Pet Snack Market Outlook

The global pet snack market is anticipated to reach approximately USD 25 billion by the year 2035, growing at a substantial compound annual growth rate (CAGR) of around 6.5% from 2025 to 2035. The growth of this market is primarily driven by the increasing pet ownership and the rising trend of humanization of pets, where pet owners are increasingly inclined to treat their pets with special snacks that are considered healthy and nutritious. Furthermore, innovations in product offerings, such as organic and natural ingredients, are also contributing to the growth of this segment. The expanding awareness regarding pet health and wellness, coupled with a growing demand for premium pet snacks, is pushing the market forward. Additionally, the rise in disposable income in developing regions is allowing pet owners to spend more on high-quality pet snacks that cater to health-conscious trends.

Growth Factor of the Market

The pet snack market is witnessing significant growth due to several key factors. Firstly, the trend of pet humanization has led to an increased demand for gourmet snacks, which are often made with high-quality ingredients aimed at enhancing the well-being of pets. Pet owners today are more informed about pet nutrition and are actively seeking out snacks that offer health benefits, such as dental chews that promote oral health or treats that support joint care. Secondly, the expansion of e-commerce platforms has made purchasing pet snacks more accessible, allowing consumers to easily explore a variety of options and brands from the comfort of their homes. Moreover, the rise of social media has played a role in influencing consumer choices, with pet owners sharing their experiences and recommendations regarding pet snacks. Additionally, the increasing trend of adopting exotic pets has expanded the market for snacks tailored to different species, including birds and small mammals. Lastly, the ongoing research and development in pet food technology ensure that manufacturers can meet the evolving preferences of consumers, thereby driving market growth.

Key Highlights of the Market

• Significant growth driven by the humanization of pets and increased health awareness.
• Rapid expansion of e-commerce platforms for convenient access to a variety of products.
• Rising demand for premium and organic pet snacks with health benefits.
• Growing market for snacks catering to a wide range of pet species.
• Innovations in product formulations and packaging enhancing consumer engagement.

By Product Type

Jerky Treats:

Jerky treats have emerged as one of the most popular options in the pet snack market due to their high protein content and palatability. These treats are often made from various meats such as chicken, beef, or fish, appealing to pets that crave savory flavors. The chewy texture not only keeps pets engaged but also aids in dental health by helping to reduce plaque and tartar build-up. With the growing trend towards natural and organic products, many manufacturers are opting for minimal processing and high-quality ingredients, making jerky treats a favored choice among health-conscious pet owners. Furthermore, the variety of flavors available allows pet owners to cater to their pets' preferences, making jerky treats a versatile and appealing option. The convenience of packaging and longer shelf life also enhances their popularity in the market.

Dental Chews:

Dental chews are specifically designed to support oral health, making them a favored choice among pet owners who are concerned about their pet's dental hygiene. These snacks are formulated to help reduce plaque and tartar while freshening breath, making them an essential part of a pet's dental care routine. As awareness about pet dental health increases, the demand for dental chews has risen substantially. Many pet owners are opting for these specialized treats as a preventive measure to avoid costly dental procedures later on. Additionally, dental chews often come in various shapes and sizes, catering to different breeds and sizes of pets, thus expanding their market reach. The combination of health benefits and palatability ensures that dental chews remain a strong segment within the pet snack market.

Biscuits:

Biscuits are a traditional choice in the pet snack category and continue to maintain their popularity among pet owners. They are typically baked treats that come in various flavors, shapes, and sizes, allowing for a wide range of options to cater to different pet preferences. Many manufacturers incorporate wholesome ingredients such as whole grains, fruits, and vegetables, making biscuits not only delicious but also nutritious. The versatility of biscuits makes them suitable for training or as a reward for good behavior. Additionally, some biscuits are fortified with vitamins and minerals, providing added health benefits to pets. The familiar and comforting nature of biscuits makes them a staple snack that resonates well with pet owners who appreciate a timeless product.

Rawhide:

Rawhide snacks represent a popular category in the pet snack market, particularly among dog owners. These chewable treats are made from the inner layer of animal hides, which are processed and shaped into various forms. Rawhide is known for its durability and ability to satisfy a dog's natural urge to chew, contributing to dental health by promoting chewing action that helps clean teeth and gums. However, there is a growing awareness regarding the sourcing and processing of rawhide, leading consumers to seek out products that are sourced ethically and are free from harmful chemicals. As a result, manufacturers are increasingly focusing on transparency in sourcing and offering alternative options that are equally satisfying for pets. This segment continues to thrive as pet owners look for long-lasting chew options that keep their pets engaged.

