Sports Bras Sales Market Outlook

The global sports bras market is projected to reach USD 6.10 billion by 2035, with a compound annual growth rate (CAGR) of 7.5% during the forecast period of 2025 to 2035. The increasing awareness regarding fitness and health among women, coupled with the rising trend of athleisure wear, is anticipated to drive the demand for sports bras significantly. Additionally, the growing participation of women in sports and fitness activities is further contributing to the market growth. The market is bolstered by the innovative designs and fabric technologies adopted by manufacturers, aimed at enhancing comfort and performance for various physical activities. Furthermore, the rise in e-commerce and online retail channels has made sports bras more accessible, allowing consumers to explore a wider range of products.

Growth Factor of the Market

The growth of the sports bras market can be attributed to several factors, including the increasing participation of women in sports and fitness activities. As women become more health-conscious and prioritize physical fitness, the demand for high-performance sports bras has surged. Additionally, the growing trend of athleisure wear, where sports bras are worn not just during workouts but as a part of everyday fashion, has further fueled this demand. The technological advancements in fabric and design have led to the development of sports bras that offer superior comfort, support, and breathability, appealing to a broader audience. Moreover, the impact of social media and influencer marketing plays a crucial role in shaping consumer preferences, encouraging women to invest in quality activewear, including sports bras.

Key Highlights of the Market

• The global sports bras market is projected to grow at a CAGR of 7.5% from 2025 to 2035.
• Increasing health consciousness among women is driving the demand for sports bras.
• Technological advancements in fabric and design enhance comfort and support.
• The trend of athleisure wear is expanding the consumer base for sports bras.
• Online retail channels are increasing accessibility to a wider range of products.

By Product Type

Padded Sports Bras:

Padded sports bras are designed with removable or sewn-in padding that provides additional support and enhances shape. This style is particularly popular among women who prefer a more contoured look and feel while engaging in physical activities. Padded bras help minimize bounce and reduce discomfort during high-impact workouts. The versatility of padded sports bras allows them to be easily worn underneath casual wear as well, making them a favored choice for consumers looking for multifunctional activewear. With advancements in padding technology, manufacturers are focusing on creating lighter and more breathable padding options that also improve moisture-wicking properties.

Underwire Sports Bras:

Underwire sports bras feature structured wires sewn into the garment, providing extra support and lift during physical activities. They are ideal for women with larger bust sizes who require additional support to prevent discomfort while exercising. The underwire helps to maintain the breast's shape and minimizes bounce, making them suitable for high-impact sports such as running or aerobics. While traditionally less common in the sports bra category, the design has evolved to incorporate flexible wires and soft fabrics, enhancing comfort without compromising on support. This has led to a growing interest in underwire options from active women seeking both performance and style.

Compression Sports Bras:

Compression sports bras are designed to fit snugly against the body, providing a tight fit that helps to minimize breast movement during workouts. They are typically made from elastic materials, allowing for a high degree of stretch and support. This type of bra is favored for activities such as running and cycling, where reducing bounce is crucial for comfort and performance. In addition to providing support, compression bras are often lightweight and breathable, making them suitable for various fitness regimes. As more women engage in high-impact sports, the demand for compression bras continues to rise, with manufacturers innovating in fabric technology to enhance moisture management and overall comfort.

Racerback Sports Bras:

Racerback sports bras feature a distinctive back design that allows for greater freedom of movement in the shoulders and arms, making them ideal for activities that require a full range of motion, such as yoga and Pilates. The racerback style also provides added support by distributing weight evenly across the shoulders. This style is particularly popular for layering under athletic tops, contributing to its status as a staple in women's activewear. Various designs and materials are used to cater to different preferences, with options ranging from minimalistic designs to bras with added padding for enhanced shape and support.

Seamless Sports Bras:

Seamless sports bras are crafted from knit or woven fabrics that do not have seams, resulting in a smooth finish that reduces the chances of chafing and irritation during physical activities. The seamless design often provides a more comfortable fit, making them an attractive option for long workout sessions. This type of bra is particularly popular for low to moderate impact workouts such as yoga or walking. Manufacturers are increasingly focusing on seamless designs due to their popularity, incorporating innovative materials that provide moisture-wicking properties and additional support.

