Craft Cider Market Outlook

The global craft cider market is projected to reach USD 4.3 billion by 2035, growing at a CAGR of 6.5% from 2025. The increasing consumer preference for craft beverages, particularly among millennials and health-conscious individuals, is propelling the demand for craft cider. Additionally, the rise in artisanal production methods and the growing trend of local sourcing have significantly contributed to the growth of this market. As consumers seek unique flavors and experiences, craft cider manufacturers are innovating their offerings, leading to a broader range of product types and styles. Moreover, improved distribution channels and the expanding awareness of craft cider's diverse applications are creating substantial growth opportunities for industry players.

Growth Factor of the Market

The craft cider market is experiencing robust growth driven by various factors that enhance its appeal among consumers. One of the primary catalysts is the rising trend of healthy drinking, as many consumers perceive craft cider to be a healthier alternative to traditional alcoholic beverages. Additionally, the increasing number of craft cider producers and the trend towards artisanal and locally sourced products have captured consumer interest. The innovation in flavors, such as the introduction of unique ingredients and blends, continues to attract adventurous consumers looking for novel drinking experiences. Furthermore, the growing popularity of cider festivals and events has played a significant role in promoting awareness and consumption. The expansion of craft cider in restaurants, bars, and supermarkets is also crucial, as these venues increasingly include craft beverages in their offerings.

Key Highlights of the Market

• The craft cider market is expected to reach USD 4.3 billion by 2035.
• North America holds the largest market share, driven by a robust cider culture.
• Innovation in flavor profiles is a key factor contributing to market growth.
• Online retail channels are rapidly gaining popularity among consumers.
• The demand for gluten-free beverages is increasing, boosting the cider market.

By Product Type

Apple Cider:

Apple cider remains the dominant segment within the craft cider market due to its traditional roots and widespread consumer acceptance. The variety of apple ciders available ranges from sweet to dry, providing something for every palate. The increasing number of craft cideries is leading to a diversification of apple varieties being used, from classic types like Granny Smith and Red Delicious to more unique heirloom varieties. This experimentation is creating rich and complex flavors that appeal to consumers seeking authenticity and depth in their beverages. Additionally, the ability to pair apple cider with various foods enhances its attractiveness, making it a popular choice at food pairings and tastings.

Pear Cider:

Pear cider is gaining popularity among consumers, particularly in regions where it complements the local palate. Often perceived as lighter and fruitier than apple cider, pear cider is appealing to those looking for a refreshing alternative. The unique flavor profile, characterized by its floral and delicate notes, is enticing for many newcomers to the cider world. Craft producers are increasingly experimenting with blending pears with other fruits to create more complex offerings, appealing to adventurous consumers. The growth of pear cider is also attributed to the rising demand for gluten-free and gluten-reduced beverages, as pear-based options serve as an excellent alternative.

Mixed Fruit Cider:

Mixed fruit cider is a growing segment that caters to consumersÔÇÖ desire for novel and adventurous flavors. This type of cider often combines a variety of fruits, such as berries, tropical fruits, and citrus, resulting in vibrant and complex flavor profiles. The innovation in mixed fruit ciders has sparked significant interest, particularly among younger consumers who are keen on trying new beverages. Craft cideries are taking advantage of this trend by utilizing seasonal and locally sourced fruits to create limited-edition blends that heighten the sense of exclusivity. This segment is becoming an attractive option for consumers seeking unique and memorable drinking experiences, particularly during social gatherings and events.

Hopped Cider:

Hopped cider is an innovative segment that has emerged as a response to the craft beer craze, showcasing the versatility of hops in cider production. This type of cider incorporates hops, imparting a distinct bitterness and aromatic character that appeals to beer enthusiasts. The combination of ciderÔÇÖs sweetness with the hoppy bitterness creates a unique flavor experience, attracting a crossover audience. Craft cideries are continually experimenting with different hop varieties to find the perfect balance, leading to a truly distinctive product. This segment is particularly appealing for those who enjoy exploring various flavor dimensions in their beverages, and it has helped broaden the audience for craft cider.