Soft Treats:

Soft treats have gained momentum in the pet snack market, particularly appealing to pet owners of older animals or those with dental issues. These chewy treats are often formulated with palatable ingredients, making them easy for pets to consume without excessive effort. Soft treats are versatile and can be used for training or as occasional rewards, making them popular among dog trainers and pet owners alike. Many soft treats are enhanced with functional ingredients such as probiotics, omega fatty acids, or vitamins that cater to specific health needs, allowing pet owners to provide additional nutritional support to their furry friends. The growing trend of customization in pet care products has also led to the development of soft treats that cater to particular dietary needs, further expanding their appeal in the market.

By Application

Dogs:

The dog segment dominates the pet snack market due to the vast number of dog owners globally. This segment is characterized by a wide array of products, including jerky treats, dental chews, and biscuits, all tailored specifically for dogs' unique nutritional needs. With an increasing focus on health and wellness, pet owners are seeking snacks that not only satisfy their dogs' cravings but also provide health benefits such as joint support, weight management, and dental health. The availability of breed-specific snacks and organic options has further fueled the growth of this segment. Additionally, the rise of social media and pet influencers has played an essential role in promoting dog snacks, creating trends that drive consumer demand for premium products.

Cats:

The cat snack segment is witnessing significant growth, driven by an increasing number of cat owners who are keen to provide their pets with high-quality snacks. Unlike dog snacks, cat treats often emphasize flavors and textures that cater to the unique preferences of felines. Soft treats, crunchy biscuits, and meat-based snacks are popular choices among cat owners. The growing awareness of feline nutrition has led to the development of snacks that are rich in protein and free from artificial additives. Additionally, the trend of interactive feeding, where treats are used as rewards during playtime, has encouraged cat owners to explore a wider range of snack options to keep their pets engaged. This segment continues to evolve with innovative product offerings that appeal to the discerning tastes of cats.

Birds:

The bird snack segment caters to a niche but growing market, as pet birds receive a variety of specialized foods and treats. These snacks often include seed-based mixes, fruits, and vegetables that are tailored to meet the dietary needs of different bird species. Bird snacks are crafted to be colorful and flavorful, making them visually appealing to both the birds and their owners. The trend toward natural and organic ingredients has also penetrated the bird snack market, with a focus on providing wholesome options that support the overall health and well-being of pet birds. As more people embrace bird ownership, this segment is expected to witness steady growth, driven by increasing awareness and product innovation.

Small Pets:

The small pet category encompasses a variety of pets such as rabbits, guinea pigs, hamsters, and rodents, all of which have unique dietary requirements. Snacks for these animals often include hay-based treats, chew sticks, and fortified pellets designed to provide essential nutrients and support dental health. The rising popularity of small pets as companions has encouraged manufacturers to develop specialty snacks that cater to the needs of these animals. Furthermore, the trend toward natural and eco-friendly products has led to an increase in demand for healthy, organic snacks that align with the dietary preferences of small pets. This segment is growing as pet owners look for options that enhance the quality of life for their small companions.

Others:

The 'Others' segment includes snacks for exotic pets such as reptiles, amphibians, and fish. Although this segment is smaller compared to dogs and cats, it is gaining traction as pet owners become more aware of the dietary needs of their exotic pets. Snacks in this category often consist of specialized diets that are designed to meet the nutritional requirements of different species, including insects for reptiles and algae-based foods for fish. The growth of this segment is primarily driven by the increasing popularity of exotic pets and the growing demand for specialized nutrition to ensure their health and longevity. As more consumers explore the diverse world of pet ownership, the 'Others' segment is expected to see continued growth and innovation.

By Distribution Channel

Pet Specialty Stores:

Pet specialty stores remain a primary distribution channel for pet snacks, providing a focused shopping experience for pet owners. These stores typically carry a wide range of premium and specialized products that are often not available in larger retail chains. Knowledgeable staff can assist customers in selecting the best products for their pets, which enhances the shopping experience. Additionally, pet specialty stores often host events and promotions, further driving customer engagement and loyalty. The personalized approach and specialized offerings make this channel a popular choice among pet owners who prioritize quality and expert advice over mass-market options.

Online Retailers:

The rise of e-commerce has revolutionized the pet snack market, providing pet owners with unparalleled convenience in purchasing products. Online retailers offer a vast selection of pet snacks, often at competitive prices, allowing consumers to compare brands and read reviews before making a purchase. Subscription services have also gained traction, enabling customers to receive regular deliveries of their preferred snacks, thus enhancing customer loyalty. The accessibility of online shopping has particularly benefited pet owners in remote areas who may not have access to specialty pet stores. Furthermore, the ability to browse and shop from home has become increasingly appealing, especially amidst the growing trend of digital shopping.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets continue to be a significant distribution channel for pet snacks, catering to a broad audience of pet owners. These large retail outlets provide convenience by allowing consumers to purchase pet snacks alongside their regular grocery shopping. The pet snack aisles in supermarkets often feature a mix of popular brands and private-label options, offering consumers a range of choices at various price points. Promotions and discounts frequently attract customers, making supermarkets an appealing option for budget-conscious pet owners. The extensive reach of supermarkets ensures that pet snacks are readily available to a large segment of the population, thereby contributing to the overall growth of the market.

