Hair Styling Gels Sales Market Outlook

The global hair styling gels market was valued at approximately USD 2.5 billion in 2022 and is projected to reach USD 4.1 billion by 2035, growing at a CAGR of around 4.5% during the forecast period. This growth can be attributed to an increasing number of consumers becoming more conscious about their appearance and the growing trend of personal grooming among various demographics, particularly young adults. Additionally, the rise of social media influencers and beauty vloggers has intensified the demand for hair styling products as individuals seek to replicate professional styling techniques at home. The expansion of e-commerce platforms has also facilitated easier access to a variety of styling gels, enhancing market penetration. Furthermore, innovations in product formulations that cater to specific hair types and styling needs are expected to drive further market growth.

Growth Factor of the Market

One of the primary growth factors for the hair styling gels market is the escalating awareness regarding personal grooming and style among consumers of all ages. With the rise of social media and the influence of beauty bloggers, consumers are increasingly investing in hair care products that enhance their appearance and express their individuality. Additionally, the growing trend of unisex grooming products appeals to a wider audience, further propelling sales in this sector. Innovations such as long-lasting hold formulas, quick-drying gels, and products that offer protection against environmental factors such as humidity are capturing consumer interest. Moreover, the trend towards organic and natural ingredients in personal care products is significantly influencing purchasing decisions, with many consumers opting for products that are free of harsh chemicals. Hence, the hair styling gels market is projected to witness substantial growth due to these various factors.

Key Highlights of the Market

• The global hair styling gels market is expected to grow at a CAGR of 4.5% from 2025 to 2035.
• Increased demand for innovative and high-performance styling products is driving market growth.
• Unisex and children's hair styling gels are gaining traction in the market.
• Online retail channels are rapidly becoming a preferred shopping method for consumers.
• Rising competition among key players has led to new product launches and innovative formulations.

By Product Type

Strong Hold:

Strong hold hair styling gels are specifically formulated to provide maximum hold for hairstyles that require structure and resilience. These products are particularly favored for styles that need to remain intact throughout the day without the risk of sagging or losing shape. The strong hold gels are commonly used by professionals and individuals who engage in activities that may cause hair to become unruly, such as outdoor events or high-energy workouts. The formulation often includes polymers that lock in the style and offer resistance to humidity, making them ideal for various climatic conditions. As a result, strong hold gels have witnessed steady demand from both men and women looking for reliable styling solutions.

Medium Hold:

Medium hold hair styling gels strike a balance between flexibility and firmness, allowing for a natural finish while still providing enough hold to maintain a desired hairstyle. These gels are popular among consumers who prefer a more relaxed, casual look that requires some degree of styling without feeling stiff. The versatility of medium hold gels makes them suitable for various hair types and lengths, catering to a broader audience. Additionally, they often contain nourishing ingredients that contribute to hair health while providing styling benefits. This segment has seen growth as more consumers opt for products that enhance their look without compromising comfort.

Light Hold:

Light hold gels are designed for users who prefer a more effortless and natural hairstyle. These products allow for movement and flexibility, making them ideal for achieving soft waves or tousled looks without the weight of heavier products. Light hold gels are often formulated with moisturizing agents that not only help style the hair but also condition it, thus enhancing shine and softness. They are particularly favored by individuals with fine or thin hair, as they provide subtle control without overwhelming the hair's natural texture. The growing demand for lightweight styling solutions has led to an expansion in the variety of light hold gels available on the market.

Wet Look:

Wet look hair styling gels are formulated to provide a glossy finish that mimics the appearance of freshly styled hair. This type of gel is particularly popular for formal events and occasions where a polished and sophisticated look is desired. Wet look gels often contain higher concentrations of styling agents that create a sleek, shiny surface and help to tame frizz. They are favored by individuals looking to achieve a neatly groomed style while maintaining a high-shine effect. The demand for wet look gels remains strong in fashion and entertainment sectors, contributing to their sustained market presence.

Dry Look:

Dry look gels are specially formulated to create styles that appear natural and matte without the shiny finish typically associated with hair products. These gels are appreciated for their ability to provide structure without the weighed-down feeling of traditional gels. They are often used in hairstyles that prioritize texture and volume, appealing to a market segment that favors a more casual, undone aesthetic. Dry look gels tend to have a lighter texture, making them suitable for all hair types, and they allow users to recreate trendy, relaxed looks that have gained popularity in recent years.

