Packaged Burgers Market Outlook

The global packaged burgers market was valued at approximately USD 20 billion in 2023 and is projected to reach USD 35 billion by 2035, growing at a significant CAGR of 6.5% during the forecast period. This growth can be attributed to several factors, including the increasing consumer preference for convenience foods and the trend towards ready-to-eat meals that cater to busy lifestyles. Furthermore, the rise in health-conscious consumers is driving product innovation, leading to the introduction of healthier burger alternatives, such as plant-based and lean meat options. Additionally, the expansion of fast-food chains and foodservice outlets worldwide has fueled demand for packaged burgers. The growing popularity of gourmet and artisanal burgers is also contributing to the overall market growth, as consumers seek higher quality and unique flavor profiles.

Growth Factor of the Market

The packaged burgers market is experiencing robust growth due to several compelling factors that resonate with contemporary consumer trends. One of the primary growth drivers is the increasing demand for convenient meal solutions, particularly among millennials and working professionals who prioritize time-saving options. Furthermore, the proliferation of online food delivery services has significantly boosted the accessibility of packaged burgers, allowing consumers to enjoy their favorite meals from the comfort of their homes. Additionally, the rising health consciousness among consumers encourages brands to innovate and offer healthier alternatives, such as organic and plant-based burgers, which are gaining traction among health-focused demographics. The expansion of foodservice outlets, including fast food chains and casual dining restaurants, is further propelling market growth by providing consumers with a variety of packaged burger options. Moreover, marketing trends emphasizing sustainability and ethical sourcing are influencing consumer purchasing decisions, leading to increased demand for responsibly produced packaged burgers.

Key Highlights of the Market

• Projected CAGR of 6.5% from 2025 to 2035 indicates strong market growth potential.
• Significant rise in demand for plant-based and alternative protein options among health-conscious consumers.
• Expanding foodservice sector enhancing the availability of packaged burgers in various dining formats.
• Increased popularity of gourmet and artisanal burgers, appealing to evolving consumer tastes.
• Growth of online sales channels providing convenient access to a broader range of packaged burger products.

By Product Type

Beef Burgers:

Beef burgers continue to dominate the packaged burgers market due to their widespread popularity and established consumer preferences. The robust flavor and juicy texture of beef make it a staple in many households, contributing to its high sales volume. Moreover, the growth of premium beef burger offeringsÔÇösuch as grass-fed and organic optionsÔÇöappeals to consumers looking for higher quality meat products. As the culinary trend towards gourmet and specialty burgers expands, beef burgers are increasingly being paired with unique toppings and artisan buns, providing an upgraded eating experience that attracts a more discerning audience. The continuous innovation in flavor profiles and preparation methods, including grilling and smoking, further enhances their market presence, making beef burgers a leading segment within the packaged burgers category.

Chicken Burgers:

Chicken burgers are gaining traction as a popular alternative to traditional beef burgers, appealing to health-conscious consumers seeking lower-fat options without compromising on flavor. The versatility of chicken allows for various preparations and seasoning styles, making it a favorite among consumers looking for diverse taste experiences. Additionally, the increasing demand for protein-rich diets has spurred the growth of chicken burgers, as they can be marketed as a leaner, more nutritious choice. Innovations such as spicy chicken patties and gourmet chicken burgers with unique toppings are further driving interest in this segment. As more consumers opt for healthier meal options, chicken burgers are expected to maintain a strong growth trajectory within the packaged burgers market.

Veggie Burgers:

Veggie burgers have witnessed remarkable growth in recent years, fueled by the rising trend of plant-based eating and increasing awareness of health and sustainability issues. This segment appeals to vegetarians, vegans, and flexitarians who are looking for nutritious alternatives to meat-based burgers. The diversity of ingredients used in veggie burgers, such as legumes, grains, and vegetables, allows brands to create a wide array of flavors and textures, catering to different taste preferences. Moreover, the introduction of innovative veggie burger options, including those enhanced with superfoods and gluten-free alternatives, is further driving consumer interest. With the growing popularity of plant-based diets and lifestyle choices, veggie burgers are expected to capture a significant share of the packaged burgers market in the coming years.

