the potential health benefits of certain cider ingredients. For instance, apple cider vinegar is known for its health properties, including antimicrobial effects and potential weight management benefits. As the wellness trend continues to rise, there is an increasing interest in natural remedies, and cider is being explored for its potential inclusion in dietary supplements and health formulations. This segment remains in its infancy but presents promising opportunities as consumers seek out natural products that support overall health and well-being.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets play a critical role in the distribution of cider, providing consumers with a wide array of options in one convenient location. These retail giants often feature dedicated sections for alcoholic beverages, where cider is prominently displayed alongside beer and wine. The accessibility and variety available in supermarkets attract a diverse range of consumers, encouraging trial and repeat purchases. Additionally, supermarkets frequently collaborate with cider producers for promotional events, tastings, and product placements, further driving sales. As consumer foot traffic continues to return to physical retail locations, supermarkets and hypermarkets are expected to remain key players in the cider distribution landscape.

Convenience Stores:

Convenience stores are becoming increasingly important in the cider distribution channel, particularly for on-the-go consumers seeking quick and easy access to beverages. These stores typically offer a curated selection of popular cider brands and flavors, making it convenient for consumers to pick up a drink while running errands or traveling. The growth of ready-to-drink options, including canned ciders, has enhanced the appeal of convenience stores as a viable distribution channel. As consumer preferences shift towards convenient purchasing options, the role of convenience stores in the cider market is expected to grow, catering to a more mobile consumer base.

Online Retailers:

Online retailers have revolutionized the distribution of cider, providing consumers with the ability to browse and purchase a wide range of products from the comfort of their homes. The rise of e-commerce has been accelerated by the global pandemic, as consumers have become accustomed to online shopping for groceries and beverages. Many cider brands have developed direct-to-consumer platforms or partnered with established e-commerce sites to reach a broader audience. This channel allows for greater product visibility and access to niche and specialty ciders that may not be available in local retail stores. As the trend of online shopping continues, the cider market is likely to see significant growth through this channel.

Specialty Stores:

Specialty stores, including craft beverage shops and local cideries, play a vital role in the cider distribution landscape, particularly for artisanal and unique offerings. These stores focus on curating high-quality products and often feature local and regional cider brands that appeal to discerning consumers. The personalized service and expertise offered by specialty store staff enhance the shopping experience, allowing consumers to discover new flavors and styles of cider. As interest in craft beverages continues to grow, specialty stores are expected to thrive, providing cider producers with an essential outlet for their products and helping to cultivate a loyal customer base.

Bars & Restaurants:

Bars and restaurants are crucial distribution channels for cider, offering consumers a social atmosphere to enjoy this beverage. Many establishments are recognizing the growing demand for cider and are expanding their drink menus to include a variety of cider options. The versatility of cider allows it to be paired with various cuisines, enhancing the dining experience. Additionally, bars often feature seasonal ciders or craft options, which can attract patrons looking for unique and local experiences. As the popularity of cider continues to rise in the hospitality sector, bars and restaurants are likely to play an increasingly prominent role in driving consumption.

By Ingredient Type

Apples:

Apples are the primary ingredient in the majority of cider products, forming the foundation of the cider market. With countless varieties available, apples contribute a diverse range of flavors, from sweet to tart, which can significantly influence the final product's taste profile. The fermentation process transforms the sugars in apples into alcohol, creating the characteristic crispness associated with cider. Producers often utilize a blend of apple types to achieve a balanced flavor, enhancing the overall drinking experience. As consumer interest in craft cider grows, the focus on selecting high-quality apples and innovative blending techniques will remain pivotal in the apple cider segment.

Pears:

Pears are another essential ingredient in the cider market, particularly for the production of perry, which is a type of cider made from fermented pear juice. Pears offer a delicate and fruity flavor that complements the robustness of apple ciders, allowing producers to create unique blends. Many cider makers are now experimenting with different pear varieties to enhance flavor complexity and appeal to a broader audience. The inclusion of pears in cider production is expected to grow as consumers seek diverse drinking options and as craft cideries continue to innovate with their recipes.

Berries:

Berries are increasingly utilized in the production of specialty ciders, providing vibrant color and unique flavor profiles. The inclusion of various berries, such as raspberries, strawberries, and blueberries, allows cider makers to create refreshing and fruity beverages that cater to adventurous consumers. Berry ciders often appeal to younger demographics seeking novel drinking experiences, and their versatility makes them suitable for various occasions. As the demand for berry-infused beverages rises, cider producers are likely to continue experimenting with berry combinations, fostering growth in this ingredient segment.

Spices:

Spices have started to play a significant role in cider production, particularly within the spiced cider segment. Ingredients like cinnamon, nutmeg, and ginger are commonly used to add warmth and complexity to the flavor profile, making them particularly popular during fall and winter seasons. The incorporation of spices not only enhances the taste but also creates a nostalgic connection for consumers, appealing to their seasonal preferences. As consumers continue to embrace unique and comforting flavors, the use of spices in cider production is expected to become more prevalent, allowing for a greater variety of product offerings.

Other Fruits:

The inclusion of other fruits in cider production allows for the creation of unique flavor combinations and innovative products. Fruits such as peaches, cherries, and even tropical varieties can be blended with traditional apple or pear ciders, resulting in exciting new flavor profiles. This trend of using diverse fruits aligns with the broader consumer desire for experimentation and exploration in beverage choices. As cider producers embrace fruit diversity, they can capture the attention of consumers looking for refreshing and distinctive drinking experiences, ultimately driving growth in this ingredient segment.

