Connected Gym Equipment Market Outlook

The global connected gym equipment market is projected to reach approximately USD 2.5 billion by 2035, registering a robust compound annual growth rate (CAGR) of 23% during the forecast period of 2025-2035. This unprecedented growth can be attributed to several factors, including the increasing adoption of smart fitness technologies, heightened health awareness among consumers, and the surge in digital fitness trends accelerated by the COVID-19 pandemic. Moreover, the proliferation of fitness apps and virtual training platforms has further incentivized consumers to invest in connected gym equipment that enhances their fitness experience. The growing trend of personalization in fitness regimens, along with advancements in IoT (Internet of Things) technology, is also expected to fuel the market's expansion. As a result, manufacturers are increasingly innovating to develop equipment that not only provides traditional workout functions but also incorporates smart capabilities such as performance tracking, gamification, and social interactions.

Growth Factor of the Market

The connected gym equipment market is experiencing significant growth due to a myriad of factors working in tandem to create a conducive environment for expansion. The rise in health consciousness among individuals, driven by the increasing prevalence of lifestyle-related diseases, is propelling consumers toward more active lifestyles. Additionally, the convenience offered by connected gym equipment, which allows for workouts at home or in commercial settings with performance tracking, has made fitness routines more accessible and engaging. The infusion of technology into fitness equipment, such as integrated apps and connectivity features, has transformed traditional workout methods, making them more interactive and personalized to individual needs. Furthermore, the increasing popularity of virtual and augmented reality in fitness experiences enhances user engagement and retention. With robust investments from fitness equipment manufacturers in research and development to innovate and improve functionalities, the market is poised for notable growth in the coming years.

Key Highlights of the Market

• Projected market size of approximately USD 2.5 billion by 2035 with a CAGR of 23% from 2025 to 2035.
• Rise in health awareness and lifestyle changes contributing to the demand for connected gym equipment.
• Increased integration of IoT and smart technologies enhancing user experiences in fitness.
• Growing trend of home workouts and remote fitness solutions driven by the pandemic.
• Manufacturers focusing on innovative product development to cater to personalized fitness needs.

By Product Type

Treadmills:

Treadmills are one of the most popular categories of connected gym equipment, offering users a versatile platform for cardiovascular workouts. The integration of connectivity features allows for real-time tracking of performance metrics, such as speed, distance, and calories burned, which enhances the overall workout experience. Additionally, many modern treadmills come equipped with interactive screens that provide virtual courses and training sessions, thus promoting higher engagement levels. The trend of gamification in fitness is also prevalent in this segment, where users can compete with others or themselves, motivating them to achieve personal fitness goals. As consumers increasingly seek convenience in their fitness routines, connected treadmills are becoming a staple in both home and commercial gym environments, significantly contributing to the growth of the connected gym equipment market.

Exercise Bikes:

Connected exercise bikes are gaining traction as a preferred choice for both commercial and home users, offering an effective means for indoor cycling. The rise of online cycling classes and virtual group rides has further popularized this product type, allowing users to connect with friends or fitness communities globally. Advanced models are equipped with features such as heart rate monitors and performance analytics, which enable users to track their progress and adjust their workouts accordingly. The emergence of smart bikes with integrated technologies, such as personalized coaching and interactive workouts, enhances user motivation and keeps them engaged. The adaptability of connected exercise bikes for various fitness levels makes them appealing to a broad audience, thus driving the segment's growth in the connected gym equipment market.

Strength Training Equipment:

Connected strength training equipment is revolutionizing the way users engage in resistance workouts, offering advanced tracking capabilities and personalized workout plans. With features such as weight tracking, automated adjustments, and real-time feedback, users can optimize their training sessions for better results. The rise of at-home workouts, coupled with the increasing preference for functional fitness, has led to a surge in the demand for connected strength training solutions. Additionally, many devices integrate with mobile apps to provide guided workouts, performance analytics, and community features that enhance user involvement. This segment appeals to both fitness enthusiasts and beginners alike, amplifying its presence in the connected gym equipment market.

Ellipticals:

Ellipticals are a favored choice among consumers looking for a low-impact workout option that combines cardiovascular and strength training benefits. The introduction of connected ellipticals has brought about a new era of interactive workouts, where users can engage in virtual classes or scenic rides through integrated digital displays. These machines often come with built-in performance trackers that provide insights into users' progress and allow for customization based on individual fitness goals. The seamless connection with fitness apps further enriches the user experience, fostering a sense of community and competition among users. As a result, the connected elliptical segment is witnessing steady growth within the broader connected gym equipment market.

