Fishing Lures Sales Market Outlook

The global fishing lures market was valued at approximately USD 2.5 billion in 2023 and is projected to reach around USD 4 billion by 2035, growing at a compound annual growth rate (CAGR) of nearly 5.5% during the forecast period from 2025 to 2035. This growth is primarily driven by an increasing number of recreational anglers, rising awareness regarding sustainable fishing practices, and the growing trend of fishing as a leisure activity among younger generations. Additionally, advancements in lure technology and product innovation, including the development of environmentally-friendly materials, are expected to further propel market growth. The appeal of fishing as both a sport and a means of relaxation has spurred demand, leading to expanded distribution channels and increased accessibility of fishing lures across diverse markets.

Growth Factor of the Market

The fishing lures market is experiencing a significant growth trajectory due to several contributing factors. One of the primary drivers is the increasing popularity of fishing as a recreational activity, particularly among younger demographics who are looking for outdoor activities to engage in. Furthermore, the rise of social media platforms has fostered a community of fishing enthusiasts who share their experiences, tips, and best practices, thereby encouraging more individuals to take up fishing. Another crucial factor is the innovation in fishing lure designs and materials that not only improve catch rates but also cater to the environmental concerns of consumers. As anglers become more conscious of their environmental impact, the demand for eco-friendly lures made from sustainable materials is expected to rise. Lastly, the expansion of online retail channels has made it easier for consumers to access a wide range of fishing lures, making the sport more accessible to a broader audience.

Key Highlights of the Market

• Growing popularity of fishing as a leisure activity among diverse demographic groups.
• Innovation in lure materials, including sustainable and eco-friendly options.
• Expansion of online distribution channels enhancing accessibility to consumers.
• Increased investment in fishing tourism and recreational fishing programs.
• Technological advancements leading to more effective and attractive lure designs.

By Product Type

Soft Plastic Lures:

Soft plastic lures dominate the fishing lures market due to their versatility and effectiveness in attracting a wide variety of fish species. These lures mimic the natural movement of baitfish and are particularly effective in freshwater fishing environments. The softness of these lures allows them to produce realistic actions in the water, increasing the likelihood of catching fish. The availability of soft plastic lures in numerous colors, sizes, and shapes enables anglers to match the local forage, enhancing their chances of success. As techniques such as drop shotting and Texas rigging gain popularity, the demand for soft plastic lures is expected to rise significantly, contributing to their leading market share.

Jigs:

Jigs are another prominent type of fishing lure, renowned for their effectiveness in both freshwater and saltwater fishing. These lures consist of a weighted head and a hook, often adorned with various materials such as feathers or soft plastics to enhance their allure. Jigs are versatile and can be used in various fishing techniques, making them a favorite among anglers. Their unique design allows for a range of presentations, from bouncing along the bottom to jigging in the water column, catering to different fish species and fishing conditions. The growing trend towards competitive fishing is also driving the demand for jigs, as they provide anglers with tools to fine-tune their fishing strategies.

Spinnerbaits:

Spinnerbaits are highly effective fishing lures characterized by one or more spinning blades that create vibration and flash in the water. This action attracts predatory fish, making them an excellent choice for anglers targeting species such as bass and pike. Spinnerbaits perform well in various water conditions, including murky waters, where their movement can be particularly enticing to fish. The adaptability of spinnerbaits to different fishing styles and their effectiveness in various environments contribute to their sustained popularity among anglers. As fishing enthusiasts seek to expand their tackle boxes, spinnerbaits are consistently recognized as essential items for effective fishing.

Crankbaits:

Crankbaits are designed to mimic the movement of baitfish, making them a popular choice for anglers targeting predatory fish. These lures are available in different diving depths, allowing anglers to target fish at various levels in the water column. The unique design and action of crankbaits enable them to provoke strikes from fish, especially during active feeding periods. Their versatility and effectiveness in both freshwater and saltwater environments contribute to the sustained demand for crankbaits in the market. Moreover, advancements in technology have allowed for further improvements in the design and functionality of crankbaits, making them even more attractive to consumers.

