Dog Grooming Market Outlook

The global dog grooming market is projected to reach approximately USD 12 billion by 2035, registering a remarkable compound annual growth rate (CAGR) of 8.5% during the forecast period from 2025 to 2035. The significant growth of this market can be attributed to the increasing pet ownership around the world, particularly among millennials, who are more inclined to treat their pets as family members. Additionally, rising awareness about pet grooming's necessity for maintaining pet hygiene and overall health is further driving the market. The growing trend of pet humanization, where owners tend to pamper their pets with grooming services, is also contributing to the demand for professional grooming services. Furthermore, the expansion of the e-commerce sector enables easier access to grooming products and services, allowing pet owners to purchase supplies conveniently, thus enhancing the market's growth potential.

Growth Factor of the Market

The dog grooming market experiences numerous growth factors that contribute to its expansion. The increasing disposable income among pet owners has facilitated greater spending on grooming services and products, highlighting a shift towards premium services. Moreover, as pets are often viewed as family members, owners are more inclined to invest in professional grooming to ensure their pets look and feel their best. The rise in pet insurance policies has also encouraged owners to seek regular grooming, as it is associated with the overall health and well-being of their pets. Innovations in grooming products, such as organic shampoos and advanced grooming tools, are appealing to health-conscious owners looking for safe and effective options. Lastly, the growing trend of social media showcasing well-groomed pets has inspired many owners to seek grooming services, leading to increased demand in the market.

Key Highlights of the Market

• The market is expected to achieve a CAGR of 8.5% from 2025 to 2035.
• North America holds the largest market share, driven by high pet ownership rates.
• Mobile grooming services are gaining popularity due to their convenience for pet owners.
• Shampoos and conditioners are among the top-selling products in the grooming segment.
• The trend of premium grooming services is on the rise, reflecting pet humanization.

By Service Type

Bathing:

Bathing is an essential service in the dog grooming market, helping to keep dogs clean and healthy. This service typically includes a thorough wash using specially formulated pet shampoos that are gentle on their skin while effectively removing dirt, oils, and odors. Bathing not only enhances a dog's appearance but also serves to remove allergens and pests such as fleas, contributing to better overall health. Professional groomers often use specialized equipment such as high-velocity dryers to ensure that dogs are dried quickly and efficiently, minimizing stress for the animal. As pet owners increasingly recognize the importance of regular bathing, this service segment is expected to witness significant growth, driven by the rising pet ownership and awareness of pet hygiene.

Haircutting:

Haircutting is a pivotal service in the dog grooming industry, particularly for breeds that require regular grooming to maintain their coat's health and appearance. Groomers employ various techniques tailored to specific dog breeds, ensuring that the haircut enhances the dog's features while also being practical to manage. Regular haircuts are crucial for preventing matting, which can be uncomfortable and painful for dogs. Additionally, haircutting can help in regulating a dog's body temperature, especially during warmer months. The increasing popularity of specific dog breeds with high grooming needs is expected to drive the demand for professional haircutting services, positioning this segment as a key contributor to market growth.

Nail Trimming:

Nail trimming is an important grooming service that enhances a dog's comfort and mobility. Overgrown nails can cause pain and lead to various health issues such as joint problems or foot injuries. Professional groomers are trained to trim nails properly, minimizing the risk of injury or bleeding. This service is often included in routine grooming packages and is gaining attention among pet owners who are becoming more aware of its importance. As more dog owners seek to ensure their pets' well-being, the demand for nail trimming services is poised to increase, making it a significant segment within the broader dog grooming market.

Ear Cleaning:

Ear cleaning is a specialized grooming service that focuses on maintaining the health of a dog's ears, which can be prone to infections and wax buildup. Regular cleaning helps to prevent ear-related issues that can lead to discomfort or more serious health complications. Professional groomers use safe and effective cleaning solutions, ensuring that the ears are free from debris while monitoring for any signs of infection. As pet owners are increasingly recognizing the importance of ear health in their pets, this service is expected to grow in demand, driven by the overall push for comprehensive grooming services.

Teeth Brushing:

Teeth brushing is an often-overlooked aspect of dog grooming, yet it plays a crucial role in maintaining a dog's oral health. Regular dental care can prevent serious health issues such as periodontal disease, which can lead to pain and complications that affect a dog's overall health. Professional groomers provide teeth brushing services that help to remove plaque and tartar while promoting fresh breath. As awareness of the importance of dental hygiene for pets increases among dog owners, the demand for teeth brushing services is expected to rise, making it a valuable addition to the grooming market.