By Application

Men:

The men's segment of the hair styling gels market has been witnessing robust growth driven by a greater emphasis on grooming and personal appearance among men. Traditionally, styling gels were perceived as products primarily for women, but changing societal norms and evolving perceptions of masculinity have led to an increased acceptance of personal grooming among men. This demographic is particularly inclined towards products that offer a strong hold and matte finish, allowing for versatile styling options such as pompadours or slicked-back looks. Brands are responding to this demand by formulating products specifically tailored for men's hair, incorporating masculine scents and packaging to appeal to this audience.

Women:

Women represent a significant portion of the hair styling gels market, with a diverse range of products catering to their varying hair types and styling preferences. Women's hairstyles often involve complex techniques, and the requirement for reliable hold and texture is paramount. Women tend to seek out gels that provide flexibility, shine, and nourishment, allowing them to achieve styles that enhance their femininity while maintaining hair health. The market for women's hair styling gels has expanded to include formulations that cater to different hair types, such as curly, straight, or wavy hair, making it an essential segment for innovation and growth.

Unisex:

The unisex application segment has gained traction in recent years, driven by a shift towards gender-neutral marketing in the personal care sector. This approach appeals to a diverse consumer base that prioritizes performance over gender-specific branding. Unisex styling gels cater to a wide audience, offering versatile formulas that accommodate various hair textures and styling needs. Brands are increasingly launching unisex lines that emphasize natural ingredients and eco-friendly packaging, resonating well with consumers who value sustainability and inclusivity. The demand for unisex products is expected to continue growing as more individuals seek products that align with their values and preferences.

Children:

The children's hair styling gels market has emerged as a niche yet essential segment, catering to the increasing demand from parents looking for safe and effective styling solutions for their kids. ChildrenÔÇÖs hair is often finer and more delicate, necessitating products that are gentle and free from harsh chemicals. Brands are developing child-friendly formulations that offer light hold and are easy to wash out, ensuring that styling does not come at the expense of hair health. The popularity of childrenÔÇÖs styling gels has been bolstered by the growing trend of parents wanting their kids to look stylish for special occasions, leading to a sustained demand in this market.

Professional Use:

Professional hair styling gels are predominantly utilized in salons and by hairdressers to create intricate hairstyles and finishes for clients. The demand for high-quality, performance-oriented gels in the professional sector is significant, as salons require products that deliver results consistently. Professional styling gels often contain innovative ingredients that offer superior hold, flexibility, and longevity to withstand various styling techniques. Salons tend to favor brands known for reliability and efficacy, which has prompted product lines specifically designed for professional use. This segment remains crucial for market growth, given its influence on consumer trends and preferences.

By Distribution Channel

Online Stores:

Online stores are rapidly becoming the preferred distribution channel for hair styling gels, offering consumers convenience and a wide selection of products at their fingertips. The growth of e-commerce has been accelerated by the COVID-19 pandemic, with more consumers turning to online shopping for personal care and grooming products. Online platforms often provide detailed product descriptions, customer reviews, and convenient delivery options, enhancing the shopping experience. Additionally, many brands leverage online marketing strategies and social media to reach potential customers, resulting in increased sales through these channels. The trend is expected to continue, with online stores serving as a primary avenue for product distribution in the hair styling gels market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain key players in the distribution of hair styling gels, providing consumers with access to a wide variety of products under one roof. These retail outlets often feature prominent displays for popular brands, making it easier for consumers to discover new products while shopping for groceries and other household essentials. The convenience of purchasing hair styling gels alongside everyday items contributes to steady foot traffic in these stores. Additionally, many supermarkets and hypermarkets offer loyalty programs and promotional discounts, further incentivizing consumers to purchase hair styling products. This traditional distribution channel maintains a significant share of the market, appealing to shoppers who prefer in-person shopping experiences.

Specialty Beauty Stores:

Specialty beauty stores cater to a specific audience looking for high-quality and niche hair care products, including hair styling gels. These stores often employ knowledgeable staff who can provide personalized recommendations and advice based on individual hair types and styling needs. The curated selection of products available at specialty beauty stores allows consumers access to premium brands and innovative formulations not typically found in mass retailers. This channel attracts avid beauty enthusiasts and professionals seeking specialized products, driving demand for unique styling gels. The growth of specialty beauty retailers signifies a shift towards tailored shopping experiences in the personal care market.