Veterinary Clinics:

Veterinary clinics represent a unique distribution channel for specialized pet snacks, particularly those designed for health management and therapeutic purposes. Many veterinarians recommend specific snacks that cater to particular health needs, such as weight management or dental care, making these products essential for pet owners seeking to improve their pets' health. The relationship between veterinarians and pet owners fosters trust, encouraging consumers to choose snacks that have been endorsed by professionals. Additionally, the availability of premium and prescription pet snacks in veterinary clinics appeals to pet owners looking to provide their pets with the best possible nutrition tailored to their individual needs.

Others:

Other distribution channels for pet snacks include convenience stores, farmers' markets, and specialty food shops, which have begun to cater to the pet care market. These smaller outlets often provide unique and artisanal options that appeal to consumers looking for high-quality snacks made from organic ingredients. The diversity of distribution channels enhances accessibility for pet owners, allowing them to find snacks that align with their values and preferences. As consumer trends continue to evolve, it is likely that the market for pet snacks will become increasingly segmented, with various retail formats catering to different demographics and preferences.

By Ingredient Type

Chicken:

Chicken is one of the most favored ingredients in the pet snack market due to its appealing taste and high protein content. Snacks made from chicken are often used in various forms, including jerky treats, soft treats, and biscuits. The palatability of chicken makes it a top choice among pets, especially dogs and cats, enhancing their overall eating experience. Additionally, chicken is a lean source of protein, which aligns with the growing trends towards healthier pet diets. Manufacturers often incorporate chicken into their products while ensuring that the treats are free from artificial additives and preservatives, appealing to health-conscious pet owners who prioritize quality ingredients.

Beef:

Beef is another popular ingredient in the pet snack market, known for its robust flavor and high protein profile. Beef-based treats are available in various forms, from chewy jerky to crunchy biscuits, making them versatile options for pet owners. The rich taste of beef makes it highly appealing to dogs, who are naturally drawn to meaty flavors. Furthermore, many manufacturers are focusing on sourcing high-quality beef from grass-fed animals, catering to the increasing consumer demand for transparency in ingredient sourcing. The rise of grain-free and protein-rich diets has also contributed to the popularity of beef snacks, as pet owners seek treats that align with their pets' dietary preferences.

Fish:

Fish-based snacks are gaining traction in the pet snack market due to their unique flavor and nutritional benefits, particularly omega fatty acids that promote healthy skin and coat. Fish treats are often marketed as alternative protein sources, catering to pet owners seeking varied diets for their pets. Popular options include fish jerky, freeze-dried fish cubes, and crunchy fish-based biscuits. The inclusion of fish in pet diets has been shown to contribute to overall health, making these snacks appealing to health-conscious pet owners. Furthermore, the trend towards sustainable fishing practices is influencing manufacturers to provide seafood snacks that are responsibly sourced, thereby enhancing their market appeal.

Vegetables:

Vegetable-based snacks are becoming increasingly popular among pet owners who prioritize health and well-being for their pets. These snacks are often made with wholesome ingredients like carrots, peas, and sweet potatoes, providing essential vitamins and minerals. Pet owners are drawn to vegetable snacks as they align with the broader trend of incorporating plant-based foods into diets, catering to the growing number of consumers who prefer organic and natural products. Additionally, vegetable snacks can serve as low-calorie treats, making them suitable for pets that require weight management. Manufacturers are continuously innovating, creating enticing vegetable-based treats that appeal to both pets and their owners.

Fruits:

Fruits are an increasingly common ingredient in the pet snack market, providing a naturally sweet option that pets enjoy. Snacks made with fruits like blueberries, apples, and bananas are often marketed for their antioxidant properties and overall health benefits. Many pet owners view fruit-based treats as a wholesome alternative to traditional snacks, appealing to those who prioritize natural ingredients and seek to enhance their pets' diets. Fruit snacks are versatile and can be formulated into soft treats, crunchy bites, or even as toppers for meals, offering pet owners a variety of ways to incorporate healthy options into their pets' diets. The trend towards incorporating superfoods and functional ingredients into pet snacks is driving the growth of this segment.

By Region

In North America, the pet snack market is projected to reach approximately USD 12 billion by 2035, with a notable CAGR of about 7% during the forecast period. The U.S. holds a significant share of the market due to a high rate of pet ownership and an increasing trend towards premium products. Pet owners are highly engaged in their pets' well-being and nutrition, which drives demand for innovative snack options. Furthermore, the presence of established brands and a well-developed retail infrastructure contribute to the region's dominance. The trend of pet humanization is particularly strong in this market, leading to an increase in spending on high-quality snacks.

