Outdoor Gas Grills Sales Market Outlook

The global outdoor gas grills market is projected to reach a value of approximately USD 4.5 billion by 2035, exhibiting a compound annual growth rate (CAGR) of around 4.3% during the forecast period from 2025 to 2035. The growing popularity of outdoor cooking and barbecues, coupled with a rising trend towards outdoor living spaces, is a significant growth factor driving this market. Increased consumer interest in grilling for leisure activities, social gatherings, and family events has heightened the demand for outdoor gas grills. Additionally, advancements in grill technologies, including smart features and energy-efficient designs, further contribute to market growth. As consumers are becoming more health-conscious, they are also seeking outdoor grilling solutions that offer healthier cooking options, thereby enhancing the overall appeal of outdoor gas grills.

Growth Factor of the Market

One of the primary growth factors for the outdoor gas grills market is the increasing consumer preference for outdoor cooking as a leisure activity. As urban living spaces become smaller, more individuals and families are investing in their backyards or balconies to create multifunctional outdoor areas, where a grill can serve as a social centerpiece. Additionally, the trend towards sustainable living is prompting consumers to look for energy-efficient grilling options, with many opting for propane or natural gas grills that are cleaner burning than traditional charcoal grills. The rise in e-commerce has also simplified the purchasing process, allowing consumers to browse and buy various grill models from the comfort of their homes, which has significantly contributed to the market's expansion. Furthermore, the seasonal nature of grilling, particularly during summer months, stimulates promotional offers and discounts from retailers, further enticing consumers to invest in outdoor gas grills. The innovation and introduction of high-quality, durable materials in grill manufacturing have led to improved product longevity and customer satisfaction, enhancing brand loyalty and repeat purchases.

Key Highlights of the Market

• The outdoor gas grills market is expected to achieve significant growth due to the rising popularity of outdoor cooking.
• Technological innovations, including smart grilling features, are transforming consumer experiences.
• Online retail channels are rapidly gaining traction, improving accessibility for consumers.
• Health and wellness trends are driving preferences for gas grills that promote healthier cooking options.
• Geographically, North America remains the largest market, driven by robust consumer spending on outdoor living.

By Product Type

Propane Gas Grills :

Propane gas grills are among the most popular types of outdoor gas grills due to their portability and ease of use. These grills operate using liquid propane gas stored in portable tanks, allowing for flexibility in cooking locations. Their quick ignition feature and the ability to reach high temperatures effortlessly make propane grills a favored choice among outdoor cooking enthusiasts. Furthermore, they tend to have a compact design, making them suitable for various outdoor spaces, from backyard patios to camping sites. With an increasing number of consumers embracing outdoor cooking culture, the demand for propane gas grills has been steadily rising, contributing to a notable share in the market.

Natural Gas Grills :

Natural gas grills have gained substantial traction in recent years, especially among homeowners looking for a permanent outdoor cooking solution. These grills connect directly to the natural gas supply of a home, eliminating the need for tank replacements. This feature appeals to consumers seeking convenience and reduced operational costs over time. Moreover, natural gas grills provide consistent heat and longer cooking times, making them ideal for larger gatherings and family events. As urban areas expand and more homes feature outdoor kitchens, the installation of natural gas grills is expected to rise, positively impacting market growth.

Dual Fuel Gas Grills :

Dual fuel gas grills are becoming increasingly popular among serious grillers who seek flexibility in their cooking options. These grills can operate using both propane and natural gas, allowing users to choose their preferred fuel source based on availability or convenience. This versatility appeals to a wide range of consumers, from weekend warriors to culinary enthusiasts. Additionally, dual fuel grills often come equipped with advanced features like additional burners, rotisserie kits, and side burners, enhancing their functionality. As consumers become more discerning and demand high-performance cooking equipment, the dual fuel segment is expected to experience robust growth.

Portable Gas Grills :

Portable gas grills cater to the growing trend of outdoor activities, such as tailgating, camping, and beach outings. Their compact size and lightweight construction allow users to easily transport and set up the grill in various locations. Portable gas grills often feature foldable legs or removable components, making them convenient for those who enjoy cooking outdoors but lack space for a permanent grill. The rising popularity of outdoor recreation activities is driving demand in this segment, appealing particularly to younger consumers who value convenience and mobility.

Built-in Gas Grills :

Built-in gas grills are a premium offering in the outdoor cooking market, designed for those who have dedicated outdoor kitchen setups. These grills are installed into countertops, providing a seamless and aesthetically pleasing look. Built-in grills often come with high-end features such as multiple burners, integrated side burners, and advanced ignition systems, making them an attractive choice for outdoor entertaining. As homeowners invest in creating functional and visually appealing outdoor living spaces, the built-in gas grill market is expected to flourish, driven by innovations in design and technology.