Salons/Spas:

Salons and spas represent an important distribution channel for hair styling gels, particularly for professional-grade products used by hairdressers. Salons often carry exclusive lines of styling gels that are not available in retail stores, making them a go-to destination for consumers who trust the expertise of their hairstylists. Many salons offer retail products to their clients after providing styling services, thereby influencing consumer purchasing decisions. The relationship between salon professionals and clients plays a significant role in promoting specific brands and products, contributing to the overall success of the hair styling gels market. The professional use of styling gels in salons continues to drive brand loyalty and consumer engagement.

Others:

This category encompasses various alternative channels for hair styling gel distribution, including vending machines, direct sales through beauty consultants, and pop-up stores at events like beauty fairs and expos. While these channels may not be as prominent as traditional retail or online sales, they offer unique opportunities for brands to reach consumers in innovative ways. Emerging trends in direct-to-consumer sales have encouraged brands to explore new avenues for distribution, engaging with customers more personally. As the beauty industry continues to evolve, these alternative distribution channels may gain traction, providing brands with additional platforms to showcase their hair styling gels.

By Ingredient Type

Natural:

Natural hair styling gels are formulated with ingredients derived from plant sources, appealing to health-conscious consumers seeking products free from synthetic additives and harsh chemicals. These gels often incorporate botanical extracts, essential oils, and natural gums, making them suitable for a variety of hair types and textures. The growing interest in clean beauty and wellness has led to an increased preference for natural styling products, as consumers become more aware of the potential side effects of chemical-laden alternatives. Brands that emphasize transparency in their ingredient sourcing and production processes are gaining popularity in the market for natural hair styling gels.

Chemical:

Chemical hair styling gels utilize synthetic compounds to achieve desired styling results such as hold, texture, and shine. These products often contain polymers and resins that provide strong, long-lasting hold and performance. Despite some consumer apprehension regarding chemical ingredients, many hair styling gels remain popular due to their effectiveness and ability to cater to specific styling needs. Manufacturers continuously innovate formulations to improve performance while reducing any potential adverse effects, allowing chemical gels to remain competitive in the market. This segment continues to attract consumers who prioritize results and styling versatility.

Organic:

Organic hair styling gels are composed of ingredients that are certified organic, appealing to a growing segment of consumers who prioritize sustainability and environmentally friendly products. These gels are formulated without synthetic pesticides or fertilizers, reflecting a commitment to natural sourcing and production practices. The organic segment is gaining traction as consumers become increasingly mindful of their purchasing choices and seek products that align with their values. Brands that offer organic hair styling gels often highlight their commitment to eco-friendly practices, which resonates well with environmentally conscious consumers and contributes to market growth.

Alcohol-Free:

Alcohol-free hair styling gels are specifically formulated to avoid the use of alcohol, which can be drying and damaging to hair over time. This segment has gained popularity among consumers seeking gentle yet effective styling solutions. The absence of alcohol in these gels helps maintain hair moisture and shine, making them ideal for individuals with dry or sensitive hair. Furthermore, alcohol-free gels are often enriched with hydrating ingredients, delivering styling benefits without compromising hair health. The rising awareness about hair care and the desire for healthier products have propelled the demand for alcohol-free hair styling gels in the market.

Sulfate-Free:

Sulfate-free hair styling gels cater to consumers who are concerned about the potential harshness of sulfates, which are commonly found in many personal care products. These gels provide a gentler alternative, making them suitable for individuals with color-treated or chemically processed hair. The sulfate-free trend has gained momentum as consumers seek products that are milder and less likely to strip hair of its natural oils. Moreover, sulfate-free formulations often claim to enhance the overall health of the hair while providing effective hold and styling capabilities. This growing segment reflects the evolving preferences of consumers towards gentler and more beneficial hair care solutions.

By Region

North America is one of the leading regions in the hair styling gels market, with a market size estimated at around USD 1 billion in 2022. The increasing focus on personal grooming and the rise of social media influencers promoting various hair styling products have significantly contributed to market growth in this region. The U.S. is the primary market, where both men and women are increasingly investing in high-quality hair care products. Additionally, the trend toward organic and natural ingredients is expected to gain momentum, aligning with the growing health-conscious consumer base in North America. The region is projected to maintain a steady growth rate, with a CAGR of approximately 4.2% through 2035.

