Electric Motorcycles and Scooters Market Outlook

The global electric motorcycles and scooters market is projected to reach approximately USD 30 billion by 2035, growing at a compound annual growth rate (CAGR) of 7.2% from 2025 to 2035. This growth is primarily driven by the increasing demand for eco-friendly and cost-effective transportation solutions, as consumers and governments alike are becoming more environmentally conscious. The shift towards electric mobility is further fueled by advancements in battery technologies, which enhance vehicle performance and range, making electric motorcycles and scooters more appealing to a broader audience. Additionally, urbanization and the rising cost of fuel have led many individuals to seek alternative transportation options, contributing positively to the market's expansion. Moreover, supportive regulations and incentives from governments worldwide are bolstering the growth of this market segment, encouraging manufacturers to innovate and produce more advanced electric vehicles.

Growth Factor of the Market

One of the primary growth factors propelling the electric motorcycles and scooters market is the growing awareness of climate change and the importance of reducing carbon emissions. As urban areas become increasingly congested, electric two-wheelers serve as an ideal solution for urban commuting, providing flexibility and reducing traffic congestion. Furthermore, the development of charging infrastructure is crucial in alleviating consumer concerns about range anxiety, thus encouraging more people to adopt electric vehicles. The integration of smart technologies such as connected features and improved safety systems in electric scooters and motorcycles is also attracting a tech-savvy younger demographic. Additionally, the rising fuel prices and operational costs associated with traditional gasoline-powered vehicles make electric alternatives economically attractive for consumers, spurring market growth. Lastly, collaboration between government bodies and manufacturers to create favorable policies and incentives is expected to significantly boost the electric motorcycles and scooters market over the coming years.

Key Highlights of the Market

• The market is expected to witness a CAGR of 7.2% during the forecast period from 2025 to 2035.
• Electric motorcycles dominate the product type segment in terms of sales volume.
• Asia Pacific is anticipated to be the largest regional market due to high demand and production capabilities.
• Online retail channels are gaining traction, offering consumers a convenient purchasing experience.
• Government incentives and subsidies for electric vehicle purchases are expected to enhance market growth significantly.

By Product Type

Electric Motorcycles :

Electric motorcycles represent a significant segment within the electric two-wheeler market, offering an appealing alternative to traditional motorcycles. With their robust designs and capabilities, electric motorcycles are increasingly appealing to consumers seeking higher performance and longer ranges. The advancements in battery technology have allowed manufacturers to produce models that can cover longer distances on a single charge, addressing one of the primary concerns of potential buyers. Additionally, the electric motorcycle segment is experiencing a rise in popularity due to its eco-friendly characteristics, as they produce zero emissions and contribute to cleaner air quality in urban areas. The growing adoption of electric motorcycles among delivery services and fleet operators is another key driver, as these organizations seek to reduce operational costs and minimize their carbon footprint. Overall, the electric motorcycle segment is poised for substantial growth as technology continues to improve and consumer awareness increases.

Electric Scooters :

Electric scooters are increasingly becoming a popular mode of transportation, especially in urban environments where short commutes are common. Their lightweight and compact design, combined with the ease of maneuverability, makes them an attractive option for city dwellers. The electric scooter segment is experiencing rapid growth due in part to the surge in ride-sharing services and micro-mobility solutions. As cities look for ways to reduce congestion and pollution, electric scooters provide a practical alternative for short-distance travel. Furthermore, the rising trend of personal ownership of electric scooters is bolstered by advancements in battery technology that offer improved range and charging times. Additionally, government regulations supporting electric mobility are encouraging investments in electric scooter manufacturing and infrastructure, further boosting the segment's growth. Overall, electric scooters present a convenient and sustainable transportation option that aligns with modern urban lifestyles.

Electric Mopeds :

Electric mopeds are positioned as a versatile option for consumers seeking an affordable and efficient mode of transport. With their unique combination of features from both motorcycles and scooters, electric mopeds cater to a broad range of users, including students and young professionals. The increasing concern for the environment and sustainable mobility solutions has led to a significant rise in the adoption of electric mopeds. They are typically more affordable than electric motorcycles and have a simpler maintenance structure, making them an attractive choice for budget-conscious consumers. Moreover, electric mopeds are designed to operate efficiently in urban settings, providing users with a practical solution for their daily commutes. As the market continues to expand, innovations in design and battery technology will likely enhance the appeal of electric mopeds among a diverse consumer base.