Spoons:

Spoons are classic fishing lures that have stood the test of time due to their simplicity and effectiveness. These lures are typically made of metal and have a concave shape that causes them to flutter and wobble when retrieved, mimicking the movement of injured baitfish. Spoons are particularly effective in both freshwater and saltwater fishing scenarios, making them versatile tools for anglers. The ease of use and effectiveness of spoons in catching various fish species contribute to their continued popularity in fishing circles. Moreover, the variety of colors and finishes available allows anglers to customize their choice based on the fishing conditions and target species.

By Application

Freshwater Fishing:

Freshwater fishing remains one of the largest applications for fishing lures, with a broad range of species targeted, including bass, trout, and catfish. Anglers often utilize different types of lures to match the specific species and conditions of the water body they are fishing in. The accessibility of freshwater locations and the increasing number of recreational anglers have bolstered the demand for fishing lures in this segment. Additionally, the integration of technology in fishing practices, such as the use of sonar and fish finders, has enabled anglers to be more effective in their freshwater fishing endeavors, further supporting market growth.

Saltwater Fishing:

Saltwater fishing encompasses a wide range of fishing activities, including deep-sea and coastal fishing. The demand for fishing lures in this application is driven by an avid community of saltwater anglers targeting species like marlin, tuna, and snapper. The effectiveness of specific lures, such as trolling lures and live bait imitations, has made them essential tools for successful saltwater fishing expeditions. As the popularity of sport fishing rises and the demand for sustainable capture practices increases, the saltwater fishing segment is expected to experience substantial growth, leading to higher sales of specialized saltwater lures.

Fly Fishing:

Fly fishing is a specialized fishing technique that has garnered a dedicated following due to its unique approach and the skill required to master it. Fishing lures used in fly fishing, known as flies, are specifically designed to mimic the natural food sources of fish, such as insects and small baitfish. The growth of fly fishing as a recreational activity has led to an increase in demand for high-quality fishing lures that cater to this niche market. Innovative designs and the use of various materials to craft realistic flies have become key selling points, attracting both novice and experienced fly anglers.

Ice Fishing:

Ice fishing is a seasonal fishing method that involves angling on frozen bodies of water. This unique application requires specialized lures designed to attract fish in low-temperature environments. Techniques such as jigging or using tip-ups with baited hooks are common in ice fishing, necessitating unique lure designs that can withstand cold conditions. As outdoor enthusiasts look for new ways to engage with the sport during winter months, the demand for ice fishing lures is expected to grow. This segment represents a small but dedicated market within the larger fishing lures industry.

Others:

The "Others" category in fishing lures applications includes niche fishing techniques and specialized markets, such as competitive fishing and surf fishing. These methods often require specific lures that cater to particular environments or species, leading to diverse and unique product offerings. As the fishing community continues to evolve with emerging trends and interests, this segment is poised for growth as enthusiasts seek specialized gear to enhance their fishing experiences.

By Distribution Channel

Online Stores:

Online stores have become a leading distribution channel for fishing lures, providing consumers with convenience and access to a wider variety of products. The rise of e-commerce has transformed the retail landscape, allowing anglers to shop from the comfort of their homes and compare prices easily. Online platforms often offer exclusive deals, promotions, and customer reviews that enhance the shopping experience. As more fishing enthusiasts turn to digital shopping, the demand for fishing lures through online channels is expected to continue growing, contributing to the overall market expansion.

Specialty Fishing Retailers:

Specialty fishing retailers play a crucial role in the fishing lures market by offering a curated selection of high-quality products tailored to the needs of anglers. These stores often provide expert advice, personalized service, and access to niche products that may not be readily available through larger retailers. The knowledgeable staff can assist customers in selecting the right lures based on specific fishing conditions and target species, fostering customer loyalty and trust. As anglers seek specialized gear and expert guidance, the importance of specialty fishing retailers in the market remains significant.

Sporting Goods Stores:

Sporting goods stores are a widely recognized distribution channel for fishing lures, catering to a broad audience that includes both casual and dedicated anglers. These stores typically offer a range of outdoor equipment and accessories, making them a convenient one-stop shop for fishing enthusiasts. The presence of fishing lures alongside other sporting goods fosters an environment where consumers can discover new products and explore different fishing techniques. The well-established nature of sporting goods stores contributes to their sustained relevance in the fishing lures market.

