Tahini Market Outlook

The global tahini market size was valued at approximately USD 1.3 billion in 2022 and is projected to reach USD 2.0 billion by 2035, expanding at a robust compound annual growth rate (CAGR) of around 6.8% during the forecast period from 2025 to 2035. Factors driving this growth include a rising awareness of health benefits associated with tahini, driven by its rich nutritional profile, including healthy fats, proteins, and vitamins. Additionally, increasing demand for plant-based foods and ingredients in various culinary applications, such as dips, dressings, and sauces, is contributing to the expansion of the tahini market. The popularity of Middle Eastern cuisine and the growth of vegan and vegetarian diets are also significant contributors to tahini's market growth. Furthermore, the rise of online retail channels and specialty food stores is making tahini more accessible to consumers worldwide, enhancing its market presence.

Growth Factor of the Market

The tahini market is witnessing remarkable growth driven by several key factors that align well with current consumer trends. Firstly, the increasing focus on health and wellness is leading consumers to seek out nutrient-dense food options, of which tahini serves as an excellent source. Its versatility allows it to be used in a variety of dishes, making it an attractive choice for a wide array of consumers, including those adhering to Mediterranean, Middle Eastern, vegan, or vegetarian diets. Secondly, the growing trend of clean label products has encouraged food manufacturers to incorporate natural ingredients like tahini into their products to meet consumer demands for transparency and sustainability. Thirdly, the rise of ethnic and international cuisines in Western markets is amplifying the demand for tahini as a staple ingredient in dishes such as hummus, dressings, and sauces. Additionally, the surge in online grocery shopping has facilitated access to diverse food products, including tahini, further propelling market growth. Rising disposable incomes in developing regions are also making premium and specialty products more accessible to consumers.

Key Highlights of the Market

• The tahini market is projected to expand at a CAGR of 6.8% from 2025 to 2035.
• Increased demand for plant-based diets has propelled tahini as a healthy ingredient option.
• North America is expected to experience significant growth due to increasing health awareness.
• Online retail channels are becoming crucial in the distribution of tahini products.
• Organic and hulled tahini types are anticipated to dominate the product type segment.

By Product Type

Hulled Tahini:

Hulled tahini is made from sesame seeds with the hulls removed, resulting in a smoother texture and lighter color. This variant is widely preferred in culinary applications due to its mild flavor and creamy consistency. It is often used in dips, dressings, and sauces, making it a popular choice among chefs and home cooks alike. The demand for hulled tahini has been steadily increasing as consumers look for high-quality, versatile ingredients that can enhance the flavor profile of various dishes. Furthermore, hulled tahini is perceived to have a longer shelf life, which adds to its appeal in the retail environment. As culinary preferences continue to evolve towards gourmet options, hulled tahini is expected to maintain a significant share in the market.

Unhulled Tahini:

Unhulled tahini is produced using whole sesame seeds, including the hulls, which contain additional nutrients, including fiber and minerals. Although it has a stronger flavor and darker appearance than hulled tahini, unhulled tahini is gaining traction among health-conscious consumers who appreciate its nutrient density. This product type is particularly popular in health food circles and among consumers looking for unprocessed or minimally processed food options. As more consumers seek to improve their overall dietary habits, the demand for unhulled tahini is anticipated to grow, bolstered by its health benefits and the increasing popularity of whole-food ingredients in the food and beverage industry.

Organic Tahini:

Organic tahini, made from sesame seeds that are grown without the use of synthetic pesticides or fertilizers, is becoming increasingly popular as consumers prioritize organic products due to health and environmental concerns. This segment of the tahini market appeals to consumers who are willing to pay a premium for perceived higher quality and sustainability. The organic certification lends credibility to the product, making it an attractive option for health-focused retailers and consumers. As awareness of organic agriculture and its benefits continues to rise, organic tahini is expected to witness substantial growth, particularly in North America and Europe, where organic food consumption is on the rise.

Conventional Tahini:

Conventional tahini refers to tahini produced from sesame seeds cultivated using traditional agricultural methods. While this product type is often less expensive than its organic counterpart, it remains a staple in many households, especially in regions where tahini is a cultural food item. Conventional tahini is widely used in various cuisines and food applications, making it an essential ingredient in many kitchens. Despite the growing trend towards organic products, conventional tahini is expected to retain a significant share of the market due to its affordability and widespread availability across various distribution channels, including supermarkets and online platforms.

