Dog Chews Market Outlook

The global dog chews market was valued at approximately USD 4.41 billion in 2022 and is projected to reach around USD 7.12 billion by 2035, growing at a CAGR of 4.6% during the forecast period from 2025 to 2035. This robust growth can be attributed to several factors, including the increasing pet ownership across the globe, a rising awareness of pet health, and the demand for high-quality and diverse dog chew products among pet owners. Additionally, the trend of humanization of pets, where owners are more inclined to spend on premium and health-oriented pet products, has significantly fueled the demand for dog chews. This shift in consumer behavior is further bolstered by innovative product developments, including the introduction of organic and natural ingredients, appealing to health-conscious pet owners looking for safe and beneficial options for their dogs. The ongoing evolution in retail channels, particularly the growth of e-commerce platforms, has also played a crucial role in making various dog chew products more accessible to consumers.

Growth Factor of the Market

One of the primary growth factors in the dog chews market is the increasing trend of pet humanization, where pet owners are treating their pets as family members and willing to invest in premium pet products, including natural and health-oriented dog chews. This humanization trend is driving demand for more sophisticated and specialized products, such as dental chews that promote oral health. Another significant factor is the rising awareness of the health benefits associated with certain types of dog chews, where products are formulated with nutrients that aid in digestion, dental health, and overall well-being. The growing number of pet owners is also contributing to market growth, particularly in emerging economies where disposable incomes are on the rise, leading to increased spending on pet care products. Moreover, the growing number of pet specialty stores and online platforms has enhanced product availability, making it easier for consumers to find a variety of dog chew products to meet their pets' needs. Lastly, the shift towards eco-friendly and sustainable products is becoming a crucial part of consumer decision-making, further driving growth in the dog chews market.

Key Highlights of the Market

• The global dog chews market is expected to witness a significant CAGR of 4.6% from 2025 to 2035.
• The rise of pet humanization is driving demand for premium and specialized dog chew products.
• Increasing awareness of pet health benefits is influencing consumer choices toward dental and natural chews.
• The growth of e-commerce and pet specialty stores is enhancing product accessibility to consumers.
• Eco-friendly and sustainable dog chew options are becoming more popular among environmentally-conscious consumers.

By Product Type

Rawhide Chews:

Rawhide chews have long been a staple in the dog chews market, known for their durability and ability to keep dogs engaged for extended periods. Made from the inner layer of animal hides, these chews are available in various shapes and sizes, catering to different dog breeds. The appeal of rawhide chews lies in their texture, which helps to promote dental health by reducing plaque and tartar buildup as dogs chew. However, the market has also seen an increase in demand for alternatives due to concerns over digestibility and potential choking hazards. Nevertheless, rawhide remains popular, particularly among pet owners looking for a classic chew option that offers substantial chewing satisfaction for their furry friends.

Dental Chews:

Dental chews are specifically designed to improve oral hygiene while providing a satisfying chewing experience for dogs. These products often contain ingredients that promote gum health and freshen breath, making them an attractive option for pet owners concerned about their dog's dental care. The unique shapes and textures of dental chews help to scrub teeth and reduce plaque, addressing a crucial aspect of pet health. With increasing awareness of pet dental issues and the importance of regular dental care, the demand for dental chews has surged, positioning them as one of the fastest-growing segments within the dog chews market.

Jerky Treats:

Jerky treats have gained immense popularity due to their appealing taste and chewy texture, making them a favorite among dogs. Typically made from high-quality meats, these treats are often marketed as healthy alternatives to traditional dog treats. The increasing consumer preference for natural and organic ingredients has contributed to the rise of jerky treats that are free from artificial preservatives and fillers. As pet owners become more conscious of their pets' diets, the demand for jerky treats made from single-source proteins is on the rise, further driving the growth of this segment in the dog chews market.

Natural Chews:

Natural chews, which include items like bully sticks, antlers, and sweet potato chews, are becoming increasingly favored by discerning pet owners. These options are typically made from whole food ingredients, free from artificial additives, preservatives, or chemicals. The trend toward clean, healthy eating has extended to pet products, leading to a surge in demand for natural chews that offer nutritional benefits alongside enjoyment. These chews not only satisfy dogs' chewing instincts but also align with the growing consumer desire for transparency in pet food sourcing and manufacturing, making them a strong contender in the market.

Edible Bones:

Edible bones are designed to be both a chewable treat and a functional treat that can offer nutritional benefits. Many of these products are made with bone meal, vitamins, and minerals, providing an enriching experience for dogs. They are available in various flavors and formulations to cater to different dietary needs and preferences. The popularity of edible bones is rooted in their dual functionality, serving as a source of protein while also promoting dental health as dogs chew. As pet owners seek multifunctional products that support their pets' health and well-being, edible bones have become a significant segment in the dog chews market.