By Application

Running:

Running is one of the most popular applications for sports bras, necessitating a design that provides maximum support and comfort. Because running involves repetitive motion, sports bras specifically tailored for this activity focus on minimizing bounce and ensuring that the breasts are adequately supported. Features such as moisture-wicking fabrics, adjustable straps, and breathable mesh panels are essential in enhancing the runner's experience. As more women take up running, the demand for specialized sports bras that cater to this activity continues to grow, with brands constantly innovating to meet the unique challenges presented by high-impact sports.

Yoga:

Yoga requires flexibility and a wide range of motion, making sports bras designed for this application crucial for comfort and support. These bras typically offer a gentle compression fit, allowing for ease of movement in various poses without causing discomfort or restricting circulation. Many yoga bras are made from soft, stretchy materials that enhance breathability and moisture management, an important factor during intense sessions. With the increasing popularity of yoga among women of all ages, the demand for yoga-specific sports bras is on the rise, leading brands to incorporate stylish designs that can transition from the studio to everyday wear.

Gym Workout:

Gym workouts encompass a variety of exercises, from weight lifting to HIIT (High-Intensity Interval Training), necessitating sports bras that provide robust support and versatility. The ideal gym sports bras are designed to accommodate different types of movement, ensuring that they can handle more intense activities while providing a comfortable fit. Key features often include adjustable straps, moisture-wicking technology, and padded options for those who prefer additional support. As gym culture continues to flourish globally, the sports bra market is seeing a surge in demand for designs that cater to a diverse range of workouts.

Dance:

Dance requires a unique blend of support, flexibility, and style, leading to the development of sports bras specifically tailored for this application. These bras often feature vibrant colors and exciting designs to appeal to the creative side of dancers while ensuring they have the necessary support during movement. Comfort is paramount; therefore, many dance sports bras are made from lightweight and breathable materials that allow for maximum range of motion and ease of movement. As dance continues to gain traction as both a form of fitness and self-expression, the demand for stylish and functional sports bras suitable for dancers is likely to grow.

Others:

This category encompasses various activities that may not fall under traditional sports or fitness regimes but still require specialized support. This could include leisure activities, casual walks, or even outdoor sports like hiking. Sports bras designed for these activities often prioritize comfort and versatility, ensuring that they can be worn for extended periods without discomfort. As lifestyle trends evolve and women increasingly seek out multi-purpose activewear, manufacturers are expanding their offerings to create bras that cater to a broad range of applications.

By Distribution Channel

Online Retail:

Online retail has emerged as one of the most prominent distribution channels for sports bras, significantly reshaping how consumers shop for activewear. The convenience of online shopping, coupled with the ability to compare different brands and styles, has made it an attractive option for consumers. E-commerce platforms often provide extensive product descriptions, customer reviews, and size guides, assisting shoppers in making informed decisions. Furthermore, the rise of social media marketing and influencer partnerships has enhanced brand visibility and accessibility, driving online sales growth. As digital shopping continues to gain traction, the online retail segment is poised for further expansion in the sports bras market.

Specialty Stores:

Specialty stores that focus on activewear and fitness-related apparel play a significant role in the sports bras market. These stores often provide a curated selection of high-quality brands, allowing consumers to explore various options tailored for specific activities. Staff expertise in specialty stores can offer personalized fitting advice, ensuring that customers find the right size and style for their needs. Moreover, many specialty stores host community events, workshops, or fitness classes, creating a loyal customer base and fostering brand loyalty. The trend of specialization within the retail space is expected to continue to support the growth of sports bras through personalized shopping experiences.

Department Stores:

Department stores have traditionally been a significant distribution channel for sports bras, providing consumers with a one-stop shopping experience for various product categories. These stores often feature a range of brands and styles, catering to diverse consumer preferences. While department stores face competition from online retail, they continue to attract customers through in-store experiences and promotions. The ability to physically try on products before purchasing, along with exclusive in-store offers, remains a significant advantage. As consumer behavior evolves, department stores are adapting by enhancing their activewear sections to include trendy and performance-driven sports bras.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets also contribute to the distribution of sports bras, particularly targeting consumers who prefer convenience while shopping for everyday essentials. While the selection may not be as extensive as that found in specialty or department stores, these outlets often feature popular or budget-friendly brands that appeal to cost-conscious shoppers. The presence of sports bras in supermarkets creates an opportunity for impulse purchases, especially for consumers who may not have planned to buy activewear. As the fitness lifestyle becomes more mainstream, the inclusion of sports bras in larger retail formats is likely to increase.