In Europe, the hair styling gels market is also witnessing substantial growth, driven by fashion trends and an increasing emphasis on personal care. The market in Europe is projected to reach approximately USD 1.2 billion by 2035, fueled by robust demand for hair styling products among women and men alike. Countries such as the UK, Germany, and France are key contributors to market dynamics, with a strong preference for innovative and premium products. The rise of unisex and sustainable products has further propelled the market in this region. As consumers become more discerning and seek high-quality formulations, the European market for hair styling gels is expected to flourish in the coming years.

Opportunities

With the rapid advancement of technology and an increasing focus on sustainability, the hair styling gels market presents numerous opportunities for growth and innovation. Brands can capitalize on the rising consumer demand for eco-friendly and natural products by reformulating existing gel lines to include organic, cruelty-free, and sustainable ingredients. This shift not only meets the preferences of health-conscious consumers but also aligns with broader trends towards sustainability in the beauty industry. Additionally, the growing interest in gender-neutral grooming products provides an avenue for brands to expand their product lines to cater to a wider variety of consumers, tapping into the potential of unisex formulations that appeal to diverse demographics.

Another promising opportunity lies in the expansion of e-commerce channels. As online shopping continues to gain traction, brands that invest in digital marketing strategies and optimize their online presence can reach a broader audience. The ability to provide detailed product information, user reviews, and tailored recommendations enhances the online shopping experience, driving sales for hair styling gels. Furthermore, partnering with beauty influencers and leveraging social media platforms can amplify brand visibility, helping companies connect with consumers on a personal level. This digital shift presents brands with the chance to innovate their marketing strategies and foster brand loyalty, ultimately propelling growth within the hair styling gels market.

Threats

Despite the promising growth of the hair styling gels market, certain threats could hamper its progress. One significant challenge is the increasing competition from a multitude of brands, particularly with the rise of indie and niche companies that target specific consumer needs. This saturation can lead to price wars and reduced profit margins, compelling established brands to continuously innovate and invest in marketing to maintain their market share. Additionally, the unpredictability of consumer preferences and trends can pose challenges for brands that may find it difficult to keep up with rapidly changing demands. Brands that fail to adapt to the evolving market landscape risk losing relevance and consumer confidence.

Another pressing concern for the hair styling gels market is the growing awareness among consumers regarding ingredient safety and potential side effects of certain chemicals. As consumers become more educated about the products they use, there is a heightened demand for transparency and accountability from brands. Products containing parabens, sulfates, and artificial fragrances may face backlash, leading consumers to seek alternatives that align with their values and preferences. Brands that do not respond to this shift in consumer awareness may experience declining sales and face reputational damage. Addressing these threats through innovation and consumer engagement will be crucial for sustained growth in the hair styling gels market.

Competitor Outlook

• Unilever
• Procter & Gamble
• Henkel AG
• Est├®e Lauder Companies Inc.
• L'Or├®al S.A.
• Revlon Inc.
• Wella Professionals
• Curlsmith
• Moroccanoil
• Garnier
• American Crew
• OGX
• Paul Mitchell
• Aveda Corporation
• Matrix

The competitive landscape of the hair styling gels market is characterized by a mix of established players and emerging brands that continuously strive to innovate and capture consumer interest. Major companies like Unilever and Procter & Gamble hold significant market shares due to their extensive distribution networks, brand recognition, and ability to leverage advertising resources. These companies often invest heavily in research and development to create new formulations that cater to evolving consumer preferences. Additionally, they employ aggressive marketing strategies that include collaborations with influencers and participation in beauty events to enhance their visibility in the market.

Emerging brands, particularly those focusing on natural and organic ingredients, are carving out a niche in the hair styling gels market. Brands like Curlsmith and Moroccanoil have gained popularity by promoting their commitment to quality and sustainability, resonating with health-conscious consumers. These smaller companies often rely on digital marketing and social media to establish their presence and connect with their target audience. The ability of these brands to address specific customer needs and preferences presents a challenge for larger companies that may need to adapt and diversify their offerings to remain competitive.

As the market continues to evolve, companies will need to focus on product differentiation and innovation to capture consumer attention. Established players must navigate the growing trend towards sustainable and clean beauty by reformulating existing products to align with consumer demands for transparency and eco-friendliness. On the other hand, emerging brands might benefit from maintaining their agility and ability to respond quickly to market trends, providing them with a competitive edge. Overall, the hair styling gels market is expected to remain dynamic, with intense competition leading to continuous advancements and improvements in product offerings.