Texture Paint Sales Market Outlook

The global texture paint market is projected to reach approximately USD 18.5 billion by 2025, with a CAGR of around 6.7% from 2023 to 2030. This steady growth is driven by several key factors including the increasing demand for decorative and protective coatings in residential and commercial sectors, which bolster aesthetic appeal and durability. Moreover, the rise in construction activities globally, particularly in emerging economies, is expected to significantly contribute to the market expansion. The trend towards sustainable and eco-friendly texture paints is also influencing market dynamics, as manufacturers explore innovative materials and formulations to cater to environmentally conscious consumers. Additionally, the growing popularity of DIY home improvement projects has led to a surge in demand for user-friendly texture paint products.

Growth Factor of the Market

One of the primary growth factors for the texture paint market is the rapid urbanization globally, which drives increased construction and renovation activities. As urban populations expand, there is a heightened need for residential and commercial spaces, thereby increasing the demand for aesthetically pleasing textures that enhance property values. Furthermore, advancements in technology and product formulation have led to the introduction of high-performance texture paints that offer better adhesion, durability, and weather resistance, appealing to both professional contractors and DIY enthusiasts. The trend towards personalization in interior design is also fueling the demand for varied textures and finishes, allowing consumers to express their individuality through home decor. Additionally, the rising consciousness regarding sustainability has led consumers and builders to prefer eco-friendly options, pushing manufacturers to innovate in this space. All these factors together create a robust environment for the growth of the texture paint market.

Key Highlights of the Market

• The market is anticipated to witness a CAGR of 6.7% from 2023 to 2030.
• North America holds a significant share of the texture paint market, driven by high construction and renovation activities.
• Sustainable and eco-friendly texture paints are gaining traction among consumers.
• The residential application segment is expected to dominate due to increasing home improvement initiatives.
• Online sales channels are becoming increasingly important, offering convenience and a wide product range.

By Product Type

Sand Texture Paint:

Sand texture paint is gaining popularity due to its ability to create a rough, natural finish that mimics the appearance of sand. This type of paint is commonly used in residential applications, particularly for exterior walls, as it offers excellent durability and weather resistance. The incorporation of sand additives enhances the texture and adds visual interest to surfaces, making it a preferred choice for homeowners looking to create a unique decorative style. Additionally, sand texture paint is known for its ability to hide surface imperfections effectively, which is another factor contributing to its increasing adoption in the market.

Popcorn Texture Paint:

Popcorn texture paint, recognizable for its bumpy and raised finish, is traditionally used in ceilings. It serves both aesthetic and functional purposes, providing sound insulation and concealing imperfections. Although its popularity has declined somewhat in recent years due to shifts in design trends that favor smoother finishes, it is still widely used in specific applications, particularly in residential projects aiming for a rustic or retro look. The ease of application and cost-effectiveness of popcorn texture paint make it a viable option for budget-conscious consumers.

Knockdown Texture Paint:

Knockdown texture paint has gained popularity for both interior and exterior applications due to its unique appearance, which combines a textured look with a more subtle finish. This type of paint is created by applying joint compound to a surface and then flattening it with a knockdown knife to create a pattern. Its versatility allows it to be used in various settings, from residential homes to commercial spaces, making it a sought-after option for homeowners and decorators. The knockdown finish is particularly favored for its ability to add depth and dimension to walls without overwhelming the overall design.

Smooth Texture Paint:

Smooth texture paint is ideal for those who prefer a clean, sleek look in their interior and exterior spaces. This type of paint is characterized by its flawless finish and is often used in modern design schemes that emphasize minimalism and simplicity. Smooth texture paint is easy to clean and maintain, which makes it a popular choice for high-traffic areas such as living rooms and kitchens. Additionally, it serves as a suitable canvas for other decorative techniques, allowing homeowners to experiment with colors and patterns without the distraction of texture.

Spray Texture Paint:

Spray texture paint is increasingly utilized in both residential and commercial applications due to its quick application method and ability to achieve consistent textures across large areas. This type of paint is ideal for covering vast surfaces efficiently, thus saving time and labor costs during renovation projects. Moreover, spray texture paint can create various finishes, from fine to coarse textures, making it a versatile option for contractors and DIY enthusiasts alike. Its popularity in the market is further bolstered by the growing trend of exterior home improvements, where spray techniques are employed to revamp older properties.

By Application

Residential:

The residential application segment is one of the largest contributors to the texture paint market, driven by increasing home renovation and improvement activities. As more homeowners seek to enhance the appearance of their living spaces, the demand for various texture paint products has seen a significant rise. Textured finishes are particularly popular for accent walls and ceilings, as they provide a unique aesthetic appeal while also hiding imperfections. The growing trend of DIY projects among homeowners further fuels the demand for texture paints, as consumers are increasingly willing to explore creative options for personalizing their homes.

