Spray Tanning Sales Market Outlook

The global spray tanning sales market was valued at approximately USD 1.3 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of around 9.4% from 2025 to 2035. This significant growth is driven by several factors, including the increasing consumer preference for sunless tanning solutions, heightened awareness about skin safety, and the rising demand for aesthetics and beauty among consumers across various demographics. As individuals prioritize convenience and safety, the popularity of spray tanning, especially in professional and home settings, has surged. Moreover, the expansion of distribution channels, including online retail, is making these products more accessible, further contributing to market growth. The COVID-19 pandemic has also shifted consumer behavior, leading to a greater inclination towards at-home beauty solutions, which has positively impacted spray tanning product sales.

Growth Factor of the Market

One of the primary growth factors of the spray tanning sales market is the increasing awareness around the dangers of UV exposure and the health risks associated with traditional tanning methods. As consumers become more informed about skin health, there is a growing shift towards sunless tanning solutions as a safer alternative. Additionally, advancements in spray tanning technology have enhanced product formulations, making them more effective and user-friendly. The rise of social media and beauty influencers has also played a significant role in promoting spray tanning as a desirable beauty trend, especially among younger demographics. Furthermore, as lifestyles become busier, consumers are increasingly looking for quick and convenient beauty solutions that fit into their schedules. The continual innovation in eco-friendly and organic formulations is also appealing to health-conscious consumers, thereby propelling market growth.

Key Highlights of the Market

• The spray tanning sales market is projected to grow at a CAGR of 9.4% between 2025 and 2035.
• Increased awareness of skin safety and health risks associated with UV exposure is driving demand.
• Technological advancements have improved product formulations and user experience.
• The rise of e-commerce is enhancing accessibility and convenience for consumers.
• Consumer interest in eco-friendly and organic products is on the rise, influencing market trends.

By Product Type

Clear Spray Tan Solution:

Clear spray tan solutions are formulated to provide a natural-looking tan without the typical bronzing agents that might stain the skin or clothing. These solutions are preferred by users who desire a subtle glow that develops gradually over a few hours. They are particularly popular in professional salon settings where expert application ensures an even finish. The appeal of clear solutions lies in their versatility, as they can be layered for deeper color intensity without the risks of streaking or uneven tan lines. The market for clear spray tans has been steadily growing as more individuals opt for customized tanning experiences tailored to their skin types and preferences.

Bronzing Spray Tan Solution:

Bronzing spray tan solutions are designed to offer an immediate darkened appearance, making them an ideal choice for individuals seeking instant results. These products typically contain added bronzers that provide an immediate color while the tanning agents work to develop a longer-lasting tan. The appeal of bronzers is particularly strong among consumers preparing for special events, such as weddings or photoshoots, where a quick solution is needed. The consistent demand for bronzing solutions has led to the development of various formulations, catering to diverse skin tones and types, thereby expanding their market presence.

Express Spray Tan Solution:

Express spray tan solutions are gaining traction among consumers who value efficiency and speed in their beauty routines. These formulations allow users to achieve a desirable tan in a significantly reduced time frame, often within one to three hours of application. The convenience of express solutions appeals to busy lifestyles and makes them suitable for last-minute events. As the demand for quick beauty solutions continues to rise, express spray tans have become a favored option in salons and for home use, contributing significantly to overall market growth.

Organic Spray Tan Solution:

Organic spray tan solutions are formulated with natural ingredients, appealing to health-conscious consumers who prefer products free from harmful chemicals. These solutions provide a safe tanning experience while minimizing allergic reactions and skin irritations. The increasing trend towards eco-friendly and sustainable products has bolstered the market for organic formulations. As more consumers prioritize clean beauty, the demand for organic spray tans is expected to continue its upward trajectory, influencing market dynamics positively.