Electric Kick Scooters :

The electric kick scooter market has exploded in popularity, thanks to the rise of micro-mobility solutions that cater to short-distance travel. These scooters are particularly popular among urban commuters seeking an eco-friendly and convenient alternative to traditional vehicles for navigating city streets. The ease of use and portability of electric kick scooters are significant advantages, allowing users to easily fold and carry them when not in use. With their compact size, they are ideal for last-mile connectivity, which has become a critical consideration for urban planners and transport authorities. Additionally, the growing trend of e-scooter sharing services has propelled the demand for electric kick scooters, as users can access them without the need for ownership. As a result, the electric kick scooter market is characterized by rapid growth and innovation, with manufacturers continually developing advanced features to improve performance and user experience.

Electric Skateboards :

Electric skateboards represent a niche yet exciting segment of the electric mobility market, appealing to a younger demographic that values both mobility and style. These boards combine fun and practicality, providing a unique commuting solution for those looking to navigate urban landscapes with flair. The rise of electric skateboards can be attributed to advancements in battery technology and motor efficiency, which have enabled longer ranges and higher speeds. Moreover, manufacturers are focusing on design elements and customization options to attract consumers, offering a variety of styles and functionalities. The incorporation of smart technology, such as mobile apps for tracking distance and speed, has further enhanced the appeal of electric skateboards. As the popularity of electric skateboards continues to grow, they are expected to carve out a more prominent position within the overall electric two-wheeler market.

By Application

Personal :

The personal application segment of electric motorcycles and scooters is experiencing remarkable growth, driven by individual consumers seeking sustainable commuting options. As more people prioritize environmentally friendly transportation, electric two-wheelers are perceived as a practical solution to reduce carbon footprints while enjoying the benefits of personal mobility. The convenience and affordability of electric motorcycles and scooters make them attractive for daily commutes, leisure rides, and short errands. Additionally, the integration of smart features in personal electric vehicles enables users to track their rides, monitor battery health, and access navigation, increasing their appeal. The expanding charging infrastructure in urban areas plays a critical role in supporting the personal application of electric motorcycles and scooters, as it allows users to charge their vehicles easily and conveniently. Overall, the personal application segment is projected to witness steady growth as consumer awareness and acceptance of electric vehicles continue to rise.

Commercial :

The commercial application of electric motorcycles and scooters is gaining traction as businesses recognize the benefits of integrating electric mobility into their operations. Various industries, such as logistics, food delivery, and ride-sharing services, are increasingly adopting electric two-wheelers to reduce operational costs and enhance efficiency. Electric motorcycles and scooters offer a cost-effective solution for last-mile deliveries, allowing businesses to reach customers quickly while minimizing environmental impact. Furthermore, companies are recognizing the potential of electric vehicles in meeting sustainability goals and improving their brand image. The growing emphasis on eco-friendly operations is prompting businesses to invest in electric fleets, supported by government incentives and favorable regulations. As the commercial application segment expands, innovations in battery technology and operational efficiencies will play a critical role in enhancing the attractiveness of electric motorcycles and scooters for businesses.

By Battery Type

Lithium-ion :

Lithium-ion batteries are the most widely used energy storage solution in electric motorcycles and scooters, primarily due to their high energy density, lightweight, and long cycle life. These batteries are known for providing longer ranges and faster charging times compared to other battery types, making them an ideal choice for electric two-wheelers. As battery technology advances, manufacturers are continually improving the efficiency and performance of lithium-ion batteries, further enhancing their attractiveness to consumers. The increasing availability of charging infrastructure is also supporting the adoption of lithium-ion batteries, enabling users to easily charge their vehicles at various locations. Moreover, lithium-ion batteries are generally less harmful to the environment compared to traditional lead-acid batteries, aligning with the growing demand for sustainable transportation solutions. Overall, the dominance of lithium-ion batteries in the electric motorcycles and scooters market is likely to continue as demand for efficient and high-performing batteries grows.

Lead-acid :

Lead-acid batteries have been a staple in the electric two-wheeler market for many years, primarily due to their lower initial costs and widespread availability. While they are heavier and less efficient compared to lithium-ion batteries, lead-acid batteries can still provide sufficient power for entry-level electric scooters and motorcycles. This makes them an attractive option for budget-conscious consumers who are looking for economical solutions. Additionally, lead-acid batteries can be recycled relatively easily, which is a significant advantage in terms of environmental sustainability. However, as technology advances and consumer preferences shift towards more efficient and longer-lasting battery options, the lead-acid battery segment may face challenges from the rapidly growing lithium-ion technology. Despite this, lead-acid batteries are expected to maintain a presence in the market, particularly in lower-tier electric vehicles aimed at cost-sensitive consumers.