Spiced Cider:

Spiced cider has carved out a niche within the craft cider market, especially popular during the fall and winter seasons. Incorporating spices such as cinnamon, nutmeg, and clove, spiced cider offers a warm, comforting flavor profile that resonates with consumers looking for seasonal indulgence. Many craft cideries release limited-edition spiced ciders, making them highly sought after during holiday celebrations. This type of cider also lends itself well to warm serving options, such as hot spiced cider, which adds an extra layer of enjoyment during colder months. The trend towards versatile beverages that can be enjoyed year-round further solidifies the appeal of spiced cider.

By Application

Alcoholic Beverages:

The alcoholic beverages segment is the cornerstone of the craft cider market, encompassing the primary use of cider as a fermented alcoholic drink. Craft ciderÔÇÖs growth in this segment can be attributed to the increasing acceptance of cider as a viable alternative to traditional alcoholic beverages like beer and wine. This shift is particularly evident in social settings where consumers seek variety in their drink choices. Furthermore, craft ciders often boast lower alcohol content than many beers and spirits, which appeal to consumers looking for moderate drinking options. As more bars and restaurants include craft cider in their beverage menus, its presence in the alcoholic beverage segment is expected to continue to grow.

Non-Alcoholic Beverages:

The non-alcoholic beverages segment is witnessing a surge in interest as consumer preferences shift towards healthier, low-alcohol, or alcohol-free options. Craft cider producers are responding by developing non-alcoholic variants that retain the essence of traditional cider flavors without the alcohol content. This segment is particularly appealing to health-conscious consumers and individuals who may choose to abstain from alcohol for various reasons. Moreover, these non-alcoholic options often highlight the natural sweetness of fruits, making them an enticing alternative for those who still want to enjoy flavorful beverages without the effects of alcohol.

Food Recipes:

The use of craft cider in food recipes represents a unique application that is gaining traction. Consumers are increasingly exploring cider as an ingredient in culinary creations, adding depth and complexity to dishes ranging from marinades to desserts. The versatility of craft cider allows it to enhance flavors and textures, making it a popular choice among home cooks and professional chefs alike. The rise of culinary shows and food blogs featuring craft cider recipes further promotes its use, encouraging consumers to experiment with this ingredient in their cooking. This segment not only expands the market for craft cider but also fosters a greater appreciation for its diverse applications.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as a primary distribution channel for craft cider, providing consumers with easy access to a wide selection of products. This channel benefits from high foot traffic and the ability to feature craft cider prominently, enticing customers with eye-catching displays. The growing trend of craft beverages has led many supermarkets to create dedicated sections for craft ciders, showcasing their variety and attracting consumers who are willing to explore new flavors. Additionally, the convenience of purchasing craft cider alongside other grocery items significantly contributes to its sales in this channel.

Specialty Stores:

Specialty stores have emerged as key players in the distribution of craft cider, offering curated selections that highlight local and artisanal producers. These stores often focus on craft beverages, providing an environment where consumers can discover unique flavors and styles that may not be available in traditional supermarkets. The knowledgeable staff at specialty stores can also enhance the consumer experience by offering recommendations and insights into different craft ciders. This personalized approach fosters customer loyalty and encourages consumers to explore the world of craft cider further.

Online Retail:

Online retail has transformed the craft cider market, offering consumers unparalleled convenience and access to a broader selection of products. E-commerce platforms enable consumers to order craft cider from the comfort of their homes, making it easier to explore different brands and flavors. Additionally, the rise of subscription services has allowed craft cideries to reach new audiences by delivering curated selections directly to consumers on a regular basis. As the trend of online shopping continues to grow, craft cider producers are increasingly investing in their online presence to maximize their reach and capitalize on the e-commerce boom.

On-Trade:

The on-trade segment, encompassing bars, restaurants, and pubs, plays a critical role in promoting craft cider as a social beverage choice. Establishments that offer a curated selection of craft ciders can attract consumers looking for unique drinking experiences. The rise of craft cider festivals and tasting events in the on-trade sector has further bolstered its visibility and popularity. Additionally, the ability for consumers to sample various ciders through flights or pairings enhances their exposure to the craft cider market. As restaurants and bars continue to diversify their drink offerings, the on-trade channel is expected to remain a vital component of craft cider distribution.