Sensitive Skin Spray Tan Solution:

Sensitive skin spray tan solutions are specifically designed for individuals with delicate skin types who may experience reactions to traditional tanning products. These formulations often exclude harsh chemicals and allergens, ensuring a gentle tanning experience. The rise in skin sensitivity awareness among consumers has fueled the demand for products catering to this demographic. Sensitive skin solutions are becoming increasingly popular in salons and retail spaces, as they provide an inclusive option for consumers seeking safe and effective tanning products.

By Application

Salons & Spas:

Salons and spas represent a significant segment of the spray tanning sales market, as they provide consumers with professional application services. The experience and expertise of salon professionals ensure an even and natural-looking tan, which is a key selling point for many consumers. Additionally, salons and spas often offer customizable tanning options based on individual skin types and preferences, further enhancing customer satisfaction. The growing trend of self-care and pampering has led to an increase in visits to these establishments, thus boosting the demand for spray tanning services.

Individual/Home Use:

The segment for individual or home use has experienced remarkable growth, especially in light of recent global events that emphasized the importance of self-care within the home environment. Consumers are increasingly seeking DIY solutions that provide salon-quality results without the added expense of professional services. The availability of user-friendly products, tailored for at-home application, has made this option appealing to a broader demographic. With the rise of e-commerce platforms, individuals can easily purchase high-quality spray tanning products, leading to a significant uptick in home use.

Tanning Competitions:

Spray tanning is a staple in the world of competitive bodybuilding and beauty pageants, where participants seek to showcase their physique and features effectively. Tanning competitions require specialized products that provide a deep, even tan, often with a glossy finish to enhance muscle definition. The demand for high-performance tanning solutions in these competitive arenas has resulted in dedicated product lines specifically designed for this purpose. As the popularity of body fitness and pageantry continues to rise, this niche segment is likely to see sustained growth.

Film & Television:

In the film and television industry, spray tanning products are extensively utilized to enhance the appearance of actors and actresses on screen. A flawless tan can significantly impact character portrayal and overall visual aesthetics, making professional-grade spray tans essential for productions. The increasing production of films and series, paired with the growing awareness of sun protection, emphasizes the need for sunless tanning solutions in this field. As the entertainment industry continues to expand, the demand for high-quality spray tanning products is expected to grow accordingly.

Photography:

Photography, particularly in fashion and lifestyle segments, relies heavily on the use of spray tanning to ensure models and subjects have a flawless, even complexion. Professional photographers often utilize spray tanning to achieve specific looks and enhance the subjects' overall appeal in images. The growing demand for high-quality photographs for social media and marketing purposes has made spray tanning an integral part of the photography business. As visual content continues to dominate online platforms, the relationship between photography and spray tanning will likely strengthen, driving market growth.

By Distribution Channel

Online Stores:

Online stores have become a dominant distribution channel for spray tanning products, as consumers enjoy the convenience of shopping from home. The increase in digital literacy and the proliferation of e-commerce platforms have made it easier for consumers to access various brands and products without geographical constraints. Online shopping allows for price comparisons, customer reviews, and access to a wider range of options, making it a preferred choice for many. As online retail continues to thrive, it will significantly contribute to the overall growth of the spray tanning sales market.

Beauty Supply Stores:

Beauty supply stores cater specifically to consumers seeking professional-grade products, including spray tanning solutions. These stores are a popular destination for both professionals and individuals who prioritize quality and efficacy in their beauty products. With knowledgeable staff available to assist customers in selecting suitable products, beauty supply stores play a vital role in educating consumers about the benefits and applications of spray tans. The growth of beauty supply stores as a trusted source for tanning products is expected to support market expansion in this segment.

Specialty Salons:

Specialty salons, which focus exclusively on tanning and other beauty services, represent a significant market segment for spray tanning sales. These establishments offer a tailored experience for clients seeking a range of tanning options, from traditional airbrush tans to advanced spray tanning technologies. The expertise of salon professionals in achieving customized results creates a loyal customer base, driving demand for premium spray tanning products. As consumers increasingly prioritize personalized beauty experiences, specialty salons are well-positioned for growth in the spray tanning market.