By Application

Residential :

The residential segment dominates the outdoor gas grills market as families and individuals seek to enhance their outdoor cooking experiences. Homeowners are increasingly investing in outdoor grills to create social spaces in their backyards where they can entertain guests or enjoy family meals. The trend towards home-cooked meals, combined with the convenience of grilling, has led to a surge in demand for various grill types within this segment. Additionally, the growing popularity of outdoor living trends, including patio renovations and backyard landscaping, further bolsters the residential application of outdoor gas grills.

Commercial :

The commercial segment of the outdoor gas grills market includes restaurants, catering services, and entertainment venues that utilize grills as part of their food preparation process. These establishments often require high-capacity grilling systems that can withstand heavy usage, making durability and performance critical factors in their purchasing decisions. As outdoor dining experiences gain traction, particularly in urban locations, commercial entities are increasingly incorporating outdoor gas grills into their menus to attract customers seeking al fresco dining options. This segment is poised for growth as businesses recognize the value of outdoor grilling in enhancing customer experiences and expanding their culinary offerings.

By Distribution Channel

Online Retailers :

The rise of e-commerce has transformed how consumers purchase outdoor gas grills, with online retailers becoming a leading distribution channel. Consumers appreciate the convenience of shopping from home, comparing various products and prices with just a few clicks. Online platforms often provide extensive product descriptions, reviews, and competitive pricing, making it easier for consumers to make informed decisions. The expansion of home delivery services and free shipping options further incentivize online purchases. As the trend of online shopping continues to grow, this distribution channel is expected to dominate the outdoor gas grills market.

Specialty Stores :

Specialty stores that focus on outdoor cooking equipment and accessories offer a unique shopping experience for consumers looking for expert guidance and high-quality products. These stores often carry a curated selection of grills, ensuring that customers can find specific models that meet their unique requirements. Furthermore, knowledgeable staff can provide valuable insights and recommendations, enhancing the overall purchasing experience. Specialty stores often host cooking demonstrations, enabling potential buyers to see the products in action, which can significantly influence purchasing decisions and contribute to the segment's steady growth.

Department Stores :

Department stores remain a significant distribution channel for outdoor gas grills, offering a diverse range of products under one roof. These retailers provide consumers with the convenience of shopping for various household items, including grills, in a single visit. Department stores typically stock popular grill brands and models, catering to a wide range of customers. Moreover, seasonal promotions and sales events often attract consumers looking for good deals on outdoor cooking equipment, making this channel an effective platform for driving sales in the outdoor gas grills market.

Home Improvement Centers :

Home improvement centers have established themselves as a crucial distribution channel for outdoor gas grills, particularly during the peak grilling season. These centers offer a wide variety of grills, accessories, and outdoor cooking tools, making them a one-stop shop for consumers looking to enhance their outdoor cooking experience. Additionally, home improvement centers often provide consumers with the opportunity to see grill models displayed in-store, allowing for hands-on evaluations before purchase. The knowledgeable staff are also available to assist with product selection and installation advice, fostering a positive shopping experience that can drive consumer sales.

Supermarkets/Hypermarkets :

Supermarkets and hypermarkets have began to capitalize on the growing demand for outdoor gas grills, particularly during summer months when grilling activities peak. These retailers typically offer a selection of grills that appeal to budget-conscious consumers looking for affordable options. The convenience of purchasing a grill alongside groceries and other household items makes supermarkets an attractive option for consumers. Seasonal promotions, coupled with the visibility of grills in high-traffic areas of the store, can stimulate impulse purchases and contribute to the growth of this distribution channel in the outdoor gas grills market.

By Fuel Type

Liquid Propane :

Liquid propane is a popular fuel choice for outdoor gas grills due to its convenience and efficiency. Propane grills are favored for their portability, as users can easily transport fuel tanks, enabling grilling in various outdoor settings, from backyards to campsites. Propane provides a quick ignition and can reach high temperatures relatively quickly, making it ideal for searing and grilling meats. Additionally, the clean-burning nature of propane makes it an appealing option for environmentally-conscious consumers. This segment is projected to maintain strong growth as more consumers discover the benefits of using liquid propane as their preferred fuel source.

Natural Gas :

Natural gas has emerged as a preferred fuel type for many outdoor gas grill users, particularly those with permanent outdoor setups. Grills operating on natural gas are typically connected to a homeÔÇÖs gas line, eliminating the need for fuel tank replacements and providing a continuous fuel source. This not only enhances convenience but also reduces long-term costs associated with fuel. Furthermore, natural gas burns cleaner than propane, making it an environmentally friendly option. As more homeowners invest in outdoor kitchens, the demand for natural gas grills is likely to see significant growth in the coming years.

By Region

North America holds a substantial share of the outdoor gas grills market, generating approximately USD 2 billion in sales by 2025. The region's cultural affinity for outdoor cooking, coupled with a robust consumer base willing to invest in high-quality grilling equipment, contributes significantly to this market segment. Furthermore, the increasing trend of outdoor living spaces in residential areas drives demand for various grilling options, including built-in and portable gas grills. With a projected CAGR of 4.5% during the forecast period, North America will likely continue to lead the global market for outdoor gas grills.