Rowing Machines:

Rowing machines are increasingly recognized for their full-body workout capabilities, making them a valuable addition to connected gym equipment. The integration of smart technologies in rowing machines allows users to monitor their performance in real-time, including stroke rate, distance, and calories burned. Many models offer interactive features, such as virtual rowing courses and competitive challenges, promoting user engagement and motivation. The versatility of rowing machines, suitable for both high-intensity interval training (HIIT) and steady-state workouts, appeals to a wide range of fitness enthusiasts. As more individuals seek diverse training options, the demand for connected rowing machines is expected to rise significantly in the coming years.

By Application

Home Use:

The home use segment of connected gym equipment is experiencing remarkable growth, primarily driven by the shift in consumer preferences toward home workouts. The COVID-19 pandemic has accelerated this trend, prompting individuals to invest in fitness solutions that provide convenience and accessibility. Connected gym equipment for home use often combines innovative technologies with compact designs, making it suitable for various living spaces. Features such as personalized training programs, virtual coaching, and performance tracking contribute to an engaging fitness experience. Moreover, the ability to connect with fitness communities online fosters motivation and accountability, leading to a sustained interest in home fitness solutions. As consumers prioritize health and wellness, the connected gym equipment market for home use is projected to continue expanding.

Commercial Use:

The commercial use segment remains a cornerstone of the connected gym equipment market, as fitness centers and gyms increasingly adopt smart technologies to enhance their offerings. By integrating connected equipment, commercial facilities can provide members with personalized workout experiences, real-time data analytics, and performance tracking. These capabilities not only improve user engagement but also facilitate better management of equipment utilization and maintenance. Furthermore, the growing emphasis on fitness trends, such as group training and virtual classes, drives the demand for connected equipment that supports these initiatives. As commercial entities continuously seek to differentiate themselves in a competitive landscape, the investment in connected gym equipment is likely to grow, ensuring the segment's sustained prominence in the market.

By Connectivity Type

Wi-Fi:

Wi-Fi connectivity in connected gym equipment offers substantial advantages, enabling seamless integration with the internet and cloud-based fitness platforms. This technology allows users to access a vast array of online workout programs, real-time performance tracking, and community features through their devices. The ability to sync data across multiple platforms enhances user experience, ensuring that individuals can monitor their progress and share achievements effortlessly. Furthermore, Wi-Fi connectivity supports advanced features such as virtual coaching and live streaming of fitness classes, enhancing engagement levels among users. As consumers increasingly demand connected solutions that provide comprehensive fitness experiences, the Wi-Fi-enabled equipment segment is likely to see continued growth.

Bluetooth:

Bluetooth connectivity is becoming a popular choice for connected gym equipment, allowing users to easily sync their devices for an optimized workout experience. This technology offers a convenient solution for connecting equipment to smartphones, tablets, and wearables, enabling users to track their performance metrics in real-time. The wireless nature of Bluetooth makes it easy to set up and use, providing flexibility during workouts. Additionally, many fitness apps leverage Bluetooth technology to facilitate personalized workout plans and progress tracking, fostering a more engaging fitness journey. As users prioritize convenience and simplicity in their fitness routines, the demand for Bluetooth-enabled connected gym equipment will continue to rise.

NFC:

NFC (Near Field Communication) technology is emerging as a notable feature in connected gym equipment, providing an innovative way for users to interact with their devices. By enabling quick and easy pairing with smartphones and other smart devices, NFC enhances the user experience by simplifying the connection process. This technology allows users to access workout data, receive updates, and interact with fitness apps seamlessly. Furthermore, NFC can facilitate contactless payments for gym memberships or equipment purchases, adding a layer of convenience for users. As NFC technology continues to gain traction in various sectors, its integration into connected gym equipment is expected to enhance user engagement and satisfaction.

By Distribution Channel

Online Retail:

Online retail has become a dominant distribution channel in the connected gym equipment market, driven by the growing trend of e-commerce and changing consumer shopping behaviors. The convenience of online shopping allows consumers to browse a wide range of products, compare features, and access customer reviews from the comfort of their homes. Many manufacturers have developed robust e-commerce platforms that provide detailed product information, enabling informed purchasing decisions. Additionally, promotional offers and discounts available online further incentivize consumers to make purchases. The COVID-19 pandemic has further accelerated the shift toward online retail, as consumers prioritize safety and convenience, solidifying this channel's importance in the connected gym equipment market.

