Multicooker Sales Market Outlook

The global multicooker market is projected to reach approximately USD 10.4 billion by 2035, growing at a CAGR of around 7.5% from 2025 to 2035. Factors driving this growth include the increasing demand for versatile cooking appliances that can save time and energy in meal preparation, as well as the rising trend of home cooking encouraged by health and diet-conscious consumers. Furthermore, the advent of smart multicookers equipped with advanced technology such as Wi-Fi connectivity and app control has broadened consumer interest, particularly among tech-savvy households. The convenience of multifunctional devices that combine various cooking methods, including pressure cooking, slow cooking, and air frying, is propelling manufacturers to innovate and expand their product offerings. The growing urban population and the fast-paced lifestyle are also contributing significantly to the ascending trajectory of the multicooker market.

Growth Factor of the Market

The multicooker market is experiencing significant growth due to several key factors. Firstly, the heightened consumer awareness regarding health and nutrition is driving individuals to prepare meals at home, thus increasing the demand for efficient cooking appliances. Secondly, the surge in dual-income households has created a need for time-saving kitchen gadgets that simplify cooking processes. Thirdly, innovations in multicooker technology, such as smart features and programmable settings that allow users to customize their cooking experiences, play a crucial role in attracting tech-oriented consumers. Additionally, marketing strategies that highlight the energy efficiency of multicookers resonate well with environmentally conscious buyers aiming to reduce their carbon footprint. Lastly, the burgeoning trend of cooking shows and online recipes has further popularized the multicooker, making it an essential tool in modern kitchens.

Key Highlights of the Market

• Projected growth at a CAGR of 7.5% through 2035.
• Increased demand for smart, multifunctional cooking appliances.
• Rising health consciousness driving home cooking trends.
• Expansion of online retail channels facilitating consumer access.
• Growing popularity of cooking shows and culinary social media influencing purchase behavior.

By Product Type

Pressure Cookers:

Pressure cookers are among the most popular types of multicookers, recognized for their ability to significantly reduce cooking times while retaining nutrients in food. The rising demand for healthy cooking options combined with the efficiency of pressure cooking has led to an increase in their adoption across various households. Manufacturers have been innovating with features such as safety locks, pressure indicators, and automated pressure settings to enhance user experience. The convenience of one-pot cooking and the ability to prepare a wide range of dishes, from stews to desserts, further bolster their market presence. Additionally, the growing trend of meal prepping supports the use of pressure cookers, as they can quickly prepare large batches of food, catering to busy lifestyles.

Slow Cookers:

Slow cookers are favored for their ability to prepare food at low temperatures over extended periods, resulting in tender, flavorful dishes. This cooking method aligns with the increasing consumer interest in meal preparation that requires minimal effort while maximizing flavor. The slow cooker segment has experienced growth as consumers seek convenience and simplicity in cooking, particularly for busy weekdays. Newer models may include programmable timers, digital displays, and other smart features that cater to todayÔÇÖs tech-savvy users. As the demand for hearty, home-cooked meals rises, slow cookers are becoming a staple in kitchens, appealing particularly to families and individuals who enjoy robust flavors without having to be present in the kitchen during the cooking process.

Rice Cookers:

Rice cookers are specialized multicookers designed primarily for cooking rice to perfect consistency. Their simplicity and efficiency have made them indispensable in households, particularly in regions where rice is a staple food. The multifunctionality of modern rice cookers enables them to prepare various grains, including quinoa and barley, which broadens their appeal to health-conscious consumers. Innovations in this segment, such as fuzzy logic technology that adjusts cooking parameters based on rice type and moisture levels, further enhance their usability. The rice cooker market is expected to grow as more consumers recognize the advantages of perfectly cooked rice without the guesswork, alongside the increasing trend of Asian culinary influences in diverse cuisines.

Air Fryers:

Air fryers have surged in popularity as a healthier alternative to traditional frying methods, allowing for crispy textures without excessive oil. The rise in health awareness among consumers is driving the demand for air fryers, particularly among those looking to maintain a balanced diet without sacrificing taste. Their ability to prepare a wide array of foods, from vegetables to desserts, has contributed to their growing presence in kitchens worldwide. Moreover, air fryers often feature versatile cooking capabilities, including baking and roasting, making them a valuable addition to any cooking appliance collection. As lifestyle changes continue to favor quick and health-conscious meal options, air fryers are positioned for sustained growth in the multicooker market.

Steamers:

Steamers are gaining traction in the multicooker segment due to their health benefits, particularly in retaining nutrients in vegetables and seafood. As consumers become increasingly aware of healthy cooking methods, steamers are being recognized for their ability to provide balanced meals without added fats. Innovations such as stackable tiers to allow for cooking multiple dishes simultaneously are appealing to busy households. The demand for steamers is further supported by the growing trend of plant-based diets, as they enable easy preparation of fresh produce. The convenience and health benefits associated with steaming food position steamers as an attractive option in the competitive multicooker landscape.