Turkey Burgers:

Turkey burgers are emerging as a healthier alternative within the packaged burgers market, appealing particularly to consumers seeking leaner protein sources. With a lower fat content compared to beef, turkey burgers offer a nutritious option that aligns with modern dietary trends emphasizing healthy eating. The versatility of turkey allows for various flavor enhancements, ranging from spicy to herb-infused, making them suitable for a range of culinary applications. Additionally, the increasing popularity of meal prepping and casual dining is propelling the demand for turkey burgers, as they can be conveniently prepared and enjoyed in diverse meal settings. As consumer trends continue to shift towards health-conscious eating, turkey burgers are poised to gain further prominence in the packaged burgers segment.

Pork Burgers:

Pork burgers represent a niche yet growing segment of the packaged burgers market, catering to consumers seeking unique flavor profiles and alternatives to traditional meat options. The rich and savory taste of pork makes it an appealing choice for gourmet burger enthusiasts who desire a different culinary experience. As more chefs and food enthusiasts experiment with pork burgers, the segment is becoming increasingly popular in both retail and foodservice settings. Furthermore, innovations in seasoning and preparation techniques, such as smoked or barbecue-flavored pork burgers, are enhancing the overall appeal of this segment. Although pork burgers currently hold a smaller market share compared to beef and chicken options, their growth potential lies in the rising demand for diverse and adventurous dining experiences.

By Application

Retail Stores:

Retail stores are a significant distribution channel for packaged burgers, as they provide consumers with convenient access to a variety of options. Supermarkets and grocery chains often feature dedicated sections for frozen foods, where packaged burgers are prominently displayed, making them easily accessible to shoppers. The continual introduction of new products, including gourmet and health-focused burger alternatives, has bolstered the growth of this channel. Additionally, the strategic placement of promotional displays and discounts on packaged burgers further incentivizes consumers to make purchases. As families increasingly turn to retail options for meal solutions, the retail store segment is expected to maintain a strong position within the overall packaged burgers market.

Food Service:

The food service sector is a rapidly growing application for packaged burgers, driven by the expansion of fast-food chains, casual dining establishments, and food trucks that offer a variety of burger options. The versatility of packaged burgers allows foodservice operators to efficiently cater to a diverse customer base, making them an essential component of restaurant menus. Additionally, the trend towards gourmet and artisanal burgers enhances the appeal of packaged products in food service, as consumers seek elevated dining experiences. As the demand for quick-service meals continues to rise, the food service segment is expected to play a critical role in driving growth within the packaged burgers market.

Online Sales:

Online sales have become an increasingly important channel for the packaged burgers market, particularly as consumer behavior shifts towards e-commerce and home delivery. The convenience of ordering food online has led to a surge in demand for packaged burgers, allowing consumers to explore a broader range of products without the constraints of physical store visits. The growth of food delivery platforms and meal kit subscriptions has further amplified this trend, providing consumers with easy access to packaged burgers from various brands. As technology continues to evolve and online shopping becomes more ingrained in consumer habits, the online sales segment is anticipated to witness robust growth in the coming years.

Convenience Stores:

Convenience stores serve as a vital distribution channel for packaged burgers, catering to consumers looking for quick meal solutions and snacks on the go. The appeal of high-quality, ready-to-eat options makes convenience stores an attractive destination for busy individuals and families. The growing trend of urbanization and the increasing number of on-the-go consumers have led convenience stores to expand their food offerings, including a variety of packaged burgers. As these stores enhance their foodservice capabilities and introduce new product lines, the convenience store segment is well-positioned to capture a share of the packaged burgers market.