By Ingredient Type

Organic Apples:

The use of organic apples in craft cider production is becoming increasingly popular, driven by consumer demand for organic and sustainably sourced ingredients. Craft cideries are responding by sourcing apples from certified organic farms, which not only enhances the flavor profile of the cider but also appeals to health-conscious consumers. The emphasis on organic ingredients reflects a broader trend towards natural and clean-label products, making organic apple cider an attractive option for discerning consumers. The growth of this segment is expected to continue as more individuals prioritize their health and the environmental impact of their beverage choices.

Fresh Pears:

Fresh pears are an essential ingredient in the production of pear cider, and their use is growing in popularity within the craft cider market. The incorporation of fresh pears allows cider makers to create unique flavor profiles that differentiate their products from traditional apple ciders. The demand for fresh and local ingredients aligns with consumer preferences for authenticity and quality, making pear-based ciders appealing to a wide audience. Additionally, the versatility of pears enables craft cideries to experiment with different varieties, ultimately enhancing the overall cider experience for consumers.

Mixed Fruits:

The inclusion of mixed fruits in craft cider production is a dynamic trend that caters to the growing consumer desire for innovative flavors. By incorporating a medley of fruits, cider makers can create complex and refreshing beverages that stand out within a competitive market. The use of mixed fruits not only broadens the flavor palate but also allows producers to showcase seasonal and local fruit varieties, which resonates with consumersÔÇÖ growing interest in sustainability and local sourcing. This trend is contributing to the overall expansion of the craft cider market as consumers become more adventurous in their beverage choices.

Hops:

The integration of hops into craft cider has revolutionized the industry, appealing to both cider and beer lovers alike. Hopped ciders provide a distinctive taste experience characterized by a unique blend of bitterness and aroma, appealing to consumers seeking novelty. This trend exemplifies the crossover between beer and cider, attracting a diverse consumer base. Craft cideries are continually experimenting with different hop varieties and combinations, resulting in bold and innovative flavors. As the interest in hoppy beverages grows, this segment is likely to expand, further contributing to the craft cider marketÔÇÖs evolution.

Spices:

The use of spices in craft cider production adds a rich layer of flavor that enhances the overall tasting experience. Spiced ciders, which often include ingredients such as cinnamon, ginger, and cloves, resonate particularly well during the colder months, making them a favored choice among consumers looking for comforting beverages. This trend is especially popular in seasonal releases, where cideries create special editions that evoke warmth and nostalgia. The incorporation of spices not only diversifies the product range but also encourages consumers to experiment with pairing cider with different foods, further enhancing its marketability.

By Region

North America is the leading region in the craft cider market, accounting for approximately 45% of the global market share. The thriving cider culture in the United States, coupled with a significant number of craft cideries, has propelled growth in this region. The North American market is expected to witness a CAGR of 7% from 2025 to 2035 as consumer preferences continue to shift towards craft and artisanal beverages. The popularity of cider festivals and events in the U.S. is also contributing to increased consumer engagement and awareness of craft cider. Furthermore, the expansion of distribution channels, including supermarkets and online platforms, is enabling greater access to diverse cider options.

Europe is another significant market for craft cider, representing approximately 35% of the total market share. The United Kingdom, in particular, has a rich cider heritage and acts as a key market influencer in Europe. The increased interest in quality and authenticity among European consumers is driving demand for craft ciders. Additionally, the rise of local and artisanal producers is changing the landscape of the cider industry, with many consumers opting for regional varieties. While growth in Europe may be slightly slower than in North America, the market is poised for steady expansion as craft cider gains traction in various countries across the continent.

Opportunities

The craft cider market is ripe with opportunities that cater to evolving consumer preferences and trends. One significant opportunity lies in the growing interest in health-conscious beverages, as consumers increasingly seek out products that align with their wellness goals. Craft cideries can capitalize on this trend by focusing on low-calorie, low-alcohol, and gluten-free options, making their offerings more appealing to health-conscious consumers. Additionally, the trend of local sourcing is gaining momentum, creating opportunities for cideries to market their products as locally produced and sustainable. By forging partnerships with local farmers and emphasizing their commitment to sustainability, craft cider producers can differentiate themselves in a crowded marketplace and attract more customers.

