Electric Kick Scooters Market Outlook

The global electric kick scooters market has reached a size of approximately USD 1.5 billion in 2023, with a projected compound annual growth rate (CAGR) of 9.5%, indicating robust expansion in the coming years. The market is driven by the increasing demand for eco-friendly transport solutions, urban congestion, and the rising trend towards micro-mobility. With the growing prevalence of sharing platforms and rental services, electric kick scooters have gained significant attention as a convenient mode of transportation. Additionally, advancements in battery technology leading to longer ranges and shorter charging times are contributing to the market's growth. The surge in urbanization and the need for sustainable transportation options further amplify the demand for electric kick scooters globally.

Growth Factor of the Market

The electric kick scooters market is experiencing remarkable growth due to various factors that contribute to its rising popularity. One of the primary drivers is the increasing urban population, which necessitates efficient and compact transportation options to navigate congested city streets. Furthermore, the shift towards sustainable living has led to a growing preference for electric scooters over traditional vehicles, as they produce zero emissions and have a lower carbon footprint. The advent of rental services and shared mobility platforms has made electric kick scooters more accessible to the general public, promoting their use for short-distance travel. Additionally, government initiatives and regulations supporting the use of electric vehicles are further bolstering the market. Lastly, the continual innovation in electric scooter design and technology ensures that these vehicles are not only functional but also appealing to consumers, thereby driving demand.

Key Highlights of the Market

• The electric kick scooters market is projected to grow at a CAGR of 9.5% from 2023 to 2035.
• North America holds a significant share of the market, largely due to the increasing adoption of micro-mobility solutions.
• Folding electric kick scooters are gaining popularity due to their portability and ease of storage.
• Rental services are emerging as a major application segment, particularly in urban areas.
• Technological advancements in battery life and charging speeds are enhancing user experience and encouraging adoption.

By Product Type

Seated Electric Kick Scooters:

Seated electric kick scooters are designed to provide a comfortable riding experience with a seat option, making them ideal for longer journeys and users preferring a more relaxed mode of travel. These scooters typically offer a more stable platform and are equipped with larger wheels, ensuring better control and a smoother ride over various terrains. Their design caters to users of all ages, including the elderly and individuals with mobility challenges. As urban areas aim to promote travel solutions that reduce car dependency, seated electric scooters have gained traction for commuting and personal use, offering an appealing combination of comfort and eco-friendliness.

Standing Electric Kick Scooters:

Standing electric kick scooters are among the most popular types in the market, characterized by their lightweight design and nimble maneuverability. These scooters are often favored for short-distance travel and quick commutes, especially in congested urban environments. With a focus on speed and agility, many standing scooters are equipped with powerful motors that enable rapid acceleration and enhanced performance. The portability of these scooters allows riders to easily navigate crowded streets and public transportation systems, making them an appealing choice for city dwellers seeking efficient mobility solutions. Their sleek design and ease of use are key factors contributing to their popularity.

Folding Electric Kick Scooters:

Folding electric kick scooters are designed for maximum convenience, allowing users to easily fold and store the scooter when not in use. This feature is particularly appealing for individuals living in space-constrained environments or those who need to transport their scooter between locations, such as on public transport. The engineering behind folding scooters emphasizes durability and ease of use, ensuring that the mechanism is both safe and reliable. As urban populations grow and the need for portable mobility solutions increases, folded electric scooters are becoming increasingly popular among commuters, students, and casual riders alike.

Off-road Electric Kick Scooters:

Off-road electric kick scooters cater to adventure enthusiasts and are built to handle rugged terrains such as dirt trails and uneven surfaces. These scooters are equipped with robust suspension systems, larger wheels, and powerful motors to provide a thrilling riding experience in outdoor environments. As outdoor recreational activities become more popular, off-road electric scooters are gaining traction among users seeking to explore nature while enjoying the benefits of electric mobility. Their durability and performance make them ideal for those looking to escape the confines of the urban jungle and engage in more adventurous rides.

Three-wheeled Electric Kick Scooters:

Three-wheeled electric kick scooters offer stability and balance, making them an excellent choice for various riders, including seniors and those with disabilities. The additional wheel provides greater support, which can enhance the riding experience, especially for individuals who may struggle with balance on traditional two-wheeled scooters. These scooters often come with features like a larger seat and storage options, appealing to riders who prioritize comfort and practicality. As the demand for accessible and user-friendly transportation options increases, three-wheeled electric scooters are emerging as a viable solution for a broader demographic.