Supermarkets:

Supermarkets play a crucial role in the distribution of packaged burgers, as they provide a wide selection of products catering to diverse consumer preferences. The organized retail environment allows for effective merchandising strategies, including promotional offers and in-store displays that encourage impulse purchases. Additionally, supermarkets often carry multiple brands and product variants, ranging from traditional beef burgers to innovative plant-based options, catering to a broad spectrum of customer needs. The convenience of one-stop shopping for groceries and meal solutions enhances the appeal of supermarkets, solidifying their position as a key channel for packaged burgers in the market.

By Distribution Channel

Direct Sales:

Direct sales are a vital distribution channel for packaged burgers, allowing manufacturers to establish a direct relationship with consumers. This approach enables brands to offer exclusive products, personalized promotions, and a more engaging shopping experience. Direct sales channels often include company-owned stores, dedicated e-commerce websites, and subscription services, catering to consumers' growing preference for convenience and variety. The ability to control the entire distribution process helps brands maintain quality and effectively communicate their value propositions. As more consumers embrace online shopping, direct sales are expected to grow, providing brands with a unique platform to showcase their packaged burger offerings.

Indirect Sales:

Indirect sales encompass various distribution channels such as wholesalers, distributors, and third-party retailers that facilitate the movement of packaged burgers from manufacturers to consumers. This channel is essential for brands looking to expand their market reach and establish a presence in diverse retail environments. By leveraging established distribution networks, manufacturers can effectively penetrate new markets and enhance their visibility among consumers. The growth of indirect sales is supported by increasing collaborations between brands and distributors, enabling packaged burgers to reach a broader audience. As competition intensifies, the indirect sales channel will play a pivotal role in brand growth and market presence.

Hypermarkets/Supermarkets:

Hypermarkets and supermarkets are key players in the packaged burgers market, serving as primary retail destinations for consumers seeking a wide range of food products. These large-format stores typically offer an extensive selection of packaged burgers, ranging from traditional meat-based options to innovative plant-based alternatives. The convenience of one-stop shopping, combined with the competitive pricing strategies employed by these retailers, attracts a diverse customer base. Additionally, the ability to conduct promotions and offer discounts enables hypermarkets and supermarkets to drive sales volume effectively. As consumer preferences evolve and the demand for convenient meal solutions increases, hypermarkets and supermarkets are expected to remain significant distribution channels within the packaged burgers market.

Convenience Stores:

Convenience stores have gained prominence as a distribution channel for packaged burgers, particularly as consumers seek quick and accessible meal options. These stores cater to busy individuals and families looking for ready-to-eat foods that can be consumed on the go. The growing trend of urbanization and the fast-paced lifestyles of consumers have led to an increase in the number of convenience stores offering various packaged burger products. Furthermore, the flexibility of convenience stores to adapt their product offerings to meet local consumer preferences enhances their appeal. As the market for on-the-go meals continues to expand, convenience stores are expected to play a crucial role in the growth of the packaged burgers market.

Online Retail:

The rise of online retail has transformed the packaged burgers market, providing consumers with convenient access to a diverse selection of products. E-commerce platforms and food delivery services have gained traction, allowing consumers to browse and purchase packaged burgers from the comfort of their homes. The convenience of online shopping, combined with the increased variety of options available, has led to a significant uptick in demand for packaged burgers sold through digital channels. Brands are leveraging technology to enhance customer experiences, offering features such as personalized recommendations and subscription services. As online retail continues to grow, it is poised to become a dominant force in the packaged burgers market.

By Ingredient Type

Beef:

Beef is one of the most widely used ingredients in the packaged burgers market, known for its rich flavor and texture. The popularity of beef burgers stems from their established presence in the fast-food and casual dining segments, where they are often featured prominently on menus. The diversity of beef compositions, including ground chuck, sirloin, and blends with lean cuts, allows manufacturers to create various burger styles, catering to different consumer preferences. Additionally, the growing trend of premium beef products, such as grass-fed and organic options, is driving innovation within this segment, appealing to consumers seeking high-quality meat. As the demand for beef burgers continues to rise, this ingredient segment is expected to maintain its position as a market leader.

