Video Door Entry Devices and Equipment Sales Market Outlook

The global market for video door entry devices and equipment is projected to reach USD 8.2 billion by 2035, expanding at a compound annual growth rate (CAGR) of approximately 12.4% during the forecast period of 2025 to 2035. The increasing demand for enhanced security features in both residential and commercial properties is a primary driver for this growth. Additionally, the burgeoning trend towards smart home technologies, along with growing awareness about home safety, are significant factors contributing to the rising adoption of video door entry systems. Factors such as urbanization, advancements in technology, and the integration of Internet of Things (IoT) capabilities further fuel the market's expansion. As consumers seek convenience and security, manufacturers are innovating and introducing advanced features in their products, making this market a dynamic and competitive landscape.

Growth Factor of the Market

Several factors are propelling the growth of the video door entry devices and equipment market, making it a significant segment within the broader security industry. For one, the increasing security concerns among homeowners and business operators drive the demand for reliable video surveillance systems. The growing trend of smart homes is also contributing to market growth, as consumers are increasingly inclined towards integrating video door entry devices with their smart home ecosystems. Moreover, technological advancements, such as the development of high-definition cameras and smartphone connectivity, have improved the functionality of these devices, making them more appealing to a wider audience. The rise of urbanization and population density in metropolitan areas has led to an increased focus on enhanced security measures, further boosting market demand. Furthermore, the expansion of online retail channels has made these devices more accessible to consumers, facilitating market growth.

Key Highlights of the Market

• The market is projected to grow at a CAGR of 12.4% from 2025 to 2035.
• Rising security concerns and demand for smart home solutions are key growth drivers.
• Technological advancements in video surveillance technology enhance product appeal.
• Urbanization and increased population density contribute to heightened security needs.
• The expanding online retail sector increases accessibility for consumers.

By Product Type

Video Door Phones:

Video door phones have emerged as one of the most popular choices among consumers seeking enhanced security and convenience. These devices allow homeowners to see and communicate with visitors without opening the door, providing a significant layer of safety. Equipped with features such as two-way audio, high-resolution video, and night vision capabilities, video door phones cater to the needs of modern consumers who prioritize security. Furthermore, the integration of smartphones and mobile applications enables users to monitor their door entry from anywhere, increasing their appeal. As urban living becomes more prevalent, the demand for video door phones continues to rise, ensuring that this segment remains a vital part of the market.

Video Intercom Systems:

Video intercom systems offer a more robust solution for both residential and commercial properties, enabling seamless communication between different rooms or areas. These systems typically include indoor monitors, outdoor cameras, and intercom units, allowing users to identify visitors and communicate effectively. The growing trend towards integration with home automation systems enhances the appeal of video intercoms, as they can be easily connected to other smart devices. Furthermore, the need for secure entry points in commercial buildings drives demand for these systems, particularly in multi-tenant environments. The versatility and functionality of video intercom systems make them a significant segment within the video door entry market.

Access Control Systems:

Access control systems are gaining traction as an essential component of security solutions for both residential and commercial settings. These systems allow property owners to manage and monitor access points effectively by utilizing technologies such as RFID, biometric scanning, and keypad entry. The increasing focus on security and the need to restrict unauthorized access are driving the adoption of access control systems. Additionally, many modern systems can be integrated with video surveillance solutions, creating a comprehensive security package for consumers. As businesses and homeowners continue to prioritize safety, access control systems are likely to see sustained demand and innovation in features.

Video Doorbells:

Video doorbells have revolutionized the way individuals interact with visitors at their doorsteps. These devices allow users to see and communicate with visitors via a smartphone app, providing convenience and enhanced security. With features such as motion detection, two-way audio, and high-definition video, video doorbells have become a popular choice among homeowners. The growing trend towards smart home integration further supports the adoption of video doorbells, as they can be easily connected to other smart devices like security cameras and alarm systems. As consumers become more tech-savvy, the demand for video doorbells is expected to continue rising, solidifying their position within the market.

Smart Door Locks:

Smart door locks are an innovative solution that allows users to control access to their properties remotely. These locks can be operated through smartphone apps, providing a higher level of convenience and flexibility for homeowners. By eliminating traditional keys, smart door locks enhance security by offering features such as temporary access codes for guests, activity monitoring, and integration with home automation systems. The increased focus on home security and convenience has led to a surge in smart door lock adoption. As technology advances and consumers seek smarter solutions for home access, smart door locks will likely continue to grow in popularity, complementing other video door entry devices.