Department Stores:

Department stores provide consumers with a wide selection of beauty products, including spray tanning solutions, giving them the convenience of one-stop shopping. Many department stores have dedicated beauty sections where customers can find a variety of brands and product types. The presence of trained beauty consultants in these stores enhances the shopping experience, allowing consumers to receive personalized recommendations. As department stores continue to adapt to changing consumer preferences, their role in the spray tanning market remains significant.

Drug Stores:

Drug stores serve as accessible points of purchase for spray tanning products, particularly for consumers seeking convenient solutions. As health and beauty products are increasingly available in drug stores, this channel provides a vital entry point for many individuals looking to try spray tanning for the first time. The affordability and accessibility of spray tanning solutions at drug stores have contributed to the market's growth, as they attract a diverse range of consumers, from budget-conscious shoppers to those seeking premium brands.

By Ingredient Type

DHA-based:

DHA-based spray tanning products are the most common formulations on the market, utilizing dihydroxyacetone (DHA) as the active tanning agent. DHA interacts with the amino acids in the skin's outer layer to produce a natural-looking tan that develops over several hours. These products are favored for their effectiveness and reliability, as DHA has been extensively tested for safety and efficacy. The continued innovation in DHA formulations, including advancements in color and longevity, ensures that this ingredient type remains a cornerstone of the spray tanning market.

Natural/Organic:

Natural and organic ingredient-based spray tanning solutions have surged in popularity as consumers become more conscious of the ingredients in their beauty products. These formulations utilize plant-derived agents that provide a safe and effective tanning experience without synthetic chemicals. This growing segment appeals to health-conscious individuals and those seeking to reduce their environmental impact. The trend toward clean beauty is expected to persist, significantly influencing the demand for natural and organic spray tanning options in the market.

Hypoallergenic:

Hypoallergenic spray tanning solutions cater to consumers with sensitive skin or allergies, providing a safe tanning option that minimizes the risk of adverse reactions. These formulations are carefully crafted to exclude common irritants and allergens, ensuring a gentle tanning experience. The demand for hypoallergenic products is rising as consumers prioritize skin health and safety, making this segment essential for brands looking to capture a broader audience. As awareness of skin sensitivities increases, hypoallergenic spray tans will likely gain traction in the market.

Fragrance-Free:

Fragrance-free spray tanning solutions are designed for individuals who may be sensitive to scents or who prefer products without added fragrances. These formulations focus on delivering effective tanning results without compromising on comfort. The growing awareness of the potential adverse effects of synthetic fragrances has driven consumers to seek out fragrance-free options. As more brands expand their product offerings to include fragrance-free solutions, this segment is expected to see increased demand, reflecting the evolving preferences of consumers.

Paraben-Free:

Paraben-free spray tanning products are gaining popularity as consumers become increasingly concerned about the potential health risks associated with parabens, a common preservative in cosmetics. These formulations provide an alternative for individuals seeking effective tanning solutions without the use of synthetic preservatives. The shift towards paraben-free products aligns with the broader clean beauty movement, where consumers are more discerning about product ingredients. Brands that prioritize the development of paraben-free formulas are likely to attract health-conscious consumers, further driving market growth.

By Region

North America is expected to dominate the spray tanning sales market, accounting for approximately 40% of the total market share by 2035. The region's strong beauty culture, combined with a high prevalence of tanning salons and an increasing number of consumers opting for sunless tanning, contribute to its leading position. The growing awareness of skin health risks associated with UV exposure is also fostering greater adoption of spray tanning products. Furthermore, the e-commerce boom in North America is enhancing product accessibility and driving growth within the market.

