Scented Tea Market Outlook

The global scented tea market is projected to reach approximately USD 5.56 billion by 2035, expanding at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2035. This growth is primarily driven by the increasing consumer preference for wellness-oriented beverages, particularly amid rising health consciousness. As consumers become more aware of the potential health benefits associated with various herbal and flavored teas, the demand for scented tea varieties that offer unique flavors and aromas is also on the rise. The growing trend of premiumization in the beverage sector is an additional factor propelling the market, as consumers are willing to pay a higher price for high-quality, organic, and exotic flavors. Moreover, the increasing availability of scented tea products through various distribution channels is likely to enhance market growth further.

Growth Factor of the Market

The scented tea market is experiencing significant growth, driven by a combination of changing consumer preferences and lifestyle changes. One of the most notable growth factors is the rising trend of health and wellness, as more individuals shift towards natural and organic products to maintain their well-being. Scented teas, often made from botanicals and infused with various flavors, offer not only unique taste experiences but also numerous health benefits, such as stress relief and improved digestion. Additionally, the creativity in tea blends and innovative marketing strategies have attracted a younger demographic, expanding the customer base for scented teas. The increase in disposable income in emerging economies has also spurred demand for premium tea products. Furthermore, the growth of e-commerce has made scented teas more accessible to consumers, significantly enhancing their market reach.

Key Highlights of the Market

• The scented tea market is anticipated to grow at a CAGR of 7.8% from 2025 to 2035.
• Increasing health consciousness is driving the demand for herbal and flavored teas.
• Rising disposable income in developing countries is leading to increased premium tea consumption.
• The expansion of online distribution channels is enhancing market accessibility.
• Innovative product offerings are attracting a younger consumer demographic.

By Product Type

Jasmine Tea:

Jasmine tea is one of the most popular scented teas globally, known for its fragrant aroma and soothing properties. It is primarily made by infusing green tea with jasmine blossoms, allowing the tea to absorb the delicate floral scent. The popularity of jasmine tea is attributed to its numerous health benefits, such as anti-inflammatory and antioxidant properties, which have been widely recognized in traditional medicine. As consumers increasingly seek aromatic and flavorful beverages, jasmine tea is experiencing significant growth within the scented tea market. With a rising interest in Asian teas, the demand for jasmine tea, particularly in Western markets, has shown notable strength, indicating a broadening acceptance of diverse tea cultures. Additionally, the convenience of packaged jasmine tea products has contributed to its market expansion, particularly among urban populations.

Rose Tea:

Rose tea has captured the attention of consumers looking for both taste and health benefits. Infused with dried rose petals, this tea offers a sweet fragrance and a delicate flavor profile that appeals to many tea drinkers. Rose tea is celebrated for its calming effects, making it a preferred choice for relaxation and unwinding after a long day. The growing trend of floral-infused beverages is boosting the rose tea segment's growth within the scented tea market. Furthermore, the increasing focus on self-care and wellness has led consumers to explore unique flavored teas that provide specific health benefits, such as improved digestion and reduced stress. The rise of specialty tea shops and cafes that offer rose tea blends is also enhancing its visibility and availability in the market.

Lavender Tea:

Lavender tea, known for its aromatic profile and calming effects, has been gaining popularity among consumers seeking relaxation and stress relief. The tea is made by steeping dried lavender flowers and offers a unique flavor that is both floral and slightly herbaceous. Its growing popularity is attributed to the rising awareness of aromatherapy and natural remedies, as lavender is widely recognized for its potential to alleviate anxiety and promote sleep. The demand for lavender tea has surged as consumers seek out calming beverages, particularly in urban areas where stress levels are high. Additionally, with the emergence of wellness-focused cafes and beverage brands, lavender tea has found its way onto the menus of numerous establishments, thereby increasing its market presence.

Chrysanthemum Tea:

Chrysanthemum tea is a traditional beverage that has been enjoyed for centuries, particularly in Asian cultures. Known for its soothing properties, chrysanthemum tea is made by steeping dried chrysanthemum flowers in hot water, resulting in a light, floral flavor. This tea is celebrated for its cooling effects and is often consumed to relieve fever and improve overall health. The growing interest in herbal teas and traditional remedies has revived the popularity of chrysanthemum tea in the global market. Many consumers are now seeking out chrysanthemum tea not only for its taste but also for its potential health benefits, such as promoting eye health and reducing inflammation. As awareness of herbal remedies continues to rise, chrysanthemum tea's segment is expected to see robust growth.