Others:

This segment includes alternative distribution channels such as pop-up shops, fitness expos, and direct-to-consumer sales through brand-owned websites. These alternative channels allow brands to engage directly with consumers, often showcasing limited-edition collections or new product launches. Pop-up shops, in particular, create a unique shopping experience, allowing brands to connect with local communities and generate buzz around their products. Additionally, fitness expos provide platforms for brands to demonstrate their products in action, driving awareness and interest in sports bras. As innovative retail strategies continue to emerge, these alternative channels are expected to play a growing role in the sports bras market.

By Material Type

Polyester:

Polyester is one of the most commonly used materials in the manufacturing of sports bras due to its excellent moisture-wicking properties and durability. This synthetic fabric helps to keep the body dry during intense workouts by drawing sweat away from the skin, making it a popular choice for high-impact activities such as running and aerobics. Additionally, polyester is lightweight and often blended with other materials to enhance stretch and comfort, providing a secure fit without being restrictive. The versatility and performance characteristics of polyester continue to drive its adoption in the sports bras market, appealing to active women seeking functional activewear.

Nylon:

Nylon is another widely used fabric in the sports bras market, valued for its strength and elasticity. This material provides a comfortable fit that allows for significant freedom of movement, making it an ideal choice for various physical activities. Nylon's ability to stretch and recover means that sports bras made from this fabric retain their shape even after repeated wear and washing. Moreover, nylon blends can enhance the breathability and moisture management of sports bras, contributing to a more comfortable experience during workouts. As women seek reliable and durable activewear, nylon sports bras are gaining popularity.

Spandex:

Spandex, known for its exceptional elasticity, is commonly incorporated into sports bras to provide a snug yet comfortable fit. This material allows for a full range of motion, making it particularly suitable for activities that require flexibility, such as yoga and dance. Spandex bras often hug the body closely, helping to minimize movement and provide necessary support during workouts. Additionally, spandex has moisture-wicking properties, which contribute to the overall comfort of the garment. With increasing interest in high-performance activewear, the demand for sports bras made with spandex continues to grow, appealing to consumers who prioritize both fit and functionality.

Cotton:

Cotton is a natural fiber that is appreciated for its softness and comfort, making it a preferred choice for casual sports bras and low-impact activities. While cotton may not have the same moisture-wicking properties as synthetic materials, it is breathable and hypoallergenic, making it suitable for sensitive skin. Many consumers appreciate cotton bras for their comfort during lighter exercises or as part of an athleisure outfit. With an increasing focus on sustainability and eco-friendly fashion, brands are exploring organic cotton options that appeal to environmentally conscious consumers seeking natural materials in their activewear.

Others:

This category includes a range of alternative materials such as bamboo, modal, and recycled fabrics that are gaining traction in the sports bras market. These materials are often chosen for their sustainability attributes, with many consumers seeking eco-friendly options that align with their values. Bamboo and modal fabrics, for instance, are known for their softness and moisture-wicking capabilities, making them suitable for comfortable activewear. As sustainability becomes a more significant consideration among consumers, the sports bras market is likely to see an increase in the adoption of these innovative and environmentally conscious material options.

By Region

North America dominates the global sports bras market, accounting for approximately 35% of the total market share in 2023. The region benefits from a strong fitness culture, high disposable income levels, and a growing awareness of health and wellness, leading to increased demand for high-quality activewear. The CAGR for the North American sports bras market is expected to be around 7.0% from 2025 to 2035. In contrast, the European market is also witnessing significant growth, driven by a rising interest in fitness activities among women and a shift towards athleisure trends. By 2023, Europe held a 30% market share, with forecasts indicating an upward trajectory as brands continue to innovate and cater to diverse consumer preferences.

In the Asia Pacific region, the sports bras market is projected to experience the highest growth rate, with a CAGR of 9.0% during the forecast period. This growth is attributed to the increasing focus on fitness and wellness, driven by a young and health-conscious population. Countries like China and India are witnessing a surge in women's participation in sports and fitness, leading to a growing demand for sports bras. The Latin American and Middle East & Africa regions also present promising opportunities, albeit with smaller market shares of approximately 12% and 8%, respectively, as the interest in fitness continues to expand in these emerging markets. Overall, the regional dynamics of the sports bras market present a mix of established and emerging opportunities for brands and retailers.

