Viscose Filament Yarns Sales Market Outlook

The global viscose filament yarns market was valued at approximately USD 8 billion in 2023, with an expected compound annual growth rate (CAGR) of around 5% from 2025 to 2035. The growth of this market can be attributed to the increasing demand for sustainable and eco-friendly textile materials, as well as the expansion of the textile and apparel industries globally. Additionally, the rising popularity of viscose filament yarns in various applications, including automotive and industrial sectors, is driving their sales. Consumers are increasingly favoring products made from natural fibers, which further propels the market for viscose filament yarns. Furthermore, innovations in production processes and new product developments are expected to contribute to the market's expansion in the coming years.

Growth Factor of the Market

The growth of the viscose filament yarns market is primarily influenced by several factors, including the rising awareness about sustainable textiles and the increasing inclination of consumers towards biodegradable alternatives to synthetic fibers. As environmental concerns grow, manufacturers are focusing on producing materials that have minimal impact on nature, which boosts the demand for viscose products. Additionally, the rapid growth of the fashion and textile industry, particularly in emerging markets, is propelling the market forward. Furthermore, advancements in the production technologies of viscose filament yarns have improved the quality and performance of these materials, making them more appealing to a broader range of industries. Moreover, the versatility of viscose filament yarns allows them to be used in a variety of applications, thereby enhancing their market visibility and consumer appeal.

Key Highlights of the Market

• The global viscose filament yarns market is projected to reach USD 12 billion by 2035.
• Asia Pacific is anticipated to dominate the market, accounting for over 40% of the global share.
• Bright and high tenacity yarns are expected to witness significant growth due to their applications in diverse sectors.
• Online retail channels are emerging as a pivotal distribution method, catering to the rising demand for convenience among consumers.
• Increasing investments in R&D for the development of innovative and sustainable yarns will further drive market growth.

By Product Type

Bright:

Bright viscose filament yarn is widely used in various applications due to its lustrous and glossy finish, making it a popular choice in the fashion and textile industry. This type of yarn is characterized by its vibrant color and sheen, which enhances the aesthetic appeal of garments. The demand for bright viscose yarns is driven by the growing popularity of fashion trends that emphasize vibrant colors and luxurious textures. Additionally, bright viscose yarns are often blended with other fibers to improve the overall quality and performance of the fabric, further boosting their adoption in the market. The ability of bright viscose yarns to lend a rich texture to fabrics makes them ideal for high-end clothing and accessories, thereby contributing to the overall growth of this segment.

High Tenacity:

High tenacity viscose filament yarns are known for their exceptional strength and durability, making them suitable for applications that require robust materials. This type of yarn is particularly valuable in the automotive and industrial sectors, where high-performance products are essential. The rising demand for high-strength textiles in various industries, coupled with the increasing focus on safety and performance, is propelling the growth of this segment. Additionally, advancements in manufacturing processes have allowed for the production of high tenacity yarns that offer improved tensile strength and resistance to wear and tear. As industries continue to seek out durable materials, high tenacity viscose filament yarns are poised for significant growth in the coming years.

Low Pill:

Low pill viscose filament yarns are gaining traction in the market due to their resistance to pilling, which enhances the longevity and appearance of fabrics made from this type of yarn. This characteristic is particularly important in the fashion industry, where the aesthetic appeal of garments is paramount. The demand for low pill yarns is driven by changing consumer preferences for high-quality and durable clothing that maintains its appearance over time. Manufacturers are increasingly focusing on developing low pill viscose yarns that not only offer excellent performance but are also environmentally friendly. As consumers become more aware of the quality of the materials they purchase, the market for low pill viscose filament yarns is expected to expand significantly.

Micro Denier:

Micro denier viscose filament yarns are recognized for their fine, soft texture and lightweight properties, making them a preferred choice in the production of comfortable and luxurious fabrics. This type of yarn is often used in high-end fashion and activewear, where softness and breathability are critical criteria. The increasing demand for lightweight and comfortable clothing among consumers is propelling the growth of the micro denier segment. Additionally, advancements in textile technology have enabled manufacturers to produce micro denier yarns that offer enhanced performance characteristics, such as moisture-wicking and quick-drying properties. As the trend towards athleisure and casual wear continues to rise, the micro denier viscose filament yarn market is likely to witness substantial growth.

Others:

The 'Others' category of viscose filament yarns includes various specialized products tailored for niche applications. These may include yarns with unique properties or blends designed to meet specific industry requirements. The customization and versatility of these yarns allow manufacturers to cater to diverse consumer needs across multiple sectors, including textiles, automotive, and industrial applications. The rise in demand for specialized fabrics, driven by innovations in fashion and upholstery, supports the growth of this segment. As industries seek unique solutions to enhance performance and design, the 'Others' segment of viscose filament yarns is expected to expand alongside broader market trends.

