Lighted Blanket Sales Market Outlook

The global lighted blanket sales market is projected to reach approximately USD 1.2 billion by 2035, growing at a compound annual growth rate (CAGR) of 7.1% from 2025 to 2035. This growth is attributed to several factors, including rising consumer demand for innovative home decor products that enhance comfort and warmth, increased awareness of multifunctional textiles, and the growing trend of outdoor activities that require portable and cozy solutions. Additionally, advancements in technology have led to the development of versatile designs that integrate smart features in lighted blankets, making them appealing to a broader audience. The surge in e-commerce has also made it easier for consumers to access these products, thereby driving market growth. As a result, manufacturers are investing in research and development to create energy-efficient and aesthetically pleasing designs that cater to various customer preferences.

Growth Factor of the Market

The growth of the lighted blanket sales market can be significantly attributed to the increasing trend of personalization in home decor. Consumers are seeking products that not only provide warmth but also reflect their personal style and preferences. Lighted blankets fulfill this need by offering various designs and features, from different colors and patterns to innovative lighting elements that can be adjusted based on mood or occasion. Moreover, the rise in outdoor activities and camping culture is driving demand for portable and multifunctional products, making lighted blankets an attractive option for outdoor enthusiasts. The popularity of smart homes is another factor contributing to the marketÔÇÖs expansion, as consumers lean toward connected devices that can be easily integrated into their existing home automation systems. Furthermore, the growing focus on mental well-being and relaxation is pushing consumers to invest in products that provide comfort, thus reinforcing the demand for lighted blankets as a soothing accessory.

Key Highlights of the Market

• The lighted blanket market is anticipated to grow at a CAGR of 7.1% from 2025 to 2035, reaching a value of USD 1.2 billion.
• Electric lighted blankets dominate the product type segment due to their ease of use and functionality.
• Home use remains the primary application segment, driven by consumer preferences for comfort and aesthetics.
• Online stores account for the largest share in the distribution channel, reflecting the shift toward e-commerce shopping behaviors.
• North America holds the largest market share, fueled by a high demand for innovative and comfortable home products.

By Product Type

Electric Lighted Blanket:

The electric lighted blanket segment is the most significant product type in the market, primarily due to its practicality and ability to provide consistent warmth. These blankets generally operate on electricity, featuring built-in heating elements that can be adjusted to different temperature settings. The convenience offered by electric lighted blankets makes them popular among consumers who seek year-round warmth and comfort, particularly during colder months. Consumers appreciate the ease of use; they can simply plug in the blanket, select the desired heat level, and enjoy immediate warmth. Moreover, technological advancements have led to enhanced safety features, such as automatic shut-off mechanisms, which further bolster consumer confidence in purchasing these blankets. The versatility of electric lighted blankets, combined with their cozy aesthetic appeal, continues to drive significant demand in this segment.

Battery-Powered Lighted Blanket:

Battery-powered lighted blankets offer consumers a unique and portable solution for warmth without the constraints of a power outlet. Particularly appealing for camping and outdoor activities, these blankets can be used in remote locations where electricity is unavailable. The convenience of rechargeable batteries ensures that users can enjoy extended usage periods without worrying about power supply limitations. This product type is fast gaining traction among outdoor enthusiasts and travelers looking for comfort in their journeys. Innovations in battery technology also allow for lighter and more efficient models, which enhance user experience. As people continue to explore outdoor adventures, the demand for battery-powered lighted blankets is expected to rise, propelling growth in this segment.

USB-Powered Lighted Blanket:

USB-powered lighted blankets represent a modern approach to portable comfort, designed to conveniently connect to power banks or USB outlets found in cars and laptops. This type of blanket provides an excellent solution for consumers who often find themselves on the go, offering warmth in various settings, from picnics to long travels. The growing trend of remote work and mobile lifestyles has fueled demand for such versatile products. Consumers appreciate the practicality of USB-powered lighted blankets, which can easily be used in multiple environments without needing traditional power sources. As technology continues to evolve, the design and functionality of USB-powered blankets are expected to improve, further enhancing their appeal among tech-savvy consumers.