Chicken:

Chicken has emerged as a popular ingredient in packaged burgers, driven by the increasing consumer preference for leaner protein sources. The versatility of chicken allows for various preparations and flavorings, catering to diverse tastes and dietary preferences. Chicken burgers are often marketed as a healthier alternative to beef, appealing to health-conscious consumers looking for lower-fat options. Additionally, innovations in seasoning and preparation techniques, such as marinated or grilled chicken patties, enhance the overall appeal of chicken burgers. As more people incorporate lean meats into their diets, the chicken ingredient segment is expected to witness significant growth within the packaged burgers market.

Vegetables:

Vegetables play an essential role in the development of veggie burgers, which are gaining popularity among health-conscious consumers and those following plant-based diets. The incorporation of a wide variety of vegetables allows for unique flavor combinations and enhanced nutritional profiles, including fiber, vitamins, and minerals. Brands have innovated to create veggie burgers that not only satisfy taste preferences but also offer a satisfying texture, appealing to both vegetarians and flexitarians. As the trend towards plant-based eating continues to grow, the vegetable ingredient segment is poised for further expansion within the packaged burgers market.

Spices:

Spices are a critical ingredient in the packaged burgers market, as they contribute to the flavor and overall appeal of the products. The inclusion of various spices allows manufacturers to create distinctive taste profiles that cater to diverse consumer preferences. From traditional seasoning blends to innovative spice combinations, the use of spices enhances the culinary experience of burgers. The growing interest in gourmet and artisanal burgers has led to the exploration of unique spice blends that elevate the burger experience, attracting adventurous eaters. As consumer demand for diverse flavors increases, the spice ingredient segment is expected to play a significant role in the packaged burgers market.

Bread:

Bread serves as a fundamental component of packaged burgers, providing the essential structure and vehicle for the filling. The variety of bread options, including brioche, whole grain, and gluten-free buns, allows manufacturers to cater to different consumer preferences and dietary needs. The trend towards artisanal and gourmet burgers has led to the exploration of unique bread types, enhancing the overall burger experience and appealing to consumers seeking quality ingredients. Additionally, innovations in bread-making techniques, such as the use of organic and non-GMO ingredients, are driving consumer interest in packaged burgers. As the market continues to evolve, the bread ingredient segment is expected to remain a vital aspect of the packaged burgers landscape.

By Region

The North American region dominates the packaged burgers market, accounting for approximately 40% of the global share in 2023. This market leadership can be attributed to the strong presence of established fast-food chains, casual dining restaurants, and a well-developed retail infrastructure. The increasing demand for convenience foods and the popularity of burgers as a staple meal option have contributed to the growth of this segment. Furthermore, the trend towards premium and gourmet burgers has led to innovation and product diversification, enhancing consumer choices. With a projected CAGR of 6.5% during the forecast period, North America is expected to continue its stronghold in the packaged burgers market.

Europe represents the second-largest market for packaged burgers, holding around 30% of the global market share in 2023. The region is witnessing a growing interest in plant-based burgers and health-conscious options, driven by changing consumer preferences and increasing awareness of sustainability. Countries such as the UK, Germany, and France are at the forefront of this shift, with a rising number of retailers and foodservice operators introducing innovative burger offerings to cater to diverse dietary needs. The increasing influx of international fast-food brands and the growth of gourmet burger restaurants are further contributing to market dynamics in Europe. As the demand for convenient and diverse meal options continues to rise, the European packaged burgers market is expected to thrive in the coming years.

Opportunities

The packaged burgers market is poised for significant growth opportunities, particularly as consumer preferences continue to evolve towards healthier and more convenient meal solutions. One of the most promising opportunities lies in the expansion of plant-based and alternative protein options, which cater to the increasing number of consumers adopting vegetarian and flexitarian diets. As awareness of environmental sustainability and health consequences associated with meat consumption grows, brands that innovate and offer diverse plant-based alternatives will likely capture a larger market share. This shift opens avenues for product development, including gourmet plant-based burgers that mimic traditional meat flavors and textures, appealing to a broader audience. Additionally, partnerships with food delivery platforms can enhance brand visibility and reach, further tapping into the growing trend of online grocery shopping and meal delivery services.