By Application

Residential:

The residential segment dominates the multicooker market, driven by the growing trend of home cooking as individuals seek to prepare healthier meals for themselves and their families. The convenience of multicookers, which offer various cooking methods in one appliance, makes them particularly attractive to busy families and working professionals. As more people experiment with culinary skills at home, the demand for multifunctional kitchen gadgets continues to expand. The increasing focus on meal prepping, where families prepare weekly meals in advance, further enhances the appeal of residential multicookers. In addition, promotional activities through digital platforms and cooking shows have instigated a surge in consumer interest, encouraging households to invest in this versatile appliance.

Commercial:

The commercial segment of the multicooker market is growing steadily as restaurants, catering services, and food trucks embrace the versatility of multicookers. These appliances enable chefs to execute various cooking techniques, from slow cooking to pressure cooking, which can be highly beneficial in fast-paced commercial kitchens. The ability to quickly prepare large quantities of food while maintaining quality is a significant advantage in a competitive market. As the food service industry increasingly focuses on efficiency and flavor, the demand for multicookers in commercial settings is expected to rise. Additionally, the trend of health-conscious dining experiences is encouraging commercial kitchens to adopt appliances that promote healthier cooking, further driving the growth of this segment.

By Distribution Channel

Online Retail:

The online retail segment is experiencing rapid growth in the multicooker market, fueled by the convenience and accessibility that e-commerce platforms provide. Online shopping allows consumers to compare products easily, read reviews, and benefit from exclusive online discounts. The COVID-19 pandemic has accelerated this trend, with many consumers turning to online platforms for their kitchen appliance purchases due to safety and convenience considerations. Major e-commerce sites have expanded their kitchen appliance categories, making it easier for consumers to find and purchase multicookers. The trend towards smart home technology is also contributing to the growth of online retail, as consumers seek modern appliances that can integrate with their smart home systems.

Offline Retail:

Offline retail remains a significant channel for the multicooker market, particularly for consumers who prefer to see and test products before purchasing. Brick-and-mortar stores allow customers to interact with products, ask questions, and gain insights from knowledgeable sales staff. Retail chains often showcase a variety of multicooker brands and models, making it easier for consumers to find the right fit for their cooking needs. Additionally, in-store promotions and demonstrations can influence purchasing decisions, providing consumers with a hands-on experience. Although online shopping is increasing, offline retail continues to play a crucial role, especially among older demographics who may prefer traditional shopping experiences.

By Material Type

Stainless Steel:

Stainless steel is a highly preferred material for multicookers due to its durability, resistance to rust and corrosion, and ease of cleaning. Cookware made from stainless steel is often seen as more hygienic and is favored by health-conscious consumers. Moreover, stainless steel multicookers typically feature attractive designs that complement modern kitchen aesthetics. The material's excellent heat conduction properties also enable even cooking, which is essential for preparing a wide range of dishes. As consumers become more discerning about their kitchen appliances, the demand for stainless steel multicookers is anticipated to remain strong, reflecting a trend toward higher-quality, long-lasting products.

Aluminum:

Aluminum multicookers are favored for their lightweight nature and excellent heat conductivity, allowing for quick and efficient cooking. This material is often utilized in budget-friendly options, making multicookers accessible to a broader range of consumers. While aluminum is an effective conductor of heat, it may not be as durable as stainless steel, leading to potential wear and tear over time. Nevertheless, many consumers appreciate the affordability and functionality of aluminum multicookers, particularly first-time buyers looking for convenient cooking solutions. The versatility of aluminum also allows for various designs and finishes, appealing to a diverse consumer base.

Ceramic:

Ceramic multicookers are gaining popularity due to their non-toxic nature and ability to retain heat well. They offer a unique cooking experience, providing even heat distribution that enhances the flavor and texture of food. Consumers increasingly prefer ceramic constructions as they are generally free from harmful chemicals, making them ideal for health-conscious individuals. The aesthetic appeal of ceramic cookware, often available in various colors and designs, adds a decorative element to kitchen spaces. However, the fragility of ceramic may be a concern for some, so manufacturers are focusing on enhancing durability while retaining the benefits of this material in multicooker designs.

Non-Stick Coating:

Multicookers featuring non-stick coatings offer the advantage of easy food release and simplified cleaning, making them a popular choice among busy cooks. The non-stick surface allows for healthier cooking methods with less oil, appealing to consumers looking to maintain a balanced diet. As the demand for user-friendly kitchen appliances increases, non-stick multicookers are likely to see more adoption in both residential and commercial kitchens. However, concerns regarding the longevity and safety of non-stick coatings have led manufacturers to innovate with new, more durable materials that ensure long-lasting performance and consumer confidence. This segment is expected to grow as awareness of healthy cooking options rises.