Nickel-metal hydride :

Nickel-metal hydride (NiMH) batteries are another option within the electric motorcycles and scooters market, although their adoption has been limited compared to lithium-ion batteries. NiMH batteries offer a good balance between performance, cost, and environmental impact, making them suitable for specific applications. These batteries are known for their robustness and ability to handle deep discharges, which can be beneficial in certain operational settings. While they do not provide the same energy density or lightweight advantages as lithium-ion batteries, NiMH batteries have a longer lifecycle than lead-acid batteries, making them a more sustainable choice for some consumers. The continuing advancements in battery technology may lead to increased interest in nickel-metal hydride batteries, especially in hybrid applications or markets where cost and recycling capabilities are prioritized. As the electric two-wheeler industry evolves, NiMH batteries may find their niche among environmentally conscious consumers who value sustainable alternatives.

Others :

In addition to the dominant lithium-ion, lead-acid, and nickel-metal hydride batteries, a variety of other battery technologies are emerging within the electric motorcycles and scooters market. These alternative technologies may include solid-state batteries, sodium-ion batteries, and even fuel cells, which offer potential advantages in terms of energy density, safety, and charging capabilities. As manufacturers explore innovative solutions to enhance the performance and sustainability of electric two-wheelers, these alternative battery technologies could play a crucial role in shaping the future landscape of the market. The increasing investment in research and development for alternative battery solutions is indicative of the industry's commitment to finding efficient and eco-friendly energy storage options. The integration of these emerging battery technologies may cater to specific market segments, thus enhancing the overall appeal of electric motorcycles and scooters among diverse consumer groups.

By Distribution Channel

Online Retail :

The online retail segment is rapidly gaining prominence in the electric motorcycles and scooters market, driven by the growing trend of e-commerce and shifting consumer preferences towards digital shopping. Online platforms offer consumers a convenient way to explore a wide range of electric two-wheelers, compare specifications, and make informed purchasing decisions from the comfort of their homes. This shift in purchasing behavior is further supported by the availability of detailed product information, customer reviews, and competitive pricing, which are often more accessible online than in traditional retail settings. Additionally, the rise of direct-to-consumer (DTC) brands in the electric mobility sector has enhanced the online shopping experience, allowing customers to purchase electric motorcycles and scooters directly from manufacturers. As the online retail channel continues to expand, it is expected to capture a significant share of the market, further driving the sales of electric two-wheelers.

Offline Retail :

The offline retail segment remains a vital channel for the distribution of electric motorcycles and scooters, as many consumers prefer a hands-on experience before making a purchase. Traditional dealerships and retail outlets provide customers with the opportunity to physically examine the vehicles, take test rides, and interact with knowledgeable sales staff who can address their queries and concerns. While online retail is gaining momentum, the offline retail segment still plays a crucial role, particularly among older consumers who may be less accustomed to online shopping. Additionally, many consumers find value in the personalized service and after-sales support provided by established dealerships, which can enhance their overall buying experience. As the electric motorcycles and scooters market continues to evolve, a balanced approach that combines both online and offline retail channels will likely be essential to meet diverse consumer preferences.

By Region

The electric motorcycles and scooters market is geographically diverse, with significant growth opportunities across various regions. In North America, the market is projected to grow steadily, driven by increasing consumer demand for sustainable transportation solutions and significant investments in charging infrastructure. By 2035, the North American market is expected to reach approximately USD 7 billion, with a CAGR of 6.5% during the forecast period. Meanwhile, Europe is also witnessing robust growth, largely due to the implementation of strict emission regulations and supportive initiatives encouraging electric mobility. With a strong presence of established manufacturers and innovative startups, the European market is projected to reach around USD 9 billion by 2035, reflecting a CAGR of 8% during the same period.

In the Asia Pacific region, the electric motorcycles and scooters market is anticipated to dominate the global landscape, accounting for over 50% of the total market share by 2035. The region's rapid urbanization, coupled with rising disposable incomes and an increasing focus on reducing air pollution, is driving the demand for electric two-wheelers. Countries like China, India, and Japan are leading the charge, with substantial investments in electric vehicle infrastructure and local manufacturing. By 2035, the Asia Pacific market is expected to reach approximately USD 15 billion, highlighting a CAGR of 9% during the forecast period. In contrast, the markets in Latin America and the Middle East & Africa are projected to grow steadily but remain smaller in comparison, with combined market revenues expected to reach around USD 3 billion by 2035.