Paste-Like Tahini:

Paste-like tahini is characterized by its thick, creamy consistency, which makes it an ideal ingredient for use in dips and spreads. This form of tahini is particularly favored in culinary applications that require a rich texture and enhanced flavor. The rise of global cuisines that utilize tahini as a primary ingredient has increased the demand for paste-like tahini, as it is utilized in traditional dishes such as hummus and baba ghanoush. As the interest in ethnic cuisines burgeons, the paste-like tahini segment is anticipated to experience notable growth, capturing the attention of both consumers and food manufacturers looking to diversify their product offerings.

By Application

Food & Beverages:

The food and beverage segment is the largest application area for tahini, as it serves as a key ingredient in a multitude of dishes ranging from dips and spreads to salads and dressings. Its creamy texture and nutty flavor make it an essential component in Middle Eastern cuisines and a popular addition in modern cooking. The increasing trend of incorporating international flavors into mainstream diets has significantly boosted the demand for tahini in restaurants and home cooking alike. Additionally, the rise of health-conscious eating habits has led food manufacturers to utilize tahini as a healthier alternative to traditional fats in various products, further driving growth in this application segment.

Cosmetics:

Tahini is increasingly finding its way into the cosmetics industry, where its moisturizing properties are highly valued. Rich in vitamins and minerals, tahini is often included in skincare products such as lotions, creams, and hair treatments. As consumers become more aware of the benefits of natural ingredients in their personal care products, the demand for tahini-infused cosmetics is expected to rise. This application segment is particularly appealing to brands focusing on clean and green beauty, which prioritize sustainability and natural sourcing. As a result, tahini is anticipated to carve out a niche within the cosmetics market as consumers actively seek out products enriched with beneficial ingredients.

Pharmaceuticals:

While the use of tahini in pharmaceuticals is not as prevalent as in food or cosmetics, its nutritional benefits can't be overlooked. Tahini is rich in essential fatty acids, proteins, and vitamins, making it a useful ingredient in supplements and health products. With the growing emphasis on holistic health solutions and preventive care, there is potential for increased incorporation of tahini in the pharmaceutical sector. As the health and wellness trend continues to shape consumer behaviors, tahini's role in pharmaceutical applications is likely to expand, potentially leading to the development of innovative nutraceutical products that leverage tahini's health benefits.

Others:

The "Others" category encompasses various applications of tahini beyond food, cosmetics, and pharmaceuticals. This could include uses in animal feed, industrial applications, and artisanal crafts. As the understanding of tahini's versatility grows, there may be increased interest in exploring these alternative applications, thus contributing to market growth. Additionally, innovative culinary experimentation and the rise of gourmet food products may drive demand for tahini in niche markets. As a result, the "Others" segment represents a unique opportunity for expansion and diversification within the tahini market.

By Distribution Channel

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets are a primary distribution channel for tahini, given their extensive reach and wide variety of offerings. These retail outlets provide consumers with convenient access to various brands and types of tahini, making shopping easier for those unfamiliar with the product. The presence of tahini in larger retail formats not only enhances its visibility but also encourages trial among new consumers. Supermarkets often engage in promotional activities, such as discounts or product samplings, which can further boost tahini sales. As these retail formats adapt to changing consumer preferences, the tahini market can expect continued support through well-established supermarket chains.

Specialty Stores:

Specialty stores, particularly those focusing on health and organic products, play a vital role in the tahini market by catering to niche consumer segments. These stores often carry a variety of tahini products, including organic and gourmet options, appealing to health-conscious consumers who prioritize quality and ingredient sourcing. The knowledgeable staff within specialty stores can also provide recommendations and educate consumers about the benefits and uses of tahini, thereby enhancing customer engagement and loyalty. As the trend towards natural and specialty foods continues to grow, these stores are expected to contribute positively to the tahini market, offering a unique shopping experience for discerning customers.

Online Retail:

Online retail is rapidly becoming a dominant channel for tahini distribution, providing consumers with the convenience of home delivery and access to a wider range of products. E-commerce platforms allow consumers to explore various brands, types, and pricing options with ease, helping them make informed purchasing decisions. The COVID-19 pandemic has significantly accelerated the trend towards online shopping, with many consumers becoming accustomed to purchasing groceries online. As a result, tahini's presence in the e-commerce space is expected to grow, with retailers leveraging online marketing strategies to engage consumers and promote their products effectively. This distribution channel is particularly important in regions where traditional retail is less accessible, further expanding tahini's market reach.