By Application

Textiles:

The textile industry is the largest consumer of viscose filament yarns, utilizing them in the production of a wide range of fabrics and garments. Viscose yarns are favored for their softness, breathability, and ability to mimic the aesthetic qualities of silk. The growing demand for comfortable and stylish clothing, coupled with the rising trend of eco-friendly textiles, drives the significant consumption of viscose filament yarns in this sector. Furthermore, the versatility of viscose allows for its use in various applications, including fashion apparel, sportswear, and home textiles. The trend towards sustainable fashion is also contributing to the growth of viscose yarns, as consumers increasingly seek out products made from natural fibers that are biodegradable and environmentally friendly.

Automotive:

Viscose filament yarns are increasingly being utilized in the automotive industry for applications such as upholstery and interior components. The attributes of viscose, including its strength, durability, and aesthetic appeal, make it a suitable choice for automotive textiles. As automotive manufacturers focus on enhancing the comfort and design of their vehicles, the demand for high-quality fabrics made from viscose filament yarns is expected to rise. The ongoing trend of incorporating sustainable materials in automotive interiors further supports the growth of this segment, as viscose offers an eco-friendly alternative to traditional synthetic fibers. Moreover, innovations in textile technologies are leading to the development of specialized viscose yarns that provide enhanced performance characteristics suitable for automotive applications.

Home Furnishings:

The home furnishings segment is witnessing a growing adoption of viscose filament yarns for applications such as curtains, upholstery, and decorative fabrics. The luxurious feel and vibrant colors of viscose yarns enhance the aesthetic appeal of home decor items, making them a popular choice among consumers. As more individuals invest in home improvement and interior design, the demand for high-quality fabrics that offer both style and comfort is on the rise. Additionally, the increasing trend towards sustainable and eco-friendly home furnishings is further driving the consumption of viscose yarns, as they are derived from renewable resources and are biodegradable. Manufacturers are also focusing on producing viscose yarns with unique textures and finishes to cater to diverse consumer preferences in home decor.

Industrial:

In the industrial sector, viscose filament yarns are utilized for a variety of applications, including technical textiles and specialty fabrics. The inherent properties of viscose, such as its strength and flexibility, make it suitable for manufacturing products that require durability and performance. As industries seek advanced materials to meet specific requirements, the demand for viscose yarns designed for industrial applications is expected to grow. Furthermore, the versatility of viscose allows for its blending with other fibers to create hybrid products that enhance performance characteristics, making it an attractive option for industrial applications. The ongoing advancements in manufacturing techniques are also paving the way for the development of innovative viscose yarns tailored for specialized industrial uses.

Others:

The 'Others' category in the application segment encompasses various niche markets where viscose filament yarns are used for specific purposes. This may include applications in the medical field, such as in the production of surgical sutures, or in the production of specialty products for fashion and design. The customization options available with viscose yarns offer manufacturers the flexibility to create unique solutions tailored to specific industry needs. Additionally, the increasing focus on innovation and the development of specialized applications present significant opportunities for growth within this segment. As industries continue to evolve and seek out high-performance materials, the 'Others' segment of viscose filament yarns is likely to expand further.

By Distribution Channel

Online Retail:

The online retail channel has emerged as a crucial distribution method for viscose filament yarns, driven by the growing preference for e-commerce shopping among consumers. The convenience and accessibility offered by online platforms enable customers to easily compare products, read reviews, and make informed purchasing decisions without geographical limitations. As a result, many manufacturers and retailers are focusing on establishing a strong online presence to tap into this expanding market. Additionally, online retail provides an opportunity for niche product offerings that may not be available in physical stores, further enhancing consumer choice. The COVID-19 pandemic has accelerated the shift toward online shopping, and this trend is expected to continue, positively impacting the growth of viscose filament yarns through digital channels.

Offline Retail:

Despite the growth of online retail, offline retail channels remain a significant distribution method for viscose filament yarns. Traditional brick-and-mortar stores, including fabric shops, textile markets, and department stores, provide customers with the opportunity to physically assess the quality and texture of yarns before making a purchase. This tactile experience is particularly important for consumers in the textile industry who value the feel of the materials. Moreover, offline retail provides an avenue for personalized customer service, where knowledgeable staff can offer guidance and recommendations based on individual preferences and needs. As consumers continue to seek a balance between online and offline shopping, the offline retail segment for viscose filament yarns is likely to remain robust, catering to a diverse range of customer preferences.

By Region

The viscose filament yarns market is geographically diverse, with significant contributions from various regions. The Asia Pacific region holds the largest market share, accounting for over 50% of the global demand. This dominance is attributed to the presence of leading textile manufacturing countries such as China and India, where viscose yarns are extensively used in the booming apparel industry. The region is expected to grow at a CAGR of approximately 6% during the forecast period, driven by rising consumer demand for sustainable textiles and the expansion of manufacturing capabilities. Furthermore, the increasing population and urbanization in Asia Pacific countries are fueling the demand for clothing and home furnishings, thereby bolstering the viscose filament yarns market.