Opportunities

The electric motorcycles and scooters market presents numerous opportunities for manufacturers and investors alike. One of the most significant opportunities lies in the development of advanced battery technologies, which can lead to improved performance and reduced charging times. As research continues to unlock the potential of solid-state batteries and other innovative energy storage solutions, manufacturers that focus on R&D in this area can gain a competitive edge and capture a larger market share. The rising trend of electric vehicle sharing services also creates opportunities for businesses to establish fleets of electric motorcycles and scooters, particularly in urban areas where demand for micro-mobility solutions is surging. Collaborating with local governments and infrastructure developers can help facilitate the deployment of charging stations, further enhancing the attractiveness of electric two-wheelers in shared mobility contexts.

Moreover, integrating smart technologies into electric motorcycles and scooters presents another avenue for growth. Features such as GPS navigation, mobile connectivity, and advanced safety systems can significantly enhance user experience and safety, attracting consumers who prioritize tech-savvy solutions. Additionally, as sustainability becomes a focal point for consumers and businesses alike, manufacturers that adopt environmentally friendly production methods and materials will likely resonate with the market's eco-conscious segment. This shift towards sustainability not only supports brand loyalty but also aligns with global efforts to combat climate change, creating a win-win situation for both businesses and consumers. Overall, the electric motorcycles and scooters market is ripe with opportunities for innovation and growth, making it an exciting sector for stakeholders.

Threats

Despite the promising growth trajectory of the electric motorcycles and scooters market, several threats could hinder its progress. One of the primary threats is the fluctuating cost of raw materials, particularly for batteries. As the market increasingly relies on lithium-ion and other advanced battery technologies, any price volatility in lithium, cobalt, or nickel can significantly impact production costs and, consequently, the final retail prices of electric two-wheelers. These unpredictable price changes could deter price-sensitive consumers from adopting electric vehicles, thus slowing market growth. Additionally, the electric two-wheeler market faces stiff competition from traditional gasoline-powered vehicles, which continue to dominate the mobility landscape, especially in regions where charging infrastructure is lacking. Consumers may still prefer the familiarity and perceived reliability of conventional vehicles over electric alternatives.

Another considerable threat to the market is the challenge of charging infrastructure. Although investments are being made to expand charging networks, many regions still lack adequate facilities to support widespread adoption of electric motorcycles and scooters. Users may experience range anxiety due to the limited availability of charging stations, which could discourage potential buyers. Furthermore, regulatory challenges and policies can vary greatly from country to country, influencing the market dynamics and creating additional hurdles for manufacturers. As the electric motorcycles and scooters market evolves, it will be essential for stakeholders to navigate these threats effectively to ensure sustained growth and consumer acceptance.

Competitor Outlook

• Zero Motorcycles
• Harley-Davidson
• Honda Motor Co., Ltd.
• Yamaha Motor Co., Ltd.
• Kawasaki Heavy Industries, Ltd.
• BMW AG
• GenZe
• Super Soco
• NIU Technologies
• Evoke Motorcycles
• Razor USA LLC
• Gogoro
• Segway-Ninebot
• Rider Electric
• Bintelli Electric

The overall competitive landscape of the electric motorcycles and scooters market is characterized by a mix of established players and emerging startups, each vying for their share of the burgeoning market. Major manufacturers such as Harley-Davidson and BMW have begun to pivot towards electric solutions, capitalizing on their brand heritage while adapting to the changing transportation landscape. These companies are leveraging their technological expertise and vast distribution networks to introduce innovative electric two-wheelers that appeal to both existing customers and new adopters. Additionally, as more consumers embrace the concept of eco-friendly transportation, numerous startups are entering the market with competitive and often lower-priced alternatives, driving innovation and challenging established brands to continuously evolve their offerings.

The competitive dynamics of the electric motorcycles and scooters market are also influenced by strategic partnerships and collaborations aimed at expanding product portfolios and enhancing market reach. For instance, companies may collaborate with battery manufacturers to access advanced technologies or engage with local governments to establish charging infrastructure. Such partnerships can facilitate the growth of the electric mobility ecosystem and foster greater consumer acceptance. Furthermore, with the increasing focus on sustainability, manufacturers that prioritize eco-friendly production methods and materials are likely to attract environmentally conscious consumers, thereby enhancing their competitive advantage in the market.

Among the key players, Zero Motorcycles stands out as a pioneer in the electric motorcycle segment, known for its high-performance electric bikes that cater to both enthusiasts and everyday riders. The company's commitment to innovation and continuous improvement has established it as a leader in the market. Similarly, NIU Technologies has made significant strides in the electric scooter market, offering a range of stylish and technologically advanced scooters that resonate with young urban commuters. The companyÔÇÖs emphasis on smart features and connectivity has successfully captured the attention of a tech-savvy audience, positioning it for sustained growth in the competitive landscape.