Convenience Stores:

Convenience stores play a significant role in the tahini market by catering to consumers looking for quick and easy meal solutions. These stores often carry a limited selection of essential products, including tahini, making it easily accessible for customers who may not have time to shop at larger retailers. The growth of snacking and quick meal trends has led to an increase in demand for convenient ingredient options such as tahini. As consumer lifestyles become busier, convenience stores are likely to expand their offerings to include more specialty food items, such as tahini, thereby supporting market growth.

Others:

The "Others" category in distribution channels encompasses various alternative sales avenues, such as farmer's markets, food co-ops, and health fairs, where tahini may be sold directly to consumers. These channels often emphasize local sourcing, organic products, and unique offerings, appealing to a growing segment of consumers interested in supporting local businesses and sustainable practices. While these distribution channels may not contribute significantly to total sales compared to larger retailers, they represent an important segment of the market that can enhance consumer brand loyalty and foster a deeper connection with the product. As consumer preferences evolve, these alternative distribution channels are likely to gain traction, providing further opportunities for tahini market expansion.

By Ingredient Type

Sesame Seeds:

Sesame seeds are the primary ingredient in tahini, forming the foundation of its flavor, texture, and nutritional profile. The quality of sesame seeds significantly impacts the overall quality of tahini; therefore, premium-grade seeds are essential for producing high-quality tahini. As consumers become more health-conscious, the importance of high-quality, non-GMO sesame seeds has risen, leading to a greater focus on sourcing and ingredient transparency in the tahini market. The increasing demand for tahini, fueled by its culinary versatility and health benefits, is driving growth in the sesame seed market as well, creating a symbiotic relationship between these two sectors.

Olive Oil:

Olive oil is often used as an ingredient in tahini, enhancing its flavor and providing additional health benefits. The trend towards using high-quality, extra virgin olive oil in food preparation has further propelled its demand in the tahini market. This ingredient not only adds richness to tahini but also contributes to its nutritional profile, as olive oil is known for its heart-healthy monounsaturated fats and antioxidant properties. As health and flavor continue to be priorities for consumers, the incorporation of olive oil in tahini products is likely to see an uptick, aligning with the broader movement towards Mediterranean diets.

Salt:

Salt is a common ingredient in tahini, serving to enhance its flavor and balance its natural nuttiness. The amount and type of salt used can vary among different tahini brands, with some opting for sea salt or Himalayan salt to cater to health-conscious consumers seeking cleaner ingredients. As consumers become more aware of the health implications associated with sodium intake, manufacturers may explore lower-sodium options or salt substitutes in their tahini products. Despite this trend, salt will continue to be an integral component of tahini, ensuring that it remains a flavorful option in culinary applications.

Lemon Juice:

Lemon juice is often added to tahini to provide acidity and brightness, enhancing the overall flavor profile. This ingredient is particularly popular in Middle Eastern dishes, where tahini is commonly used in dips like hummus and sauces. The demand for lemon juice-infused tahini is likely to rise as consumers seek more complex and vibrant flavors in their culinary creations. The incorporation of lemon juice not only adds a refreshing taste but also contributes additional nutrients, making tahini a more appealing option for consumers looking to enrich their diet with diverse flavors.

Others:

The "Others" category encompasses various additional ingredients that may be incorporated into tahini products, such as spices, sweeteners, or other flavor enhancers. This segment reflects the growing trend of flavor innovation within the tahini market, as manufacturers experiment with different combinations to cater to evolving consumer preferences. As consumers increasingly seek unique and gourmet food experiences, the incorporation of diverse flavors and ingredients in tahini is likely to gain traction, fostering further growth and expansion within this segment.

By Region

The tahini market exhibits significant regional diversity, with North America and Europe being key markets due to their growing health-conscious populations. North America is projected to witness a notable CAGR of approximately 7.5% during the forecast period, driven by increasing awareness of the health benefits of tahini and its incorporation into various culinary applications. The rising popularity of Middle Eastern cuisine, along with the trend towards plant-based diets, is also fueling demand in this region. Furthermore, the growth of specialty food retail and online shopping is making tahini more accessible to consumers, thereby enhancing its market penetration in various sub-regions.

