Thermoformed Shallow Trays Sales Market Outlook

The global thermoformed shallow trays market is poised for significant growth, with an estimated market size of approximately USD 12 billion in 2023 and a projected Compound Annual Growth Rate (CAGR) of 6.5% from 2025 to 2035. The increasing demand for sustainable and efficient packaging solutions across various industries, including food, electronics, and pharmaceuticals, is a major driving force behind this growth. Additionally, the rising consumer awareness regarding eco-friendly packaging materials is pushing manufacturers to innovate and develop biodegradable and recyclable thermoformed shallow trays. The efficient production process of these trays, which allows for low-cost manufacturing and versatility in design, further enhances their appeal to businesses seeking cost-effective packaging solutions. Moreover, the expansion of e-commerce and online retailing is fueling the demand for protective yet lightweight packaging solutions, thus contributing to the overall growth of the thermoformed shallow trays market.

Growth Factor of the Market

The growth of the thermoformed shallow trays market can be attributed to several key factors that are shaping industry dynamics. First, the surge in the food and beverage sector, driven by the need for efficient packaging solutions that ensure product safety and extend shelf life, is creating a robust demand for thermoformed shallow trays. Additionally, with the rapid advancement of technology, manufacturers are developing innovative packaging designs that cater to the specific needs of different industries, further bolstering market growth. The shift towards sustainable practices and increasing regulatory pressure for eco-friendly packaging options are also compelling companies to adopt thermoformed shallow trays made from recyclable materials. Furthermore, the global trend of urbanization and the consequent rise in the population are increasing the demand for packaged goods, thereby contributing to market expansion. Lastly, the adaptability of thermoformed trays for various applications, from food packaging to electronics, is enhancing their market relevance and driving sales.

Key Highlights of the Market

• The market is predicted to grow at a CAGR of 6.5% from 2025 to 2035.
• North America and Europe are expected to dominate the market, accounting for a combined share of over 60% by 2035.
• The food packaging application segment is projected to witness the highest demand, driven by the growing need for secure and efficient packaging.
• Technological advancements in manufacturing processes are leading to cost reductions and improved product quality.
• Increasing consumer preference for sustainable packaging solutions is shaping market trends and driving innovation.

By Product Type

PET Thermoformed Shallow Trays:

PET thermoformed shallow trays are gaining traction in the market due to their lightweight and durable nature. These trays offer excellent clarity, which makes them highly appealing for food applications where visibility of the product is crucial. Additionally, PET trays are recyclable, which aligns with the growing consumer demand for sustainable products. The food industry is the primary user of PET thermoformed trays, utilizing them for packaging fruits, vegetables, and ready-to-eat meals. The versatility of PET in terms of customization also allows manufacturers to produce trays in various sizes and shapes, catering to a diverse range of customer preferences. With increasing health consciousness among consumers, the adoption of PET trays is expected to rise as they are deemed safer for food contact applications.

PVC Thermoformed Shallow Trays:

PVC thermoformed shallow trays are known for their strength and rigidity, making them ideal for packaging heavier items. They are commonly used in the electronics and cosmetic industries, where product protection during shipping and handling is paramount. The ability of PVC trays to maintain their shape under pressure and temperature variations adds to their appeal in these sectors. However, their environmental impact has led to a shift towards more sustainable alternatives, prompting manufacturers to innovate and find ways to incorporate recycled materials into their production processes. The growing emphasis on corporate sustainability is likely to affect the future demand for PVC thermoformed trays, as companies seek to align with eco-friendly practices.

PP Thermoformed Shallow Trays:

Polypropylene (PP) thermoformed shallow trays are recognized for their heat resistance and chemical stability, making them suitable for various applications, particularly in the food packaging sector. These trays can withstand higher temperatures, which allows them to be used in microwave and freezer-safe environments. The lightweight nature of PP trays also contributes to reduced shipping costs, making them attractive to manufacturers and retailers. In addition, the recyclability of PP aligns with the increasing demand for sustainable packaging solutions. As the food service industry continues to expand, the popularity of PP thermoformed shallow trays is anticipated to grow due to their practical benefits and adaptability.

PS Thermoformed Shallow Trays:

Polystyrene (PS) thermoformed shallow trays are widely used, especially in the food packaging industry, due to their excellent mechanical properties and cost-effectiveness. They are often employed for single-use applications, such as takeout containers and disposable dinnerware. The transparency of PS trays allows for effective product visibility, making them a preferred choice for food service operators. However, the environmental concerns associated with single-use plastics have prompted a reassessment of PS usage, with many companies seeking alternative materials. Despite these challenges, the affordability and effectiveness of PS thermoformed trays will likely keep them in demand for the foreseeable future, particularly in regions where regulations on plastic usage are less stringent.