Department Stores:

Department stores represent a traditional retail channel for fishing lures, providing consumers with a diverse range of products in a single location. Although their selection may not be as extensive as specialty fishing retailers, department stores offer convenient access to essential fishing gear and accessories for casual anglers. The combination of fishing lures with general sporting goods makes it easy for families and first-time anglers to purchase everything they need for a fishing trip. While online shopping continues to gain traction, department stores maintain a presence in the market, particularly among consumers seeking in-person shopping experiences.

Others:

The "Others" category in distribution channels includes alternative platforms such as fishing expos, trade shows, and local markets. These venues provide opportunities for anglers to discover new products, interact with manufacturers, and gain insights into the latest trends in fishing lures. Events like fishing expos allow companies to showcase their latest innovations and engage directly with consumers, creating a valuable marketing opportunity. As the fishing community continues to explore various platforms for purchasing lures, this segment is expected to remain relevant and influential in the overall market.

By Material Type

Plastic:

Plastic is one of the most commonly used materials in the production of fishing lures, owing to its versatility and ability to be molded into various shapes and sizes. Soft plastic lures, in particular, have gained immense popularity due to their lifelike movement and durability. The ability to customize plastic lures in terms of color, scent, and texture provides anglers with a broad array of choices to enhance their fishing experience. As angler preferences shift towards more innovative and effective lures, the demand for plastic fishing lures continues to grow, solidifying their position in the market.

Metal:

Metal fishing lures, including spoons and jigs, are highly regarded for their weight and ability to cast long distances. The reflective properties of metal allow these lures to catch the attention of predatory fish, making them essential for both freshwater and saltwater fishing. Metal lures can withstand harsh fishing conditions, including saltwater exposure, which contributes to their durability and long lifespan. As anglers seek reliable and effective lures that can perform under various conditions, the demand for metal fishing lures is expected to remain strong.

Wood:

Wooden fishing lures are often associated with traditional fishing practices and craftsmanship. These lures are typically handcrafted and can offer a unique aesthetic appeal, making them popular among collectors and enthusiasts. Wooden lures can produce distinct actions in the water, attracting fish in ways that plastic or metal lures may not. While their market share may be smaller in comparison to other materials, wooden lures maintain a loyal following, particularly within niche communities that appreciate traditional fishing methods and artisanal craftsmanship.

Feather:

Feather lures are primarily used in fly fishing and are designed to mimic natural insects and baitfish. The lightweight and buoyant nature of feathers allows for delicate presentations on the water's surface, enticing fish to strike. Anglers often appreciate the craftsmanship involved in creating feather lures, as they require skill and attention to detail. The growing interest in fly fishing has led to an increase in demand for feather lures, as enthusiasts seek high-quality products that enhance their fishing success and experience. As fly fishing continues to attract new participants, feather lures are expected to see continued growth.

Others:

The "Others" category in material type includes various innovative materials such as rubber, silicone, and biodegradable options that are gaining traction in the fishing lures market. These materials are being developed to meet the increasing demand for environmentally-friendly fishing products. As sustainability becomes a growing concern among consumers, manufacturers are investing in research and development to create lures that perform well while minimizing environmental impact. The diversification of materials used in fishing lures is likely to expand as angler preferences evolve and the push for eco-friendly products continues.

By Region

The North American region holds a significant share of the fishing lures market, accounting for approximately 40% of the global market revenue in 2023. The high participation rate in recreational fishing activities, coupled with the presence of numerous lakes and rivers, drives demand for fishing lures in this region. Additionally, the U.S. and Canada promote fishing through various events, tournaments, and educational programs, further supporting market growth. As the market continues to evolve, innovative product offerings and expanding distribution channels are anticipated to enhance North America's position in the fishing lures industry.

Europe is also witnessing notable growth in the fishing lures market, with a projected CAGR of 4.5% during the forecast period. The popularity of fishing as a recreational activity, alongside a growing awareness of sustainable fishing practices, contributes to the increasing demand for high-quality fishing lures across the continent. Countries such as Germany, the UK, and France are significant contributors to the market, where anglers frequently participate in both freshwater and saltwater fishing. As European consumers seek more effective and environmentally-friendly fishing solutions, the market for fishing lures is expected to continue expanding.