Offline Retail:

While online retail is gaining popularity, offline retail continues to play a vital role in the distribution of connected gym equipment. Physical stores allow consumers to experience products firsthand, providing an opportunity to test equipment before making a purchase. Furthermore, knowledgeable sales staff can offer personalized recommendations and address customer inquiries, fostering a positive shopping experience. Many specialty fitness retailers have also embraced the integration of digital technologies within their stores, enhancing the traditional retail experience. As consumers often value the tactile experience of trying out fitness equipment, the offline retail segment remains significant in ensuring a balanced distribution strategy for connected gym equipment.

By End User

Fitness Centers:

Fitness centers represent a critical end-user segment for connected gym equipment, as these establishments strive to provide members with cutting-edge fitness solutions. The integration of connected equipment enhances the overall gym experience by offering real-time data tracking, personalized workouts, and access to virtual classes. With the increasing competition in the fitness industry, centers are investing in advanced technologies to attract and retain members, allowing them to distinguish themselves in a crowded market. Additionally, connected equipment provides gym operators with valuable analytics that can inform management decisions, such as optimizing equipment usage and developing targeted marketing campaigns. As fitness centers continue to prioritize member engagement, the demand for connected gym equipment in this segment is expected to grow.

Home Consumers:

Home consumers represent a rapidly expanding end-user segment for connected gym equipment, particularly driven by the growing trend of at-home workouts. The convenience of having fitness equipment at home allows individuals to incorporate exercise into their daily routines, eliminating barriers such as travel time to a gym. Connected equipment designed for home use often emphasizes ease of operation, compactness, and versatility, catering to varying fitness levels and goals. Many devices are equipped with integrated apps that offer personalized training programs, progress tracking, and community engagement features, enhancing the overall user experience. As more consumers prioritize health and convenience, the home consumer segment is set to become a pivotal driver of growth in the connected gym equipment market.

Hotels:

Hotels are increasingly recognizing the importance of offering connected gym equipment to enhance guest experiences and attract health-conscious travelers. By providing state-of-the-art fitness solutions, hotels can differentiate themselves from competitors and cater to the growing demand for wellness-oriented services. Connected gym equipment in hotel fitness facilities allows guests to track their workouts, access personalized training programs, and engage in virtual classes, making it more appealing for travelers seeking convenient workout options. Additionally, hotels can utilize performance analytics from connected equipment to assess guest usage patterns and optimize their offerings accordingly. As the hospitality industry continues to evolve, the adoption of connected gym equipment is expected to gain momentum.

Corporate Offices:

Corporate offices are increasingly investing in connected gym equipment to promote employee wellness and foster a healthy work environment. By providing access to fitness solutions within the workplace, companies can encourage physical activity, reduce stress levels, and improve overall employee satisfaction. Connected gym equipment offers valuable features such as performance tracking and personalized training plans, enabling employees to take ownership of their fitness journeys. Furthermore, fostering a culture of wellness can lead to increased productivity and decreased healthcare costs for organizations. As more companies recognize the importance of employee well-being, the demand for connected gym equipment in corporate settings is likely to grow significantly.

By Region

The North American region holds a significant share of the connected gym equipment market, primarily due to the high adoption rate of fitness technology and well-established fitness culture. The region's fitness market is estimated to reach USD 1 billion by 2035, growing at a CAGR of approximately 21% over the forecast period. A growing emphasis on health and fitness, coupled with advancements in technology, is driving the demand for connected gym equipment. Major players in the region are investing in research and development to innovate products that cater to evolving consumer preferences. Additionally, the rise of online fitness platforms and virtual training experiences has further fueled the growth of connected gym equipment in North America.

Europe is also a key player in the connected gym equipment market, with an estimated market size of around USD 800 million by 2035. The region is witnessing a growing trend toward personalized fitness solutions and an increasing number of fitness enthusiasts. The demand for connected gym equipment in Europe is driven by the rising interest in health and wellness, along with the popularity of group training sessions. Additionally, government initiatives promoting physical fitness and wellness among citizens are expected to contribute to market growth. As a result, the European connected gym equipment market is projected to expand significantly, aligning with the broader trends in health and fitness.