Bio-based Thermoformed Shallow Trays:

Bio-based thermoformed shallow trays represent a significant innovation within the packaging industry, reflecting the increasing consumer preference for sustainable alternatives. These trays are made from renewable resources, such as cornstarch and other plant-based materials, which reduces reliance on fossil fuels. As environmental awareness rises, companies are gradually shifting towards bio-based packaging solutions to meet consumer demands and regulatory requirements for sustainability. The food packaging sector is particularly interested in these trays, as they provide an eco-friendly option without compromising on functionality. The ongoing research and development in bioplastics are expected to further enhance the properties and functionality of bio-based thermoformed trays, making them a formidable segment within the market.

By Application

Food Packaging:

The food packaging application segment is the largest contributor to the thermoformed shallow trays market, driven by the increasing demand for safe and efficient food storage solutions. With the growing trend of takeout and ready-to-eat meals, manufacturers are focusing on developing trays that enhance food presentation while ensuring product integrity. Thermoformed shallow trays are preferred in the food industry due to their lightweight nature, durability, and ability to retain freshness. Moreover, these trays are often designed with compartments, enabling the packaging of multiple food items in one container. As the global food delivery market continues to expand, the demand for thermoformed shallow trays in food packaging is expected to increase significantly.

Electronics Packaging:

The electronics packaging application is experiencing growth as manufacturers seek reliable packaging solutions to protect sensitive electronic components during transit. Thermoformed shallow trays are designed to provide cushioning and protection, ensuring that electronic products are delivered without damage. Their customizable nature allows for the creation of trays that fit specific product dimensions, minimizing movement during shipping. As the electronics industry evolves with increasing product complexity and technological advancements, the need for effective packaging solutions will drive the demand for thermoformed shallow trays, particularly in sectors such as consumer electronics, telecommunications, and automotive.

Pharmaceutical Packaging:

In the pharmaceutical sector, the demand for thermoformed shallow trays is growing due to their ability to provide tamper-evident and sterile packaging solutions. These trays are essential in ensuring that pharmaceutical products are protected from contamination and maintain their efficacy. The stringent regulatory requirements surrounding pharmaceutical packaging further enhance the appeal of thermoformed trays, as they can be designed to comply with various safety standards. As the healthcare industry continues to expand and innovate, the demand for reliable and safe packaging solutions, including thermoformed shallow trays, is expected to witness significant growth.

Cosmetics Packaging:

The cosmetics packaging segment is also utilizing thermoformed shallow trays to enhance product presentation and protect delicate beauty products. The aesthetic appeal and lightweight nature of these trays make them suitable for packaging a wide range of cosmetic items, including creams, powders, and applicators. Additionally, thermoformed trays can be customized to fit unique product shapes, allowing brands to stand out on retail shelves. As consumer preferences shift towards more visually appealing and functional packaging, the demand for thermoformed shallow trays in the cosmetics market is anticipated to rise, driven by the desire for innovative and high-quality packaging solutions.

Others:

Other applications of thermoformed shallow trays include packaging for industrial components, hardware, and various consumer goods. These applications benefit from the versatility and customization options that thermoformed trays offer, allowing manufacturers to create tailored solutions for specific product requirements. The ability to produce lightweight and durable trays is particularly advantageous in sectors where product safety and shipping efficiency are paramount. As industries continue to innovate and evolve, the demand for thermoformed shallow trays across diverse applications is likely to grow, contributing to the overall market expansion.

By Distribution Channel

Online Retail:

The online retail channel is rapidly gaining traction in the thermoformed shallow trays market, driven by the increasing consumer preference for online shopping and the convenience it offers. E-commerce platforms provide a wide range of packaging options, allowing businesses to easily access various thermoformed shallow trays suited for their specific needs. Additionally, the rise of digital marketing and efforts by manufacturers to establish an online presence are contributing to sales growth through this channel. With the continuous expansion of the e-commerce sector, the demand for thermoformed shallow trays is expected to increase as more businesses turn to online platforms for their packaging solutions.

Supermarkets/Hypermarkets:

Supermarkets and hypermarkets remain important distribution channels for thermoformed shallow trays, providing a physical point of sale where consumers can directly purchase packaging solutions. These retail outlets often cater to a large audience, making them a preferred choice for consumers seeking readily available packaging products. The convenience of purchasing thermoformed trays in bulk enhances their appeal in this market segment, especially for businesses looking to stock up on essential supplies. The ongoing expansion of supermarkets and hypermarkets, particularly in emerging economies, is likely to drive the overall demand for thermoformed shallow trays through this distribution channel.