Commercial:

The commercial segment of the texture paint market is also witnessing substantial growth due to the rising number of commercial construction projects. Businesses are increasingly investing in aesthetically appealing environments, recognizing the impact of interior design on customer experience and employee satisfaction. Texture paint contributes to creating visually striking commercial spaces such as offices, retail shops, and restaurants, making them more inviting. Additionally, the durability and maintenance benefits of textured finishes make them an attractive option for commercial applications that require high durability and easy upkeep.

Industrial:

In the industrial sector, texture paints are primarily utilized for protective coatings, providing essential resistance to weather, chemicals, and corrosion. Industries such as manufacturing, automotive, and construction require robust protective coatings that also offer aesthetic value. The application of texture paint in industrial settings not only enhances the visual appeal but also extends the lifespan of structures and equipment. Furthermore, the growing emphasis on safety and compliance with environmental regulations compels industries to opt for high-performance texture paint solutions that meet their operational needs.

By Distribution Channel

Online Stores:

Online stores have emerged as a significant distribution channel for texture paints, providing consumers with a convenient shopping experience. The proliferation of e-commerce platforms enables customers to compare various products, read reviews, and make informed decisions from the comfort of their homes. Moreover, online retailers often offer a broader selection of brands and products than physical stores, catering to diverse consumer preferences. The rise of online stores has also been accelerated by the pandemic, as more consumers turn to digital platforms for their home improvement needs, leading to an increase in online sales of texture paint.

Specialty Stores:

Specialty stores remain a crucial distribution channel for texture paint, as these retailers offer expert advice and a curated selection of products tailored to specific customer needs. Customers who seek high-quality texture paints often prefer shopping at specialty stores where they can receive guidance from knowledgeable staff regarding different applications and techniques. These stores typically carry a range of premium products, appealing to both professionals and DIY enthusiasts who value quality and service. The personalized shopping experience provided by specialty stores helps build customer loyalty and trust, further enhancing their role in the market.

Hardware Stores:

Hardware stores play a vital role in the distribution of texture paints, catering primarily to contractors and DIY homeowners. These stores offer a wide range of paint products, tools, and supplies needed for various painting and renovation projects. The convenience of one-stop shopping makes hardware stores popular among consumers looking to purchase both texture paint and the necessary application tools. Furthermore, the knowledgeable staff at hardware stores can provide practical advice and recommendations, making it an attractive option for first-time painters and experienced contractors alike.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets have increasingly become viable distribution channels for texture paint, offering consumers easy access to paint products during their routine shopping trips. The inclusion of texture paints in larger retail environments allows consumers to find a broad selection of home improvement products under one roof. While the focus in these settings is often on convenience rather than specialized knowledge, many supermarkets and hypermarkets have begun to include dedicated home improvement sections, staffed with personnel capable of offering basic assistance and recommendations. This shift has helped expand the reach of texture paints to a wider audience, including those who may not typically shop at specialty or hardware stores.

By Ingredient Type

Acrylic:

Acrylic texture paints are widely favored for their versatility and strong adhesion properties. These paints are water-based and offer excellent durability, making them suitable for both interior and exterior applications. Acrylic paints are known for their quick-drying capabilities and ease of cleanup, which appeal to both professional painters and DIY enthusiasts. Additionally, they can be formulated in various textures and finishes, allowing for creative expression in design. The non-toxic nature of acrylics also aligns with the growing trend toward environmentally friendly products, further driving their adoption in the texture paint market.

Latex:

Latex texture paints are another popular choice due to their ease of application and fast-drying properties. These paints are water-based, making them a low-odor option that is less harmful to the environment compared to solvent-based alternatives. Latex paints provide excellent coverage and flexibility, facilitating easy touch-ups and repairs. They are commonly used in residential applications for walls and ceilings, where durability and washability are essential. The vast color range available in latex paints also attracts consumers looking to customize their spaces with various shades and finishes.

Plaster:

Plaster texture paints are recognized for their traditional, rustic appearance and are often used in applications that require a more authentic look. These paints offer a unique texture that can create a dramatic effect on walls, making them a popular choice for feature walls and accent areas. Plaster texture paints are typically thicker and may require more skill to apply compared to other types, but the final result is often highly valued for its craftsmanship. The use of plaster in texture paints also contributes to their durability and longevity, ensuring that the aesthetic remains intact for years to come.

Cement:

Cement-based texture paints are favored for their exceptional strength and ability to withstand harsh weather conditions, making them ideal for exterior applications. These paints are commonly used in commercial and industrial settings, where durability and protection against elements are paramount. Cement texture paints can provide a range of finishes, from smooth to highly textured, allowing for versatility in design. Their resistance to fading, cracking, and peeling ensures that structures coated with cement texture paint maintain their appearance over time, making it a reliable choice for long-term projects.

Others:

This category includes various innovative ingredients and formulations that enhance the performance or aesthetic qualities of texture paints. These may encompass specialty additives designed to improve texture, durability, or application ease. As manufacturers continue to research and develop new formulations, this segment is likely to see growth, particularly as consumer preferences evolve toward unique and customized texture options. The ongoing trends toward sustainability could also drive interest in alternative ingredients that offer both performance benefits and reduced environmental impact, appealing to an increasingly eco-conscious market.