Europe is projected to witness a CAGR of 8.5% from 2025 to 2035, driven by the rising demand for cosmetic products and the growing trend of sunless tanning among consumers. The European market is characterized by a diverse consumer base that values quality and effectiveness in beauty products. Countries such as the United Kingdom, Germany, and France are pivotal markets within Europe, with consumers increasingly gravitating towards eco-friendly and organic formulations. As beauty standards evolve, the popularity of spray tanning is expected to rise, further strengthening the regional market's position.

Opportunities

The spray tanning sales market presents numerous opportunities for growth, particularly through innovation and product development. Brands that focus on expanding their product lines to cater to niche markets, such as men's grooming or specific skin types, can effectively differentiate themselves in a competitive landscape. Additionally, the potential for collaboration with beauty influencers and social media marketing strategies can significantly enhance brand visibility and consumer engagement. As the demand for personalized beauty solutions rises, companies that invest in research and development to create tailored products are likely to capture a more extensive customer base, thereby fueling market growth.

Furthermore, the increasing trend of wellness and self-care presents an excellent opportunity for the spray tanning market. Consumers are prioritizing holistic health approaches, and spray tanning aligns with this ethos by providing a safe, sunless tanning option. Brands can leverage this trend by positioning their products as part of a broader self-care regimen, thereby appealing to health-conscious consumers. Additionally, tapping into the growing demand for organic and natural products can create competitive advantages for companies willing to adapt their offerings to align with consumer preferences.

Threats

Despite the promising growth outlook for the spray tanning sales market, several threats could potentially impede progress. One of the primary concerns is the high level of competition among existing brands and new market entrants, which may lead to price wars and reduced profit margins. As the market becomes saturated, maintaining brand loyalty and differentiating products will become increasingly challenging for companies. Furthermore, negative consumer perceptions regarding certain chemical ingredients in spray tanning products may pose a threat to market growth, particularly as consumers continue to demand transparency and safety in their beauty products.

Additionally, the potential for regulatory changes regarding cosmetic safety and labeling could impact the spray tanning industry. As governments worldwide scrutinize product formulations and ingredient safety, brands may face increased compliance costs and the need for reformulation. Companies that fail to adapt to these changes risk losing market share and customer trust, making it crucial for industry players to stay informed and proactive regarding regulatory developments.

Competitor Outlook

• Sunless Inc.
• Norvell Skin Solutions
• St. Tropez
• TanTowel
• Bondi Sands
• Fake Bake
• Vita Liberata
• Australian Gold
• Supre Tan
• Devoted Creations
• Glo Spa
• California Tan
• BeauBronz
• Tan Physics
• SunFX

The competitive landscape of the spray tanning sales market is characterized by a mix of established brands and emerging players, each vying for market share within this dynamic industry. Key players are continually innovating to introduce new products that cater to evolving consumer preferences, including organic, hypoallergenic, and fast-acting formulations. Companies are also investing in marketing strategies that leverage social media and influencer partnerships to enhance brand visibility and reach new audiences. The competitive environment necessitates a focus on quality and customer satisfaction, as brands strive to build loyalty in a crowded marketplace.

Established companies like Norvell Skin Solutions and St. Tropez have maintained significant market presence due to their reputation for high-quality products and effective results. Norvell, for instance, has a robust line of professional and retail products that cater to diverse tanning needs, including organic and vegan options. Similarly, St. Tropez is renowned for its innovative formulations, which have set industry standards for sunless tanning. These companies continue to lead the market by consistently delivering reliable and effective products while adapting to changing consumer demands.

Emerging brands, such as Bondi Sands and Fake Bake, are also making their mark by focusing on unique marketing strategies and product offerings. Bondi Sands, known for its Australian-inspired formulations, emphasizes a lifestyle approach that resonates with younger consumers. Fake Bake, on the other hand, has carved out a niche by offering a wide range of products suitable for various skin tones, enhancing its appeal to a diverse customer base. As these new entrants gain traction, they are forcing established players to remain agile and responsive to market trends.