Solar-Powered Lighted Blanket:

Solar-powered lighted blankets have emerged as an eco-friendly alternative in the lighted blanket market, attracting environmentally conscious consumers. These blankets utilize solar panels to convert sunlight into energy, providing a sustainable way to enjoy warmth during outdoor activities. The growing awareness of sustainability and eco-friendly products is driving interest in solar-powered options. They appeal particularly to campers, hikers, and outdoor enthusiasts who prioritize reducing their carbon footprint while enjoying the comforts of home. The increasing innovation in solar technology has made these blankets more efficient and effective, further boosting their market growth. As consumers increasingly seek eco-friendly solutions, solar-powered lighted blankets will likely experience significant demand in the coming years.

Smart Lighted Blanket:

Smart lighted blankets integrate advanced technology to offer enhanced user experiences, including features such as temperature control via smartphone apps, customizable lighting options, and even built-in sleep tracking. As smart home integration becomes more prevalent, these blankets cater to consumers who appreciate the convenience and benefits of connected devices. The ability to control the blanketÔÇÖs settings remotely aligns with the growing trend of home automation, making it appealing to tech-savvy consumers. Additionally, smart lighted blankets often come equipped with energy-saving modes that help reduce electricity usage, aligning with the increasing consumer focus on sustainability. The innovative characteristics of smart lighted blankets position them as a premium option in the market, poised for significant growth as consumer demand for integrated smart products continues to rise.

By Application

Home Use:

Home use is the primary application segment for lighted blankets, driven by consumer preferences for comfort and style within their living environments. Lighted blankets are increasingly used as decorative elements in bedrooms and living rooms, providing both warmth and ambiance. Consumers are drawn to the aesthetic appeal of these blankets, which come in various colors and designs, allowing them to enhance their home decor while enjoying added comfort. The rise in remote working trends has also led individuals to seek cozy and comforting environments at home, further fueling the demand for lighted blankets. Homeowners appreciate the versatility of these products, as they can be used on couches, beds, or during movie nights, making them a staple in modern households.

Camping:

The camping segment is witnessing significant growth as outdoor enthusiasts increasingly seek comfort and warmth during their adventures. Lighted blankets provide a cozy solution for campers, allowing them to enjoy the great outdoors without sacrificing comfort. These blankets often feature battery-powered or solar-powered options, enabling them to be used in locations without electrical outlets. The convenience of having a portable, warm blanket encourages campers to incorporate lighted blankets into their gear, as they provide a sense of home in the wilderness. As camping becomes a more popular leisure activity, the demand for lighted blankets specifically designed for outdoor use is expected to rise, contributing positively to market growth.

Outdoor Activities:

Lighted blankets are growing in popularity among participants in various outdoor activities, such as picnics, beach outings, and concerts. These blankets offer a comfortable, warm, and visually appealing option for individuals and families looking to enhance their outdoor experiences. The ease of use and portability of lighted blankets make them ideal for spontaneous outings, where comfort is key. Features like lightweight materials and compact designs, along with battery-powered options, make these blankets a must-have for adventure seekers. The increasing trend of outdoor leisure activities is likely to drive growth in this segment, as consumers look for products that enhance their enjoyment of nature.

Office Use:

As workplaces evolve, employees increasingly seek comfort and warmth in their office environments. Lighted blankets are gaining traction as an innovative solution for cold office spaces, providing employees with the warmth they need to stay comfortable and productive. These blankets can be used at desks or in break rooms, allowing workers to enjoy a cozy environment during their work hours. Additionally, certain lighted blankets come with smart features, enabling users to adjust lighting and heating settings, catering to individual preferences. The shift towards more relaxed work culture further supports the demand for lighted blankets in office settings, as companies prioritize employee comfort and well-being.