Convenience Stores:

Convenience stores play a crucial role in the distribution of thermoformed shallow trays, particularly for consumers who require quick access to packaging solutions. The rise in urban living and fast-paced lifestyles has led to an increase in the number of convenience stores, which offer a range of packaging products for immediate purchase. The accessibility of thermoformed shallow trays in these stores caters to small businesses and individual consumers who may need packaging solutions on short notice. As consumer buying habits continue to shift towards convenience, the demand for thermoformed shallow trays through convenience stores is expected to grow.

Specialty Stores:

Specialty stores, which focus on niche markets, also contribute to the distribution of thermoformed shallow trays. These stores often offer a curated selection of packaging solutions that cater to specific industries, such as food service or healthcare. By providing expert advice and tailored product offerings, specialty stores enhance the shopping experience for businesses seeking high-quality packaging solutions. The growth of niche markets and the increasing emphasis on specialized packaging are likely to bolster the role of specialty stores in the thermoformed shallow trays market.

Others:

Other distribution channels, including wholesalers and distributors, also play a significant role in the thermoformed shallow trays market. These intermediaries facilitate the movement of packaging products from manufacturers to end-users, ensuring efficient supply chain management. The ability to purchase thermoformed shallow trays in bulk through these channels can lead to cost savings for businesses looking to optimize their packaging expenses. As the demand for thermoformed shallow trays continues to rise across various industries, the importance of diverse distribution channels will become increasingly evident, further driving market growth.

By Material Type

Rigid Thermoformed Shallow Trays:

Rigid thermoformed shallow trays are characterized by their durability and robustness, making them ideal for applications that require considerable structural integrity. These trays are commonly used in food packaging, electronics, and pharmaceuticals, where product protection is paramount. The ability to maintain their shape under stress and temperature variations is a major advantage of rigid trays, allowing them to withstand the rigors of shipping and handling. Additionally, rigid thermoformed trays provide a superior barrier against moisture and contaminants, ensuring that products remain safe and secure. As industries continue to prioritize quality and performance in their packaging solutions, the demand for rigid thermoformed shallow trays is expected to grow steadily.

Flexible Thermoformed Shallow Trays:

Flexible thermoformed shallow trays are gaining popularity due to their lightweight and versatile characteristics, making them suitable for a wide range of applications. These trays can easily conform to various product shapes, providing effective packaging solutions for items that require a snug fit. The flexibility of these trays enhances their usability, particularly in food packaging, where they can be designed to accommodate different portion sizes and shapes. Furthermore, flexible thermoformed trays can be produced using eco-friendly materials, aligning with the increasing consumer demand for sustainable packaging options. As the packaging sector moves toward lightweight and adaptable solutions, the demand for flexible thermoformed shallow trays is projected to rise.

By Region

The regional analysis of the thermoformed shallow trays market highlights significant variations in demand and growth potential across different areas. North America is expected to hold the largest market share, driven by the robust food and beverage industry and the rising emphasis on sustainable packaging solutions. The market in North America is projected to grow at a CAGR of approximately 6.2% from 2025 to 2035, fueled by advancements in production technologies and increasing consumer preferences for eco-friendly products. In Europe, the market is also witnessing considerable growth, with countries like Germany and France leading in packaging innovation and sustainability initiatives. The stringent regulations governing packaging materials in Europe are compelling manufacturers to adopt thermoformed shallow trays made from recyclable and biodegradable materials, thus propelling market expansion.

In the Asia Pacific region, the thermoformed shallow trays market is anticipated to experience rapid growth due to the burgeoning population and rising disposable incomes, particularly in countries like China and India. The rapid urbanization in these countries is increasing the demand for packaged food and beverages, driving the need for effective and efficient packaging solutions. Additionally, the growing e-commerce sector in the region is contributing to the demand for lightweight and protective packaging options. Latin America and the Middle East & Africa are emerging markets for thermoformed shallow trays, where the demand is expected to increase due to rising consumer awareness regarding packaging sustainability and the expansion of various industries. Overall, the global thermoformed shallow trays market is set for dynamic growth across all regions, driven by evolving consumer preferences and industry innovations.

Opportunities

The thermoformed shallow trays market is ripe with opportunities, particularly as industries across the globe seek sustainable packaging solutions. One of the most promising areas for growth lies in the development of bio-based and recyclable materials for thermoforming processes. As consumer awareness regarding environmental issues continues to rise, companies that innovate in this space stand to gain a competitive advantage. Additionally, the increasing trend of online shopping is creating a burgeoning demand for protective packaging solutions, positioning thermoformed shallow trays as a valuable option for e-commerce businesses. The flexibility and adaptability of these trays make them suitable for various products, further widening the market scope. Companies can also explore partnerships with manufacturers in emerging markets, as the rising economies in Asia Pacific and Latin America present untapped potential for thermoformed shallow trays.