Mint Tea:

Mint tea is renowned for its refreshing and invigorating flavor, making it a popular choice among consumers. Often made with spearmint or peppermint leaves, this tea is not only delicious but also offers various health benefits, including aiding digestion and providing a cooling effect. The increasing demand for naturally flavored beverages has significantly contributed to the growth of the mint tea segment within the scented tea market. Additionally, mint tea is often marketed as a caffeine-free alternative, appealing to health-conscious consumers seeking to reduce their caffeine intake. With its versatility, mint tea can be enjoyed hot or iced, further enhancing its market appeal. The rise of wellness trends and the pursuit of healthy lifestyle choices continue to fuel the interest in mint tea, fostering continued growth in this segment.

By Application

Personal Consumption:

Personal consumption of scented tea is a substantial segment within the market, driven by consumers' growing inclination towards self-care and wellness. As individuals look for calming and enjoyable beverages to enhance their daily routines, scented teas provide an ideal solution. The convenience of brewing tea at home or enjoying it as a part of their daily rituals has led to increased purchases of various scented tea varieties. Additionally, the rise of online shopping platforms has facilitated easy access to a wide range of scented teas, further driving personal consumption. As consumers continue to prioritize their health and well-being, they are increasingly inclined to choose natural and aromatic beverages, reinforcing the importance of personal consumption within the scented tea market.

Food Service:

The food service application of scented tea is gaining traction as cafes, restaurants, and tea houses incorporate these beverages into their menus. With an increasing number of establishments recognizing the value of offering unique and diverse beverage options, scented teas have become a popular choice. The trend of premiumization in the food service industry has led many businesses to seek high-quality, aromatic tea blends to enhance their offerings. Additionally, as consumers become more adventurous in their dining experiences, there is a growing demand for specialty teas that provide flavorful alternatives to traditional beverages. This shift has prompted food service providers to explore innovative ways to incorporate scented teas into recipes, whether as standalone drinks or as ingredients in cocktails and desserts, thereby expanding the market further.

Retail:

The retail segment for scented tea is flourishing, with increasing consumer demand for packaged products. Supermarkets, specialty tea shops, and health food stores are expanding their selections of scented teas to cater to the growing interest in unique flavors and health benefits. Retailers are capitalizing on the trend of premiumization by offering high-quality and artisanal blends, which appeal to consumers willing to spend more on exceptional tea experiences. The rise of online retail channels has also transformed the way consumers purchase scented teas, providing them with access to a plethora of options that may not be available in local stores. As consumers become more informed about the health benefits associated with different types of teas, the retail market for scented teas is likely to continue its upward trajectory.

By Distribution Channel

Online Stores:

Online stores have emerged as a dominant distribution channel for scented tea, providing consumers with the convenience of shopping from the comfort of their homes. The popularity of e-commerce has revolutionized the way consumers purchase tea, allowing them to explore a wide variety of scented tea options that may not be available in brick-and-mortar stores. Online retailers often offer detailed product descriptions and customer reviews, enabling consumers to make informed decisions. The convenience of home delivery further enhances the appeal of purchasing scented tea online, particularly for busy individuals seeking to incorporate wellness products into their daily routines. Additionally, many online retailers provide subscription services, which encourage repeat purchases and foster customer loyalty in this growing segment.

Specialty Tea Shops:

Specialty tea shops play a crucial role in promoting and selling scented teas, often providing a curated selection of high-quality blends. These shops focus on offering unique and artisanal tea options, appealing to consumers who are willing to explore diverse flavors and aromas. The knowledgeable staff in specialty tea shops can educate customers about the various types of scented teas, their brewing techniques, and potential health benefits. This personalized shopping experience enhances customer satisfaction and fosters a deeper appreciation for the craft of tea-making. Additionally, many specialty tea shops host tastings and workshops, creating an engaging environment for tea enthusiasts and contributing to the overall growth of the scented tea market.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets serve as a significant distribution channel for scented tea, catering to a broad consumer base. The widespread availability of scented tea products in these retail environments allows consumers to conveniently purchase their favorite beverages during regular grocery shopping trips. Supermarkets often allocate dedicated sections for tea, showcasing various brands and flavors, which helps in increasing consumer awareness of scented teas. The competitive pricing typically found in supermarkets makes these products accessible to a larger audience, driving overall market growth. Additionally, promotional activities and in-store tastings can help attract new customers and encourage trial purchases, further strengthening the position of scented tea within this distribution channel.

Convenience Stores:

Convenience stores have increasingly started to stock scented teas, catering to on-the-go consumers looking for quick and enjoyable beverage options. The fast-paced lifestyles of many consumers necessitate accessible and portable beverage choices, making convenience stores an ideal distribution channel. The availability of branded and ready-to-drink scented teas in these stores appeals to busy individuals who seek healthier alternatives to carbonated beverages. As consumers become more health-conscious, the demand for aromatic and flavorful teas is likely to rise within convenience stores. Retailers are capitalizing on this trend by providing a range of ready-to-drink options, ensuring that scented teas remain a convenient choice for consumers seeking tasty beverages throughout their day.