Healthcare:

The healthcare application segment presents a unique opportunity for lighted blankets, particularly in patient care and rehabilitation settings. These blankets can provide warmth and comfort to patients undergoing treatments or recovering from surgeries, contributing to their overall well-being. The soothing effect of lighted blankets can enhance the patient experience, helping to alleviate anxiety and promote relaxation. Healthcare facilities are increasingly adopting innovative comfort solutions, and lighted blankets fit this trend perfectly. Furthermore, the ability to customize temperature and lighting settings can cater to individual patient needs, making lighted blankets an attractive option for hospitals, clinics, and home healthcare services.

By Distribution Channel

Online Stores:

Online stores have emerged as the leading distribution channel for lighted blankets, driven by the convenience and accessibility they offer consumers. E-commerce platforms provide a wide range of options, allowing customers to compare different products, read reviews, and find the best deals without leaving their homes. The growing acceptance of online shopping, particularly post-pandemic, has further propelled this trend, as consumers increasingly prefer the ease of purchasing products online. Retailers are capitalizing on this shift by enhancing their online presence and offering promotions, which contribute to the rising sales of lighted blankets through e-commerce channels. As technology continues to evolve, the online shopping experience will improve, further solidifying its position as a dominant distribution channel.

Department Stores:

Department stores remain a significant distribution channel for lighted blankets, offering consumers the opportunity to see and feel products before making a purchase. These physical retail spaces provide a curated selection of home textiles and decor, attracting customers who enjoy the traditional shopping experience. Moreover, department stores often run seasonal promotions and discounts, appealing to bargain-hunters and driving sales in this segment. The tactile experience of shopping in person allows consumers to assess the quality and design of lighted blankets directly, which can influence their purchasing decisions significantly. As retailers adapt to changing consumer preferences, department stores will continue to play a vital role in the distribution of lighted blankets.

Specialty Stores:

Specialty stores focused on home textiles and interior decor are increasingly popular for consumers seeking unique and high-quality lighted blankets. These retailers often provide expert guidance and a curated selection tailored to specific customer needs and preferences. The shopping experience in specialty stores can be more personalized, enhancing customer satisfaction. Additionally, specialty retailers tend to carry exclusive brands and limited-edition products, appealing to consumers looking for something distinctive. As the market for lighted blankets continues to grow, specialty stores are likely to become an important distribution channel, catering to consumers who prioritize quality and unique designs.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as convenient distribution points for lighted blankets, appealing to customers who prefer to shop for home goods while purchasing groceries. These venues often feature a wide range of everyday products, making them a one-stop-shop for consumers. The competitive pricing and promotional offers available in supermarkets and hypermarkets can attract budget-conscious shoppers, leading to increased sales of lighted blankets. While the selection may not be as extensive as specialized retailers, the convenience of purchasing lighted blankets during regular grocery shopping trips contributes to their market presence. As more consumers seek out convenience in their shopping experiences, supermarkets and hypermarkets will continue to be a relevant distribution channel for lighted blankets.

Others:

This category includes various alternative distribution channels such as flea markets, online marketplaces like eBay, and direct sales from manufacturers. These channels provide consumers with additional options for purchasing lighted blankets, sometimes at competitive prices. Flea markets and local craft fairs may showcase handmade or customized lighted blankets, appealing to consumers looking for unique products. Online marketplaces facilitate purchases from independent sellers and small businesses, allowing for a diverse selection. While these distribution channels may not account for the largest market share, they cater to niche markets and provide consumers with more opportunities to find the perfect lighted blanket.

By Material Type

Fleece:

Fleece is a popular material choice for lighted blankets due to its exceptional warmth, softness, and lightweight properties. Known for its insulating abilities, fleece blankets are perfect for those seeking a cozy and comfortable option. The fabric is also easy to care for, making it a practical choice for everyday use. Consumers appreciate fleece lighted blankets as they provide both warmth and a gentle touch, which enhances the overall user experience. Furthermore, fleece can be easily dyed in various colors and patterns, allowing for aesthetic appeal in addition to functionality. As a result, the demand for fleece lighted blankets continues to grow as consumers prioritize comfort and style.