By Service Provider

Pet Grooming Salons:

Pet grooming salons are specialized establishments that offer a variety of grooming services for dogs, staffed by trained professionals who possess the skills to handle different breeds and temperaments. These salons often provide a full range of services, from bathing and haircutting to nail trimming and ear cleaning, creating a one-stop shop for pet owners. The growing trend of grooming salons is driven by pet owners' desire for convenience and the assurance of professional care. Additionally, many salons offer premium services, such as spa treatments and specialized coat care, to cater to the increasingly discerning pet owner demographic, further fueling the growth of this segment.

Mobile Groomers:

Mobile groomers represent a convenient alternative to traditional grooming settings, bringing services directly to the pet owner's location. This service model has gained traction, especially among busy pet owners who may find it challenging to transport their pets to a salon. Mobile grooming units are equipped with the necessary tools and supplies, allowing for a complete grooming experience in a stress-free environment. The flexibility and personalized attention provided by mobile groomers appeal greatly to pet owners, thereby driving an increase in demand for this segment within the dog grooming market.

Pet Stores:

Pet stores often serve as a convenient location for dog grooming services, offering a combination of retail and grooming options. Many pet stores have in-house groomers who provide basic grooming services, making it easy for pet owners to shop for products while taking care of their pet's grooming needs. This segment benefits from the foot traffic generated by pet owners looking for supplies, making grooming services an attractive addition to the pet retail experience. As pet stores continue to expand their service offerings, the grooming segment is expected to see significant growth, particularly among customers seeking convenience.

Veterinary Clinics:

Veterinary clinics play a crucial role in the dog grooming market by providing specialized grooming services that align with medical care. These clinics often provide grooming services for pets that require extra attention due to health issues or special needs. The combination of grooming and veterinary care ensures that pets receive comprehensive health assessments during their grooming sessions, thus promoting their overall well-being. As more pet owners recognize the importance of integrated care, the demand for grooming services within veterinary clinics is expected to grow, making it a significant contributor to the market.

Home Grooming:

Home grooming is an emerging trend that allows pet owners to take grooming into their own hands. With the availability of various grooming tools and educational resources, many pet owners are opting to groom their dogs at home. This trend is particularly appealing to those looking to save money or who have pets that are anxious in a salon environment. The growth of e-commerce has facilitated the accessibility of grooming products, enabling pet owners to provide professional-quality grooming at home. As more pet owners become comfortable with the idea of home grooming, this segment is likely to see significant growth, impacting the overall dog grooming market.

By Dog Size

Small:

The grooming needs of small dogs require specialized approaches due to their unique characteristics and often delicate nature. Small dog breeds typically benefit from regular grooming sessions to maintain their coats and prevent matting. Groomers specialize in techniques suited for smaller dogs, ensuring a gentle and effective grooming experience. The increasing popularity of small dog breeds as companions drives demand for grooming services tailored specifically for their needs. As pet owners embrace the importance of grooming for these small breeds, this segment is expected to continue to grow significantly in the market.

Medium:

Medium-sized dogs present a diverse range of grooming needs, requiring a balanced approach tailored to their specific breed characteristics. Grooming services for medium dogs often include bathing, brushing, and occasional haircuts, depending on the breed's coat type. Many medium-sized breeds benefit from regular grooming to manage shedding and maintain a healthy coat. The growing awareness of the importance of grooming for medium-sized pets is contributing to the expansion of this segment, with more pet owners seeking professional grooming services to ensure their pets look and feel their best.

Large:

Large dogs often require a more intensive grooming routine due to their size and coat types, which can vary widely among breeds. Grooming services for large dogs typically involve thorough bathing, brushing to reduce shedding, and regular nail trimming. Professional groomers are skilled in handling large breeds, ensuring that the grooming process is safe and effective. The increasing trend of adopting larger dog breeds among pet owners is driving demand for specialized grooming services, making this segment a significant contributor to the overall growth of the dog grooming market.