By Application

Residential:

The residential segment represents a significant portion of the video door entry devices and equipment market, as homeowners increasingly prioritize security and convenience. With the rise of smart home technologies, residential properties are becoming equipped with advanced video door entry systems that allow homeowners to monitor and manage their front doors remotely. The desire for enhanced security features, coupled with the growing trend of home automation, drives demand in this segment. Additionally, the increasing occurrences of property crime and home burglaries have heightened consumer awareness regarding the importance of securing entry points, leading to a surge in the adoption of video door entry devices within residential settings.

Commercial:

In the commercial sector, video door entry devices are being increasingly utilized for improved security measures across various businesses and establishments. Companies recognize the need to control access to their premises, protect their assets, and ensure the safety of employees and customers alike. Video intercom systems and access control devices are commonly implemented in office buildings, retail stores, and other commercial spaces to monitor entry points and deter unauthorized access. Furthermore, compliance with safety regulations and standards drives the adoption of advanced security solutions in commercial applications. As security concerns continue to grow, businesses are expected to invest in video door entry devices as a fundamental aspect of their overall security strategy.

Industrial:

The industrial segment of the video door entry devices market is characterized by the need for robust security solutions in manufacturing facilities, warehouses, and other industrial settings. These environments often require stringent security measures to protect sensitive areas and assets, making video door entry systems an essential component. The integration of access control systems and video surveillance technology allows businesses to monitor and manage access to restricted areas effectively. As industrial operations expand and the focus on safety and security grows, the demand for video door entry devices in this sector is anticipated to rise, driven by the need to safeguard personnel and equipment.

By Distribution Channel

Online Retail:

Online retail has emerged as a key distribution channel for video door entry devices, driven by the growing trend of e-commerce and consumer preference for online shopping. Consumers appreciate the convenience of browsing products, checking reviews, and making purchases from the comfort of their homes. E-commerce platforms often provide a wide variety of options, allowing consumers to compare different brands and features easily. Additionally, many online retailers offer promotions and discounts, further incentivizing customers to purchase through this channel. As digital shopping continues to gain traction, online retail is expected to play a significant role in the growth of the video door entry devices market.

Offline Retail:

Despite the rise of online retail, offline retail remains an important channel for video door entry devices. Physical stores provide customers the opportunity to see and interact with products before making a purchase decision, which can be particularly significant for security devices. Retailers often showcase the latest technology and offer expert advice, helping consumers make informed choices. Furthermore, offline retail stores enable customers to benefit from immediate product availability, eliminating shipping wait times. As the market evolves, a balanced approach combining both online and offline retail strategies will likely be essential for manufacturers and distributors to capture a broader consumer base.

By Connectivity Type

Wired:

Wired connectivity in video door entry devices remains a popular choice for both residential and commercial applications. Wired systems offer reliable and stable connectivity, ensuring high-quality video and audio transmission without interference. These systems are often preferred in new constructions or when extensive renovations are undertaken, as the installation can be seamlessly integrated into the overall design. Moreover, wired devices usually require less maintenance and provide continuous power supply, enhancing their reliability. The strong demand for wired systems reflects the need for dependable security solutions that minimize vulnerabilities associated with wireless technology.

Wireless:

Wireless video door entry devices have gained significant popularity due to their ease of installation and flexibility. These devices do not require extensive wiring, making them suitable for both new installations and retrofitting existing homes. With advancements in battery technology and Wi-Fi capabilities, wireless video door entry systems offer high-definition video and seamless integration with smart home technologies. The convenience of being able to monitor and control the system remotely through a smartphone app further drives consumer interest. As urban living and smart home trends continue to rise, wireless video door entry systems are likely to see sustained growth in demand.

By Region

The North American region is projected to hold a significant share of the video door entry devices and equipment market, driven by the increasing adoption of smart home technologies and rising security awareness among consumers. The market is expected to grow at a CAGR of around 11.8% during the forecast period, supported by technological advancements and the presence of key players in the region. Additionally, the rising incidences of property crimes and burglaries further contribute to the growing demand for advanced security solutions, including video door entry devices, in both residential and commercial applications.