Sherpa:

Sherpa material offers a luxurious feel and is characterized by its fluffy texture, resembling soft wool. Lighted blankets made from Sherpa are highly sought after for their warmth and comfort, making them an ideal choice for colder environments. The high-quality feel of Sherpa adds an element of sophistication to lighted blankets, appealing to consumers looking for an elegant option for their homes. Additionally, Sherpa is known for its durability and resistance to pilling, ensuring that blankets maintain their quality over time. With an increasing number of consumers searching for premium comfort products, the market for Sherpa lighted blankets is anticipated to experience notable growth.

Microfiber:

Microfiber is a synthetic material gaining traction in the lighted blanket market due to its softness and lightweight characteristics. Microfiber blankets are easily washable and dry quickly, making them an appealing choice for busy consumers. This material also has strong moisture-wicking properties, helping to regulate body temperature and enhance comfort. As consumers become more discerning about fabric quality, microfiber lighted blankets offer an affordable option without compromising on comfort and style. The versatility of microfiber in terms of color and design also attracts customers who want to match their lighted blankets with their home decor, leading to increased demand.

Cotton:

Cotton is a natural material known for its breathability and softness, making it a popular choice for lighted blankets. Cotton lighted blankets provide comfort without causing overheating, appealing to consumers seeking a versatile option for various weather conditions. Additionally, cotton is hypoallergenic and gentle on the skin, making these blankets a safe choice for families with sensitive individuals. The ease of maintenance associated with cotton, as it is machine washable, further enhances its attractiveness to consumers. As more consumers prioritize natural fibers over synthetic materials, the market for cotton lighted blankets is poised for growth.

Wool:

Wool lighted blankets are valued for their excellent thermal insulation properties, making them a preferred option for cold climates. Wool is a natural fiber that regulates body temperature, providing warmth without excessive heat retention. Consumers appreciate the unique texture of wool, which offers a cozy and comforting experience. Additionally, wool is known for its durability and resilience, ensuring that lighted blankets maintain their quality over time. The growing trend of sustainability is also driving interest in wool products, as consumers seek eco-friendly options. With the emphasis on high-quality materials, the demand for wool lighted blankets is expected to increase as consumers prioritize warmth and sustainability in their purchasing decisions.

By Region

The regional analysis of the lighted blanket sales market reveals distinct trends and consumer preferences across various areas. North America holds a significant share of the market, accounting for approximately 35% of total sales. This can be attributed to the high demand for innovative home comfort products and a well-established retail infrastructure. In North America, the average consumer is inclined toward premium products, driving manufacturers to innovate and introduce advanced features in lighted blankets. The CAGR for this region is projected to be around 6.8%, reflecting a steady growth trajectory as consumers increasingly invest in comfort-enhancing products. Moreover, the popularity of outdoor activities in North America fuels demand for portable and multifunctional lighted blankets, further bolstering market growth.

Europe follows closely behind North America, capturing around 30% of the market share. The European market is characterized by a growing preference for eco-friendly and sustainable products, which aligns with the rising demand for solar-powered and natural fiber lighted blankets. Countries such as Germany, the UK, and France are leading in sales, as consumers increasingly seek high-quality and stylish home products. The CAGR for the European market is expected to reach 6.5%, driven by consumer awareness about product sustainability and an increasing focus on mental well-being through comfort products. As the trend toward home personalization continues to grow, the European market is anticipated to thrive in the coming years, supported by innovation and changing consumer preferences.

Opportunities

The lighted blanket market is poised for substantial growth, offering a myriad of opportunities for manufacturers and retailers alike. One key opportunity lies in the increasing trend of personalization in home decor. Consumers are increasingly looking for products that exhibit their unique style and preferences, and lighted blankets can be customized in terms of color, design, and features. Companies that can offer personalized options or limited edition designs may attract a loyal customer base. Additionally, the growing focus on wellness and comfort can be leveraged by marketing lighted blankets as essential items for relaxation and mental well-being, enhancing their appeal among consumers. This opportunity can be further expanded by collaborating with interior designers and influencers to create curated collections that resonate with target audiences.