Another promising opportunity for the craft cider market is the expansion of distribution channels, particularly in the realm of online retail. As e-commerce continues to grow, craft cideries that establish a strong online presence can reach consumers beyond their local markets. Developing direct-to-consumer sales strategies, such as subscription boxes and personalized recommendations, can enhance customer loyalty and drive repeat purchases. Additionally, participating in online tasting events or virtual cider festivals can help build brand awareness and attract new customers who may not have previously considered craft cider as an option. As the market continues to evolve, leveraging these opportunities will be crucial for craft cider producers looking to increase their market share.

Threats

Despite the promising growth of the craft cider market, several threats could potentially impact its trajectory. One significant threat is the increasing competition from other alcoholic beverages, particularly craft beer and flavored spirits. As consumers have a plethora of options for alcoholic beverages, craft cider may struggle to capture the attention of those who are loyal to their preferred drinks. Additionally, the market is becoming saturated with new entrants, which can dilute brand recognition and make it challenging for craft cideries to stand out. Furthermore, the volatility of agricultural production, particularly in relation to weather conditions and pest infestations, poses a risk to the consistent supply of quality ingredients required for cider production, impacting overall market stability.

Another critical restrainer for the craft cider market is the regulatory landscape governing alcoholic beverages. The laws and regulations related to the production, distribution, and sale of alcoholic beverages can vary widely between regions, creating barriers for craft cideries looking to expand their reach. Compliance with these regulations can be costly and time-consuming, particularly for smaller producers. Additionally, fluctuating taxes on alcoholic beverages can alter pricing structures, potentially making craft cider less appealing compared to other options on the market. Navigating these challenges will require strategic planning and adaptability from craft cider producers to maintain their growth trajectory while mitigating risks.

Competitor Outlook

• Angry Orchard
• Woodchuck Hard Cider
• Strongbow Cider
• Magners Irish Cider
• Hard Cider Company
• Virtue Cider
• Cider Boys
• Rekorderlig Cider
• Seattle Cider Company
• Two Rivers Cider
• Down East Cider House
• New Amsterdam Cider
• Doc's Cider
• Ace Cider
• Left Hand Brewing Company

The competitive landscape of the craft cider market is characterized by a mix of established brands and emerging producers, each vying for market share in a rapidly growing industry. The presence of major players such as Angry Orchard and Strongbow, which have long dominated the cider scene, creates a challenging environment for new entrants. These established brands benefit from strong distribution networks and brand recognition, making it essential for smaller craft cideries to carve out a niche for themselves. The emphasis on unique flavors and localization is becoming increasingly important, as consumers show a preference for artisanal products that reflect regional identities. Craft cideries are also engaging in innovative marketing strategies to connect with consumers, such as storytelling about their production methods and sourcing practices.

Among the notable companies in the craft cider market, Woodchuck Hard Cider has established itself as a leader by offering a variety of flavors and styles, catering to diverse consumer preferences. The company has successfully tapped into the trend of fruit-forward ciders, while also introducing limited-edition offerings that create excitement and urgency among consumers. Similarly, Seattle Cider Company focuses on producing high-quality products made from fresh, local ingredients, enhancing its appeal to environmentally conscious consumers. The companyÔÇÖs commitment to sustainability and transparency in sourcing has resonated well with its target audience, setting it apart in a competitive market. On the other hand, Virtue Cider has made a name for itself with its emphasis on traditional cider-making techniques, appealing to consumers who prioritize authenticity in their beverage choices.

In conclusion, the craft cider market presents a vibrant and evolving landscape for both established and emerging players. The ongoing trends towards health-conscious consumption, innovation in flavors, and the emphasis on local sourcing create significant opportunities for growth. However, the market also faces challenges, including fierce competition and regulatory hurdles that must be navigated strategically. Companies that successfully adapt to these changing dynamics while maintaining a commitment to quality and consumer engagement will likely thrive in the competitive craft cider market. As consumer preferences continue to evolve, the role of creativity and authenticity will be paramount for companies looking to capture the attention of todayÔÇÖs discerning consumers.