Another opportunity for growth in the packaged burgers market is the expansion into emerging markets, where urbanization and rising disposable incomes are driving demand for convenient meal options. As consumers in developing regions adopt more Western dietary patterns, the appetite for packaged burgers is expected to increase. Brands can capitalize on this trend by tailoring their product offerings to local tastes and preferences, ensuring they resonate with diverse consumer bases. Furthermore, educational marketing campaigns focused on the nutritional benefits of packaged burgers can help build consumer trust and encourage trial. As brands continue to innovate and adapt to changing consumer demands, the potential for growth in both established and emerging markets remains robust.

Threats

The packaged burgers market faces several threats that could impact growth and profitability. One significant threat is the increasing competition from alternative protein sources, including plant-based and lab-grown meats, which are gaining popularity as consumers become more health-conscious and environmentally aware. Brands that primarily focus on traditional meat-based products may struggle to remain relevant in a rapidly evolving market landscape. Additionally, changing dietary trends and consumer preferences towards clean-label and minimally processed foods may pose a challenge for packaged burger manufacturers, who may need to reformulate their products to meet these demands. The ongoing scrutiny of food safety and quality standards also adds pressure on manufacturers to maintain high levels of compliance, which can result in increased operational costs.

Another potential threat to the packaged burgers market is the fluctuation in ingredient prices, particularly for key components such as beef and chicken. Economic factors, climate change, and supply chain disruptions can lead to increased costs, impacting profitability and pricing strategies. Additionally, adverse health studies or reports concerning the consumption of processed meats and concerns about food safety can sway public opinion and lead to decreased demand for packaged burgers. Brands must remain vigilant in monitoring market trends and consumer sentiments to mitigate risks and adapt their strategies accordingly.

Competitor Outlook

• Tyson Foods, Inc.
• Conagra Brands, Inc.
• Beyond Meat, Inc.
• Impossible Foods Inc.
• Smithfield Foods, Inc.
• Hormel Foods Corporation
• Maple Leaf Foods Inc.
• McDonald's Corporation
• Wendy's Company
• Smith's Food and Drug
• Uncle John's Pride
• Foster Farms
• Dr. Praeger's Sensible Foods
• Incredible Eats
• Gardein

The competitive landscape of the packaged burgers market is characterized by the presence of several key players, each vying for market share through innovation and strategic initiatives. Major companies such as Tyson Foods, Inc. and Conagra Brands, Inc. dominate the market with their extensive product portfolios that include traditional meat-based and innovative plant-based options. These companies leverage their established distribution networks and brand recognition to attract a diverse consumer base. Additionally, the rise of brands like Beyond Meat and Impossible Foods Inc. reflects the growing trend towards plant-based alternatives, which are becoming increasingly popular among consumers seeking healthier and more sustainable meal options. These competitors often engage in aggressive marketing efforts to position themselves in the market, showcasing their unique product offerings and health benefits.

Furthermore, foodservice companies such as McDonald's and Wendy's play a significant role in shaping the packaged burgers market through their extensive menu offerings and aggressive promotional strategies. These establishments not only provide consumers with convenient access to packaged burgers but also drive trends in flavor innovation and product development. As competition intensifies, these companies continuously invest in research and development to create new and exciting burger options that resonate with consumer preferences. This dynamic environment fosters innovation and encourages brands to adapt to evolving market trends while competing for consumer loyalty.

As the market continues to evolve, companies are increasingly focusing on sustainability initiatives and transparent sourcing practices to align with consumer values. Brands that prioritize ethical sourcing and environmentally friendly operations are likely to gain a competitive edge in the packaged burgers market. Simultaneously, consumer education regarding the nutritional benefits of different burger options is crucial for fostering trust and encouraging brand loyalty. Overall, the competitive landscape of the packaged burgers market is marked by collaboration, innovation, and adaptability, as companies navigate changing consumer preferences in the pursuit of growth.