Another significant opportunity for growth in the lighted blanket market is the expansion into emerging markets. As disposable incomes rise in regions such as Asia Pacific and Latin America, consumers are becoming increasingly open to purchasing innovative comfort products. Companies can capitalize on this trend by tailoring their products to meet local preferences and needs while also considering price sensitivity. Furthermore, the growth of e-commerce in these regions provides an excellent platform for brands to penetrate new markets without the need for extensive physical retail presence. By effectively leveraging digital marketing strategies and focusing on localized product offerings, manufacturers can tap into the emerging consumer base, which presents a tremendous opportunity for long-term growth.

Threats

The lighted blanket market faces several threats that could impact its growth trajectory. One notable threat is the increasing competition from alternative comfort products, such as electric heating pads and traditional blankets, which may deter consumers from investing in lighted blankets. These alternatives often come with lower price points, appealing to budget-conscious consumers. Furthermore, consumer preferences can shift rapidly, and if lighted blankets do not keep pace with evolving trends and innovative features, they risk losing market share to newer products that capture consumer attention more effectively. Additionally, potential regulatory hurdles related to product safety and compliance could pose challenges for manufacturers, requiring them to adapt quickly to changing standards in various regions.

Moreover, the fluctuating prices of raw materials used in manufacturing lighted blankets can serve as a significant restraining factor. Manufacturers may struggle with increased costs passed on to consumers, which could impact demand for their products. The reliance on synthetic materials like polyester and microfiber further complicates this issue, as price volatility in the petroleum industry directly affects production costs. To remain competitive, manufacturers must be agile in managing their supply chains and exploring alternative materials that can mitigate these challenges. Balancing quality with affordability will be crucial in maintaining consumer interest and ensuring sustained growth in the lighted blanket market.

Competitor Outlook

• Sunbeam Products, Inc.
• Biddeford Blankets LLC
• Pure Warmth by Biddeford
• ChiliPad Sleep System
• SoftHeat by Biddeford
• ThermoSoft International Corporation
• AmazonBasics
• Ember Technologies
• Fleece & Co.
• Blanket Statements
• Bare Home
• Yogabed
• Home Collection
• Levenhuk
• Hug Sleep

The competitive landscape of the lighted blanket sales market is characterized by a diverse array of players, ranging from established brands to innovative startups. Key players like Sunbeam Products, Inc. and Biddeford Blankets LLC dominate the market due to their recognized brands and extensive product offerings. These companies continue to invest in research and development to enhance their products, ensuring they stay relevant in a rapidly evolving market. The introduction of smart technology and eco-friendly materials is a trend that many companies are embracing in order to appeal to the environmentally conscious consumer. Moreover, strategic partnerships and collaborations are becoming increasingly common as brands seek to expand their reach and leverage each other's strengths to create compelling product offerings.

Additionally, smaller brands like ChillPad Sleep System and SoftHeat by Biddeford are making a mark by focusing on niche markets and targeting specific consumer needs. These companies often emphasize unique features, such as customizable heating settings and integrated smart technology, to differentiate themselves from larger competitors. Their ability to respond quickly to market trends and consumer preferences allows them to carve out a substantial share of the market. Furthermore, online retail platforms are becoming essential for reaching a wider audience, and many smaller brands are prioritizing e-commerce strategies to enhance their visibility and accessibility to consumers. The competitive dynamics in the lighted blanket market will continue to evolve as companies strive to innovate and adapt to changing consumer behaviors.

Among the major players, companies like Ember Technologies are leading the charge in integrating smart technology into their lighted blankets, providing consumers with enhanced control and functionality. This emphasis on innovation is coupled with a commitment to quality and sustainability, appealing to a growing market segment that values environmentally friendly products. Brands like Home Collection and Blanket Statements are also gaining popularity for their stylish designs and high-quality materials, positioning themselves favorably among consumers looking for both comfort and aesthetics. As the competition intensifies, a strong focus on product differentiation and customer experience will be paramount for companies aiming to maintain and grow their market presence in the lighted blanket sales market.