By Region

In North America, the multicooker market is witnessing robust growth, primarily attributed to the increasing trend of home cooking among health-conscious consumers. The region is projected to account for approximately USD 3.5 billion of the global market by 2035, with a CAGR of 6.8% during the forecast period. The high penetration of advanced cooking technologies and the preference for multifunctional kitchen gadgets are significant factors contributing to this growth. Major retailers and e-commerce platforms are also expanding their multicooker offerings to cater to the growing consumer base, making them readily available for purchase.

Europe is another key region in the multicooker market, with a projected valuation of about USD 2.8 billion by 2035. The growth in this market is driven by the rising popularity of healthy eating habits and the convenience offered by multicookers in preparing quick meals. Countries such as Germany, the UK, and France are leading the market, where traditional cooking methods are increasingly complemented by modern appliances. The growing trend of meal prepping and the influence of cooking shows are further motivating European consumers to adopt multicookers in their kitchens. The region is expected to grow at a CAGR of 7.3% from 2025 to 2035.

Opportunities

The multicooker market presents numerous opportunities for growth, particularly in the realm of smart technology integration. As consumers become more tech-savvy, the demand for smart multicookers equipped with Wi-Fi and app-control capabilities is on the rise. These advanced features allow users to remotely monitor and control their cooking processes, providing convenience and versatility that match modern lifestyles. Manufacturers who invest in research and development to create innovative, smart multicookers will likely capture a significant share of the market. Additionally, expanding product lines to include eco-friendly and energy-efficient models can appeal to environmentally conscious consumers looking for sustainable cooking solutions.

Another opportunity lies in targeting emerging markets where urbanization and disposable incomes are on the rise. As more households in developing regions gain access to modern kitchen appliances, the demand for multicookers is expected to grow. Companies can capitalize on this trend by tailoring their marketing strategies to highlight the convenience and health benefits of multicookers. Collaborations with local retailers and distributors will facilitate market entry and increase brand visibility in these regions. Furthermore, educational campaigns focused on the versatility and cooking capabilities of multicookers can stimulate interest and encourage adoption among consumers who may not yet be familiar with these appliances.

Threats

Despite the promising growth trajectory of the multicooker market, several threats could hinder progress. The presence of low-cost, unbranded appliances poses a significant challenge to established brands that invest in quality and innovation. These cheaper alternatives often attract price-sensitive consumers, potentially impacting the market share of premium multicooker manufacturers. Additionally, negative consumer perceptions around the durability and safety of certain materials used in multicookers, such as non-stick coatings, may deter potential buyers. Manufacturers must actively address these concerns through transparent marketing and by offering warranties or guarantees to build trust with consumers.

Another significant threat to the multicooker market is the rapid technological advancement and the subsequent risk of product obsolescence. As new cooking technologies are developed, existing products may quickly become outdated, leading to decreased consumer interest and sales. To combat this, companies need to focus on continuous innovation and development, ensuring their product offerings remain relevant and appealing in a competitive landscape. Moreover, economic fluctuations and recessions can lead to reduced consumer spending on non-essential kitchen appliances, which can affect the overall growth of the multicooker market.

Competitor Outlook

• Instant Brands Inc.
• Breville Group Ltd.
• Hamilton Beach Brands Holding Company
• SharkNinja Operating LLC
• Cuisinart (Conair Corporation)
• Panasonic Corporation
• Black+Decker (Spectrum Brands Holdings, Inc.)
• Zojirushi Corporation
• Philips Electronics
• Cosori (Ethan Chen, Inc.)
• Farberware (Lifetime Brands, Inc.)
• DeÔÇÖLonghi Appliances S.r.l.
• Secura
• T-fal (Groupe SEB)
• Oster (Newell Brands)

The competitive landscape of the multicooker market is characterized by a mix of established giants and emerging players, all vying to capture consumer interest with innovative product offerings. Companies like Instant Brands Inc. and Breville have carved substantial market share by focusing on high-quality, multifunctional appliances that cater to the evolving needs of modern consumers. With their strong brand recognition and dedicated customer base, these companies leverage advanced marketing strategies to maintain their competitive edge. Additionally, ongoing collaborations with culinary influencers and participation in cooking shows help these brands reinforce their presence in the market and attract new customers.

Emerging companies, such as Cosori and Secura, are making a notable impact by introducing affordable yet high-performing multicookers aimed at younger demographics and first-time buyers. These companies concentrate on effectively utilizing social media marketing to reach tech-savvy consumers, promoting the features and user-friendly aspects of their products. The influx of online retail channels has further provided these brands with an opportunity to expand their reach and compete against well-established players. By focusing on delivering value through competitive pricing and unique product features, new entrants are reshaping the dynamics of the multicooker market.

As the market continues to evolve, companies must remain agile and responsive to consumer preferences. Investing in research and development to enhance product features, such as smart technology and energy efficiency, is essential for staying ahead of the competition. The emphasis on sustainability and health-conscious cooking will also shape future product developments, as consumers increasingly seek appliances that align with their lifestyle choices. In this dynamic landscape, fostering strong brand loyalty through quality, innovation, and customer engagement will be crucial for success in the multicooker market.