In Europe, the market for video door entry devices is also witnessing robust growth, driven by increased consumer awareness regarding security systems and the growing trend of home automation. A significant portion of the population is adopting smart home solutions, leading to an upsurge in the demand for video entry devices. The Asia Pacific region is anticipated to emerge as a rapidly growing market, propelled by booming urbanization and rising disposable incomes. Countries like China and India are witnessing a surge in demand for security solutions, as more consumers seek to invest in advanced technologies. While Latin America and the Middle East & Africa are relatively smaller markets, they are expected to experience growth as security concerns rise in these regions.

Opportunities

As the demand for video door entry devices continues to rise, manufacturers have a unique opportunity to innovate and expand their product offerings. The integration of artificial intelligence (AI) and machine learning into video door entry systems has the potential to enhance functionality significantly. For instance, AI algorithms can be utilized to improve facial recognition capabilities, reducing false alarms and streamlining visitor identification. Additionally, the introduction of features such as package delivery notifications and advanced motion detection can further increase the attractiveness of these devices to consumers. By leveraging technological advancements and listening to consumer feedback, companies can position themselves to capture a larger market share in this rapidly growing segment.

Moreover, the expansion of smart city initiatives presents significant opportunities for the video door entry devices market. As municipalities invest in technology-driven solutions to enhance urban living, the demand for smart security systems, including video door entry devices, is expected to grow. Collaborations between technology providers and local governments could facilitate the implementation of integrated security solutions, enhancing public safety and monitoring capabilities. Additionally, as the trend towards sustainable living continues to gain momentum, manufacturers can explore eco-friendly options, such as energy-efficient devices and sustainable packaging, to appeal to environmentally conscious consumers.

Threats

While the video door entry devices market is poised for growth, it faces several potential threats that could hinder its progress. One major threat is the increasing prevalence of cybersecurity risks associated with connected devices. As video door entry systems become more integrated into smart home networks, concerns regarding data breaches, hacking, and unauthorized access are on the rise. Consumers may hesitate to adopt these devices if they perceive them as vulnerable to cyberattacks. Manufacturers must prioritize robust security measures to protect users' privacy and data, ensuring consumer trust and confidence in their products.

Additionally, intense competition within the market presents a challenge for manufacturers. With numerous companies vying for market share, pricing pressures may arise, potentially leading to reduced profit margins. New entrants and established players alike are continually innovating and introducing advanced features, making it essential for companies to differentiate themselves effectively. To remain competitive, manufacturers must invest in research and development, enhance product quality, and prioritize customer service to foster brand loyalty among consumers.

Competitor Outlook

• Ring
• Nest Labs (a subsidiary of Google)
• AMOCAM
• Samcom
• TMEZON
• Aiphone
• 2N Telekomunikace
• VIVOTEK
• Dahua Technology
• Honeywell
• Crestron Electronics
• Samsung Techwin
• DoorBird
• SkyBell
• Control4

The competitive landscape of the video door entry devices and equipment market is characterized by the presence of both established companies and new entrants, all vying for market share through innovation and strategic positioning. Major players such as Ring and Nest Labs have successfully carved out substantial market segments by leveraging brand recognition and advanced technological features. These companies often focus on integrating video door entry systems with broader smart home ecosystems, enhancing the overall consumer experience. The competitive environment is also marked by aggressive pricing strategies, as manufacturers seek to attract price-sensitive consumers while maintaining quality.

Emerging players are also entering the market, introducing innovative solutions and unique selling propositions. For instance, companies like DoorBird and TMEZON are gaining traction by offering high-quality video door entry solutions with distinctive features, such as remote access and smartphone integration. Additionally, many manufacturers are investing in research and development to create advanced products that incorporate artificial intelligence, machine learning, and IoT capabilities, further intensifying the competition. As the market continues to evolve, collaboration and partnerships may become increasingly important for companies seeking to remain competitive and expand their market presence.

Some key players within the market, such as Honeywell and Samsung Techwin, are leveraging their extensive experience in the security and electronics industries to develop comprehensive video door entry solutions. These companies often offer integrated security packages that include video surveillance, access control, and intrusion detection systems, aiming to provide a complete security solution for consumers. Furthermore, established players typically have robust distribution networks and established relationships with retailers, allowing them to reach a broader audience. By focusing on innovation, quality, and customer service, these companies are poised to maintain their competitive edge in the video door entry devices market.