In Europe, the viscose filament yarns market is anticipated to experience steady growth, fueled by the increasing focus on sustainable textiles and eco-friendly materials. The region is home to several prominent fashion brands and textile manufacturers that prioritize quality and environmental responsibility. Europe is expected to account for around 20% of the global viscose filament yarns market. North America is also witnessing a rising demand for viscose yarns, particularly in the automotive and home furnishings sectors, contributing to a market share of approximately 15%. The growing awareness of sustainable practices among consumers in these regions is likely to further enhance the market's growth potential.

Opportunities

The viscose filament yarns market presents numerous opportunities driven by the increasing consumer demand for sustainable and eco-friendly materials. As more consumers become aware of the environmental impact of textiles, there is a growing preference for products made from natural fibers like viscose. Manufacturers have the opportunity to innovate and develop new ranges of viscose yarns that focus on sustainability, incorporating recycled materials or adopting eco-friendly manufacturing processes. This shift not only aligns with consumer preferences but also positions companies favorably in a competitive market landscape. Additionally, as fashion trends continue to evolve, the demand for unique and specialty viscose products is likely to increase, allowing manufacturers to explore new niches and enhance their product offerings.

Furthermore, the expansion of e-commerce platforms provides significant opportunities for viscose filament yarn manufacturers to reach a broader audience. By leveraging online retail channels, companies can tap into markets that may have been previously inaccessible through traditional brick-and-mortar stores. This expansion into e-commerce allows for targeted marketing strategies, engaging with consumers through social media and online advertising to promote the benefits of viscose yarns. Additionally, strategic partnerships with online retailers can facilitate entry into new markets, enabling companies to grow their brand presence and increase sales. Overall, the evolving landscape of consumer preferences and the rise of online retail create ample opportunities for growth in the viscose filament yarns market.

Threats

While the viscose filament yarns market is poised for growth, it is not without its threats. One of the primary challenges facing manufacturers is the increasing competition from synthetic fibers, which often offer lower production costs and greater durability. As advancements in technology continue to enhance the performance characteristics of synthetic materials, consumers may lean towards these alternatives, potentially impacting the demand for viscose filament yarns. Furthermore, fluctuations in raw material prices for cellulose, a key ingredient in viscose production, can affect manufacturing costs and ultimately influence market pricing. Manufacturers must adapt to these external pressures to maintain competitiveness and profitability in the market.

Another significant threat comes from stringent regulations surrounding environmental sustainability and production practices. As governments across the globe implement stricter regulations to combat pollution and promote sustainable practices, viscose manufacturers may face challenges in complying with these standards. Non-compliance can result in penalties and reputational damage, impacting market share. Additionally, negative publicity regarding the environmental impact of viscose production, particularly concerning deforestation and chemical use, can hinder consumer perceptions and demand. To mitigate these threats, manufacturers will need to adopt sustainable practices and transparently communicate their efforts in environmental responsibility.

Competitor Outlook

• Aditya Birla Group
• China National Chemical Corporation
• Grasim Industries Limited
• Lenzing AG
• Kelheim Fibres GmbH
• Shandong Demian Chemical Co., Ltd.
• Achitex Minerva S.p.A.
• Rayonier Advanced Materials Inc.
• Jiangsu Qianfeng Group
• Fujian Zhongjin Lingdong Technology Co., Ltd.
• Eastman Chemical Company
• Vardhman Textiles Limited
• Indorama Ventures Public Company Limited
• Fujian Hualong Textile Co., Ltd.
• Shenzhen Shunliang Technology Co., Ltd.

The competitive landscape of the viscose filament yarns market is characterized by a mix of established industry leaders and emerging players. Major companies like Aditya Birla Group and Lenzing AG dominate the market with their vast production capacities and extensive product portfolios. These leaders have established strong brand identities and maintain a competitive edge through continuous investment in research and development, focusing on sustainable practices and innovative technologies. Additionally, they often engage in strategic partnerships and collaborations to enhance their market reach and product offerings. The competitive dynamics are shaped by the increasing demand for eco-friendly products, prompting companies to adopt sustainable practices in their production processes.

Emerging companies in the viscose filament yarns market are also making their mark by focusing on niche segments and product differentiation. Firms such as Kelheim Fibres GmbH and Achitex Minerva S.p.A. are known for their specialized offerings that cater to specific applications, thereby carving out a unique position in the market. These companies are often more agile and can quickly adapt to changing consumer preferences, making them formidable competitors. The focus on sustainability is a common thread among both established and emerging companies, as consumers increasingly demand eco-friendly solutions, creating an environment where innovation and sustainable practices are pivotal for success.

Furthermore, the viscose filament yarns market is witnessing a trend of consolidation, with larger players acquiring smaller companies to enhance their capabilities and expand their product range. This consolidation not only provides access to new technologies and markets but also strengthens the overall competitive position of these companies. As the market continues to evolve, the competitive landscape will likely shift, with companies that prioritize innovation, sustainability, and consumer engagement emerging as leaders. The ability to navigate regulatory challenges and respond to market trends will be crucial for sustaining a competitive advantage in the viscose filament yarns market.