By Application

Pet Stores:

Pet stores remain one of the primary retail channels for dog chews, offering a wide range of products that cater to varying preferences and needs of dog owners. Shoppers at pet stores often seek specialized or premium products, including unique flavors, sizes, and types of chews. These retail outlets provide opportunities for pet owners to consult with staff about their choices, allowing for informed purchasing decisions. The variety offered in pet stores, coupled with the expertise of employees, helps to foster a sense of community among pet owners and encourages loyalty to specific brands, thereby contributing to the growth of this segment.

Online Retail:

Online retail has transformed the way consumers shop for dog chews, offering unparalleled convenience and access to a more extensive array of products than traditional brick-and-mortar stores. The e-commerce boom has allowed pet owners to compare products, read reviews, and take advantage of subscription services, which provide ongoing deliveries of their preferred dog chews. This channel's growth is particularly significant among younger generations, who favor online shopping due to its ease and accessibility. The convenience of online retail, coupled with competitive pricing and the ability to source niche or specialty products not found in typical stores, is propelling the segment forward.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets play a critical role in the distribution of dog chews, providing accessibility to these products for a wider audience. These large retail outlets typically stock a variety of brands and product types, catering to the everyday shopper seeking affordable options. The visibility and marketing efforts within supermarkets can lead to impulse purchases, making this channel an essential part of the overall market landscape. Furthermore, many supermarkets are beginning to offer organic and premium dog chew options, responding to the changing preferences of consumers who are increasingly interested in the health of their pets.

Veterinary Clinics:

Veterinary clinics are increasingly recognized as a vital point of sale for high-quality dog chews, particularly for those products that promote specific health benefits. Pet owners often turn to veterinarians for recommendations on nutritional products and supplements that can enhance their petÔÇÖs health, making clinics an ideal venue to showcase specialty chews. Products sold in veterinary clinics are frequently positioned as veterinary-approved, giving pet owners confidence in their purchases. This trend not only benefits the clinics by providing an additional revenue stream but also aligns with pet owners' desires to provide the best for their pets, thereby enhancing the growth of this application segment.

Others:

Other applications for dog chews include specialty shops, grooming salons, and pet training facilities. These locations often offer unique or artisanal dog chew products that appeal to niche markets within the pet owner community. Specialty shops may provide a curated selection of gourmet or boutique products, while grooming salons often sell treats that are intended to reward pets post-grooming. Pet training facilities may also utilize dog chews as training aids, promoting good behavior and serving as a reward system. This diversity in applications helps to broaden the reach of dog chew products, appealing to various consumer segments.

By Distribution Channel

Beef:

Beef is one of the most popular protein sources used in dog chews, known for its rich flavor and appealing taste to dogs. Chews made from beef, such as bully sticks and beef jerky, have gained substantial traction due to their palatability and high protein content, making them a favored choice among pet owners. The natural texture of beef chews also allows for a satisfying chewing experience, which can help promote dental health by mechanically scraping teeth clean as dogs chew. As the demand for protein-rich, meat-based chews continues to grow, the beef segment remains a significant player in the dog chews market.

Chicken:

Chicken-based dog chews are rapidly gaining market share due to their lighter flavor profile and digestibility, making them an excellent alternative for dogs that may be sensitive to beef. Chicken chews, including treats like chicken jerky and dehydrated chicken pieces, are often marketed as healthy options for dogs of all sizes. The appeal of chicken chews lies in their nutritional benefits, providing a source of lean protein while still serving the essential purpose of satisfying dogs' chewing instincts. As the focus on health-conscious pet products continues, chicken chews are positioned to attract a growing segment of health-aware pet owners.

Pork:

Pork dog chews serve as another appealing option in the market, offering a unique taste that many dogs find irresistible. Products such as pig ears and pork jerky have become increasingly popular, especially among pet owners looking for variety in their dog's diet. The rich flavor of pork appeals to numerous dogs while also providing a distinct texture that enhances the chewing experience. Furthermore, pork-based products can often be marketed as grain-free options, catering to the rising demand for specialized diets among pet owners. This segment represents a valuable niche in the overall dog chews market.

Fish:

Fish chews offer a healthy alternative to traditional meat-based dog chews, providing essential omega-3 fatty acids that can contribute to a dog's overall health and wellness. Products such as dehydrated fish skins and fish jerky are increasingly favored due to their palatable flavor and nutritional advantages. Fish chews are particularly appealing to pet owners focused on enhancing their dog's skin and coat health, as well as those seeking alternative protein sources that may be less likely to cause allergies. As the awareness of the benefits of fish in pet diets continues to grow, the fish segment in the dog chews market is expected to expand.

Others:

The "Others" category encompasses various alternative protein sources and unique flavors, including lamb, venison, and plant-based chews. These products appeal to niche markets, such as those catering to dogs with specific dietary needs or allergies. The introduction of plant-based dog chews also aligns with the growing trend of sustainable and eco-friendly products, attracting environmentally-conscious pet owners. As consumer preferences continue to diversify, the "Others" segment in the dog chews market is likely to see significant growth, driven by innovation and the demand for specialty products.