Europe also represents a significant share of the outdoor gas grills market, valued at around USD 1.2 billion in 2025. The rise in outdoor dining experiences and barbecues, especially in southern European countries, is propelling this growth. As consumers increasingly prioritize outdoor entertainment and cooking, the demand for various grill types is expected to rise. The expansion of online retail channels in this region is further facilitating consumer purchases, contributing to market growth. With a projected CAGR of 3.8%, Europe is expected to maintain a strong presence in the global outdoor gas grills market.

Opportunities

The outdoor gas grills market is presenting numerous opportunities for manufacturers and retailers to innovate and capture consumer interest. One significant opportunity lies in the development of smart grills equipped with advanced features, such as Wi-Fi connectivity and integrated cooking apps. These smart grilling technologies enable users to control and monitor their grilling experience remotely, enhancing convenience and cooking precision. As consumer interest in technology continues to grow, offering smart gas grills can attract tech-savvy buyers and differentiate brands in a competitive market. Moreover, the incorporation of eco-friendly materials and energy-efficient designs can cater to the increasing demand for sustainable products among environmentally-conscious consumers.

Another promising opportunity in the outdoor gas grills market is the expansion into emerging markets, particularly in regions experiencing urbanization and a rising middle class. As disposable incomes increase in countries across Asia Pacific and Latin America, more consumers are likely to invest in outdoor cooking equipment. Brands that can effectively penetrate these markets by offering affordable yet high-quality products, as well as tailored marketing strategies, stand to gain considerable market share. Additionally, collaborations with local retailers and manufacturers may facilitate distribution and enhance brand visibility in these regions, tapping into the growing appetite for outdoor grilling experiences.

Threats

Despite the optimistic outlook for the outdoor gas grills market, there are several potential threats that could impede growth. One significant threat is the growing competition from alternative cooking methods, such as electric grills and charcoal smokers. As consumers become increasingly health-conscious, they may opt for cooking methods perceived as healthier or more environmentally friendly. This trend could divert attention and budget away from gas grills, challenging traditional market dynamics and potentially leading to reduced sales. Moreover, fluctuations in fuel prices, particularly for propane and natural gas, may impact consumer purchasing behavior. Price volatility could deter budget-sensitive consumers from investing in outdoor gas grills, particularly in times of economic uncertainty.

Another concerning threat is the rising concern regarding safety and regulations surrounding gas appliances. Incidents related to gas leaks or grill fires can tarnish the reputation of gas grills, deterring potential customers from making purchases. Regulatory changes may also impose stricter safety standards, forcing manufacturers to invest in compliance and potentially increasing production costs. This need for regulatory compliance may inadvertently lead to higher retail prices, which could further alienate price-sensitive consumers. Consequently, manufacturers must prioritize safety measures and transparent communication with consumers to alleviate concerns and maintain trust in the outdoor gas grills market.

Competitor Outlook

• Weber Grill
• Char-Broil
• Broil King
• Napoleon
• Camp Chef
• Blackstone Products
• Dyna-Glo
• Royal Gourmet
• Char-Griller
• Bull Outdoor Products
• Kentucky Grills
• Fire Magic
• Blaze Grills
• Traeger Grills
• Peerless Grills

The competitive landscape of the outdoor gas grills market is characterized by the presence of several key players who are continuously innovating to maintain their market share. Major companies are investing heavily in research and development to introduce advanced grill technologies, such as smart features and high-efficiency burners, which cater to the evolving preferences of consumers. Moreover, these companies engage in aggressive marketing strategies, including promotional campaigns and partnerships with outdoor cooking events, to enhance brand visibility and attract a broader customer base. The competitive environment further intensifies as brands strive to differentiate their products through unique designs, superior materials, and enhanced performance capabilities.

Weber Grill, one of the most recognizable names in the outdoor gas grills market, is widely known for its high-quality construction and diverse product offerings. The company has a robust distribution network, including both online and brick-and-mortar stores, which allows for extensive consumer reach. Weber places a strong emphasis on customer service and product warranties, ensuring consumer satisfaction and loyalty. Their commitment to innovation has resulted in the introduction of smart grilling technologies that appeal to tech-savvy consumers, positioning them favorably in the competitive landscape.

Another key player, Char-Broil, has established a strong presence in the outdoor gas grills market by focusing on affordability without sacrificing quality. The company offers a range of propane and natural gas grills that cater to budget-conscious consumers. Char-Broil also invests in marketing campaigns aimed at educating consumers about the benefits of outdoor grilling, thereby enhancing brand awareness. Their commitment to sustainability and energy efficiency further enhances their appeal, especially among environmentally-conscious buyers looking for responsible grilling options.