Opportunities

The sports bras market presents numerous opportunities for growth and innovation, particularly as consumer preferences shift towards performance-driven and stylish activewear. With the increasing emphasis on health and fitness, brands have the opportunity to develop specialized sports bras that cater to specific activities, such as running, yoga, or high-intensity workouts. This specialization allows manufacturers to target niche markets, providing tailored solutions that meet the unique needs of consumers engaged in diverse fitness routines. Additionally, leveraging technology to create smart sports bras equipped with tracking features or temperature control systems can set brands apart and appeal to tech-savvy consumers. As the demand for unique and functional activewear rises, opportunities for product differentiation and innovation abound in the sports bras market.

Moreover, the growing trend of sustainability in fashion creates a significant opportunity for brands to explore eco-friendly materials and production processes. Consumers are increasingly seeking out products that align with their values, making it essential for brands to adopt sustainable practices. By utilizing organic fabrics, recycled materials, and ethical manufacturing processes, companies can appeal to environmentally conscious consumers while enhancing brand loyalty. Additionally, partnerships with fitness influencers or collaborations with health-focused organizations can further boost brand visibility and credibility, encouraging more women to invest in quality sports bras. In summary, the evolving landscape of the sports bras market presents ample opportunities for brands willing to innovate and adapt to changing consumer expectations.

Threats

Despite the growth prospects in the sports bras market, several threats could hinder progress. One of the most pressing challenges is the intense competition in the activewear industry. With numerous brands vying for market share, differentiation becomes crucial. Several established players dominate the market, and new entrants must invest considerably in marketing and product development to gain a foothold. Additionally, price sensitivity among consumers can impact sales, particularly in an environment where discounts and promotions are prevalent. Brands that fail to innovate or offer unique value propositions may struggle to maintain relevance in a crowded marketplace.

Another threat to the sports bras market comes from shifting consumer behaviors, especially in the wake of the COVID-19 pandemic. While many women have embraced fitness and wellness, the rise in remote work and lifestyle changes may lead to decreased demand for activewear, including sports bras. A potential decline in gym memberships and outdoor activities could significantly impact sales. Furthermore, supply chain disruptions, which have plagued various industries, could lead to delays in production and difficulties in sourcing raw materials. Brands must navigate these challenges proactively to ensure resilience and sustainability in the market.

Competitor Outlook

• Nike, Inc.
• Adidas AG
• Under Armour, Inc.
• Puma SE
• Lululemon Athletica Inc.
• Braziers to the Stars
• Champion
• Reebok International Ltd.
• H&M Group
• Gap Inc.
• Wacoal Holdings Corporation
• Victoria's Secret
• Fabletics
• Gymshark
• Aerie (American Eagle Outfitters)

The competitive landscape of the sports bras market is characterized by a mix of established global brands and emerging players, each striving to capture consumer attention through innovation and marketing strategies. Major companies like Nike and Adidas lead the market, leveraging their well-established brand equity and extensive distribution networks to reach diverse consumer segments. These companies focus on continuous product innovation, launching new technologies that enhance performance, support, and comfort. Their marketing campaigns often feature high-profile athletes and influencers, creating a strong association with fitness and active living, which resonates well with consumers.

Emerging brands such as Gymshark and Fabletics have gained significant traction in recent years by prioritizing direct-to-consumer sales and leveraging social media marketing. These brands often offer a more personalized shopping experience and frequently engage with their audience through influencer partnerships and community-building initiatives. By focusing on inclusivity, body positivity, and affordability, these brands have successfully attracted a loyal customer base, challenging traditional players in the market. As the sports bras market continues to evolve, the emphasis on sustainability and ethical manufacturing practices is likely to shape the competitive landscape further, with more consumers seeking out brands that align with their values.

Additionally, companies are increasingly investing in research and development to create innovative products that meet the changing needs of consumers. For instance, Lululemon has gained recognition for its high-quality technical fabrics and stylish designs, while brands like Aerie and Wacoal are focusing on creating sports bras that cater to a diverse range of body types. This focus on inclusivity and body diversity is becoming an essential component of brand identity in the sports bras market, driving companies to expand their product offerings and enhance their appeal to a broader audience. As the competitive landscape evolves, staying attuned to consumer preferences and adapting to market trends will be crucial for brands looking to thrive in the sports bras market.