In Europe, the tahini market is experiencing steady growth as consumers show a growing interest in Mediterranean diets and plant-based ingredients. The increasing focus on clean label products and sustainable food sourcing is further driving demand for tahini as a natural ingredient. Countries such as Germany, France, and the United Kingdom are emerging as significant markets for tahini products as they increasingly incorporate this ingredient into various dishes. The Middle East and Africa region, where tahini has traditionally been a staple, is expected to maintain a steady growth trajectory as local consumers continue to embrace its versatility across culinary applications. However, the combined market share of Asia Pacific and Latin America is expected to remain comparatively smaller, with emerging trends gradually introducing tahini into these regions' culinary landscapes.

Opportunities

The tahini market is ripe with opportunities, particularly as global food trends shift towards healthier and plant-based alternatives. As more consumers adopt vegan and vegetarian diets, tahini's versatility positions it as a valuable ingredient in a variety of food applications, ranging from dips and dressings to baked goods and snacks. The rising popularity of Mediterranean cuisine, coupled with increasing awareness of the health benefits associated with sesame seeds, presents a significant opportunity for manufacturers to expand their product lines and reach a broader audience. Moreover, the growing trend of clean eating and natural foods aligns well with tahini's positioning as a minimally processed ingredient, allowing for innovative marketing strategies that emphasize its health benefits and culinary versatility.

Additionally, the expansion of e-commerce platforms for food products provides a unique opportunity for tahini brands to reach consumers more effectively. With the rise of online grocery shopping, manufacturers can leverage digital marketing strategies to promote their products, target specific consumer segments, and boost brand recognition. By enhancing their online presence and optimizing their supply chains for e-commerce, tahini brands can tap into the growing demand for convenience and variety among consumers. Furthermore, partnerships with food bloggers, chefs, and social media influencers can help raise awareness about tahini's versatility and nutritional benefits, driving both online and offline sales in this dynamic market.

Threats

While the tahini market presents numerous growth opportunities, several threats could impede its progress. One major concern is the volatility of sesame seed prices, which are influenced by factors such as climate conditions, agricultural practices, and geopolitical issues in sesame-producing regions. Fluctuations in prices can impact the cost of production for tahini manufacturers, potentially leading to higher retail prices and diminished consumer demand. Additionally, the increasing competition from alternative spreads, such as peanut butter or almond butter, could pose challenges to tahini's market share, as consumers have a wide range of choices when it comes to creamy spreads and dips. This competitive landscape necessitates that tahini brands differentiate themselves through unique flavors, health benefits, and innovative marketing strategies to maintain consumer interest.

A further threat arises from the potential for food allergies and intolerances, particularly among consumers sensitive to sesame seeds. As awareness of food allergies grows, manufacturers may face challenges in promoting tahini as a widely accepted ingredient, especially in regions where sesame allergies are prevalent. Furthermore, regulatory challenges related to food labeling and safety standards can pose hurdles for tahini producers, particularly those looking to expand into international markets. It is essential for tahini brands to stay informed about changing regulations and consumer preferences to navigate these challenges effectively.

Competitor Outlook

• Achva Food
• Sesame Street Foods
• SunButter LLC
• Hulled Sesame Co.
• Yasmin Foods
• Greene Street Juice
• David's Tahini
• Al Wadi Al Akhdar
• Lebanese Tabbouleh
• Ziyad Brothers Importing
• Soom Foods
• Empire Kosher Poultry
• Sesame King
• Made in Nature
• Tahini and Co.

The competitive landscape of the tahini market is characterized by the presence of several key players, each vying for market share through product differentiation, innovation, and marketing strategies. Companies are increasingly focusing on sourcing high-quality sesame seeds and developing unique flavor profiles to cater to health-conscious consumers seeking natural and organic options. Additionally, partnerships with retailers, food manufacturers, and distributors are essential for tahini brands to enhance their market reach and visibility across various distribution channels.

Major companies like Achva Food and Ziyad Brothers Importing are well-established in the tahini market, with a strong presence in both local and international markets. These companies have built a reputation for quality by ensuring that their products are made from premium ingredients and adhere to strict manufacturing standards. Furthermore, many brands are exploring new product formats, such as flavored tahini or tahini-infused snacks, to attract younger consumers and diversify their offerings. The emphasis on health and wellness is also driving innovation within the sector, with brands developing tahini products that align with emerging dietary trends.

As the tahini market evolves, an increasing number of small and medium-sized enterprises are entering the space, often focusing on niche markets or specialty products that appeal to discerning consumers. Companies like Soom Foods and Made in Nature are notable examples of this trend, focusing on delivering high-quality, organic tahini products that resonate with health-conscious consumers. These brands often leverage social media and online marketing to build awareness and engage with consumers, effectively competing against larger, established players in the market.