By Application

Personal Use:

Personal use of electric kick scooters has surged as more individuals seek convenient and eco-friendly alternatives for short-distance travel. These scooters are favored for daily commutes, running errands, and leisurely rides. Users appreciate the flexibility and speed that electric scooters provide, allowing them to quickly navigate through urban areas without the hassle of traffic or parking. The shift towards sustainable mobility solutions has further propelled personal adoption, as consumers are increasingly aware of their carbon footprint and the benefits of reducing vehicle emissions. As a result, personal-use electric kick scooters are becoming a staple mode of transportation for environmentally conscious individuals.

Rental Services:

Rental services for electric kick scooters have gained immense popularity, particularly in urban centers where micromobility solutions are in high demand. These services provide residents and tourists with easy access to scooters without the need for ownership, promoting the use of electric scooters for short trips and sightseeing. The ease of renting via mobile apps and the widespread availability of docking stations contribute to the convenience of this application. As cities invest in smart mobility solutions, the rental service segment is expected to grow significantly, attracting more users who value flexibility and affordability in their travel options.

Commuting:

Electric kick scooters have emerged as a preferred choice for commuting, offering a quick and efficient means of travel for urban dwellers. They provide an effective solution for the "last mile" problem, bridging the gap between public transportation hubs and final destinations. With the rising costs of fuel and increasing traffic congestion, commuters are turning to electric scooters to save time and money while reducing their environmental impact. The lightweight and portable nature of these scooters allows for seamless integration with public transport systems, making them an ideal choice for daily commuters seeking a reliable and sustainable travel option.

Tourism:

The tourism sector has embraced electric kick scooters as a unique way for visitors to explore cities and attractions. Companies offering guided tours via electric scooters provide tourists with an engaging way to experience local sights while also promoting eco-friendly travel. Scooters are especially attractive to tourists due to their ease of use and ability to cover larger areas in shorter timeframes compared to walking. As destinations look to enhance visitor experiences and promote sustainable tourism practices, the integration of electric kick scooters into travel itineraries is expected to grow significantly.

Delivery Services:

With the rise of e-commerce and the demand for efficient delivery solutions, electric kick scooters have found their place in the delivery services market. Many companies are utilizing electric scooters to facilitate last-mile delivery, allowing for quick and cost-effective transportation of goods in urban environments. The agility and speed of electric scooters make them particularly effective in navigating congested city streets and reducing delivery times. As businesses strive to enhance their logistical operations while minimizing their carbon footprint, the use of electric kick scooters for delivery services is anticipated to expand, providing a sustainable alternative to traditional delivery vehicles.

By Distribution Channel

Online Retailers:

Online retailers are becoming a dominant distribution channel for electric kick scooters, as more consumers turn to e-commerce for convenience and a broader selection. The ability to compare prices and read customer reviews enhances the online shopping experience, making it easier for buyers to make informed decisions. Additionally, many online platforms offer promotional deals and discounts, further incentivizing purchases. As the trend of online shopping continues to rise, particularly post-pandemic, electric kick scooters are increasingly being sold through these channels, strengthening their market reach and accessibility.

Specialty Stores:

Specialty stores that focus on electric mobility solutions are critical distribution channels for electric kick scooters. These stores provide expert knowledge and personalized customer service, allowing buyers to make well-informed choices based on their specific needs and preferences. Customers often prefer purchasing scooters from specialty stores as they can physically examine the product and receive guidance on maintenance and safety features. The presence of knowledgeable staff also ensures that customers select scooters tailored to their lifestyle, enhancing satisfaction and fostering long-term customer relationships.

Hypermarkets/Supermarkets:

Hypermarkets and supermarkets are increasingly incorporating electric kick scooters into their offerings, catering to the growing consumer demand for eco-friendly transportation options. This distribution channel provides customers with the convenience of purchasing scooters during regular shopping trips, enhancing the visibility and availability of these products. The competitive pricing often found in hypermarkets and supermarkets also makes electric kick scooters an attractive option for budget-conscious consumers. By stocking a range of models, these retail giants can appeal to a diverse customer base, further promoting the adoption of electric scooters.