Another significant opportunity exists in the advancement of manufacturing technologies, which can lead to cost reductions and enhanced product quality. By investing in automation and smart manufacturing processes, companies can improve production efficiency and create customized thermoformed shallow trays that cater to specific customer needs. Additionally, the rise of the health and wellness trend is encouraging food manufacturers to adopt packaging solutions that align with consumer preferences for fresh and organic products. This trend presents an opportunity for thermoformed shallow trays, as their ability to preserve product freshness and quality can resonate well with health-conscious consumers. Lastly, stakeholders in the thermoformed shallow trays market can capitalize on collaborations with sustainability-focused organizations to co-develop innovative packaging solutions, further enhancing their market presence and contribution to environmental sustainability.

Threats

Despite the promising growth trajectory of the thermoformed shallow trays market, several threats could pose challenges to stakeholders. One major concern is the stringent regulatory landscape surrounding packaging materials, particularly regarding the use of plastics. Increasing regulations aimed at reducing plastic waste and promoting sustainable practices may limit the use of traditional thermoformed trays, leading manufacturers to invest in costly alternatives. The transition to eco-friendly materials may result in higher production costs, which could affect profit margins and pricing strategies. Additionally, the growing competition from alternative packaging solutions, such as biodegradable containers and carton-based packaging, presents a significant challenge. As consumers become more environmentally conscious, they may prefer these alternatives over traditional thermoformed trays, impacting market demand.

Another potential threat stems from fluctuations in raw material prices, which can significantly impact production costs for thermoformed shallow trays. The volatility of petroleum-based materials, such as PET and PVC, could lead to unpredictable pricing, making it difficult for manufacturers to maintain stable profit margins. Furthermore, supply chain disruptions, particularly those caused by global events such as pandemics or geopolitical tensions, can hinder the availability of raw materials and delay production schedules. This uncertainty in the supply chain may result in increased lead times for product delivery and reduced customer satisfaction. To mitigate these threats, stakeholders in the thermoformed shallow trays market must develop proactive strategies, including diversifying their supplier base and investing in alternative materials that align with sustainability goals.

Competitor Outlook

• Amcor Plc
• Sealed Air Corporation
• Sonoco Products Company
• Berry Global Inc.
• Smurfit Kappa Group
• WestRock Company
• Placon Corporation
• ProAmpac LLC
• Tray-Pak Corporation
• Graham Packaging Company
• Anchor Packaging Inc.
• Pactiv LLC
• Genpak LLC
• SP Plastic Co., Ltd.
• Plastipak Packaging, Inc.

The competitive landscape of the thermoformed shallow trays market is characterized by a mix of established companies and emerging players, all vying to capture market share through innovation and sustainability efforts. Major players are focusing on enhancing their product offerings by investing in research and development initiatives aimed at creating advanced packaging solutions. These initiatives often include the development of eco-friendly materials and customizable thermoformed trays that meet the specific demands of various industries. Additionally, companies are increasingly engaged in strategic collaborations and partnerships to expand their market presence and leverage complementary strengths, ensuring a competitive edge in the evolving packaging landscape.

As the market continues to grow, significant players are also emphasizing operational efficiency and cost-effectiveness to maintain profitability. By streamlining manufacturing processes and adopting automation technologies, these companies are better positioned to respond to fluctuating market demands while keeping production costs under control. Furthermore, the focus on sustainability is prompting many companies to integrate environmentally friendly practices into their business models, which not only meets regulatory requirements but also resonates with the growing environmentally conscious consumer base. The competition is fierce, with companies striving to differentiate themselves through innovative packaging designs, quality assurance, and customer service excellence.

Amcor Plc, a key player in the market, is known for its commitment to sustainability and innovation. The company is investing heavily in research to develop new materials that reduce environmental impact while maintaining product integrity. Similarly, Sealed Air Corporation has made significant strides in creating protective packaging solutions that cater to diverse industries, including food and healthcare. With a strong focus on automation and efficiency, Sonoco Products Company continues to enhance its manufacturing capabilities to deliver high-quality thermoformed shallow trays. Berry Global Inc. is expanding its product portfolio to include eco-friendly packaging options, aligning with the growing demand for sustainable solutions. Collectively, these companies are not only shaping the future of the thermoformed shallow trays market but also setting industry benchmarks for sustainability and innovation.