Regional Outlook

The North American dog chews market is projected to remain one of the largest regions, driven by a high level of pet ownership, particularly in the United States and Canada. The region is expected to capture nearly 45% of the total market share, reflecting a growing trend among pet owners to invest in premium and health-oriented products. The increasing awareness of pet health and wellness, along with a greater focus on quality and ingredient transparency, is propelling this market segment. Additionally, the North American market is anticipated to exhibit a CAGR of 5.2% over the forecast period, driven by innovative product offerings and the expansion of e-commerce platforms, making it easier for consumers to access a wide range of dog chews.

In Europe, the dog chews market is also experiencing robust growth, accounting for approximately 30% of the global market share. Countries like Germany and the United Kingdom are leading contributors to this growth, fueled by the humanization of pets and a growing preference for natural and organic products. The European market is estimated to grow at a CAGR of 4.4%, as consumers increasingly prioritize their pets' health and well-being. The rise of specialty pet stores and the increased variety of available products are further driving market expansion in this region, allowing pet owners to explore diverse options for their dogs.

Opportunities

The dog chews market presents significant opportunities for growth, especially in the realm of e-commerce. With the increasing shift toward online shopping, pet food companies can leverage various digital marketing strategies to reach a broader audience, engage with pet owners, and provide an array of product choices. E-commerce allows for the introduction of subscription services, where consumers can receive their preferred dog chews regularly without the hassle of shopping. Additionally, as consumers become more comfortable with online shopping, brands that invest in user-friendly websites and targeted marketing campaigns stand to gain considerable market share. This shift represents an opportunity for innovative companies to develop engaging online platforms that not only promote their products but also create a strong community among pet owners.

Another opportunity exists in the growing demand for health-oriented and functional dog chews. As pet owners become increasingly educated about their pets' nutritional needs, companies can capitalize on this trend by developing products that offer specific health benefits, such as improved digestion, dental care, and enhanced coat health. Collaborations with veterinarians and pet nutritionists can help create products that meet these demands while also building trust with consumers. Furthermore, the trend toward sustainability presents an opportunity for brands to develop eco-friendly packaging and sourcing practices, attracting environmentally-conscious consumers and enhancing brand loyalty.

Threats

Despite the positive growth prospects, the dog chews market faces several threats that could hinder its potential. One of the most significant challenges is the increasing competition within the market, as numerous brands and products vie for consumers' attention. This saturation can lead to price wars, resulting in lower profit margins for companies. Additionally, the rise of private-label brands in supermarkets and e-commerce platforms poses a threat to established brands, which may struggle to maintain market share in the face of competitive pricing and marketing strategies. Companies must continuously innovate and differentiate their products to stay ahead in a crowded marketplace.

Furthermore, regulatory changes and scrutiny regarding pet food safety can impact the production and distribution of dog chews. Stricter regulations may lead to increased compliance costs for manufacturers, which could ultimately be passed on to consumers in the form of higher prices. Moreover, pet owners' growing concern about the sourcing and ingredients of pet products means that companies must prioritize transparency and quality in their offerings. Failure to do so could result in a loss of consumer trust and declining sales.

Competitor Outlook

• Nestl├® Purina PetCare
• Hill's Pet Nutrition
• Diamond Pet Foods
• Blue Buffalo Pet Products
• PetSmart
• WellPet LLC
• BarkBox
• American Kennel Club (AKC)
• Natural Balance Pet Foods
• Petco Animal Supplies
• Merrick Pet Care
• Rover
• Pawstruck
• ZukeÔÇÖs
• PetFusion

The competitive landscape of the dog chews market is diverse and dynamic, with numerous players ranging from established pet food giants to niche brands specializing in high-quality, natural products. Major companies like Nestl├® Purina PetCare and Hill's Pet Nutrition dominate the market, leveraging their extensive distribution networks and brand recognition to maintain significant market shares. These companies often introduce innovative product lines that appeal to health-conscious pet owners, incorporating high-quality ingredients and unique formulations that cater to the specific needs of dogs. Their substantial marketing budgets enable them to create strong brand identities and engage with consumers effectively, fostering long-term loyalty and driving sales growth.

In addition to larger corporations, several smaller and emerging companies are making their mark on the dog chews market by focusing on niche segments and catering to specific consumer demands. Brands like Merrick Pet Care and WellPet LLC prioritize natural and organic ingredients, appealing to pet owners who prioritize health and sustainability. These companies often engage in storytelling marketing, highlighting their commitment to quality sourcing and eco-friendly practices, which resonates with a growing demographic of environmentally-conscious consumers. As the market evolves, these niche brands continue to carve out their space by offering distinct, high-quality products that differentiate them from mass-market options.

Moreover, the rise of e-commerce has fostered competition among both traditional and online retailers, leading to an evolving distribution landscape. Companies like BarkBox and Rover have capitalized on the subscription model, providing consumers with convenience and a curated selection of dog chews that cater to their petsÔÇÖ tastes and dietary needs. These subscription services enable brands to build loyalty and maintain engagement with consumers, ensuring a steady stream of revenue. As the competitive landscape continues to shift with changing consumer preferences, companies must remain agile and proactive in their strategies to adapt to new trends and maintain relevance in the fast-paced dog chews market.