Convenience Stores:

Convenience stores have begun to explore the electric kick scooter market by offering select models aimed at urban consumers seeking quick and accessible transportation solutions. While the range may be limited compared to specialty stores or online retailers, the convenience of purchasing a scooter during routine visits to local shops appeals to consumers looking for immediate solutions. This distribution channel is ideal for attracting impulse buyers who may not have initially considered purchasing an electric scooter. As convenience stores adapt to changing consumer trends, their involvement in selling electric scooters may expand.

Direct-to-Consumer:

Direct-to-consumer (DTC) sales have gained traction in the electric kick scooter market, allowing manufacturers to engage directly with customers. This approach eliminates intermediaries, often resulting in better pricing and more control over branding and customer experience. DTC sales enable companies to establish a closer relationship with their customers, gathering valuable feedback and insights to refine their products. Additionally, direct sales channels often lead to enhanced customer service, as manufacturers can provide detailed information about their scooters and support services, ensuring a higher level of satisfaction among users.

By Motor Type

Hub Motor:

Hub motors have become a prevalent choice in electric kick scooters due to their compact design and efficiency. Located within the wheel hub, these motors provide a seamless riding experience, eliminating the need for complex drive systems and reducing overall weight. Hub motors allow for quieter operation and less maintenance, making them ideal for urban commuting. Their design also facilitates regenerative braking, enhancing energy efficiency. As consumers prioritize convenience and ease of use, scooters with hub motors are increasingly favored for personal and rental applications.

Chain Drive Motor:

Chain drive motors are known for their durability and power, making them suitable for high-performance electric kick scooters. This type of motor utilizes a chain mechanism to transmit power from the motor to the wheels, resulting in enhanced torque and acceleration. Chain drive systems are particularly beneficial for off-road scooters that require higher levels of performance in challenging conditions. While they might require more maintenance compared to hub motors, the power and responsiveness of chain drive motors attract enthusiasts and riders looking for a thrilling experience.

Belt Drive Motor:

Belt drive motors offer a balance between durability and smooth operation, making them a popular choice for electric kick scooters. This type of motor utilizes a belt mechanism to transfer power, providing a quieter and smoother ride compared to chain drives. Belt drives typically require less maintenance, as they are designed to minimize wear and tear. They are particularly effective for urban commuting, where comfort and reduced noise levels are paramount. As the demand for comfortable and efficient electric scooters grows, belt drive motors are likely to see increased adoption among consumers.

Dual Motor:

Dual motor electric kick scooters provide enhanced power and performance, making them a popular choice for users seeking speed and agility. With motors located in both wheels, these scooters can achieve higher acceleration and improved hill-climbing capabilities. The dual motor design is ideal for off-road use and for individuals who require a more powerful scooter for their daily commute. Consumers are increasingly attracted to dual motor options due to their ability to handle diverse terrains and their overall performance advantages, leading to a growing segment within the electric kick scooter market.

Single Motor:

Single motor electric kick scooters are favored for their simplicity, affordability, and lightweight design. These scooters typically cater to the personal use segment and are well-suited for short-distance travel, urban commuting, and recreational riding. While they may not offer the same power and performance as dual motor options, single motor scooters are often more energy-efficient and easier to maintain. As urban populations seek accessible and cost-effective transportation solutions, single motor electric kick scooters are likely to remain a popular choice among a broad range of consumers.

By Region

The electric kick scooters market is experiencing significant growth across various regions, with North America leading in market share due to its strong infrastructure and investments in electric mobility solutions. In 2023, North America accounted for approximately 30% of the global market, driven by increasing urbanization and consumer preference for eco-friendly transport. Europe follows closely, fueled by stringent regulations promoting electric mobility and a growing emphasis on sustainability. With a projected CAGR of 10% during the forecast period, the region is expected to witness significant growth as cities adopt electric scooters to tackle pollution and traffic congestion. Meanwhile, Asia Pacific is rapidly emerging as a key player in the market, driven by the increasing adoption of electric scooters in countries like China and India, where urban commuting is becoming a priority.

Latin America and the Middle East & Africa are also showing signs of growth, albeit at a slower pace compared to North America and Europe. In Latin America, the demand for electric kick scooters is being fueled by rising urban populations and changing consumer preferences, while the Middle East & Africa market is gradually gaining momentum as infrastructure develops to support electric mobility. As these regions continue to evolve, the electric kick scooters market is expected to see a steady increase in adoption rates, ultimately contributing to a more globalized and accessible market landscape.