Opportunities

The connected gym equipment market presents numerous opportunities for growth driven by technological advancements and shifting consumer preferences. One key opportunity lies in the integration of artificial intelligence (AI) into fitness equipment, enabling personalized workout experiences and real-time feedback for users. As AI technologies continue to evolve, manufacturers can develop equipment that adapts to individual fitness levels and preferences, enhancing user engagement and satisfaction. Additionally, the rise of virtual reality (VR) and augmented reality (AR) in fitness presents a unique opportunity to create immersive workout experiences that captivate users. By leveraging these technologies, companies can differentiate their products and attract a broader audience. Furthermore, partnerships with fitness influencers and organizations can help manufacturers increase brand visibility and appeal to target demographics, ultimately driving sales and market growth.

Another significant opportunity for the connected gym equipment market lies in the expansion of the health and fitness sector in emerging markets. As disposable incomes rise and urbanization increases, more individuals in these regions are beginning to prioritize health and fitness. This trend presents an excellent opportunity for manufacturers to cater to untapped markets by offering affordable and accessible connected gym equipment. Additionally, the increasing prevalence of lifestyle diseases in these markets drives the demand for fitness solutions that promote active living. By developing targeted marketing strategies and establishing distribution channels in emerging markets, companies can capitalize on this growth potential and solidify their presence in the global market.

Threats

Despite the positive outlook for the connected gym equipment market, several threats could hinder growth. One of the primary threats is the increasing competition from low-cost manufacturers, particularly in emerging markets. These manufacturers can offer similar products at significantly lower prices, putting pressure on established brands to reduce their prices or compromise on quality. As a result, established players may face challenges in maintaining their market share and profitability. Furthermore, rapid technological advancements may render existing products obsolete, forcing companies to continually invest in research and development to keep pace with industry changes. Failing to innovate could lead to a loss of market relevance and a decline in sales.

Another threat to the connected gym equipment market is the potential for data privacy and security breaches. As more devices become interconnected and collect sensitive user data, concerns surrounding data security are becoming more prominent. A breach of user data could result in significant reputational damage, loss of customer trust, and potential legal ramifications for companies in the industry. Additionally, regulatory requirements regarding data protection may become more stringent, leading to increased compliance costs for manufacturers. Addressing these concerns is crucial for companies looking to build and maintain a loyal customer base in the connected gym equipment market.

Competitor Outlook

• Peloton
• NordicTrack
• Life Fitness
• Technogym
• ProForm
• Bowflex
• Matrix Fitness
• Sunny Health & Fitness
• Wahoo Fitness
• Merax
• Hammer Strength
• Keiser
• Octane Fitness
• Vision Fitness
• Cybex International

The competitive landscape of the connected gym equipment market is characterized by the presence of numerous established players alongside emerging startups. Major companies are focusing on innovation by investing in advanced technologies to enhance user experiences and differentiate their product offerings. The trend of incorporating connectivity features has led to increased competition among manufacturers, as they strive to develop equipment that meets the needs of tech-savvy consumers. Furthermore, collaborations with technology firms and fitness platforms are common, as companies seek to expand their ecosystems and offer comprehensive fitness solutions. The market is also witnessing the emergence of niche players that cater to specific segments, further intensifying competition. As the market evolves, companies will need to continuously adapt their strategies to maintain relevance and capture market share.

Peloton, one of the leaders in the connected gym equipment market, has redefined the fitness industry with its innovative approach to home workouts. The company offers a range of connected exercise bikes, treadmills, and fitness classes that allow users to participate in live and on-demand workouts from the comfort of their homes. Peloton's subscription model, which grants access to a rich library of fitness content, has contributed to its rapid growth and strong community engagement. The brand's emphasis on social interaction and competition has made it a popular choice among fitness enthusiasts, solidifying its position in the market.

Another key player, Technogym, is renowned for its high-quality fitness equipment and commitment to innovation. The company offers a wide array of connected gym equipment designed for both commercial and home use. Technogym's solutions emphasize user experience through personalized training programs, performance tracking, and integration with fitness apps. The company's focus on wellness and health extends beyond just fitness, positioning it as a leader in the holistic approach to fitness. With a strong presence in international markets and a diverse product portfolio, Technogym continues to be a formidable competitor in the connected gym equipment landscape.

Life Fitness, a well-established brand in the fitness industry, offers a comprehensive range of connected gym equipment that caters to commercial gyms and home users alike. The company's offerings include smart treadmills, exercise bikes, and strength training equipment, all designed to enhance user experience through connectivity features. Life Fitness emphasizes the importance of data-driven insights, providing users and gym operators with valuable analytics to optimize workouts and equipment usage. As the demand for connected fitness solutions continues to rise, Life Fitness remains focused on innovation and customer satisfaction to maintain its competitive edge.