By Region

The cider sales market exhibits significant regional variances, influenced by cultural preferences, production capabilities, and consumption trends. North America is currently the largest market for cider, accounting for approximately 40% of the global share. The U.S. cider market has expanded due to the craft beverage movement, with numerous small producers entering the market and catering to diverse consumer tastes. A notable CAGR of 7% is anticipated in North America as the demand for both traditional and innovative ciders continues to rise. Europe, particularly the United Kingdom and France, also plays a crucial role in the cider market, with traditional cider making practices and a well-established consumer base enhancing its position as a key player.

Europe holds a significant share of the global cider market, attributed to its long-standing cider culture and established production practices. The European market is expected to grow steadily, reaching approximately USD 2 billion by 2035. In addition to North America and Europe, the Asia Pacific region is emerging as a potential growth market for cider. With a CAGR expected to reach 5%, countries like Australia and Japan are starting to embrace cider, driven by the growing interest in craft beverages and changing consumer preferences. The Latin America region remains smaller in scale but is gradually expanding, while the Middle East and Africa show signs of emerging interest in cider as consumers explore diverse beverage options.

Opportunities

The cider sales market is ripe with opportunities, particularly as consumer preferences continue to shift toward craft and artisanal products. The growing demand for unique and innovative flavors presents a significant opening for cider producers to experiment with new ingredients and fermentation techniques. This trend is particularly relevant in the context of craft cideries, which often cater to local markets while exploring diverse flavor profiles that resonate with adventurous consumers. By capitalizing on the interest in seasonal and limited-edition releases, cider makers can create stronger brand loyalty and increased sales. Moreover, establishing partnerships with local farms for sourcing high-quality, organic ingredients can enhance the overall product appeal and align with the consumer trend of supporting local businesses.

Additionally, the trend of mindful drinking presents an opportunity for cider producers to innovate in the non-alcoholic segment. With an increasing number of consumers seeking healthier alternatives, developing high-quality non-alcoholic ciders can attract a new demographic that prioritizes wellness and moderation. By offering unique non-alcoholic options that retain the flavor and experience of traditional ciders, producers can tap into a growing market segment. Furthermore, expanding distribution channels, particularly through online retail platforms, can enhance accessibility and convenience for consumers, driving sales growth. As the cider market evolves, producers who embrace these opportunities are likely to perform well in the competitive landscape.

Threats

Despite the favorable growth prospects of the cider market, several threats could potentially hinder progress. One notable challenge is the increasing competition from other alcoholic beverages, particularly craft beer and flavored spirits. As consumers have a plethora of choices available, cider producers must continuously innovate and differentiate their products to maintain market share. The perception of cider as a niche product compared to the established beer and wine markets could also impact growth, particularly in regions where cider is not traditionally consumed. Additionally, fluctuations in fruit supply and rising agricultural costs due to climate change and adverse weather conditions may affect cider production, leading to potential supply constraints and price increases.

Another critical concern for cider producers is the regulatory landscape surrounding alcoholic beverages, which can vary significantly by region. Changes in regulations related to labeling, distribution, and taxation can create hurdles for producers, particularly smaller craft cideries that may lack the resources to navigate complex compliance requirements. Additionally, consumer trends are constantly evolving, and cider producers must remain vigilant to shifts in preferences, as failure to adapt could result in lost market relevance. The threats posed by competition, regulatory changes, and fluctuating consumer preferences necessitate proactive strategies from cider producers to mitigate potential impacts on growth.

Competitor Outlook

• Angry Orchard
• Magners Irish Cider
• Strongbow Cider
• Woodchuck Hard Cider
• Crispin Cider
• Rekorderlig Cider
• Achocolatado Cider
• Somersby Cider
• Thistly Cross Cider
• Two Rivers Cider
• Virtue Cider
• Wild Cider
• Redd's Apple Ale
• Blake's Hard Cider
• Common Cider

The competitive landscape of the cider sales market is characterized by a mix of large multinational corporations and smaller craft cideries, each vying for consumer attention and market share. Major companies such as Angry Orchard and Strongbow dominate the market, leveraging their established brand recognition and extensive distribution networks to reach a wide audience. These companies often invest heavily in marketing campaigns to promote their products and increase consumer awareness. Meanwhile, craft cideries are gaining traction by focusing on quality, unique flavors, and local sourcing, which resonate strongly with consumers looking for authentic and artisanal options. This competition between established brands and new entrants fosters innovation and diversity within the market, ultimately benefiting consumers.

Companies like Magners Irish Cider and Woodchuck Hard Cider are key players in the market, known for their commitment to quality and distinctive flavor profiles. Magners, with its longstanding history in cider production, has successfully captured the international market with its authentic Irish cider offerings. Similarly, Woodchuck Hard Cider has established itself as an innovative leader, introducing a range of flavors and limited-edition releases that appeal to adventurous drinkers. As both established brands and emerging craft producers continue to refine their strategies, the cider market is likely to witness ongoing growth and diversification, with a focus on consumer preferences and trends.

Additionally, smaller craft cideries like Blake's Hard Cider and Common Cider are making their mark by emphasizing unique flavors and locally sourced ingredients. These producers often engage with their communities through tastings, festivals, and local events, fostering strong connections with consumers. Their emphasis on quality and craftsmanship allows them to differentiate themselves in a competitive landscape, attracting consumers who prioritize artisanal products. As the consumer demand for craft beverages continues to rise, these smaller companies are well-positioned to capitalize on the trend, further enriching the overall cider market.