Opportunities

The electric kick scooters market presents numerous opportunities for growth and innovation, particularly as cities worldwide focus on sustainable transport solutions. One of the most significant opportunities lies in the expansion of shared mobility services, particularly in urban areas where traffic congestion is a pressing issue. As more consumers turn to rental services for short-distance travel, companies can capitalize on this trend by launching electric scooter-sharing programs. These services not only provide additional convenience for users but also promote the use of green transportation solutions, ultimately reducing carbon emissions in densely populated regions. Moreover, partnerships with local governments can create opportunities to implement dedicated scooter lanes and parking spaces, fostering a more conducive environment for electric kick scooter adoption.

Another promising opportunity is the ongoing advancements in technology that enhance the performance and usability of electric kick scooters. Innovations such as improved battery life, faster charging times, and enhanced safety features can make scooters more appealing to a broader audience. Additionally, integrating smart technologies like GPS tracking, app connectivity, and maintenance alerts can enhance the user experience while providing valuable insights for manufacturers. As consumers continue to seek convenient and reliable transportation options, companies that invest in research and development to improve electric kick scooter technology will be well-positioned to capture market share and drive growth in this dynamic segment.

Threats

Despite the promising growth trajectory of the electric kick scooters market, several threats could hinder its progress. Regulatory challenges pose a significant risk, as local governments grapple with establishing guidelines for electric scooter usage, safety, and infrastructure. The lack of consistent regulations across regions can create confusion for users and manufacturers alike, potentially stalling market growth. Additionally, concerns around safety and accidents involving electric scooters have led to calls for stricter regulations, which could impact adoption rates. Public perception regarding the safety of electric kick scooters, especially in high-traffic areas, remains a challenge that companies must address to foster consumer confidence and encourage widespread usage.

Moreover, competition in the market is intensifying, with numerous players vying for market share. The increasing number of manufacturers and models can lead to price wars, affecting profitability for companies. As new entrants emerge, established brands may find it challenging to maintain their market position unless they continuously innovate and differentiate their products. Furthermore, the availability of alternative transportation modes, such as bicycles and ride-sharing services, may pose a threat to the electric kick scooter market if they are perceived as more convenient or safer options by consumers.

Competitor Outlook

• Xiaomi
• Segway-Ninebot
• Razor USA
• Bird
• Lime
• Unagi
• Apollo Scooters
• Inokim
• Glion
• GoTrax
• TurboAnt
• Joyor
• Swagtron
• E-TWOW
• Dualtron

The competitive landscape of the electric kick scooters market is characterized by a mix of established brands and new entrants striving to capture market share. Companies like Xiaomi and Segway-Ninebot, with their extensive product lines and strong brand recognition, are leading the charge in innovation and technology. Their investments in R&D have resulted in high-performance electric scooters that cater to different consumer segments, from casual riders to commuters seeking speed and efficiency. Moreover, brands such as Bird and Lime have revolutionized the electric scooter rental market by introducing shared mobility solutions that have quickly gained popularity, particularly in urban areas. This shift towards electric scooter-sharing services is redefining competition, as brands adapt their strategies to meet the demand for convenience and accessibility.

Additionally, emerging brands like Unagi and Apollo Scooters are making a significant impact on the market by offering premium electric scooters that focus on design, performance, and user experience. These companies are appealing to consumers who prioritize style and functionality, driving innovation in the sector. Furthermore, the increasing demand for off-road and specialty scooters has led to the rise of niche manufacturers that cater to specific consumer needs, further diversifying the competitive landscape. As companies continue to innovate and differentiate their products, the electric kick scooters market is expected to evolve rapidly, creating new opportunities and challenges for all players involved.

In this dynamic environment, key players are also focusing on building strategic partnerships and expanding their distribution networks to enhance market reach. For instance, collaborations with local governments for establishing scooter-sharing programs can offer significant growth potential while promoting sustainability and reducing urban congestion. Additionally, companies are exploring expansion into emerging markets where the demand for electric scooters is on the rise, resulting in increased competition and opportunities for growth. As the market continues to mature, collaboration, innovation, and a focus on consumer preferences will be crucial for success in the electric kick scooters industry.