By Region

The North American region holds a substantial share in the texture paint market, primarily due to the robust construction and renovation activities taking place in the United States and Canada. The market in this region was valued at approximately USD 6 billion in 2022 and is expected to grow at a CAGR of 5.5% through 2030. The high demand for aesthetically pleasing residential and commercial spaces has led to increased consumption of various texture paint products. Additionally, the trend towards DIY home improvement projects, driven by the availability of resources and information online, has further bolstered the market in this region.

Europe is another significant market for texture paints, with a value close to USD 5 billion in 2022. The growth in this region is propelled by the rising emphasis on sustainable construction practices and the increasing popularity of texture paints as a means to enhance aesthetics in both residential and commercial environments. The European market is expected to witness a steady growth rate of around 6% during the forecast period. Countries such as Germany, France, and the United Kingdom are leading contributors to this growth, fueled by a thriving construction sector and a growing trend towards personalized interior designs.

Opportunities

One of the most promising opportunities in the texture paint market lies in the burgeoning trend towards eco-friendly and sustainable products. As consumers become increasingly aware of the environmental impact of their purchases, there is a rising demand for texture paints made from natural and non-toxic ingredients. This shift presents an opportunity for manufacturers to innovate and develop products that not only meet aesthetic needs but also align with sustainability goals. Companies that can successfully integrate sustainable practices into their product lines are likely to gain a competitive edge and attract a loyal customer base seeking environmentally responsible choices. Furthermore, government initiatives and regulations promoting green building practices could further amplify this opportunity.

Another significant opportunity is the growing interest in DIY home improvement projects, particularly following the COVID-19 pandemic, which saw many individuals spending more time at home and reevaluating their living spaces. This trend has led to an increase in demand for user-friendly texture paint products that can be easily applied by non-professionals. Companies that focus on marketing their products as accessible to the average consumer, alongside providing instructional resources and application techniques, stand to benefit greatly. Additionally, the rise of social media platforms where homeowners share their projects and experiences can serve as a powerful marketing tool, creating a community around texture paint products and inspiring others to engage in DIY projects.

Threats

One of the primary threats to the texture paint market is the increasing competition from low-cost alternatives and substitutes. As the market becomes saturated, particularly with the rise of unbranded or lesser-known products, established brands may face challenges in maintaining their market share. These lower-cost alternatives often compromise on quality, which can lead to negative consumer experiences and damage the reputation of the overall industry. To counter this threat, companies must emphasize the superior quality, durability, and aesthetic appeal of their products, ensuring that consumers understand the value of investing in high-quality texture paints compared to cheaper options.

Another significant threat comes from the fluctuations in raw material prices, which can impact production costs and profit margins for manufacturers. The volatility in the prices of key ingredients used in texture paints can lead to increased costs that may need to be passed on to consumers. This situation could potentially hinder sales and impact overall market growth. Additionally, the ongoing global supply chain disruptions, exacerbated by geopolitical tensions and the lingering effects of the pandemic, could further complicate the procurement of raw materials. Companies will need to develop strategies to mitigate these risks, such as establishing multiple supply sources or investing in alternative materials.

Competitor Outlook

• Benjamin Moore & Co.
• Behr Paint Company
• PPG Industries
• Valspar Corporation
• Sherwin-Williams Company
• Rust-Oleum Corporation
• Asian Paints Ltd.
• Nippon Paint Holdings Co., Ltd.
• AkzoNobel N.V.
• Kansai Paint Co., Ltd.
• Dulux Group
• Farrow & Ball
• Clare Paint
• Montana Colors
• Chalk Paint by Annie Sloan

The competitive landscape of the texture paint market is characterized by the presence of several established players and emerging brands, each vying for market share in a dynamic environment. Major companies such as Sherwin-Williams and Benjamin Moore have built strong reputations for quality and innovation, enabling them to maintain a leading position in the market. These companies invest heavily in research and development to continuously improve their product offerings, focusing on sustainability and performance enhancements to meet changing consumer preferences. Additionally, these established brands often have extensive distribution networks that enhance their market reach, making it challenging for smaller players to compete on the same scale.

Moreover, the market is witnessing a trend toward consolidation, with larger companies acquiring smaller, niche brands to diversify their product portfolios and expand into new market segments. For instance, acquisitions can help major players rapidly introduce new innovative products and enter emerging markets without the need for extensive groundwork. This trend not only intensifies competition but also leads to an increase in product diversity available to consumers. Smaller brands, on the other hand, often focus on specific niche markets or eco-friendly products, appealing to a targeted consumer base seeking alternatives to mainstream offerings.

In terms of significant players, PPG Industries and Valspar Corporation are also noteworthy. PPG is recognized for its broad range of industrial and consumer paint products, while Valspar, now a part of Sherwin-Williams, has a longstanding history of manufacturing quality paints and coatings. Both companies are committed to sustainable practices and are increasingly focusing on developing eco-friendly product lines to cater to the growing demand for environmental responsibility. Their robust marketing strategies and established consumer trust contribute to their continued success in the texture paint market.