By Ingredient Type

Black Tea:

Black tea is a foundational ingredient in the scented tea market, serving as a robust base for various flavorful infusions. Its bold flavor profile allows for the enhancement of different aromas and tastes, making it a popular choice among consumers. Scented teas that feature black tea as an ingredient are often blended with floral, fruity, or spicy notes, providing a dynamic drinking experience. The growing trend of tea blending has led to an increase in the creation of unique black tea-based scented teas, appealing to adventurous palates. Moreover, as black tea is rich in antioxidants and other health benefits, consumers are drawn to it as a flavorful and health-conscious option, boosting its segment within the scented tea market.

Green Tea:

Green tea is increasingly recognized for its health benefits and is often used in scented tea blends. Its delicate flavor profile pairs well with various fragrances, allowing for a diverse range of scented tea options. Green tea is known for its high antioxidant content and is often associated with weight management and improved metabolism, making it a popular choice among health-conscious consumers. The growing interest in wellness products has led to an uptick in the popularity of green tea-infused scented teas, particularly those that incorporate fresh herbs and floral notes. As consumers seek beverages that promote health and wellness, the demand for green tea-based scented teas is expected to continue to rise.

White Tea:

White tea, known for its subtle flavor and delicate aroma, is gaining traction in the scented tea market. This premium tea variety is less processed than other types, making it a sought-after option among discerning consumers. The lightness of white tea allows for the infusion of gentle floral and fruity scents, creating a refreshing beverage that appeals to those seeking a sophisticated tea experience. The health benefits associated with white tea, including its potential for anti-aging properties and high antioxidant content, further bolster its popularity. As consumers become more interested in high-quality and artisanal products, the market for white tea-scented teas is expected to see continued growth.

Oolong Tea:

Oolong tea stands out in the scented tea market due to its unique flavor profile, which is characterized by a complexity that lies between green and black tea. Its versatility allows it to pair well with a variety of scents, resulting in numerous flavored options. Oolong tea is often praised for its health benefits, including improved digestion and weight management, attracting health-conscious consumers. The growing interest in specialty teas has prompted brands to develop innovative blends featuring oolong tea, further enhancing its market presence. As more consumers explore the world of tea and seek out diverse flavor experiences, the demand for oolong tea-scented varieties is anticipated to grow significantly.

Herbal Tea:

Herbal tea, made from a variety of herbs, flowers, and fruits, is a significant segment within the scented tea market. Known for their vibrant flavors and aromas, herbal teas often serve as a caffeine-free alternative, appealing to consumers seeking relaxation and wellness benefits. The popularity of herbal tea has been boosted by the growing trend of holistic health, with many consumers turning to natural remedies for various ailments. Scented herbal teas, which combine traditional herbal blends with floral or fruit infusions, have gained traction, particularly in wellness circles. As consumers continue to embrace herbal beverages for their health benefits, the market for herbal tea-based scented options is expected to expand rapidly.

By Region

The scented tea market exhibits varying dynamics across different regions, influenced by local preferences and cultural practices. The Asia Pacific region is the largest market, accounting for approximately 45% of the global market share due to the rich tea-drinking culture and the popularity of traditional teas such as jasmine and chrysanthemum. The increasing interest in health and wellness among consumers in this region has further solidified the demand for scented teas, with a projected CAGR of 8.5% from 2025 to 2035. In North America, the market is witnessing steady growth as consumers seek premium and unique beverage options, contributing to an expanding market share. Health trends and the rise of specialty tea shops are also fueling growth in this region, making it a key player in the scented tea market.

Europe is expected to witness substantial growth in the scented tea market, driven by the increasing adoption of tea-drinking culture and the exploration of diverse flavor profiles. The rising awareness of health benefits associated with various scented teas is likely to encourage more consumers to experiment with different options. There is a notable trend of blending traditional European flavors with exotic ingredients, creating unique scented tea offerings. Meanwhile, Latin America and the Middle East & Africa are emerging markets that present growth opportunities, particularly as consumers become more interested in global beverage options. The collective growth of these regions will add to the overall expansion of the scented tea market, broadening its consumer base and product offerings.