Opportunities

The fishing lures market is ripe with opportunities for growth, driven primarily by the increasing popularity of fishing as a recreational activity among diverse demographic groups. With a rising number of individuals, particularly younger generations, taking up fishing, there is a notable demand for innovative and effective fishing gear. Companies can seize this opportunity by introducing new and improved lure designs that cater to the preferences and techniques of modern anglers. Furthermore, the integration of technology, such as smart lures equipped with sensors or connected devices, can enhance the fishing experience, attracting tech-savvy consumers seeking engaging fishing solutions. Collaborations with fishing influencers and outdoor enthusiasts on social media platforms can also help promote new products and reach a wider audience.

Another promising opportunity lies in the push for sustainable fishing practices, as consumers increasingly seek eco-friendly and biodegradable lure options. Manufacturers have the potential to develop innovative lures using sustainable materials while supporting local fishing communities. Engaging in corporate social responsibility initiatives, such as promoting catch-and-release practices or supporting marine conservation efforts, can build trust and loyalty among environmentally-conscious consumers. Furthermore, investment in research and development to create new lure categories, such as those targeting specific fish species or adapted for unique fishing conditions, can drive market growth as anglers continuously seek more effective and specialized fishing gear.

Threats

Despite the promising growth prospects, the fishing lures market faces several threats that could impede its progress. One significant challenge is the increasing competition from alternative fishing methods, such as the growing popularity of artificial bait and automated fishing systems. These alternatives may deter traditional anglers from purchasing conventional lures, impacting the overall demand in the market. Additionally, regulatory changes aimed at promoting sustainable fishing practices may lead to restrictions on specific types of fishing lures or materials used in their production. Companies must remain vigilant and adaptable to navigate these regulatory landscapes and avoid potential disruptions in their operations.

Furthermore, fluctuations in environmental conditions and fish populations can also pose threats to the fishing lures market. Changes in water quality, temperature, and fish behavior can directly affect anglers' success rates, leading to decreased interest in fishing activities. Economic uncertainties, such as inflation or changes in disposable income, may influence consumer spending on recreational activities, further challenging market growth. To mitigate these threats, manufacturers and retailers must focus on diversifying their product offerings and adapting to changing consumer preferences and environmental conditions.

Competitor Outlook

• Rapala VMC Corporation
• Shimano Inc.
• Berkley Fishing (Pure Fishing, Inc.)
• Mepps (A.T. The Original Spinners)
• Luhr Jensen
• Strike King Lure Company
• Northland Fishing Tackle
• Storm Lures (Eagle Claw Fishing Tackle)
• Zebco Brands
• Okuma Fishing Tackle Co.
• Penn Fishing Tackle Manufacturing Company
• Yo-Zuri
• Cabelas Inc.
• Fenwick Fishing
• G. Loomis

The competitive landscape of the fishing lures market is characterized by a blend of established companies and emerging players striving to capture market share. Major companies such as Rapala VMC Corporation, Shimano Inc., and Berkley Fishing dominate the market due to their extensive product offerings and strong brand recognition. These industry leaders invest significantly in research and development to create innovative fishing lures that meet the evolving demands of consumers. Their established distribution networks and retail partnerships further enhance their competitive edge, enabling them to reach a wide audience of anglers both domestically and internationally.

Emerging players are also making their mark in the fishing lures market by focusing on niche segments and specialized products. These companies often emphasize sustainability and eco-friendliness in their offerings, appealing to environmentally-conscious consumers. Additionally, a growing number of online retailers and direct-to-consumer brands are entering the market, leveraging e-commerce platforms to reach customers directly and provide a personalized shopping experience. This shift in consumer behavior towards online shopping is reshaping the competitive landscape, prompting traditional retailers to adapt and enhance their online presence.

Companies like Strike King Lure Company and Mepps are known for their innovative lure designs and effective marketing strategies, which contribute to their strong position in the market. As competition intensifies, companies are expected to collaborate with influencers and leverage social media marketing to showcase their products and engage with the fishing community. By building strong brand loyalty and offering unique value propositions, players in the fishing lures market can navigate the competitive landscape and capitalize on growth opportunities.