Europe is also experiencing robust growth in the pet snack market, with projected revenues nearing USD 8 billion by 2035. The region is characterized by a diverse range of products and a growing emphasis on health and wellness in pet nutrition. Countries like Germany, the UK, and France are witnessing increasing demand for organic and natural pet snacks. Additionally, the rising number of small pet ownership is contributing to the expansion of the market. The awareness of animal welfare and sustainable sourcing is influencing consumer purchasing decisions, leading to a shift towards eco-friendly products. As European consumers become more discerning, manufacturers are adapting their offerings to align with these changing preferences.

Opportunities

The pet snack market presents numerous opportunities for growth, particularly in the realm of product innovation and catering to specific dietary trends. As pet owners become more knowledgeable about nutrition, there is a rising demand for specialty snacks that address health concerns such as obesity, dental health, and allergies. Manufacturers have the opportunity to create products that are tailored to these needs, including low-calorie options, grain-free snacks, and treats fortified with probiotics or vitamins. The trend towards premiumization is also driving demand for high-quality ingredients, organic options, and sustainable sourcing practices. By capitalizing on these trends, companies can differentiate themselves in a competitive marketplace and attract health-conscious consumers.

Furthermore, the increasing popularity of e-commerce creates significant opportunities for pet snack brands to reach new customers and expand their market presence. With the convenience of online shopping, brands can engage with consumers through targeted marketing strategies and establish direct relationships with their customers. Subscription services for pet snacks also represent a growing area of opportunity, allowing brands to provide personalized experiences that cater to individual pet needs. The potential for international expansion is another avenue for growth, especially in emerging markets where pet ownership is on the rise. By exploring new distribution channels and leveraging digital platforms, companies can tap into a broader customer base and enhance their competitive advantage.

Threats

Despite the promising growth prospects, the pet snack market faces several threats that could impact its trajectory. One of the primary challenges is the increasing scrutiny regarding pet food safety and quality. Recent recalls of pet snacks due to contamination or harmful ingredients have raised concerns among consumers, leading to a decline in brand trust. Companies must invest in stringent quality control measures and transparent sourcing practices to mitigate this issue and reassure consumers. Additionally, the market is characterized by intense competition, with numerous players vying for market share. This competition can lead to price wars, which may compromise profit margins for manufacturers. The need for continuous innovation to stay relevant in a crowded market also poses a significant challenge for companies.

Another considerable threat to the pet snack market comes from economic fluctuations that can affect consumer spending behavior. Economic downturns may lead pet owners to prioritize essential pet care products over premium snacks, resulting in decreased sales for manufacturers of high-end offerings. Additionally, changing consumer preferences toward alternative protein sources or plant-based diets could disrupt traditional pet snack formulations, forcing companies to adapt quickly to evolving trends. Finally, regulatory changes and compliance requirements related to pet food production can create additional challenges for manufacturers, necessitating ongoing investments in research and development to meet new standards while ensuring product safety and efficacy.

Competitor Outlook

• Nestl├® Purina PetCare
• Mars Petcare
• HillÔÇÖs Pet Nutrition
• Blue Buffalo
• WellPet
• ZukeÔÇÖs
• Royal Canin
• PetSmart
• BarkBox
• Chewy, Inc.
• Petco
• NatureÔÇÖs Logic
• Smalls
• Primal Pet Foods
• Open Farm

The competitive landscape of the pet snack market is characterized by a diverse group of players ranging from established multinational corporations to innovative startups. Major players such as Nestl├® Purina PetCare and Mars Petcare dominate the market due to their extensive product portfolios and robust distribution networks. These companies invest heavily in research and development, enabling them to introduce new products that address emerging consumer trends. For instance, the growing consumer preference for natural and organic products has prompted these corporations to expand their offerings in response to market demand.

In addition to large players, the market is witnessing a surge of smaller, niche brands that cater to specific segments and offer unique product formulations. Companies like Blue Buffalo and WellPet focus on providing premium quality snacks made from wholesome ingredients, appealing to health-conscious pet owners. Startups such as Smalls and Open Farm emphasize transparency in sourcing and sustainability, which resonates with environmentally conscious consumers. This trend towards premiumization and specialization is reshaping the market, as consumers increasingly seek products that align with their values and preferences.

As competition intensifies, companies are also utilizing advanced marketing strategies through social media and influencer partnerships to engage pet owners and create brand loyalty. By leveraging digital platforms, brands can effectively communicate their product benefits and build strong relationships with their target audience. Additionally, leading companies are exploring international expansion opportunities to tap into emerging markets where pet ownership is on the rise. By continuing to innovate and adapt to shifting consumer preferences, companies within the pet snack market can maintain their competitive edge and drive sustained growth in this dynamic industry.