Giant:

Giant breeds present unique grooming challenges due to their size and specific coat requirements. Grooming services for giant dogs often involve specialized tools and techniques to accommodate their larger frames. Regular grooming is vital for these breeds to reduce shedding and maintain a healthy coat, as well as to manage any potential health issues related to coat care. As the popularity of giant breeds continues to rise, the demand for professional grooming services tailored to their needs is expected to grow, positioning this segment as an important player in the dog grooming market.

Toy:

Toy breeds are known for their small size and often require frequent grooming to maintain their delicate coats. Grooming services for toy dogs typically include gentle bathing, brushing, and regular haircuts to prevent matting. As these breeds can be sensitive and prone to anxiety, professional grooming services provide a safe and calming environment for them. With the increasing popularity of toy breeds among pet owners, the demand for specialized grooming services catering to their unique needs is anticipated to rise, further contributing to the overall growth of the dog grooming market.

By Products Used

Shampoos:

Shampoos are essential products in the dog grooming market, formulated specifically to meet the unique needs of canine coats and skin. With various options available, including organic and hypoallergenic formulas, pet owners are increasingly seeking shampoos that provide effective cleansing while being gentle on their pets. The rising awareness of the importance of using appropriate grooming products is driving the demand for specialized shampoos designed to address specific coat types and skin conditions. As pet owners become more knowledgeable about the benefits of using high-quality grooming products, this segment is likely to experience significant growth in the coming years.

Conditioners:

Conditioners play a vital role in dog grooming, helping to maintain coat health and manageability. These products are designed to hydrate and nourish a dog's coat, making it smoother and easier to manage. With the increasing focus on pet care, many pet owners are recognizing the importance of using conditioners in conjunction with shampoos for optimal grooming results. The demand for high-quality conditioners that cater to different coat types is expected to grow, driven by the rising trend of pet humanization and the desire among owners to provide the best care possible for their furry companions.

Brushes:

Brushes are a fundamental tool in dog grooming, used to remove loose hair, prevent matting, and maintain overall coat health. Various types of brushes are available, catering to different coat types and grooming needs. Pet owners are becoming more educated about the importance of regular brushing to ensure their pets' comfort and hygiene, leading to increased demand for high-quality grooming tools. The growing trend of do-it-yourself grooming among pet owners is further propelling the market for grooming brushes, with consumers seeking effective and easy-to-use products for their pets.

Scissors:

Scissors are essential tools in the dog grooming process, used primarily for trimming and shaping a dog's coat. Grooming scissors come in various types and sizes, allowing groomers to achieve precise cuts and styles for different breeds. The demand for professional-grade grooming scissors is on the rise, driven by the increasing popularity of specialized grooming services. As pet owners seek to maintain their dogs' appearance and hygiene, the market for grooming scissors is expected to grow, reflecting the overall trend towards professional grooming techniques.

Clippers:

Clippers are indispensable tools in the dog grooming industry, primarily used for cutting and styling dog coats. With advancements in technology, modern clippers are designed for efficiency, durability, and ease of use, making them a preferred choice among professional groomers and pet owners alike. The rising trend of home grooming, coupled with the increasing focus on maintaining pets' appearances, is driving demand for high-quality grooming clippers. As pet owners become more interested in DIY grooming, the market for clippers is expected to witness substantial growth, further enhancing the overall dog grooming landscape.

By Region

The dog grooming market is witnessing varied growth trends across different regions, driven by factors such as pet ownership levels, cultural attitudes towards pets, and the availability of grooming services. In North America, the market holds the largest share, estimated at approximately USD 5.5 billion in 2035, fueled by high pet ownership rates and an increasing trend towards premium grooming services. The region is expected to exhibit a CAGR of around 9% over the forecast period, reflecting strong consumer demand for comprehensive grooming solutions. On the other hand, Europe is also a significant market, valued at about USD 4 billion, with a growing emphasis on pet hygiene and well-being driving the adoption of professional grooming services.

In the Asia Pacific region, the dog grooming market is projected to grow significantly, with an estimated value of USD 2 billion by 2035. The rising disposable incomes among pet owners and the growing trend of pet humanization are key factors contributing to this growth. Furthermore, emerging economies in Latin America and the Middle East & Africa are expected to experience steady growth, albeit at a slower pace compared to North America and Europe. The overall demand for grooming services in these regions is anticipated to rise, supported by increasing awareness of the importance of pet grooming and health. This gradual rise in both demand and access to grooming services points toward a promising future for the dog grooming market globally.