Opportunities

The scented tea market presents a multitude of opportunities for growth and innovation, particularly as consumers increasingly gravitate towards wellness-oriented products. One of the most promising opportunities lies in the development of new and unique flavor combinations that cater to evolving consumer preferences. With an increasing interest in functional beverages, companies can explore infusions that not only provide delightful aromas and tastes but also deliver specific health benefits. The rise of wellness trends has led consumers to seek beverages that promote relaxation, vitality, and overall well-being. By leveraging these health trends, there is significant potential for brands to create specialty blends that resonate with health-conscious consumers, thereby capturing a larger market share. Additionally, as the demand for organic and sustainably sourced products continues to rise, companies that prioritize ethical sourcing and eco-friendly practices will likely see strong consumer support.

Moreover, the expansion of distribution channels represents another significant opportunity for the scented tea market. The growth of e-commerce has transformed the way consumers purchase beverages, providing brands with a platform to reach a broader audience. Investing in an online presence and utilizing social media marketing strategies can enhance brand visibility and attract new customers. Furthermore, developing partnerships with cafes, restaurants, and specialty stores can lead to increased brand awareness and accessibility. By targeting both the retail and food service sectors, companies can diversify their distribution strategies and maximize their reach. Collaborations with health and wellness influencers can also drive product awareness and increase credibility among consumers, helping brands leverage the growing interest in scented teas.

Threats

Despite the promising growth trajectory of the scented tea market, several threats could hinder its expansion. One of the primary concerns is the rising competition in the beverage sector, with a plethora of options available to consumers. As the market becomes increasingly saturated with various tea brands and flavors, it may challenge companies to differentiate their products effectively. The competition from alternative beverages, including cold drinks and carbonated beverages, could also pose a threat, particularly among younger consumers who may prefer more refreshing options. Additionally, fluctuations in raw material prices, especially for premium tea leaves and natural flavorings, can impact profit margins and pricing strategies. Companies must navigate these challenges while maintaining product quality and consumer loyalty in an ever-evolving market landscape.

Another significant threat to the scented tea market is the potential for changing consumer preferences. As trends in the food and beverage sector continue to evolve, there is a risk that consumer interest in scented teas may wane in favor of other beverage categories. Brands must remain agile and responsive to shifts in consumer behavior and preferences to sustain their market presence. Additionally, regulatory challenges related to health claims and labeling can pose hurdles in marketing scented tea products effectively. Companies must ensure compliance with local regulations while continuing to communicate the benefits of their products to consumers. Establishing a strong brand identity and fostering customer loyalty through quality and innovation will be essential to mitigating these threats in the scented tea market.

Competitor Outlook

• Harney & Sons
• Twinings
• Teavana
• Stash Tea Company
• McLeod's Tea
• Numi Organic Tea
• David's Tea
• Adagio Teas
• Yogi Tea
• Rooibos Ltd
• Celestial Seasonings
• Fortnum & Mason
• Dilmah Tea
• The Republic of Tea
• Pukka Herbs

The competitive landscape of the scented tea market is characterized by a diverse array of players, ranging from established brands to emerging companies focusing on specialty blends and unique flavor offerings. Major companies like Harney & Sons and Twinings have a strong foothold in the market, leveraging their expertise and extensive product lines to cater to various consumer preferences. These brands often emphasize quality and sourcing practices, appealing to health-conscious consumers seeking premium products. Additionally, companies like Teavana and Adagio Teas are carving a niche in the specialty tea market, focusing on innovative blends and flavors that resonate with younger audiences. The trend of premiumization has intensified competition among brands, leading to the introduction of artisanal and organic scented tea options that cater to the evolving tastes of consumers.

In addition to traditional tea companies, newer entrants such as David's Tea and Numi Organic Tea are rapidly gaining ground, focusing heavily on health and wellness trends. These brands often market their products as organic, non-GMO, and sustainably sourced, appealing to environmentally-conscious consumers. Their creative marketing strategies, coupled with the rise of e-commerce, enable them to reach a broader audience. The emphasis on unique flavor profiles, such as herbal blends and floral infusions, allows these companies to differentiate themselves from more established brands. Furthermore, collaborations with influencers in the wellness and lifestyle sectors help these newer brands establish credibility and foster brand loyalty among consumers.

Key players in the scented tea market, such as Yogi Tea and Pukka Herbs, are significant contributors to the rise of herbal and functional teas. These brands focus on promoting specific health benefits associated with their products, which resonate well with the growing segment of health-conscious consumers. Yogi Tea, for instance, is known for its herbal blends that target various wellness goals, while Pukka Herbs emphasizes organic ingredients and sustainable sourcing. Both brands have successfully positioned themselves as leaders in the herbal segment of the scented tea market, driving innovation and product development to meet the evolving demands of consumers. As competition intensifies, these companies continue to refine their strategies to maintain market relevance and ensure product offerings align with consumer preferences.