Opportunities

The dog grooming market is poised for substantial growth as several opportunities arise within the sector. One of the most significant opportunities lies in the increasing trend of pet humanization, where owners treat their pets like family members. This shift in mindset is leading to heightened demand for grooming services and products that offer premium quality and personalized care. As pet owners seek to provide their furry companions with the best possible treatment, businesses that focus on high-end grooming services, organic grooming products, and specialized treatments are likely to thrive. Furthermore, the rise of e-commerce presents an opportunity for grooming product suppliers to reach a broader audience, making it easier for pet owners to access high-quality grooming supplies and services from the comfort of their homes.

Additionally, the growing awareness of the importance of regular grooming for a pet's health and well-being is creating opportunities for educational initiatives in the grooming sector. By educating pet owners about the benefits of grooming, including preventive healthcare and improved hygiene, businesses can cultivate a loyal customer base committed to regular grooming for their pets. Another key opportunity lies in expanding mobile grooming services, which cater to busy pet owners seeking convenience and personalized care for their pets. With the increasing demand for on-the-go services, companies offering mobile grooming solutions can differentiate themselves in a competitive market, thereby capitalizing on this growing trend.

Threats

Despite the promising outlook for the dog grooming market, several threats could impact its growth trajectory. One of the primary threats is the intense competition among grooming service providers, which can lead to price wars and reduced profit margins. As more businesses enter the market, established companies may find it challenging to maintain their customer base and retain market share. Furthermore, the growing trend of DIY grooming poses a threat as pet owners increasingly opt to groom their pets at home, driven by cost-saving measures or convenience. This shift could lead to a decline in demand for professional grooming services, especially for basic grooming tasks.

Another significant threat to the dog grooming market is the potential for regulatory challenges related to pet health and safety standards. As grooming practices are scrutinized, businesses must ensure compliance with regulations to avoid penalties, which could increase operational costs. Additionally, the market may face challenges from economic downturns, which can lead to reduced discretionary spending among pet owners, affecting their willingness to invest in grooming services. If the economic climate worsens, premium grooming services may see a decline in demand, impacting businesses focused on high-end markets. As such, stakeholders in the dog grooming industry must remain vigilant in navigating these threats to sustain growth.

Competitor Outlook

• PetSmart
• Petco
• Bark Avenue Bakery
• VIP Pet Grooming
• Woof Gang Bakery & Grooming
• Furry Tails Grooming
• The Doggie Spa
• Pawtastic Grooming
• Pet Grooming by Pet Supplies Plus
• Happy Paws Grooming
• Groomingdales
• Dogs & Suds
• Wagging Tails Grooming
• Canine Clips
• Grooming Gone Wild

The competitive landscape of the dog grooming market is characterized by a mix of established players and emerging businesses striving to carve a niche in this growing industry. Companies like PetSmart and Petco dominate the market with their extensive networks of grooming salons and retail outlets, offering a wide range of grooming services paired with pet products. Their comprehensive service offerings and deep-rooted brand recognition create a significant competitive advantage, enabling them to attract a large customer base. Additionally, the rise of boutique grooming salons and mobile grooming services has introduced new competitors, creating a dynamic market environment where businesses must innovate to meet the diverse needs of pet owners.

As pet ownership continues to rise, there's an increasing focus on quality, customer experience, and specialized services that cater to specific pet needs. Emerging competitors in the grooming industry are capitalizing on trends such as organic grooming products, spa-like grooming experiences, and personalized services that enhance the pet owner's connection with their pets. Businesses that utilize technology, such as online booking systems, customer loyalty programs, and e-commerce platforms for grooming products, are also gaining a competitive edge. Furthermore, partnerships with veterinarians and pet influencers can bolster brand credibility and expand customer reach, allowing businesses to thrive in this competitive landscape.

Key players in the dog grooming market are continuously enhancing their service offerings and exploring new ways to engage with pet owners. For instance, PetSmart has been investing in training programs for groomers to ensure high service standards while expanding its grooming service capabilities. Similarly, Petco focuses on integrating wellness services with grooming, providing a holistic approach to pet care. Smaller players, like Woof Gang Bakery & Grooming, are emphasizing personalized services and high-quality grooming products to differentiate themselves from larger chains. As consumer preferences evolve, the competitive landscape will continue to adapt, with businesses striving to provide exceptional grooming experiences that cater to the needs of both pets and their owners.